The first half of 2019 is nearly over and marketers, developers, and businesses alike are scrambling to make sense of what’s going to propel web development into the second half of the year. 94% of consumers want a website to be easy to navigate, and industry experts are touting AI as one of the most important…
Augmented reality is catching on at a rapid rate. The AR market is predicted to become a $90 billion industry by 2020. Augmented reality is spreading faster than anyone could’ve predicted. 53% of consumers report being interested in trying augmented reality apps in the next six months. If you’re a developer, you’re going to have to come to grips…
Three seconds. That’s all the time approximately 53 percent of people are going to give your webpage to load. Unfortunately, the average mobile landing page takes 22 seconds to fully load. If your website isn’t up to speed (literally), it may be time to consider making some changes. The good news is, there are some steps…
It’s one thing to be able to make online consumers aware of your site’s presence. This is the beginning of an effective inbound marketing strategy. It’s another thing to be able to actually hold user interest once they’ve become aware of the existence of your product, service, brand, etc. This is the next step in the digital marketing funnel…
Collecting and analysing app feedback is a key part of app development. If you don’t know what your users want, then your app is doomed to fail. If users encounter issues with your app, such as bugs or crashes, few of them are going to bother persevering through it. Instead, they’ll download another app that…
If you shudder at the antiquated sound of the word “newsletter,” it’s time to change your perspective. Especially when it comes to creating an email newsletter. It really is one of the easiest and most effective components of your marketing strategy. And if you don’t have one yet, you should. An Email Newsletter Will Help Your Brand…
Shopify’s e-commerce platform is home to hundreds of thousands of online retailers. In 2018, the number of Shopify’s merchant members had grown to 600,000 strong. And, according to their website, Shopify businesses have made more than $100 billion dollars in sales since their start in 2006. Shopify’s simple process from start to finish makes it super-easy for anyone to…
Every organization strives for sales. So what is the most effective way to get this done? The answer is simple. Implement a digital content marketing plan. Although the implementation of this strategy is not quite as simple. On average, a business spends one-third of its budget on digital endeavours. Industry experts agree that there is greater…
Every business dreams of a landing page that converts. If you’re a software dev, your app landing page is crucial to your success. App landing pages need all the help they can get. You need to make sure that all the elements of a good landing page are there to increase your conversion rates. If you’re…
Who’s buying your brand? Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner. Here’s how you can do it. Understand Your Brand You have to be your brand’s biggest cheerleader….
