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Upgrade: The 7 Benefits of Shopify Plus

Shopify’s e-commerce platform is home to hundreds of thousands of online retailers.  In 2018, the number of Shopify’s merchant members had grown to 600,000 strong. And, according to their website, Shopify businesses have made more than $100 billion dollars in sales since their start in 2006. Shopify’s simple process from start to finish makes it super-easy for anyone to…

How to Identify Your Brand’s Exact Audience

Who’s buying your brand? Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner.  Here’s how you can do it.  Understand Your Brand  You have to be your brand’s biggest cheerleader….