Tag: advertising

A Guide To Effective Mobile Advertising Techniques

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short, it revolutionises the way we know and understand traditional marketing practices.

The techniques used by mobile advertisers and publishers to promote certain products and services represent the core of the mobile app marketing industry. According to a recent survey from Kona Company, mobile search ads increased by 76% in 2014 while mobile banner ads grew 100%.

 

Why go mobile?

Mobile app advertising has become a necessary tool for marketers worldwide and is currently still on the rise. With mobile ad spend going over $100 billion worldwide by 2016, the future of mobile advertising seems to be heading in the right direction: up! 

Here are some of the top advantages of embracing mobile advertising for your online business:

  • it allows marketers to reach their target audience in an instant (it can be targeted to specific audiences)
  • it is able to reduce costs in an effective way
  • it allows marketers to reach customers during their time of need (when they are most interested in making a purchase)
  • it provides higher engagement by using rich media formats

 

Is mobile app data collection transparent enough?

In an effort to make their ads as valuable as possible, some advertisers have begun to experiment with aggressive new techniques for delivering targeted mobile ads. Some of these strategies refer to the private user data that can be accessed and managed through mobile app devices.

In order to provide transparency and clarity, advertisers need to be aware of collecting valuable information such as location, social circles, communications records and browsing preferences.

As reported by a new Forensic report, advertisers lose over $850 million per year to invisible fraud within mobile apps.

If you want to ensure your app is top quality and intrusive ads are out of the question, contact one of the EB Pearls representatives today.

 

It’s a mobile app world!

Considering the fact that mobile is growing faster than any other digital advertising format on the market, it is no wonder that the amount of money allocated to this booming industry continues to grow higher with each year.

Did you know: Mobile app install ads accounted for 30% of all mobile advertising revenue in 2014 and are expected to go over $6.8 billions by the end of 2019? 

Mobile ads’ overall performance is expected to grow and reach each segment of ad formats, including: display, social, video and search.

 

Are in-app mobile ads the way to go?

It is estimated that in-app ads perform 11.4 times better than standard banner ads, leading to the conclusion that in-app ads can be as effective as search, according to a recent report by Appssavvy.

In-app advertising is prefered by the majority of developers mainly because it enables advertisers to target people with the right ad at the right time.

In other words, in-app advertising allows people to see the ads without actually paying for the apps, in a non-irritating pace.

 

Why are in-app mobile ads better?

  • they provide interactive content without being annoying to the consumer
  • they encourage interaction
  • they allow consumers to have a greater control over the situation

 

What are the easiest steps to approach mobile advertising from an efficiency standpoint?

Every mobile developer should have a strategic plan of action when it comes to effective mobile app advertising.

The guidelines for this approach can be broken down into the following steps:

  1. Determine who your customers are
  2. Optimise your site for mobile
  3. Find the most popular ad spending form
  4. Learn from the success of others
  5. Choose your preferred mobile ad network

 

In conclusion, mobile app advertising is where the money is and only growing larger. If you want to learn more about the mobile advertising industry and how it can help you bolster your business, do not hesitate to contact us here.

Understanding App Analytics Using Google Analytics and Other Tools

Mobile app development has been on a continuous growth path in Australia for the past years. It is estimated that, by 2017, the smartphone penetration rate will reach about 80% of the country’s population, while the spending for mobile ads will total an amount of $3.16 billion. (Source)

Having a mobile app for your business is an essential strategy every company owner should implement within their marketing process in order to increase the chance of becoming successful.

But how do you know if your mobile app is efficient? Does it manage to meet the demands of your marketing goals?

A quick overview of the importance of app analytics

According to a new study by the Economist Intelligence Unit, there is a strong relationship between earnings growth and the strategic use of data. In the process of adapting to a data-driven world, the study shows how 74% of executives expect the range and types of data they collect to expand in the next two years.

But what do you really want to know about your mobile app? You can certainly look at things such as the number of people that download your app, how much money you are making or even the opinion of other users regarding your app. However, this is just the tip of the iceberg. In order to have a full comprehension of how people are using your app you need more information.

Make sure you have an answer to the following questions:

  • how are people using your app?
  • when do they most need it?
  • where are they most likely to use it?
  • what type of audience is using the app?

 

Why is Google Analytics so efficient?

Google Analytics for mobile apps provides metrics to analyse your app performance. The most important advantage it has over other similar tools is that Google Analytics has been used as the first source of information and measurement by the majority of users starting with the end of June 2012. This is the date that marks the start of the first Google mobile app analytic tool.

 

How can Google Analytics influence the overall performance of your app?

The reports you receive from Google Analytics are organised in 4 different categories:

  • Acquisitions – allows you to know about who your new users are, with the possibility of tracking their location or how much in-app revenue they generated, for Android app users.
  • Mobile app audience – you can find out more about new and returning users, their country or language, the app version, etc.
  • Mobile app behaviour – you can use event tracking, get reports on speed, crashes and exceptions.
  • Mobile app conversion – you can set up goal, track the conversion of your objectives and see the goal flow.

 

What are the advantages of web vs mobile analytics?

The most important differences that set mobile analytics apart from web are represented by the possibility of capturing all offline actions with a more holistic understanding of in-app usage and behaviours.

In other words, mobile analytics are able to offer detailed insights regarding mobile user behaviors, engagements and purchases across different devices and locations, whereas web analytics can’t track consumers’ behaviors in apps and can’t get offline use metrics.

 

Other measuring tools that can help you boost your mobile app performance

Apart from Google Analytics, there are a great deal of other app analytics tools that can help you get all the information you need in order to boost the performance of your mobile app and ultimately your entire business.

 

Here are some of the most efficient tracking tools online:

  • Flurry Analytics – offers you the possibility of  using the “classic” dashboard or creating up to 10 custom dashboards for each app.
  • Apple App Analytics – works by having 3 key sets of data: app store data, sales data and usage data but the in-app analytics data is limited
  • Mixpanel – offers event-based analytics tools such as account creation, sharing, upgrade, purchase and so on.
  • Facebook Analytics for Apps – by using their own mobile analytics SDK, Facebook lets you track, events, funnels, cohorts, segments and integrations.

 

If you want to learn more about the power of app analytics and need professional assistance in attaining app growth, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.