Surveys in App Development: Best Practices & Insights

Surveys are structured questionnaires used to collect feedback or insights from users, potential customers, or stakeholders to inform decisions during the app development process.

Why It Matters

• Reveal what users actually want, helping you build features they’ll use
• Validate ideas before investing in development
• Improve user satisfaction by listening to real feedback
• Reduce guesswork and align your product with market demand
• Save money by preventing misaligned or unwanted features

Use This Term When...

• Conducting user research before MVP design
• Testing feature ideas or gathering feedback on prototypes
• Measuring user satisfaction after a launch
• Exploring pain points or unmet needs in your audience
• Planning future updates based on customer input

Real-World Example

In one of our projects, we used surveys to gather user feedback during the beta phase. The insights helped validate key assumptions, identify usability issues, and prioritise enhancements for the next release cycle.

Founder Insight 

Founders often assume they know what users want — but surveys can prove otherwise. Ask the right questions and keep it short to get better response rates and clearer insights.

Key Metrics / Concepts 

• Response Rate – % of people who complete your survey
• Net Promoter Score (NPS) – Measures how likely users are to recommend your app
• Customer Satisfaction Score (CSAT) – Direct rating of user satisfaction
• Completion Rate – % of users who finish the full survey
• Open-Ended Feedback – Unstructured insights that reveal new ideas

Tools & Technologies 

• Typeform – Great for user-friendly, mobile-optimised surveys
• Google Forms – Quick to set up and easy to distribute
• SurveyMonkey – Offers analytics and templates for deeper insights
• Hotjar – Combines surveys with behavioural data like heatmaps

What’s Next / Future Trends

Surveys are becoming more conversational and integrated into the user journey. With AI, they can be auto-triggered based on user behaviour and analysed in real-time to extract trends faster than ever.

Related Terms

User Interviews – One-on-one feedback gathering
User Personas – Often informed by survey data
Market Research – Broader studies that may include surveys
Feedback – General input from users, often gathered via surveys
Analytics – Used to validate survey insights with behavioural data

Helpful Videos / Articles / Pages

Blog: How to Identify Your Brand’s Exact Audience

Blog: Why Market Research Is Important: A Breakdown

Blog: User Research, User Segmentation, and User Feedback for Mobile App Based Businesses

Call to Action

Wondering what your users really think? Let’s help you design smart surveys that bring clarity to your app roadmap.