LinkedIn has 500 million members. All professionals can benefit from LinkedIn. Whether you’re searching for a job or whether you’re trying to generate more B2B leads, LinkedIn is the most useful business networking platform. LinkedIn was the byproduct of a brilliant idea of the minds behind PayPal and SocialNet. LinkedIn was created by Reid Hoffman…
The business world is a beautiful landscape with plenty of opportunities to learn lessons if you pay attention to emerging trends. When it comes to lessons on how to do right by customers and earn substantial profits, look no further than Airbnb. The Airbnb business model is a smashing success at this point, and the…
How do average people fundamentally reshape a global multi-billion-dollar industry? In Uber’s case, the answer is “by driving the same cars they already have.” In this Uber case study, we will find out how they ascended to the heights of success and navigated through difficult waters along the way. We’ll see how they’ve built a sustainable…
At EB Pearls, we believe that as more and more companies vie for visibility on Google, simplicity will continue to be the key to truly excellent web and app designs. It’s not just us saying that: The judges behind the many different design awards that we’ve won over the years seem to think so, too. …
Google Play has nearly 2.5 million apps available for download. The Apple App Store has over 1.9 million. Standing out among all those millions takes more than just a great app. You also have to know how to best get your app into the hands of your users. One of the biggest questions in that regard is…
A website for your small business can make or break your business. If you have a good website, you’ll soon be surprised how much new business effortlessly comes your way. However, if your website is weak or unwelcoming, potential customers will take a quick look and then click away, and will take their business elsewhere…
About 52.2% of users searched the Internet using their mobile phones in 2018. That number is only expected to increase drastically in the near future. Smartphones and their popularity open up an endless range of marketing opportunities at your fingertips. Mobile applications are a vital part of any marketing strategy because of their versatility and effectiveness. Today’s professionals need to know…
Developing a mobile app can include many different components. Analytics and security can take a lot of your time, but more importantly, it’s the small things that will impress your users. Making an app that lasts for a long time is easier said than done. Read on to learn about some of the best app features that will…
Are your marketing mistakes making people cringe? Are people avoiding what you consider to be your best work? Listed in this article are some of the most insidious content marketing mistakes you can make. They are insidious because on the surface they seem like a good idea until you implement it and turn your warm…
App design is a complex process. Creating an application that can support intricate tasks, while simultaneously being simple enough for the everyday user is a challenge. Over the years, we have come across the same mistakes made by businesses when designing apps. These mistakes are detrimental to customer engagement. Continue reading to found out the 9…
