Yield Optimisation in App Development: Maximising Revenue

Yield optimisation is the process of maximising revenue from your app’s available resources—such as ads, subscriptions, or user actions—by continuously testing and improving how they perform.

Why It Matters 

• Increases app revenue without needing more users or traffic
• Helps you get more value from every screen, tap, or impression
• Informs smarter monetisation decisions based on real data

Use This Term When...

• You're analysing monetisation performance (ads, IAPs, subscriptions)
• You're reviewing revenue per user (RPU) or cost-per-action (CPA)
• You're working with ad mediation or monetisation tools
• You're prioritising features that improve profitability

Real-World Example 

In one of our projects, we implemented yield optimisation by testing different ad placements and formats. Switching to rewarded video ads on key screens boosted ad revenue by 40% without harming the user experience.

Founder Insight

Yield optimisation isn’t just about pushing more ads—it’s about balance. Over-monetising kills user trust. Under-monetising leaves money on the table. The sweet spot is found through continuous testing and iteration.

Key Metrics / Concepts 

• eCPM (Effective Cost Per Mille) – Measures ad revenue per thousand impressions
  
• ARPU (Average Revenue Per User) – Indicates how much each user earns you
  
• Fill Rate – The percentage of available ad space that’s actually filled

Tools & Technologies 

• Google AdMob – Popular ad monetisation platform with mediation
  
• IronSource – Advanced tool for yield optimisation across ad networks
  
• Firebase Remote Config – Allows A/B testing of monetisation features in real time

What’s Next / Future Trends

AI is now being used to dynamically optimise yield by predicting which users respond best to specific monetisation strategies. Future trends include hyper-personalised pricing, dynamic ad targeting, and real-time revenue balancing across channels.

Related Terms

In-App Advertising – Yield optimisation helps maximise revenue from ads shown inside apps by balancing user experience and ad placement.
Monetization Model – Yield optimisation is a key tactic within broader monetisation strategies to improve returns.
App Analytics – Critical for analysing ad performance and user behaviour to optimise yield.

Helpful Videos / Articles / Pages

Get comprehensive yield management with Google Ad Manager

Call to Action

Still unsure how to optimise revenue from your app? Book a discovery call with our team — we’ll help you maximise returns without compromising UX.