Our role in the project

User experience

  • Innovation Consulting
  • Research
  • UI/UX Audit
  • Stakeholders workshop
  • Product strategy
  • Rapid prototyping

Design

  • UI/UX Design
  • Visual design
  • Website design
  • User testing

Development

  • HTML/CSS/JS
  • Wordpress theme development

Post-launch

  • Innovation Consulting
  • UI/UX Audit
  • Product strategy

Technology Used

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WordPress
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HTML
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jquery
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Sass
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Advanced custom fields

Project Overview

integrum came to EB Pearls to create a new and modern website for their business. EB Pearls created page templates for both existing pages from their previous website and for new pages for new website content. EB Pearls worked with integrum to create something with a modern user experience and design. The website needed to be informational for users, while also keeping them engaged throughout their experience. The goal for the website is to drive visitors to use integrum platform via booking a demo. EB Pearls facilitated this by placing call-to-action “Request a demo” buttons throughout the websites design.

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Business Problems

Business Problems

integrum’s existing website needed to be updated to a modern design to make it stand out to and attract users. integrum needed the custom designed pages that EB Pearls created to be flexible enough to be used in a variety of situations when migrating existing content.

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Discovery

EB Pearls worked closely with the intergum team to understand their website requirements. EB Pearls worked to understand the scope of the project and the expected journey users would take through the website. This ensured that we were able to create something that matched integrum’s vision of their website. By understanding the type of users that would be using the website, EB Pearls was able to create designs that would lead them to the type of content that they would be looking for. EB Pearls worked with integrum to create a platform that successfully catered to their customer’s needs.

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User Experience and Design

When creating the user experience and design for integrum, it was important for our team to understand the goals and expectations of the integrum team. EB Pearls also had to know the goals of the users that will be using the website. This would allow us to create something that appeals to not only integrum, but also to integrum’s website’s target audience. We knew through our workshop sessions with integrum that a big focus would be placed on enticing website visitors to request a demo of the integrum software. This was therefore something that we focused on when creating the website’s user experience and design.

We also tested and made sure that the website rendered correctly on mobile screens, tablets and a variety of screen sizes in order to maximize the accessibility of the site.

Further testing focused on having easy navigation and paths to reach the desired pages, as well as uniformity across the pages of the website.

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Website Key Features

  • Sharp and simple images and icons.
  • Content and information spaced correctly throughout the website.
  • Internal and client testing to ensure the correct user experience and user flow of the website.
  • Call to action buttons pushing users to explore integrum’s services further.
  • Use of integrum’s style guide, including logos, colours, and fonts, to make sure the site matches the integrum brand and visions.
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Retrospective

EB Pearls was able to work with integrum to create a website that satisfied all of their needs. We also created a website that catered to all of the needs of the website’s users. EB Pearls’ team created an excellent user experience and used standout design to transfer integrum’s existing content into a modern look and feel, drawing in users and pushing them to learn more about the integrum platform.

EB Pearls continues to work with integrum to provide design and content updates as they become necessary.