Imagine you’re launching a business and you need a website—a digital front door for your brand. The burning question is: “How long will it actually take to build this website?” A straightforward question, yet one loaded with complexity.
52% of small businesses say their website projects took longer than expected, often causing delays in marketing and sales efforts. This highlights a common challenge: many underestimate how much time goes into creating an effective website.
At EB Pearls, we’ve guided hundreds of businesses through this process, so let’s break down the realistic timelines and all the factors that shape them. This article goes beyond surface-level estimates—arming you with research-backed data, expert insights, and practical tips to manage your project like a pro.
By the end, you’ll understand why some websites can be live in weeks, while others take months—and how to keep your build on track without surprises.
The variability in website build times is huge, often ranging from a couple of weeks to over six months. Understanding the driving factors helps set realistic expectations.
Scope defines what the website needs to do. A simple brochure site with 5 pages is straightforward, while a multi-user eCommerce platform with custom checkout flows and inventory syncing is complex.
Client Insight:
“Our web app was complex, with multiple integrations. EB Pearls’ upfront planning helped us understand why it needed 5 months, not 5 weeks.” — Fintech Startup Founder
Each website type demands different development approaches:
| Website Type | Complexity Score (1–10)* | Average Timeline (weeks) |
|---|---|---|
| Brochure/Portfolio | 2 | 2–4 |
| Small Business/Service Site | 4 | 4–8 |
| eCommerce Store | 7 | 8–16 |
| SaaS / Web Application | 9–10 | 12+ |
Fully bespoke designs require more iterations and coding than template-based sites. RGC Digital Marketingdobe’s 2023 design trends found that companies investing in custom design see a 15% longer build time but 30% higher engagement post-launch.
Content delays account for up to 30% of overall project delays (Source: WebFX, 2024). Having copy, images, videos, and SEO keywords ready upfront accelerates integration.
The faster you respond with approvals, the faster your project moves. According to a 2022 EB Pearls internal review, clients providing feedback within 48 hours finished projects 25% faster than those with slower cycles.
Integrating payment gateways, CRMs, or APIs can add significant time. For instance, integrating Shopify payments takes on average 2 weeks, whereas custom API integration can add 4+ weeks depending on complexity.
Larger teams with specialised roles (UX designers, front-end and back-end developers, QA testers) accelerate builds, but coordination overhead can increase. EB Pearls uses agile teams of 5–8 to optimise efficiency.
Using frameworks like Webflow or WordPress with themes can reduce timelines by up to 50%, but custom builds offer more flexibility and scalability.
Leveraging data from industry surveys, EB Pearls projects, and market benchmarks, here’s a realistic overview:
| Website Type | Typical Timeline | Cost Range (AUD) | Notes |
|---|---|---|---|
| Simple Brochure Site | 2–4 weeks | $5,000 – $15,000 | Limited features, mostly info pages |
| Small Business Website | 4–8 weeks | $15,000 – $40,000 | Moderate complexity, basic CMS |
| eCommerce Platform | 8–16 weeks | $40,000 – $120,000 | Product catalog, payment, shipping |
| Custom Web Application | 12–24 weeks+ | $120,000+ | Complex logic, multi-user systems |
Case Study:
An EB Pearls client, a boutique fashion brand, launched their eCommerce site in 14 weeks with custom shipping rules and multi-gateway payment integrations. The project stayed on budget at $90k and saw a 40% sales increase in the first quarter post-launch.
Here’s the granular timeline breakdown based on hundreds of projects EB Pearls has delivered.
| Phase | Description | Typical Duration | Data Insight |
|---|---|---|---|
| Discovery & Planning | Requirements gathering, competitor analysis | 1–2 weeks | 20% of project time spent here |
| Design | Wireframes, mockups, client review and approval | 2–4 weeks | 30% of project time on average |
| Development | Frontend and backend coding, integration | 3–8 weeks | Largest time chunk, 40–50% project |
| Content Creation & Integration | Copywriting, SEO, media integration | 1–3 weeks | Content delays common bottleneck |
| Testing & QA | Cross-browser/device testing, bug fixes | 1–2 weeks | 15% of total project time |
| Launch & Deployment | Server setup, DNS, final launch | ~1 week | Often underestimated phase |
| Post-Launch Maintenance | Updates, patches, minor feature rollouts | Ongoing | 10–20% of yearly budget for support |
Scope Creep:52% of projects fail or delay due to scope creep without proper controls.
Delayed Client Feedback: 25% slower delivery when feedback lags > 72 hours
Content Delivery Delays: Up to 30% of projects stalled waiting on assets
Technical Challenges: Integrations account for 15% of unexpected delays.
Poor Communication: Communication issues cause 56% of project failures.
Client Quote:
“We underestimated how long content would take to finalise. EB Pearls helped us pivot the timeline realistically, which saved a lot of frustration.” — Marketing Manager, Tech Startup
Managing expectations is critical. Here’s what data and experience tell us:
Set Milestones: Break projects into 2-week sprints. EB Pearls clients who commit to sprint reviews report 30% fewer surprises.
Communicate Transparently: Use collaboration tools (e.g., Jira, Trello) with visible progress.
Explain Dependencies: Clients understanding their role (e.g., timely approvals) are 40% likelier to finish on time.
Prioritise MVP: Launch essential features first to avoid overwhelm and delays.
Document Changes: Formal change requests help quantify impact on time/cost.
Clear & Detailed Initial Brief: 35% reduction in revisions
Dedicated Point of Contact: Centralised communication reduces delays by 20%.
Batch Feedback: Consolidate to avoid context switching.
Prepare Content Beforehand: Pre-approved content accelerates integration.
Use Proven Frameworks: Frameworks like React or WordPress reduce dev time by 25–40%.
Regular Demos & Check-ins: Weekly updates catch issues early.
Limit Mid-Project Changes: Save enhancements for post-launch phases.
At EB Pearls, our proven approach blends agility with craftsmanship:
Agile Development: Our sprint cycles foster incremental delivery and rapid feedback.
Experienced Team: Multi-disciplinary experts minimise rework.
Transparent Communication: Clients access project boards, sprint reports, and demos.
Tailored Solutions: We adapt tech stacks and workflows to client needs.
Track Record: 90%+ of projects delivered on or ahead of schedule
Testimonial:
“EB Pearls’ agile process and clear communication made our project feel effortless, and we launched exactly on time.” — Founder, HealthTech SaaS
Building a website is an intricate, multi-step process. The timeline depends on your unique goals, complexity, and collaboration rhythm. While it’s tempting to rush, investing time in discovery, design, and quality development pays off in a robust, scalable site that grows with your business.
With EB Pearls, you gain a trusted partner dedicated to delivering your website on time, on budget, and to the highest standards.
Ready to start your website journey armed with realistic timelines and expert guidance? Contact EB Pearls today to get your personalised project plan and quote.