Australian Finance Hub
Expanding an established finance business into the online web platform.
Expanding an established finance business into the online web platform.
The Australian finance hub website is an online extension of a business that aims to provide a large number of reliable and affordable financial services to Australian businesses and people. As this was Australian Finance Hub’s first website, EB Pearls needed to create an online portfolio that advertised the services the business offers , all the while designing a brand image that was tailored for an online platform.
A major aspect of this project was to engage visitors by providing a subscription based online news letter, online finance tools and easy-to-use one click contact forms.
It was important to create a brand image for Australian Finance Hub which was visually distinctive and aesthetic such that it could be identified at a glance. At the same time it was essential to ensure that the website’s design emphasised the content , allowing visitors to easily obtain information on the capabilities of Australian Finance Hub. With this in mind EB Pearls devised a minimalistic design that was visually appealing yet allowed for the clear delivery of the website’s content.
Communication channels in a website promote user engagement and elevate the website’s users from visitors to potential clients and customers. EB Pearls designed an easy and convenient means of contacting Australian Finance Hub through a sleek ‘one click’ contact form and a design that stream lined visitors to this form. A subscription based online news letter opens a line of communication between business and customer. Together this form of two way communication engages visitor’s not as user’s but as potential customers.
Interactivity in the form of online tools and finance calculators is a modern solution that reinforces business image and promote user retention rate. By allowing potential customers to interact with the website in a meaningful and relevant way, the services of the Australian Finance Hub is subtly promoted all the while creating another avenue for user engagement.
Through EB Pearls, Australian Finance Hub has adapted and established in the online world. EB Pearls has created a digital brand image for Australian Finance Hub that is distinctive yet clearly conveys and advertises the capabilities of the business.
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