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Michael Signal

How to Identify Your Brand’s Exact Audience

Who’s buying your brand? Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner.  Here’s how you can do it.  Understand Your Brand  You have to be your brand’s biggest cheerleader….

11 Reasons Why Design Matters for Your Business

For many business owners, especially those that don’t work in creative fields, web design is a task. It’s something that they deal with because they know they have to, but they resist every step of the way because they don’t think it’s really essential to their success. Sound like you? Problem is, there’s a direct correlation between…