Email marketing is the practice of sending emails to users to promote your app, announce updates, offer incentives, or bring back inactive users—often using automation tools to deliver personalized, timely communication.
Boosts Retention: Keeps your users engaged over time
Increases Conversions: Drives downloads, upgrades, and repeat actions
Own Your Channel: Reach users directly—no social media algorithms
Builds Loyalty: Educates users and adds value beyond the app
Delivers ROI: High return with low cost and strong targeting tools
Planning onboarding, welcome, or drip campaigns for new users
Creating reactivation emails for dormant accounts
Announcing product updates, promotions, or special events
Integrating with your CRM or marketing automation stack
Reviewing campaign analytics to refine messaging and timing
In the FitCoach App project, we implemented an automated email sequence using Mailchimp that welcomed new users, offered feature tutorials, and re-engaged users after 14 days of inactivity. The result: a 27% boost in user retention over 6 weeks.
Email marketing isn’t just for newsletters. Early-stage apps can gain traction by sending onboarding tips, simple reminders, or upgrade nudges. It’s one of the most cost-effective ways to keep your user base warm.
Open Rate: % of users who open your email
Click-Through Rate (CTR): % of users who click a link
Conversion Rate: % of users who take the desired next step
Bounce Rate: Emails that fail to reach inboxes
Unsubscribe Rate: % of users who opt out of future emails
Mailchimp: Easy drag-and-drop editor with automation workflows
SendGrid: Great for transactional or large-scale bulk emails
Klaviyo: Perfect for ecommerce apps with dynamic content and segmentation
HubSpot / ActiveCampaign: Combine CRM with email in one platform
AI is reshaping email marketing—expect content that adapts to each user, predictive send times, and better integrations with in-app behavior. Combined with push and SMS, email will anchor multi-channel user engagement strategies.
App Marketing: Email is a foundational user communication tool
User Engagement: Measured in part by email responses
CRM: Powers data-driven email targeting
Push Notification: Complements email in re-engagement workflows
Customer Feedback: Often gathered through email surveys or NPS
Blog: Email Marketing Tips That Will Help Grow Your Business – Part 1
Blog: Email Marketing Tips That Will Help Grow Your Business – Part 2
Blog: The Most Common Email Marketing Mistakes to Avoid This 2022
Want to turn your users into loyal customers with smart emails?
Let’s chat about how email marketing can support your app’s growth from day one.