An MMP is the smallest version of your app that delivers real value to users and is ready to be marketed and monetised—more refined than an MVP, and built to launch.
Why Founders Should Care About This Term:
Gets your app into the market faster with core value intact.
Helps validate product-market fit with real users.
Reduces wasted development on unused features.
Starts revenue generation and user acquisition earlier.
Provides feedback for future feature prioritisation.
Planning your app’s go-to-market strategy.
Deciding what features to include in the first public release.
Aligning development scope with time-to-launch goals.
Pitching to investors who want market-ready proof.
Preparing a version of the product that can be sold or promoted.
In one of our projects, we built an MMP that focused on just three key features users needed most. This allowed the client to launch quickly, attract early adopters, and secure further investment.
Many founders confuse MVP with MMP. An MVP tests assumptions; an MMP must be good enough to attract real users and support marketing. Launching too early without polish can harm your brand.
Figma / Adobe XD – For designing MMP interfaces before development.
Firebase – For lightweight backend and analytics during early launch.
App Store / Play Store Beta – Used for soft-launching the MMP to real users.
MMP strategies are increasingly data-driven. With AI and real-time analytics, teams can refine their marketable features based on actual user behavior, improving release accuracy and reducing rework.
Still unsure how to define your MMP and get to market faster? Book a discovery call with our team — we’ll help you shape a launch-worthy app.