The best online experience for news, lifestyle, business, sports and more
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Services
Duration
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Project overview
As the No.1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of readers. Wanting to ensure their content was presented in a way that showcased greatness, EB Pearls was tasked to work closely with News Corp Australia in order to define and design the platform that would deliver relevant, user-specific content to targeted audiences.
Project Achievements
Like all our engagements, we started with a structured conversation in the form of a project kick-off workshop, whereas a team we worked with News Corp to gain an understanding of considerations and unknowns so that the project was well informed.
In a series of engaging, participatory co-design workshops and feedback sessions – we collaborated with News Corp to develop and refine the key concepts for the website.
Through this collaborative approach, we were able to rapidly validate ideas, using prototypes to ensure we designed to the needs of News Corp users.
This collaborative approach manifested in a website with a flowing user experience allowing brands to easily post market-specific content across multiple media formats that would be curated to their specific target audiences.
Success factor
- Multi-level filtering that relies on user-specific input. This allowed users to search for the content they want and made it easier for advertisers to target content towards a highly specific target audience
- Allowed content to be curated to individual users and deliver a customised and streamlined feed of news and ads to readers
- Geolocation-based data display on their homepage to deliver content and stats to the readers that are tailored to their specific location
- Geolocation relies on robust backend programming to sort content based on user data, allowing News Corp to offer users the best analytical data which gives potential advertising partners a chance to see their value in action before they decide to invest in News Corp as a partner.
In conclusion
By working closely with the News Corp Team, we ensured that the news corp website was designed in such a way that it would provide an optimal user experience and a high degree of usability and accessibility for brands to deliver market-specific content for readers across all platforms.
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What our clients say
We were very happy with all of the work undertaken during each phase of our new website production. All EB Pearls personnel were knowledgeable, approachable and helpful – we were also most impressed with the professionalism and responsiveness they demonstrated throughout the process.
EB Pearls created us a unique and special website, perfect for our customers. We loved team’s efficiency in creating us a seamless website design plan, with beautiful on brand illustrations. The team were patient, professional and always there to guide us and I wouldn’t hesitate to recommend them and work with them again in the future.
EB Pearls does high-quality work in the allotted timeframe. They maintain clear and consistent communication, providing updates on key project components and listening to feedback. There are numerous different stages, processes, and statuses in our project which made the work very complicated, but EB Pearls worked it all out.
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