App Store Optimization (ASO) is the process of improving your app’s visibility and conversion rate in app stores like the Apple App Store and Google Play Store — helping more people find, download, and use your app.
Improve Discoverability – Rank higher for relevant keywords
Increase Conversion Rates – Better visuals = more installs
Outrank Competitors – Stay ahead in app store search results
Drive Sustainable Growth – Continues to bring users post-launch
Preparing for your app launch
Seeing low download numbers despite high effort
Updating your store listing with better titles, visuals, or copy
Tracking organic user acquisition
Planning A/B tests for app store screenshots or icons
In the project, we optimized the app store listing by refining keywords, enhancing screenshots, and rewriting the app description. Within weeks, organic traffic increased and the app climbed in search rankings.
Many founders focus on building a great app — but if no one can find it, it doesn’t matter. ASO is like SEO for your app — a little attention here can drive thousands of free downloads over time.
| Metric | Description |
|---|---|
| Keyword Ranking | How your app ranks for specific search terms |
| Conversion Rate | % of visitors who download your app after viewing the store page |
| Retention Rate | How many users keep your app after installation |
| Ratings & Reviews | Impacts visibility and user trust |
| Install Velocity | Rate at which installs increase — can boost store rankings |
App Annie – Market insights and performance benchmarks
Sensor Tower – Keyword analysis and competitor tracking
Google Play Console / App Store Connect – Built-in ASO metrics
SplitMetrics / Storemaven – A/B testing tools for app creatives
ASO is becoming smarter with AI-generated keywords, automated listing testing, and localized visuals. Platforms like Apple and Google are also giving weight to post-install quality — making engagement and retention as important as discovery.
App Marketing – ASO is a core component
User Acquisition – ASO helps drive organic installs
A/B Testing – Optimizing titles, icons, and screenshots
App Analytics – Tracking installs and behavior from ASO
App Launch Strategy – ASO is key to a successful rollout
Not sure if your app is optimised for visibility and downloads?
Book a discovery call with our growth team to get an ASO audit and action plan.