Digital marketing continues to evolve at a rapid pace, and while there are more channels to leverage, your business still needs the pillars that can solidify your marketing funnel. With that in mind, email marketing is far from dead and should remain at the forefront of your efforts.
Ultimately, email marketing is still one of the most personal ways to connect with your customers and can make the difference between a positive and negative customer experience. If you’re still wondering why it’s worth improving your email marketing, consider the reasons below:
1. Email Marketing Helps You Personalise Your Interactions with Customers
Email helps your business get personal with your customers by drawing them in with the information you feel is most relevant to their interests.
You can set up automation or segmentation rules to pinpoint which customers are most likely to respond to specific types of messages, and adapt your approach accordingly. This customization provides customers with a consistent and informative experience, where they don’t feel like they’re being bombarded with irrelevant information.
2. Email Marketing Keeps You in Close Contact with Your Customers in Real-Time
Email is a real-time marketing channel. It’s easy to share new product offerings, discount codes, or freshly published blog posts, and customers will receive the emails immediately. This versatility makes it easy to test what works best with your audience and your brand – whether it’s product-specific emails or seasonal email campaigns.
Now more than ever, customers are tired of being bombarded with irrelevant information and advertising. They value the opportunity to get specific information that will help them solve their problems, and automated messages allow you to communicate with your audience at their convenience.
3. Email Marketing is Measurable
Email is one of the most measurable channels. Not only can you track whether a customer opened an email and clicked on a link, but you can also track their behaviour and determine which email has had success with a specific audience.
As a result, email is a valuable source of customer insights you can use to optimise your marketing strategy moving forward. It can help you determine what aspects of your communications are most successful so you can ensure you’re spending your time – and your marketing budget – accordingly.
4. Email Marketing can Reach All Kinds of Audiences
As digital marketing strategies continue to diversify, the vast selection of potential channels you can use to reach your target customers can certainly seem overwhelming. However, email marketing is still a flexible option for reaching your audience.
Email marketing can be leveraged to reach customers on all major devices, including both desktop and mobile platforms. This makes it a versatile option for reaching customers you have an established relationship with.
The Bottom Line: The Role of Email Marketing in Boosting Your Success
The use of email marketing is continuously being modernised through the introduction of new email marketing software and resources.
This includes custom email templates, which can help you tailor your email to meet your specific goals, as well as comprehensive email marketing software, which can help you automate and streamline the process of sending out your emails.
Email marketing is far from dead and will continue to be a powerful marketing tool for the foreseeable future. All businesses need to keep the pillars of email marketing in mind, especially if they’re looking to scale their business quickly and effectively.
Are You Looking for an Email Marketing Agency in Sydney?
EB Pearls is an email marketing agency that can help you put together an awesome email marketing strategy. We’re experts in email marketing and we have the tools and know-how to boost your conversions while optimising your investment.