Step 1 of 11
Is your app idea a solution to a common problem?
Yes, my idea solves a problem in a unique, interesting and appealing way.
Maybe, I need to do more research about my app’s market potential.
It’s still early days and I’m not quite sure who my app will be useful to yet.
Is your mobile app concept marketable, scalable and geared for growth?
Yes, it has infinite growth potential.
Maybe - depending on what the end product turns out like.
It can be marketed to a specific few, but I’m not sure about how it will grow.
Have you mapped your app’s functionality?
Yes, I’ve mapped the app’s functionality thoroughly so that I can brief design and development.
I have an idea in my head but I’m still working out some of the functionality of the app.
My app is a great idea but I’m not actually quite sure how it’s going to WORK yet.
Have you conducted research to confirm you can profit from your app idea?
Yes, I have a clear idea of how my app will make money.
Not sure yet, but I’m planning on coming up with something.
My app idea does not have a way to make money.
Have you researched which would be the best method of funding for your app?
I’ve decided what will fund my app - now I just need to get access to it!
I’ve researched the funding available, but I don’t know which one to pursue yet.
To be honest I don’t really know how much it costs to develop an app.
Have you conducted research into your most accessible target audiences?
I know everything about my target audience like the back of my hand.
I have a pretty broad market, but I have a rough idea of who will be downloading my app.
I’m thinking I’ll know this once my app is launched.
Have you put together an engaging and thorough proposal pitch?
I’ve mastered my presentation and included loads of researched info.
My pitch is pretty good, could do with some more stats though.
I’m planning on just answering any specific questions and showing a few slides.
Have you created and tested your elevator pitch?
My elevator pitch progressed naturally from my idea, and people love it.
I’m still fine-tuning the elevator pitch.
No, what’s an elevator pitch?
Have you devised a financial plan for your app, including budgets and development costs?
I’ve mapped out my financial plan to the cent and allowed for delays.
Mostly… but I’m needing guidance on a few of the details.
No, I need more direction with understanding how to plan financially to develop an app.
Have you decided how much ownership of your idea you’re prepared to give away when seeking investment?
Yes, I know the exact percentage figure I’m prepared to give to investors.
I have a ballpark idea, but I’m very open to negotiation.
I don’t really know much about how investing works, so I’ll just hear what they have to say I guess.
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