News Corp Australia

News Corp Australia is part of News Corp, a worldwide, diversified media company focused on creating as well as distributing authoritative and appealing content. It is a one-spot platform for news and information services, book publishing, subscription video services in Australia, and digital real estate services. Newscorp Australia presents the latest news to the readers quickly and conveniently.
In order to ensure that their content was well-presented, News Corp Australia planned to develop a website. EB Pearls assisted News Corp Australia in developing the perfect website to deliver relevant and user-specific content to targeted audiences.

Industry: Media
Project type: Website

Our Role in the Project

User experience

Innovation Consulting
Research
UI/UX Audit
Stakeholders workshop
Product strategy
Rapid prototyping

Design

UI/UX Design
Visual design
Website design
User testing

Development

HTML/CSS/JS
Wordpress VIP development

Post-launch

Innovation Consulting
UI/UX Audit
Stakeholders workshop
Product strategy

Technology Used

WordPress

HTML

Sass

jquery

MySQL

Advanced custom fields

Project Overview

The website of News Corp Australia was developed to enhance the journalism and entrepreneurial spirit of the renowned media company across all digital and print platforms. With the development of the website, News Corp Australia is seen as a company that is modern and has a good online presence. The new News Corp Australia website presents the latest news to the readers quickly and conveniently.

User Problems

News Corp Australia needed a website that would create an attractive online presence for its viewers. News Corp needed a design that would give the perception of a modern and innovative brand, that would attract users to use and stay on the site.

Discovery

Like all our other projects, we started with a structured conversation in the form of a project kick-off workshop. As a team, we worked with News Corp Australia to gain an understanding of their requirements so that the project was well informed. In a series of engagements, participatory co-design workshops, and feedback sessions, we collaborated with News Corp Australia to develop and refine the key concepts for the website.

Through this collaborative approach, we were able to swiftly validate ideas using prototypes and assured that the needs of News Corp users were fulfilled. The collaborative approach manifested as a website with a flowing user experience, allowing brands to easily post market-specific content across multiple media formats to their specific target audiences.

User Experience and Design

Design Sprint

The Design Sprint proceeded with a list of things to do in a specific order and with set deadlines. With the fixed deadlines, a time pressure was created among the team to get things done. The wireframe was done in three rounds. Once three rounds were approved we started the design which was also done in three rounds.

We had to ensure that the website rendered in an appealing way on mobile screens and tablets, in order to maximize new users.

Internal Testing

Internal Testing was done to get feedback and improve further. After the initial testing, the most important thing we kept on our mind was easy navigation to reach the desired screen, as well as uniformity in the screens.

Typography

Development sprint

Sprint planning

The scrum team followed the requirements of the specific sprint once the Product Owner described the objectives of backlog and sprint. In addition, the development team planned the essential tasks needed to meet the sprint goal. The team discussed in more detail about how they can deliver the selected product backlog items.

Unique Features

Easy navigation: Users can easily select the required button such as Home, Ad Specs, Audiences, Brands, Insights. If the user is looking for the Brands Tab once they click on the Brand button they will be directed to the screen with the list of brands. Users can also easily use Brand Filter.
About News: With a clean design and more white space, users can easily look for Latest News, News in the Community, Careers, and more that focus on the interests of the audiences, investors, and customers.

Retrospective

We developed the website of Newscorp Australia with simple yet unique features that helped in winning the hearts of the users. The website is solely dedicated to presenting user-specific content to targeted audiences.

Next steps