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Nicole Meikle

7 Reasons to Pay Attention to Web Analytics

Google processes 74,361 search queries per second.  How do we know that?  Easy — because of web analytics: The data that tells you how well your site is performing. They can tell you how many visitors your site receives, where those visitors are coming from, how long they’re staying, and what they’re doing before they leave. Here’s…

What Do Millennials Want from Mobile Apps? 6 Design Tips

There are 4.2 million millennials in Australia alone. If you’re an app creator, this number is great news because you have the potential to gain many future customers. Each generation is unique, and we can make the most of this difference by tailoring our apps to meet the needs of our target audience. However, what do millennials want from…