Customer feedback is the information users share about their experiences with your app—what they like, dislike, or want improved. It helps you understand if your product is meeting their needs.
Guides you in prioritising the right features and fixes
Improves user satisfaction and retention through responsive updates
Reduces wasted development by focusing on real user needs
Validates assumptions with real-world input
Builds trust by showing customers their voices matter
Planning user testing or gathering reviews
Refining your app roadmap based on user needs
Launching an MVP and seeking early input
Running beta tests or pilot programs
Measuring success beyond just downloads or installs
In the project, we integrated customer feedback tools to gather real-time insights from users. This allowed the team to prioritise updates based on actual needs and continuously improve the app experience.
Most founders think feedback only comes from surveys—but every review, support ticket, and app store comment is a goldmine. Collect it early and often to stay aligned with your users.
Net Promoter Score (NPS): Measures user loyalty
User Sentiment Score: Detects tone/emotion in feedback
Feedback Volume: Number of feedback entries collected
Feature Request Trends: Most requested additions
Bug Report Frequency: Issues reported by users
Typeform / Google Forms: Collect structured survey feedback
Intercom / Zendesk: Real-time in-app support and feedback
App Store Reviews / Play Store Console: Source of public user feedback
AI is changing feedback by turning raw comments into structured insights. Expect smarter tools that automatically detect trends, emotions, and urgent issues—so you can act faster and build smarter.
Usability Testing – Observing real user interactions
Beta Testing – Gathering feedback from early users
User Interviews – One-on-one conversations for deeper insights
App Maintenance – Where ongoing fixes happen
UX Design – The design focus that feedback typically impacts
Still unsure how to collect and act on customer feedback for your app? [Book a discovery call] with our team — we’ll show you how to close the loop.