Did you know that only 15% of Australian businesses are online? Considering that there are more than a billion websites worldwide, it can be hard to compete when you’re just starting on the internet. How can you expect to compete with so many different websites, some of which rake in millions of viewers every month?
Meanwhile, you’ll be lucky if your new website gets a few dozen visitors every month. You can improve your website by using SEO, but how long does SEO take to work in the first place? More than that, how can you tell if your efforts are even working?
There’s nothing worse than putting all of your efforts into your website without being sure if your efforts are amounting to something. Fortunately, there are a few ways you can tell that your SEO efforts are working and also ways to improve your SEO methods. That way, you can make sure that your efforts are on track and working towards your marketing goals.
Keep reading and learn more about how SEO works and how long it will take before you start to see real progress.
What You Need to Know About SEO
SEO stands for search engine optimisation, and it has everything to do with how search engines find your website. Search engines like Google can find certain websites easier than others depending on how websites are organised. When Google finds websites, it will promote them depending on a variety of factors.
Search engine ranks are especially important for any website. This kind of rank has to do with where a website rests when someone searches for a particular topic. For example, if you type “organic eggs” into Google, you will get pages upon pages of results.
You will also be able to see that there is a total of hundreds of millions of results for that particular input. The websites that you find on Google’s first page are websites that have the highest search ranking for that particular input. The very first website on the first page has the #1 search ranking and, as such, it is the most popular.
The search ranking will decrease the further down you go on Google’s page. Once you reach the second page of Google, the results there will be much less popular compared to the results on the first page. Most people who search for things on the internet rarely ever bother to click on the second page of the search results.
That’s because the first page usually has everything that one wants to know. But as you can imagine, there can be trouble if your website keeps ranking on the 34th page of Google or worse. If your website ranks so low on search engines, how will anyone ever be able to find it?
Fortunately, there are a few things you can do to give your website more of a chance.
The Dangers of Avoiding SEO
When it comes to the questions, “What is SEO?” and “How does SEO work?” it all comes down to the difference between websites that use and don’t use SEO. There is a clear difference between the two: one will have much more traffic and success than the other. If you don’t use any SEO methods for your website, you don’t have any chance of getting your website seen by any search engine.
But why might that be, you ask? As mentioned before, search engine rankings have a lot to do with how search engines and real people find your website. Usually, websites that don’t use SEO methods end up at the very bottom of the search engine rankings.
That’s because there isn’t anything on those websites that search engines would be interested in promoting. On the other hand, websites that use SEO methods have many factors that make them more interesting to various search engines. Many people make the mistake of avoiding SEO because they find it too complicated.
If this sounds like you, your website won’t be going anywhere fast.
Even if you’re not very tech-savvy and don’t know much about SEO, you must learn if you want your website to succeed. Otherwise, it will sit at the bottom of the search results and it won’t have any chance of climbing up the ladder.
If you don’t know how to use SEO methods on your own, you can always hire SEO professionals to help you out. However, knowing a bit about SEO yourself is important if you want to understand how your website will work. Once you understand how it works, you will be able to come up with more ideas on how to improve your website even more.
How Long Does SEO Take To Work?
The time it takes for your SEO efforts to work can depend on a variety of factors. However, in general, you should start noticing SEO taking effect between 6 and 12 months. While this may sound like a long time to wait, there isn’t anything you can do to speed it up.
Why might this be, you ask? As with anything that produces high-quality results, SEO takes time to work. You can’t start using SEO overnight and expect to get a huge influx of thousands of visitors all of a sudden. The way SEO works requires a foundation to build off of.
Once you have that foundation, you will have to work on several different aspects and build up each of those aspects. Once everything starts to come together after several months, only then will you start to see real progress. This can be frustrating if you’re looking for results right away.
What if you need to give your website a boost right away? What if you want to start making money with your website and increase your search engine rank as soon as possible? Even so, you will still need to wait several months before you see some serious results.
Of course, you might start to notice some changes early on, but these changes will be on a much smaller scale. You might notice that your monthly number of visitors will slowly start climbing every month. After several months, your average visitor number will be much higher than it was when you first started your website.
You will also be more likely to get more potential customers after a few months of working. After all, more visitors means more people who might be interested in buying your products or services.
How Can You Tell If Your SEO Efforts Are Working?
Of course, you will be able to tell if your SEO efforts are working by the sheer number of viewers your website is getting (or not). However, there are a few other ways you can tell that your website’s SEO is working. For example, you should check how your website compares to your competitors.
When you first start your website out, it will be at the bottom of the barrel without a chance at outshining its competitors. But with enough time and hard work, you will find that SEO can help your website stand its own against competing websites. This can be especially difficult at first because your competitors might be more established and more well-equipped than your website.
As long as you spend enough time and energy on SEO, you will be able to see the success of your website skyrocket. Sooner or later, your website will be a real challenge for your competitors to deal with. If you’re really lucky, your website might even surpass some of your competitors.
Besides checking how your website compares to competing websites, you should also get into the habit of checking your website’s search ranking. A higher search ranking is always better because more people will be able to find your content that way. As your website becomes more popular and more successful, the website should automatically start climbing the ladder of search rankings.
Of course, search rankings are changing all the time, so it might be difficult for your website to stay at one rank for long. But as long as you see that your website’s ranking is steadily increasing, you can be sure that your SEO efforts are working. But what else can you do to make sure that your website is a success?
Use Better Keywords for Your Website
Keywords are the foundation of SEO. If you’re not using them correctly, you can’t expect your website’s success to ever skyrocket. A keyword is a word or phrase that you type into a search engine to find more information about it.
For example, “organic eggs” is a very popular keyword. Whenever you type this keyword into any search engine, you will get hundreds of millions of search results. That’s because many people want to buy or learn more about organic eggs.
If “organic eggs” is such a popular keyword, does that mean you can make your website a success by creating content around that keyword? Not necessarily. Using SEO keywords isn’t that simple.
There are also other factors you need to consider such as keyword competitiveness and search volume. For example, if a keyword is very competitive, that means that many other websites are using that same keyword. Some websites are more popular than others and those that are more popular tend to bring in more viewers for that keyword even if another website is using the same keyword as well.
If your website is still new and growing, it is a good idea to use keywords that are not too competitive. That way, your website will have a chance of standing out and not being buried under thousands of websites all using the same keyword. Keywords with more words in them tend to be more specific and less competitive.
For example, “brown organic eggs near me” is a much more specific keyword than “organic eggs” alone. A keyword that contains three words or more is known as a long-tail keyword, and they are ideal for raking in more visitors to your website. This is especially true for smaller and newer websites.
Hire Professional SEO Services
Working on your website’s SEO all on your own can be very exhausting and time-consuming. If you have to balance another job with your own SEO work, you won’t have time to do anything else with your life. Fortunately, SEO services exist to save you the trouble.
If you can’t get your head wrapped around how SEO works or don’t have the time to work on it yourself, SEO services can do all the heavy lifting for you. By hiring professional services, you can free up a lot of time in your life that you can use for other projects or just to relax.
More than that, SEO services have many more years of experience, and they know all the details when it comes to SEO methods. Even if you’re on a tight budget, spending money on SEO services can still be very beneficial at the end of the day. They can handle everything and make sure your website is as optimised as possible.
This is not to mention that professional services have all the right SEO tools to implement SEO as smoothly as possible.
Everything You Need to Know About SEO
How long does SEO take to work, you might ask? It usually takes between 6 and 12 months. However, it might take even longer if you’re not serious about SEO and its methods. That’s why things like keywords and search engine rankings are so important to understand.
Hiring SEO services can also make the process much easier. To learn more about SEO, contact us here.