Maintenance and Support

So, you’re thinking of creating and building an app and want to ensure you have everything covered before diving in? Or, perhaps you’ve already made your app, and you’re thinking your work is over?

If so, you would be wrong.

Maintaining and supporting your app is one of the most crucial stages of mobile app development. Investing in mobile app maintenance and support is not only essential for ensuring your app runs correctly but worthwhile.

Why? This article will cover this, as well as how much you can expect to invest in the maintenance and support of your app.

There’s lots to cover, so let’s get started.

Why Are Maintenance and Support Crucial for Your App?

You may be hoping that investing in maintenance and support isn’t really a crucial part of your mobile app development. But it really is. If you want your app to thrive, receive positive reviews and work seamlessly, this step cannot be skipped.

Investment in long-term maintenance and support will help your app stay current and save it from going out-of-date. It also repairs glitches, bugs, lags, or other undesirable mistakes that will annoy users. Here are other reasons why your app needs this:

Better Experience for Users

An app that works properly will deliver a better experience for its users.

This will ensure that your app thrives and grows in popularity, as well as upping the chance of positive reviews. If the app malfunctions, the users will be unhappy, and you can expect bad reviews to be rife.

By creating a better experience for users, you’ll also:

  • Improve user retention
  • Increase customer loyalty
  • Develop long-term relationships with users (so they continue to come back and use the app)
  • Potentially entice them to spend more on in-app features, if that is included in your app. No one wants to throw money away on an app that doesn’t work.

Keep The App Updated

Investing in maintenance and support means that your app can stay fresh and up-to-date. It is a wise business move for you to listen to your user’s likes and dislikes and reflect updates based on the feedback they provide.

By continually monitoring and reflecting your user’s wants, preferences, and expectations, you show to customers that you value their user experience. This also gives you a greater chance of customer loyalty and growth.

Adding to this, app stores have standards guidelines that your app must meet. If your app is low quality, due to lack of investment in support and maintenance, then it may be rejected.

You’ll Reduce Your Uninstall Rates

By keeping your app up-to-date, you reduce the risk of users uninstalling your app. To push this point further, you may be interested to know that in 2020, uninstall rates jumped as much as 35%, compared to the same month in early 2019.

That is a giant leap, and you don’t want your app to be part of that statistic due to negligence. Investing in maintenance and support will mean that annoying bugs are dealt with, and your app can stay fresh, to stop users from getting bored or annoyed.

Better Security for Your App

By investing in maintenance and support, you are also investing in security. There’s no need to tell you why this is so important. As the app developer, it’s your responsibility to make sure the app, and, therefore, your users, are secure from cyber threats.

Yes, hackers are continually trying to find loopholes and new ways to steal financial and personal information. You can combat this by investing in maintenance and support, which will continuously update your app with the latest security protocols.

It’s all about staying a step ahead of the threat, and it’s well worth investing to do this.

The Investment

So how much should you expect to pay for maintenance and support? Of course, there is no set price for this, and the costs vary depending on what you want it to do and who you hire to do it, as well as the app’s features, functionality and more.

You must also be prepared to pay a little more in the initial year of your app. Namely, because there are bound to be some early-stage issues, glitches and user expectations that need to be smoothed over and considered.

Researching and asking companies for app-specific quotes is essential, but to give you an idea, here is an approximation of the costs:

  1. Small app development company: $50,000-$100,000
  2. Mid-level app development company: $150,000 -$450,000
  3. Large app development company: $500,000 – $1,000,000

Of course, prices fluctuate from company to company, so you’ll need to do your homework here.

Invest in Maintenance and Support

Investing in maintenance and support is as crucial a step in your mobile app development as the initial stages and creation.

You cannot produce and provide a good, seamless app for users if you aren’t willing to invest in maintenance and support.

By doing so, you will help keep your app working as you dreamed it would; providing the experience you want to provide for your users. There is little point putting love, effort and money into this creation if you leave it to malfunction.

By investing in these services, you will help keep your app up-to-date and repair and reduce the risk of bugs, glitches, lags or other user-deterring issues.

Don’t let your app be another one that is forgotten and irrelevant; keep it fresh, safe, maintained and supported. For help with this, contact us today!

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