Growth Insights

Endorsed by Coeliac Australia, Gluten Free Meal Co. offers home-delivery for gluten-free meals. Gluten Free Meal Co. prides themselves in providing family-oriented foods without compromising on taste or enjoyment. EB Pearls was engaged by Gluten Free Meal Co. when they were in the middle of a rebrand for their company. Moving with the waves of…

Embracing Innovation Digital transformation has become something of a buzzword amongst C-suite executives in recent years, and not without merit. From cloud services to data analytics platforms and AI-driven automation, the rapid influx of new technologies into the enterprise has left many established industry-leaders scrambling to catch up with more forward-thinking competitors. At the same…

If your business doesn’t have an app, you could be missing out on a lucrative opportunity. Apps can help you create a new revenue stream, market your business, and/or enhance business processes. Finding an app developer for your new app isn’t hard – the challenge is finding a developer who can help you achieve what…

So, you’ve identified an ecommerce product niche and you’re ready to launch your online store. You probably already know that having a website isn’t always enough to generate sales, and that great ecommerce sites are designed to optimise the customer purchase experience. In the 12 months leading up to September 2017, the Australian online retail…

If you want to continue to improve your website after creation and/or you’re a novice in the digital analytics sphere, we’re here to help. We’ll take a look at conducting the right kinds of analysis by going over Google Analytics, Moz, Hotjar and Optimizely.   Collect the data and iterate There are many excellent analytical…

Ready – there are very important optimisation measures and considerations you should make during this phase. Set – you must also ensure that you are directing energy towards the right marketing efforts to drive traffic. Lift Off – then the only thing left to do is launch!   What does search engine optimisation (SEO) mean?…

Time for your developers to now turn static images into dynamic pages – giving life into your website.   Technical development process After defining the design, it’s just a matter of building the dynamic and interactive site. Thankfully, your web developers will sort out the technical details. However, you will still be contributing your feedback…

Want pixel perfect design to nail your users’ first impression? In this phase, we make the your website much more lively and start breathing some colour into it. This is where the user interface design comes into play.   Design preparation As with the wireframing phase, your involvement in this design phase is crucial to…

For the most successful website design we need to start the crucial process of laying down a solid foundation for the rest of the project. In this phase, we nail down the navigation, the basic structure and the skeleton of the site.   Defining the user experience To define the highest quality user experience for…

It is imperative that your customers’ interests and goals are at the forefront of your website design and development efforts – your business exists to serve them.   The science of customer research After you have determined the main business goals and objectives, the second part of the equation understanding the needs of your website…