Microinteractions are the small, subtle animations or responses in an app that happen when a user performs an action—like liking a post, toggling a setting, or receiving a notification.
Why Founders Should Care About This Term:
Creates a sense of delight and feedback, making your app feel polished and responsive
Helps users understand cause-and-effect, improving overall usability
Reinforces brand personality through consistent, thoughtful motion
Reduces user errors by providing visual cues during interactions
You're designing UI animations or refining user feedback loops
You're improving the onboarding or empty state experience
You're reviewing app polish before launch
You're working with motion designers or frontend developers
In one of our projects, we used microinteractions to give visual feedback when users added items to their wishlist. A quick bounce animation confirmed the action, improving confidence and interaction speed.
Many founders think microinteractions are just “nice to have.” In reality, they're silent communicators that reduce confusion and make your app feel human. Users won’t say, “I love the microinteractions,” but they will say, “This app just feels right.”
Engagement Rate – Microinteractions can subtly increase repeat usage
Task Success Rate – Improves when users receive immediate, clear feedback
Error Rate – Decreases with intuitive micro-cues (like toggles or tooltips)
Lottie by Airbnb – Lightweight animations for smooth microinteractions
Figma Smart Animate – Preview and prototype micro-movements in UI
Framer Motion – A React library for fluid, production-ready motion
AI-generated and adaptive microinteractions are becoming more common—systems that adjust based on user behavior, mood, or even accessibility needs. The future of UX is responsive, emotional, and deeply contextual.
Still unsure how micro interactions can elevate your app experience? Book a discovery call and we’ll walk you through the magic of small details done right.