Email Marketing Tips That Will Help Grow Your Business – Part 2

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michael-signal@2x By Michael Signal July 18th 2022

Email Marketing Tips That Will Help Grow Your Business – Part 2

In the second part of our article, we will continue to dwell on the tips that will help you grow your business through the innovative method of email marketing. Below are just a few additional pointers you can keep in mind.

7. Don’t Forget to Measure Your Results

One of the most important factors in successful email marketing is to measure your results and make changes where necessary. You need to see what or how your subscribers interact with your emails. For example, if people are not opening your emails, you need to make changes to your email marketing plan.

In addition, you need to analyze your open rates and click-through rates. For example, if your click-through rate is low, you have to decide whether your content is not interesting enough or your call-to-action is not strong enough.

8. Use Social Proof

If you’re nervous about whether or not your emails will be opened, try using social proof to encourage people to open your emails. For example, include a quote from a person in your industry or from a spokesperson.

You can also include a testimonial from a customer or an industry leader. Telling people others like you find value in what you are writing and reading will encourage them to at least open your emails.

9. Don’t Forget the Mobile Device

Most people use a mobile device nowadays. That’s why checking how emails look on a mobile device is important. If they are difficult to read, you are missing out on a lot of potential traffic.

TIP: Add this line to the top of your email to make sure it’s formatted properly on a mobile device: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

10. Create an Email Template

Email templates are a great way to ensure that every email you send is consistent and professional. You can create an email template in Word, PowerPoint or another word processing program. Or you can use a program that specializes in creating email templates.

In addition, you will want to include the company’s logo, the company colours, and the company contact information.

11. Use Images and Graphics in Your Emails

According to Litmus, 65% of people open an email on a mobile device. That’s why it’s so important to include graphics in your email. For example, if you are writing an email about your new ice cream flavour, include a graphic of the flavour or a picture of the package.

Telling readers about your new flavour without a picture will not help you accomplish your goals.

12. Frequent Topics are Important

People want to hear from you, but they want to hear from you on a regular basis. For example, if you just write a one-time-only article, they will not want to hear from you again. However, if you write five articles that are emailed out once a month, they will look forward to hearing from you all month long.

Conclusion

Email marketing has been around for a long time, but it’s still a great marketing tool for small businesses. Once you understand the tactics above, you can make the most out of your email marketing campaigns.

It is a great way to grow your venture. However, email marketing campaigns can take a lot of time and energy. To get the most out of it, you need to determine who your audience is, create content that delivers value, and keep in touch with your audience at all times.
If you are looking for a reliable email marketing agency in Sydney, look no further than our expertise here at EB Pearls. We are a Digital Agency in Australia that offers Mobile apps, eCommerce & Web Design Services, with a #1 rating in Clutch and over 4000 projects completed. Call us today and let us establish a great email marketing campaign for your venture.

michael-signal@2x By Michael Signal

Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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