How Can a Mobile App Help Bolster your Position in the Industry?
We live in a world where quick access to products and/or services from a variety of devices is becoming the society norm. While the need to keep up with consumer demand is a constant pressure for businesses worldwide, the market for mobile app development continues to grow each year.
Did you know…? It has been estimated that nearly 1 billion smartphones have been sold in 2015, according to the University of Alabama at Birmingham’s Online Masters in Management Information Systems.
Developing a mobile app is no longer a compensation to your business, but a standard. Having a mobile app is most beneficial when it enhances customer experience. Mobile apps appear to be taking the lead in providing profitable results to business worldwide, given that 46 percent of app users report having paid for their apps in 2014 alone.
By 2017, it is expected that over 268 billion downloads will generate $77 billion worth of revenue, which means that people are not only living on their smartphones, but they are also interacting with some form of application on a daily basis. The only natural and market-wise thing to do is to take advantage of this situation so that it becomes profitable for both parties involved.
Mobile app strategies to bolster your business
Keep it simple: The best way to make sure you grab a prospective customer’s attention is to choose a mobile app that offers the perfect user experience. In other words, ensure people can figure out how to use your app within seconds to minutes without any guidance. A mobile app that has just one or two main functions is preferred, mostly because additional features may be rarely used while you simply add development cost and app size to an already effective product.
Providing convenience: Developing an app that makes your product or service more convenient for the consumer increases your chances for repeat business. As shown before, the easier it is for customers to complete their purchase, the more likely you are to make a sale. As a result, users will return to use the app, given the fact that it proved to be so convenient to them in the first place.
Quick and easy ordering: A mobile app development should allow customers to quickly place orders from the convenience of their tablet or smartphone. An example of this kind are fast food and restaurants, who are leveraging mobile order-ahead to attract more customers, intensify loyalty and drive additional incremental revenues.
Here are some quick facts regarding the mobile order-ahead system:
- Quick-service restaurants are increasingly offering mobile order-ahead apps to drive higher revenues
- Mobile order-ahead can drive higher average order values.
- A successful mobile order-ahead program can only generate value when order flow is managed properly
Whether you are a big box store or a small retail establishment, you can increase your profit by making products and services convenient and accessible to your customers from mobile devices.
Mobile apps in numbers
The market for mobile app is continuously developing. While the numbers surrounding the increase of the mobile app in the marketplace are impressive on their own, the opportunities that lie within this powerful marketing tool seem to be endless. For a better overview of the opportunities your business can benefit from, take a look at the statistics shown below:
- Estimated number of available apps: 1.2 million for iOS, 1.31 million for Android and 0.4 million for Windows
- A 10th ranking free download app (in the US Apple App Store’s top overall free charts) generated an average of 72K downloads per day, as compared to the 4K downloads on average generated by an app in the paid charts.
- The top 3 countries with the highest average revenue per download are: Japan with $5.32/download, Australia with $3.60/download and South Korea with $3.40/download.
What does the future look like for mobile app development?
We are already living in a world where the number of mobile gadgets exceeds the number of Earth’s population. There are officially more mobile devices than people. Furthermore, 1 in 3 consumer brands have features integrated payment in their mobile apps in 2015 alone. It is only fair to say that integrating a mobile app system into your business can help boost sales and enhance the customer experience, at the highest possible level.
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