Outcomex Case Study: A Successful Rebranding and Redesign Project
Explore the inspiring case study of Outcomex’s successful rebranding project, where they effectively revitalized their brand identity. Discover how this strategic initiative enabled Outcomex to enhance their market position and drive growth.
- Client
- Project type Website Design and Development
- Industry Information Technology
Technology Used
Wordpress 
PHP 
Mysql 
Html 
Sass 
Babel 
Understanding the Client:
Gain insights into Outcomex’s goals and objectives behind the rebranding and redesign project. Explore their vision for aligning their brand with their business strategy and establishing themselves as an industry leader in the IT sector. From conducting market research to identifying unique value propositions, understand how they strategically repositioned their brand and communicated their competitive advantages.
Our Approach:
Discover the strategic approach adopted by EB Pearls in assisting Outcomex with their rebranding and website redesign. Explore the methodologies employed to ensure a seamless transition from the old brand to the new, while maintaining consistency and brand integrity.
The Challenge:
Learn about the challenges encountered by Outcomex throughout the rebranding and redesign process. Explore the complexities of creating a new brand identity that accurately reflects their core values while resonating with their target audience. Additionally, we had to address the issues of a confusing user experience and unappealing visual design, making the website more professional and visually captivating.
Responsive Design:
Explore the meticulous process of redesigning Outcomex’s digital presence, including the creation of a new logo, website design, and other visual elements. Learn how EB Pearls leveraged their expertise in web development to deliver a visually appealing and user-friendly website.
Key Features:
Mobile-Friendly Navigation:
We implemented a user-friendly navigation menu that collapsed into a mobile-friendly icon for smaller screens, allowing users to easily access different sections of the website.To guide users and encourage engagement, we strategically placed clear and prominent call-to-action buttons throughout the website.
Trendy Visual Appeal:
We revamped the website’s visual elements to embrace contemporary design trends, resulting in a visually captivating experience that resonates with the target audience’s aesthetic sensibilities.
Our role in the project
Design
- Brand Design
- UX Design
- UI Design
- Web Design
- Service Design
Development
After-Service
- Ongoing Product Enhancement
- Product strategy
- WordPress Web Hosting
- WordPress maintenance
The Outcome:
By successfully implementing the client’s requirements, EB Pearls delivered a website that fulfilled Outcomex’s objectives. The website now offers a seamless browsing experience, captivating users with its professional looks, cohesive integration, and visually appealing design. Regular communication and ongoing support from EB Pearls have enabled Outcomex to maintain their online presence effectively and meet the demands of the Australian market.
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