Today, any company should have an online presence because it’s the easiest way to present itself or its offerings. For this reason, all of them are encouraged to have a website. However, the world has changed, and websites can’t be accessed on computers alone. Naturally, this also applies to mobile devices.
Search engines consider accessing a website on a mobile phone a positive trait. Because of this, mobile-friendly design can work wonders for a company. Furthermore, it will help get more followers or customers because nowadays, people expect information to be available with one tap. All they need is to access their mobile phone and look for an answer to their query. If your website has the answer, chances are they’ll turn to you, which can only be strengthened if it has a mobile-friendly design.
If you don’t see the value of having a mobile-friendly website, here are some reasons why you should:
#1 – Higher Pageviews per Visit
If your website is mobile-friendly, it will have a technical advantage over other websites. Search engines rank mobile-friendly websites higher than those that aren’t, so your website will have higher pageviews per visit. Because of this, you’ll have higher engagement and a better chance of converting visitors into customers.
High page views per visit will also lead to higher shares and the ability to get more followers and positive reviews from previous customers. This can be achieved when engaged users share your website with their friends and followers.
#2 – Lower Bounce Rates
Bounce rates refer to the percentage of people who only accessed one page before leaving a website. If you want to improve your bounce rates, a mobile-friendly design should be a priority. A page load time should be around 2 seconds or even less. Not all mobile devices can load content that’s optimised for smaller screens.
Speed is a critical factor when it comes to bounce rates. If your website takes too long to load, people will click off your site without clicking on another page. To reduce your bounce rates, you must optimise for mobile devices.
#3 – More Sales
People are more likely to purchase immediately if they like a website. This is because they’ve already shown interest in your products or services. If they like your products, it’s more likely that they’ll make a purchase. This is because they’re already convinced about making a purchase and are just looking for an avenue to do so.
Let’s say you own an office supply store. Visitors visiting your website may purchase office supplies for their use or company. On the other hand, if a visitor is visiting your website on their mobile phone, it’s more likely that they’ll purchase office supplies for their use.
#4 – Evaluated by Search Engines
As mentioned earlier, search engines consider if a website has a mobile-friendly design, which helps with ranking. However, it goes deeper than that because search engines want to evaluate your website as a whole. If your website is fast and has a mobile-friendly design, it’s a good starting point for search engines.
Search engine algorithms work so that if your website isn’t optimised for mobile, it’s assumed that it doesn’t provide relevant information. If your website isn’t optimised for mobile, then it’s assumed that you don’t care about the quality of your content. This can lead to a search engine penalty, which can hurt your company’s online reputation.
#5 – Better User Experience
Above all else, mobile-friendly design means a better user experience for visitors. Your website should be easy to use for visitors and easy for search engines to crawl. If you make it easy for users to find your offerings, then it’s only a matter of time before they find themselves purchasing through your website.
A mobile-friendly website is highly beneficial because it provides a better user experience and more reasons why prospects should do business with you. All that matters is providing users with what they want, which you can achieve with mobile-friendly website design.
If you’re looking for a web design company in Sydney, EB Pearls is for you! We have developed websites for many local and international organisations, so we guarantee you’ll have a comprehensive website. Simply go to our website to book a free consultation!