If you're an ambitious founder, you've probably spotted a problem, mapped out a few features, and thought:
This could be big.
Before you spend tens of thousands building an MVP, there’s one crucial step most skip:
This guide will show you how to:
Too many founders skip validation and rush straight into development. They invest thousands, engage freelancers or agencies, spend months crafting a product — only to launch to crickets.
This is what we call the $50K mistake:
You assume your idea is valuable — without proof
You build based on opinion, not insight
You find out too late that no one actually wanted it
You build something based on gut feeling
Users don’t sign up, or don’t use it after launch
You burn through $20K, $50K, even $100K — and wonder what went wrong
You didn’t fail because you couldn’t build. You failed because you built too soon.
Talking to users about their problems
Testing demand before building
Gathering real feedback and adjusting fast
Looking for action: waitlists, pre-orders, demo requests
Asking mates if it’s a good idea
Building a prototype “just to see”
Launching and hoping people come
If they’re not taking action, they’re not that interested.
Validating your startup idea gives you clarity before you commit serious time or money. It helps you test whether your problem is painful enough, whether people care about your solution, and whether you're speaking to the right audience. More importantly, it lets you adapt quickly — before you over-invest in something that doesn't resonate.
When you validate early:
You avoid building something nobody wants
You uncover real user needs and language
You shape a product roadmap based on real-world feedback
You gain the confidence (and data) to pitch, build, or pivot
The goal isn't just to prove you're right — it's to learn fast, so you build smart.
Validation matters because it prevents wasted effort. It gives founders a chance to test their assumptions early, reduce risk, and uncover the best path forward. Whether you're building a SaaS app, offering a service, or launching a niche product, validation brings clarity. It helps ensure you're solving a meaningful problem — for the right people, in the right way. And in today’s crowded landscape, that clarity is your competitive edge.
You don’t need a billion-dollar idea — you need a real, painful problem worth solving.
Many of the best startup ideas don’t come from a flash of brilliance — they come from lived experience. Frustrations. Repetitive tasks. Conversations where people say, “I wish there was an easier way to do this.”
Here’s where to look:
Source | What to Ask | Example |
---|---|---|
Scratch Your Own Itch | What annoys you regularly? | Notion’s founders hated disconnected note tools |
Industry Insider Problems | What’s outdated or slow in their daily work? | Freight operators still using paper bookings |
Work Friction | Where are teams hacking solutions together? | HR builds internal onboarding tool → SaaS |
Emerging Trends | What’s changing fast? AI, remote work, creator tools? | Loom took off with async remote teams |
Niche Improvements | Can we do this better or more focused? | Calendly-inspired tools for coaches, salons |
Ask 5 people: “What annoys you at work that still hasn’t been fixed?”
Validation is your early warning system. It stops you from wasting time and money on a product no one wants. By testing your assumptions with real users, you uncover what matters, what resonates, and what to avoid. It’s not just about preventing failure — it’s about building with confidence.
Whether you're launching a SaaS app, marketplace, or digital tool, early validation helps you shape a product people actually need — and are willing to act on.
You haven’t spoken to real users
You’re unclear on the problem
You’re guessing about interest or demand
Myth | Reality |
"My friends like it" | Friends ≠paying customers |
"Others are doing it, so it’ll work" | Execution > idea |
"I have to build to test" | No — you can validate without building |
What’s the real pain? Who has it most? Be specific.
Example: “Help property managers check in guests without being onsite.”
Ask open questions:
“What’s hard about X?”
“How do you solve it now?”
“What would ideal look like?”
Look for pain, frustration, and energy.
Create a simple landing page or signup form:
Problem statement
Your proposed solution
CTA: “Join Waitlist” or “Get Early Access” Tools: Carrd, Notion, Webflow, Typeform
Get it in front of your audience:
Reddit, Slack groups, Twitter, LinkedIn, Facebook communities
People you interviewed
Look for:
Email signups
Pre-orders
Replies asking for more info
Demo requests
If they’re taking action, you're onto something.
ChatGPT is your co-pilot in early validation. Try it for:
Simulating user interviews
Drafting landing page copy
Brainstorming value propositions
Anticipating objections
Ideating lean experiments
🔎 Prompt: “Act like a startup founder. What concerns would you have about a pricing tool for freelancers?”
đź§° Want more? Download the ChatGPT Prompt Pack for Validation
Day | Action |
Day 1 | Define problem and audience |
Day 2 | Draft your Value Proposition Canvas |
Day 3 | Create a landing page with signup form |
Day 4 | Interview users or send surveys |
Day 5 | Share landing page publicly |
Day 6 | Analyse real signals |
Day 7 | Decide: refine, pivot, or build MVP |
Good. You’ve just saved yourself time and money.
Refocus your problem statement
Pick a sharper audience segment
Rewrite your message (is it compelling enough?)
Sometimes it’s not the idea — it’s the pitch.
Validation doesn’t kill your dream. It upgrades it.
MVP = a small version of your solution. Validation = testing whether a solution is needed at all.
Always validate first. MVP comes after the light turns green.
Download our 1-Page Validation Template here
We asked 100+ founders: What gave you the confidence to move forward?
Top signals:
People pre-paid for early access
They got waitlist signups quickly
The same pain came up in every interview
They got interest without even building anything
“We spoke to 15 operators. 12 joined our waitlist. 5 paid $50 each. That’s how we knew.”
Validation = traction. Even if early.
Use it in your pitch:
Problem interviews (slide 1–3)
Conversion rates (traction slide)
User quotes or testimonials (demo slide)
Pre-orders, waitlists, engagement numbers
This builds credibility faster than any pitch deck alone.
Building comes after validation
You don’t need code to test your idea
ChatGPT, VPC, and BMC are your allies
Measure behaviour, not compliments
Clarity beats perfection
Great founders fall in love with the problem — not their first product idea.
We help ambitious founders test ideas, talk to users, and map smart MVPs.
👉 Check out Idea Validation Packages from EB Pearls
What you’ll get:
Real feedback on your idea
Validation steps tailored to your audience
Guidance on your best next move — build, refine, or pivot
Let’s avoid the $50K mistake together.
👉 Book your free discovery session