Brian Lam

So, you’ve identified an ecommerce product niche and you’re ready to launch your online store. You probably already know that having a website isn’t always enough to generate sales, and that great ecommerce sites are designed to optimise the customer purchase experience. In the 12 months leading up to September 2017, the Australian online retail…

In 2017, mobile sales continue to thrive. As more and more people put down the mouse and pick up the smartphone, savvy eCommerce leaders are doing more than just scaling their websites. Unique offerings, segmented research and more personalised journeys are helping to make buying online a breeze for consumers. If your eCommerce platform isn’t…

It’s never an easy decision to allow another firm to share in the strategic direction and future success of your business. If your company is like your child, as they often are, then choosing the right investment partner can be like a marriage. You need to know what works for you, and ensure that you…

Raising funds is one of the most important things to think about, whether you are a startup looking to develop a mobile app or an established business that wants to take it to the next level. There are plenty of options available to do this these days, from finding investors, creating a crowdfunding campaign or…

Delivery has always been an established part of the food industry. However, with the increasing popularity of online platforms such as Delivery Hero and Menulog to help bring an improved delivery experience, people are finding a more efficient and aggregated way to order food online. Uber, a major player in the ridesharing space has also…

Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it: Did you know that: Approximately 96% of visitors that come to your website are not ready to…

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same. In order to make your website a success, you need…

A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on. Unfortunately, high bounce rates are an indicator that either your website visitors aren’t…

Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected? For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a…

?Why are all web designers and web developers insisting you to have a responsive website? You may have heard a lot of people talking about responsive websites, but nobody took the time to explain how come they’ve become SO important almost overnight. So in today’s article we’ve set our minds on presenting the 4 key…