The mobile app market is booming right now, and you’re ready to take the leap after saying, “There should be an app for that.” But what’s the blueprint to making sure that you’ve primed yourself for success? In this article, we’ll take you through a checklist of actions to consider when starting out in the mobile app world.
Talk to your potential customers
So far, the only people that like your app idea is you, a few friends and your mum. But you’ve got to go broader if you’re wanting to validate your idea. Start by brainstorming a few potential audiences you’re reaching, and focus in on your main one. Go out and ask people in this market what they need help with.
When conducting this research, make sure you’re not in ‘sales pitch’ mode, with lead-in questions that just validate your idea. Ask open-ended questions to avoid confirmation bias and let your ideas naturally evolve.
What you’ll end up doing is having these potential customers develop your humble idea for you. This is what you want! Hopefully, you’ll also have a few early adopters you can reach out to when you’re going into marketing testing.
Develop your business plan
There are thousands of templates out there for developing you business plan. Pick one and start the planning. It’s important to make sure you have some clear objectives that you’d like for this business to achieve. You may want to consider the development of plans surrounding how you will brand and represent your budding business. Other important things to consider are the key strengths, weaknesses, opportunities and threats that are involved in embarking on this project. Keeping all this in mind means you’ve got a clear game plan going into this space.
In order to deliver the best product to the market, you will definitely need to develop a bias for action. No investor or customer is going to merely buy into an ‘idea’. Start by creating prototypes that can illustrate how your app will operate. At this point, talking to an experienced User Experience strategist may be a worthwhile investment. Usability is incredibly important for the success of the app, so these prototypes can do the selling. You’ll also be able to gauge what is technically possible and how much it will initially cost to get this project started.
Execution and Iteration
After gathering all that valuable feedback, it is important to take those points and keep iterating on your prototypes. Once you have a solid foundation for a minimal viable product (MVP) and the funds to make it happen, you can start designing and building the app with the right technical partner. From this point, the cycle continues – iterate, execute, iterate, execute…
EB Pearls is an experienced mobile app design and development agency, ready to take your idea to the next level. We’ll help you go through this process with ease, with your success at the centre of our focus. Talk to one of our friendly representatives today! Call us on 1800 857 679 or fill out an enquiry.
Delivery has always been an established part of the food industry. However, with the increasing popularity of online platforms such as Delivery Hero and Menulog to help bring an improved delivery experience, people are finding a more efficient and aggregated way to order food online.
Uber, a major player in the ridesharing space has also jumped into this market launching their UberEATS platform first in several parts of the U.S and then more recently moving to Melbourne and Sydney to compete with established players in the area. According to TechCrunch, the current market potential for food delivery in Australia and New Zealand is about 1.6 billion pounds, with an online penetration rate of 22%.
According to Uber, UberX have serviced over 1 million rides in Sydney alone with a driver base of about 12,000+ driver partners across Australia. With Uber’s large existing network of drivers and ridesharing customers in Australia, they can leverage their existing supply and demand base and bring their platform up to scale to compete with the likes of Foodora, Delivery Hero, Deliveroo and Menulog.
Older companies, such as Domino’s Pizza have also taken steps to innovate in the food delivery space, launching their much anticipated DRU – Domino’s Robotic Unit, a four-wheeled robot that has compartments to deliver pizza and drinks to customers. Also, 7-11 recently partnered with Sydney-based drone delivery startup, Flirtey, to do a first ever FAA-approved drone delivery of slurpees and chicken sandwiches to a local customer’s house. Many companies are exploring the use of robotics to do automated food deliveries, that may one day remove the need for manual deliveries done by humans.
Having market share in the food delivery industry is extremely important and this “billion dollar war” will only get tougher as saturation increases. With more startups emerging in the space that will either assist or compete with the existing companies, there will be more rounds of funding and acquisitions that will help drive down delivery prices, provide a better experience and increase the number of options available for consumers. Only time will tell which companies will come out on top.
You have the most brilliant idea for an app and you’re about to take the brave step of bringing this idea to life. You probably have 1000 questions, but let’s start with what kind of app you’re wanting to build.
In this article we’ll be breaking down the different options you have when it comes to deciding how exactly you’ll be able to execute your million dollar idea!
Here are your options:
Web application – an app that you can access straight from a web browser.
Native mobile application – an app that you download from the Apple App Store or Google Play Store, that uses iOS and Android proprietary development tools.
Hybrid mobile application – an app that you download from the Apple App Store or Google Play Store, that uses web development tools.
We’ll help you dissect the pros and cons of each of these options, so you’ll be able to make the most informed decision possible.
Web applications are those that you are able to use from a simple web browser. They’re simple but versatile, so they are quite powerful. Let’s take a look at some of the pros and cons.
Since web applications simply require web technologies, they are less complex to build compared to mobile applications. So, comparably it will be the cheapest option.
Access across all devices:
Web applications are not limited to just one device, all users need to access your app is an internet connection and a browser. That means that the app can be used on both desktop and mobile platforms.
Web technologies are diverse and extensive enough to create many functionalities. However, these apps are not able to access mobile features such as camera, photo gallery, and notifications.
No offline storage:
The benefit of mobile applications is that they’re able to store data, so users can access the app offline if they want to. However, web apps rely on the internet, so no internet means no access.
Less convenient for the mobile user:
In order to access your app, a mobile user will have to enter your URL to their web browser. Comparably, a downloaded app can be opened from the simply tap of an icon on their home screen.
Native mobile applications are those that you can download off the Apple App Store or Google Play Store. They are developed using iOS and Android specific languages. What does this mean for you? If you’re after a powerful and high-quality mobile application, native is your answer. But let’s take a closer look at the pros and cons.
Since native applications are written specifically for the platforms they are placed on, they have been optimised for speed. In a world that is all about engaging short attention spans, this is a paramount advantage.
Extensive functionalities possible:
The iOS and Android platforms have been developed to include a huge array of features that take advantage of mobile software and hardware. This means that you’ll be able to integrate whatever features your heart desires.
Best user experience:
There are certain user interface design patterns that have been developed for each mobile platform, so users will feel quite at home using your mobile application.
Most expensive to create:
The main reason native mobile apps are costly is because it requires developing on two different platforms and therefore requires two different programming skillsets. Additionally, increased complexity also means more components and more time to be invested to create the app.
Hybrid mobile applications are exactly what you think they are – they combine the best of the web and native app development has to offer. It might be an attractive option for smaller scale projects.
Feels like a native app:
Users download the app from their respective app stores and when opened, it looks exactly like a native app. Even though the app is written in web languages, no one is the wiser if your design is robust.
Access to some native capabilities:
Hybrid mobile apps have the ability to access native features such as the camera, gallery, calendar, and notifications. This means more capabilities than web applications.
Since hybrid mobile applications essentially add an additional layer on top of the mobile application, they will not perform as well as native applications. The lag time depends on the complexity of the app and the internet connection of the user. This is probably the biggest drawback of hybrid applications.
Uncertainty surrounding application approval:
It may not be a smooth ride for an app to be approved for release to the app stores if the app does not adhere to the rules set by Apple.
Here’s a handy little chart that summarises the comparisons between web, mobile, and hybrid app development:
If you’re in need of someone to create your web, native or hybrid applications, you’re in luck! EB Pearls is a full-service web and mobile app design and development agency. We can help you strategise, build and launch your brilliant app! Contact one of our representatives here or call us on 1800 857 679.
As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!
Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:
Gaming – 8.8
E-commerce/Retail – 9.2
Technology – 10.5
Media Entertainment – 12.3
Travel/Lifestyle – 12.7
Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.
With that in mind… here is a guideline to the things you need to check off of your list before releasing your app
1. Do your market research
When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.
Always be prepared to have an answer to the following questions:
How are other apps named?
Are they memorable?
Which categories are they targeting?
Which keywords are they ranking high for?
Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.
2. The power of positive feedback
The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.
What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.
Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.
3. Planning the marketing activities for your app
Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.
Take a look at this pre-launch activity checklist that should be included into your marketing plan:
Find out the USP of your app
Optimise for the App Store
Choose an app name
Choose relevant keywords – one of the most important aspects that help people discover your app
A description to indicate your key message
Create a preview trailer
Blog about the development process on your website
Plan your beta test
Create a promotional channel list
Create a press kit
4. Planning the app release date in advance
The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.
Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!
According to recent statistics, the winning strategy to any type of business is developing a professional and efficient mobile app for your organisation.Search Engine Journal stated that there were 224 million monthly active app users in the US alone, in 2015.
The amount of potential profitability that lies within this marketing niche continues to grow higher each year. Therefore, taking the right approach towards your app development is vital for the successful outcome of your business.
Here are some quick facts indicating how mobile app development is thriving:
Mobile apps now account for more than half of all time spent on Digital Media
Smartphone users spent 89% of their mobile media time using mobile apps
42% of all mobile sales generated by the leading 500 merchants came from mobile apps
There are several ways you can go about creating the perfect mobile app for your business, but there are some considerations you will have to take into account: among the most important ones – cost, time and, of course, quality.
Key elements to consider when hiring a mobile app agency
You need to have a full understanding of what your app development project should look like at the end of the day. Before contacting any mobile app agency for implementation and support, establish exactly how you measure the success of your app development project and set your final goals.
Make sure you have an answer to these three questions below, before you think about commissioning an agency:
Is the app designed to create new revenue streams for my business?
Is the app designed to engage users or promote my brand?
Is the app going to replace or enhance an existing business process?
Take into account several situations, for example which platforms will your app run on, what type of data will your app store or what level of app security will you require?
Companies seeking premium development services should gravitate towards agencies that promote winning strategies as the core of their business operation. Winning strategies are achieved through valuable expertise and a long-term experience in the field of mobile marketing.
Search for proof of quality resources, cutting-edge graphics, intuitive Content Management Systems and web service connections.
Mobile app agencies approach customer care and client assistance from an objective point of view. In order to enhance the business process at the highest level, a reputable mobile app development company is able to implement a relevant and customised business process, with regards to the customer’s industry and expectations.
The marketing strategies that make your mobile app go viral
Full-scale marketing plans include: responsive website design, content marketing services, search engine marketing, social marketing services, and more. A qualitative mobile app agency focuses on specific and tailored marketing steps in order to deliver projects on time and exceed clients’ expectations:
A Digital strategy
Introducing a strategy that turns your idea into a successful product requires the guidance and support of a true UI expert, well-tuned to the working of the consumer’s psyche. In other words, transforming your innovative ideas into a real business plan is the first step mobile agency experts take in order to establish your own marketing approach and deliver qualitative results.
This step requires the ability to handle complex app requirements and create a solid foundation for any successful mobile app, prior to developing more complex process entails.
In the age of seamless user experience processes, a professional mobile app needs to be, first and foremost, intuitive and user-friendly. These are necessary steps that need to be taken in order to generate measurable profits for your company.
User interface design
An interface that is both functional and visually appealing will always stand out from the crowd.
The proper development of any mobile app project is tailored to the specific needs of each business in particular. Among the most important parts of a successful development process is:
Bespoke application development
This step ensures your mobile app works perfectly across all devices before taking it to production. In order to identify the areas that need improvement, a mobile app agency will have to run tests at every step of the process.
When optimizing a mobile app product, experts look for characteristics such as: safety and security, fast upload, and intuitive design. The process identifies and eliminates potential errors in a timely manner.
Maintenance and support
Look for mobile app development agencies that offer customer support during the pre- and post-launch phases of your mobile project.
This final step includes well versed mobile app development skills and strategies. Every successful mobile app agency needs to have a detailed business plan, with a marketing strategy that is 100% customised and tailored to the specific target audience and industry of each organisation.
If you are looking to transform your business process with a results-driven mobile app and enjoy the benefits of having a customised business plan for your company, feel free tocontact us here.
When referring to app development, the best way to predict what future trends are going to look like is to figure out the right combination of what people want, what people need, and what is possible with today’s mobile technology advances.
While statistics show there is no argue to the fact that mobile app technology is a key insight to the successful outcome of any business today, mobile app development is still on the rise. With approximately worldwide mobile app revenues of 45 billion dollars in 2015 alone, it is estimated that the industry’s numbers will reach 58 billion by 2016. (Source)
How can app development influence the profitability of your business? Although it may be hard to know exactly what app features are best suited to your company needs, mobile marketing technological advancements indicate that app development should be on your top priority list.
Did you know: Almost a billion smartphones have been sold in 2015 and the number is expected to go over 10 billion mobile internet devices in use by 2016, according to techinasia.com. If you are thinking about developing a mobile app for your business, contact one of the representatives at EB Pearls for a quote.
What are the current mobile app development trends that the market is focusing on?
Social networking mobile app – the fastest growing and most demanded apps among users.
Context marketing that is improving user experience through mobile app frontend usage.
Location-based services. A multi-billion niche for mobile app markets.
Mobile search for e-commerce – makes consumer experience easier while looking for products or comparing prices between vendors.
Standalone and moving objects recognition. This refers to those apps featured with sensor and processing capabilities.
Bonus Tip: According to statistics, 46% of mobile app users paid for their apps and the number is expected to reach over 268 billion downloads by the end of 2016.
With that in mind, here are some of the most influential app development trends for 2016:
Demand for enterprise apps continues to grow: This means that organisations need to keep their employees more connected to a specific end goal in order to meet their demands. Whether it refers to design, integration or security, every developer will have to synchronise their capabilities to the increasing enterprise app demand.
A better user experience: The most important thing for a superior client experience is the communication that exists between developers and designers. As end users are increasingly demanding a better user experience, app development no longer looks at keeping individuals in a certain app for as long as possible, but rather looks at enabling an intuitive user experience.
The fascination with Big Data: Did you know that only 1% of all apps are using cognitive services today? The hype around Big Data has been present in the marketing industry for years, however, it is still a work in progress. For 2016, you can expect updates in machine learning, real-time data-as-a-service, algorithm markets, Spark, and more.
Size matters: Not only are there plenty of devices and screen sizes available on the market right now, but developers also have to find a solution to figuring out how an app will look like and how it will work on various devices (for example, smart watches).
A new world to be discovered: In other words…IoT, also known as the Internet of Things. As more and more things are getting connected, apps will be required to track or manage them. It is very probable that these apps will have a lot to say about the selling process, too!
Bonus Tip: 34% of IoT developers today are building apps that require real-time data analysis and processing 50% or more of the time, according to the Evans Data’s Internet of Things Study from 2015.
Are you interested in adopting new ideas for your mobile app development plans for 2016? Get in touch with us here for an obligation-free consultation.
We live in a world where quick access to products and/or services from a variety of devices is becoming the society norm. While the need to keep up with consumer demand is a constant pressure for businesses worldwide, the market for mobile app development continues to grow each year.
Did you know…? It has been estimated that nearly 1 billion smartphones have been sold in 2015, according to the University of Alabama at Birmingham’s Online Masters in Management Information Systems.
Developing a mobile app is no longer a compensation to your business, but a standard. Having a mobile app is most beneficial when it enhances customer experience. Mobile apps appear to be taking the lead in providing profitable results to business worldwide, given that 46 percent of app users report having paid for their apps in 2014 alone.
By 2017, it is expected that over 268 billion downloads will generate $77 billion worth of revenue, which means that people are not only living on their smartphones, but they are also interacting with some form of application on a daily basis. The only natural and market-wise thing to do is to take advantage of this situation so that it becomes profitable for both parties involved.
Mobile app strategies to bolster your business
Keep it simple: The best way to make sure you grab a prospective customer’s attention is to choose a mobile app that offers the perfect user experience. In other words, ensure people can figure out how to use your app within seconds to minutes without any guidance. A mobile app that has just one or two main functions is preferred, mostly because additional features may be rarely used while you simply add development cost and app size to an already effective product.
Providing convenience: Developing an app that makes your product or service more convenient for the consumer increases your chances for repeat business. As shown before, the easier it is for customers to complete their purchase, the more likely you are to make a sale. As a result, users will return to use the app, given the fact that it proved to be so convenient to them in the first place.
Quick and easy ordering: A mobile app development should allow customers to quickly place orders from the convenience of their tablet or smartphone. An example of this kind are fast food and restaurants, who are leveraging mobile order-ahead to attract more customers, intensify loyalty and drive additional incremental revenues.
Here are some quick facts regarding the mobile order-ahead system:
Quick-service restaurants are increasingly offering mobile order-ahead apps to drive higher revenues
Mobile order-ahead can drive higher average order values.
A successful mobile order-ahead program can only generate value when order flow is managed properly
Whether you are a big box store or a small retail establishment, you can increase your profit by making products and services convenient and accessible to your customers from mobile devices.
Mobile apps in numbers
The market for mobile app is continuously developing. While the numbers surrounding the increase of the mobile app in the marketplace are impressive on their own, the opportunities that lie within this powerful marketing tool seem to be endless. For a better overview of the opportunities your business can benefit from, take a look at the statistics shown below:
Estimated number of available apps: 1.2 million for iOS, 1.31 million for Android and 0.4 million for Windows
A 10th ranking free download app (in the US Apple App Store’s top overall free charts) generated an average of 72K downloads per day, as compared to the 4K downloads on average generated by an app in the paid charts.
The top 3 countries with the highest average revenue per download are: Japan with $5.32/download, Australia with $3.60/download and South Korea with $3.40/download.
What does the future look like for mobile app development?
We are already living in a world where the number of mobile gadgets exceeds the number of Earth’s population. There are officially more mobile devices than people. Furthermore, 1 in 3 consumer brands have features integrated payment in their mobile apps in 2015 alone. It is only fair to say that integrating a mobile app system into your business can help boost sales and enhance the customer experience, at the highest possible level.
To help create the ideal mobile app your business needs or find out more about bolstering your business with mobile apps, feel free to contact us here.
Nowadays, as everything is focused on the online environment, having an app that spreads the word about your business and makes consumers’ lives easier is a must-have. Although there are numerous apps created just for fun or for helping users, building an app that people will use time and time again remains a tough job.
The app must be easy to use, with a compelling design and the right features so that your customers will enjoy using it. In today’s article we’re going to walk you through the process of creating a successful app that people will use.
1. Build a strategy
Forget about what your app should look like. First things first: you need to create a strategy around it: why are you creating this app? Who will use it? What features will the app have? How can you combine all these features in an app that people will use?
To get the best results it is always better to create a list of your priorities, then ask a professional company for help. Someone who lives, eats and breathes this thing will surely know how to put a sparkle on your brand new app!
In order to build a successful app you need to know how it will help your clients. Successful apps provide answers and solutions to a problem so acerb that customers are willing to pay their hard earned money if the app can solve it.
But for your app to be successful it needs to provide the best solution to that problem.
Because there are so many apps out there, people already have a list of their top favourite apps. For them to change their preferences, the newcomer app has to stand out through a unique, better approach.
3. Design is important!
We, humans, are all about the visual element. If it looks good and it’s intuitive, we’ll buy it. Your app must be fascinating in the sense of being super-easy to use. Remember those User Manuals you get whenever you buy a piece of technology? It doesn’t work the same with apps – the user either intuitively knows how to use an app, or they’ll ditch it and look for something else.
As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works”.
A fascinating design is a simple and clear design. Colours are a very important player, but so are shapes and page layout. All these elements are gathered together in what is known as UI or UX (User Interface and User Experience).
Clarity is also a key factor to consider. Your app is being created for small screens; don’t put too many buttons that are difficult to read, but instead choose just a few big buttons and fonts.
Although smartphones don’t have the largest screens, people love quality, so investing in your app’s pixels is a smart move. Don’t forget about the icons, they make a real improvement in your app’s design, as they are the first things that your customers see.
After you’ve made up your mind on the features you are going to use, an important next step is to make it easy to navigate from a feature to another and from a screen to another.
The feedback you get from your customers is very important and you should not ignore it. Feedback shows how your app improves your customers’ lives but at the same time it indicates the areas that still need improvement.
Scalability is about your ability adapt to and understand your customers’ feedback.
Tip: Choose a group of friends and friends of friends to test your app before launching it. Don’t pick random people; instead, pick those people who would use the app on a daily basis – those people who need your app.
Bonus Tip: At EB Pearls we organise focus groups where we test all the apps we create for our customers. You get to try it in beta mode 2 weeks prior to its launch date, just to make sure everything works according to plan.
5. Built-In Virality
Your app is successful if more and more people use it continuously. One way of attracting new customers to your app is by having a mechanism which allows users to invite their friends. Take the example WhatsApp or Instagram. Those apps would not be so fun for users if they couldn’t invite their friends to use it too.
6. Android & iOS friendly
This is also an important factor if you want your app to reach a wide audience. It must be available both on Android and iOS.
Although apps were first available on iOS, more than 50% of people in Australia have Android smartphones, so your app has to be available on both systems. Nonetheless, start with iOS, as it was proven to bring more revenue to businesses than Android.
Now that you have created your app, in order to make it successful you need to consider how to overcome your competition and determine users to purchase your app to the detriment of others.
For your app to sell, it must have an interesting and compelling story. You can choose something short and simple but emotional enough to connect with your customers.
For example, Instagram’s motto is “Capture and share the world’s moments”.
8. Product Description
Besides reaching to your customer through emotional words and stories, videos are another piece of compelling content. People are more interested in videos and they are more likely to watch a video than read several sentences in where you explain how your product works.
Video are more interesting and they make people better understand how your app works, plus it is a smart way of promoting your app.
9. Maintenance & updates
Software updates are booming nowadays, and from time to time you will need to upgrade, update, or improve your app. To ensure that everything runs smoothly, you will need to take care of app maintenance. One of the key factors to build customers’ trust in your app is by having a maintenance team available at all times. This way, if your app is an in-purchase one, users are reassured that they are investing their finances in a high quality product; even if it is a free app customers are more likely to keep and use it.
Updates are important too, as everyday there is something new to see and learn. But don’t make updates without a reason or too often, because no one likes too many updates. Check for when your ratings, and numbers of users are starting to drop and then you can work on new updates.
10. Keeping a trusted relationship with your customers
After gaining your customers’ trust in your app, the next step is to maintain that trust. If you started your app with something simple, keep it that way.
Also try to maintain a balance regarding your ads and monetization. For example if your app was quite affordable at the beginning, changing the price into something more expensive may stir away your customers. And that goes for ads too. No one likes too many ads popping all the time into their screens.
Are you planning on creating an app for your business? What are the main goals of this app? Do you want it to improve your internal business systems or do you want to use it as a marketing tool?
Business owners considering mobile app development may wonder whether the time, effort and money involved in a new mobile app is worthwhile. And yes, while the cost may seem prohibitive, what many fail to take into account is the array of options for making money from a mobile app. Here are just a handful of examples:
Use it as a shopping cart. The easiest way to make money through an app is by linking it to your website’s shopping cart and allowing for purchases to be made in-app. Since so many consumers spend time on mobile devices while they’re on the go, it makes sense to direct sales efforts towards a mobile app to make it simpler for customers to make a purchase whenever the mood or need strikes.
Create a paid app. The next easiest way to earn money through mobile app development is by charging users to download. Of course, there has to be a reason for your users to pay, so the emphasis needs to be placed on delivering high quality content and support to those who download.
Offer advertising. Perhaps you don’t feel as though there’s a strong enough market for your app to warrant charging a fee and know that your app should be free to download. How do free apps make money? They sell advertising space to other businesses. An Android or iPhone app developer will know the best presentation for these ads, how your users would best appreciate them, how to make them unobtrusive, etc.
Sell your app. Even if your app isn’t making money for your business via downloads or sales of your products, you can still make money by selling it to another company who can take it and retool your framework to make it work for their own purposes.
Find vendors to white label your concept. Developing a basic app, such as a social media platform, which can be configured to suit the needs of multiple businesses is another way to do the work once, then continue to reap the rewards as your mobile app is purchased by interested customers.
App developers in Sydney can rest easy knowing that mobile app development can be very lucrative for their clients, as well as for themselves. Mobile app development isn’t going anywhere as an industry, after all, and it’s always best to go where the customers and money are.
Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app.
And while the uninitiated might make the mistake of thinking that this is still simply an issue of vanity – being able to say “my business has a mobile application, check it out!” – or of having money to burn, once the following points are considered, the real value of mobile apps becomes clear:
It cashes in on the mobile phenomenon: Let’s face it – mobile devices are here to stay. A 2014 report stated that Americans alone spend 162 minutes per day on their mobile devices, and it can be assumed that people in other countries spend a comparable amount of time on theirs. But the most pertinent statistic: 86% of that time was spent using apps. Something to think about, for sure.
It keeps your business front-of-mind: Years ago (and in fact, this is still the case today), billboards were placed along the sides of roads in order for businesses to advertise to passerby. Now, an app icon is presented to a mobile user every time they pick up their device. Why not let it be your app that users see as they scroll through their screen? Even if they don’t use it every time, just seeing your icon will have the subconscious effect of building familiarity with your brand.
It helps provide customer value: If leveraged correctly, that is. For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile application. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring a points or punch card with them every time they visit a business, all they have to do is pull up the app and have a bar code scanned. Voila – their activity is now stored within the app itself, and can be “cashed in” using the app as well.
It can improve communication with customers: For example, including a virtual suggestion box or help desk within your app gives customers the opportunity to reach out and engage on a more personal level than, say, sending an email and hoping the mailbox is actually maintained by a human being. This builds trust and identification with a brand, and thus loyalty.
It can provide a boost to your marketing: Use your mobile app to alert customers to sales, special promotions, special events and more. Encourage them to download your app in order to stay abreast of current events and use push notifications to alert users whenever something new crops up. Of course, using a bit of temperance in terms of the frequency of such notifications is key – you wouldn’t want to bombard your users with messages, or else risk the prospect of them becoming fed up with you and deleting the app altogether. There’s a fine line to be walked, certainly, but a balance can be struck.
Once you begin brainstorming the various uses for a mobile application, you’re sure to find that it can provide real value to your business if leveraged correctly. Here at EB Pearls, we can not only help you discover how having an app can boost your business – we can also design and implement one that’s perfect for your brand and your customers.
Apple watch is easily the most highly anticipated timepiece of the century, and by far the most versatile. In addition to the exceptionally customisable watch face, allowing user’s to view time on their own terms, its accuracy is unparalleled, self-checking and adjusting the time according to global standards, varying time zones, and daylight savings time.
Experts predict Apple watch will change the way users communicate, play, keep fit, stay organised, listen to music, and more. All apps begin as an idea, and when you’re ready to turn yours into a reality, understanding the apps development process, and choosing the right agency are the keys to your success.
The Apps Development Process
Apple applications are held to the highest standards for reliability, performance and content, and must conform to a rigid series of guidelines and a lengthy review process before being approved. This is where apps development experience counts, getting your idea to market in a timely manner, and helping to realise its full potential.
Growth. Know your target market, and grow your idea into application that a wide range of users not only want, but need.
Design. This is the area of apps development that sets your app apart from the competition, with the right combination of function and form. Third party apps for Apple Watch require two distinct files: one for the watch itself, and the other as a WatchKit extension, running on the users iPhone. While they work together as a team, each has it’s own unique function: the Watch app storing only those files associated with the user interface, and the WatchKit app serving as the brains behind the operation.
Testing. A working prototype is designed to ensure the app works to specifications, and bugs worked out prior to entering the marketplace.
Optimisation. Apple is notorious for their fast-paced, rapidly changing technology and platform updates. Once the apps development process is complete, you’ll want to extend the lifespan of your app through continuous optimisation and developer support.
In anticipation of Apple watch, the market for apps development is on the rise, as the value and potential of this latest technology becomes more apparent. Because of the unique two-tiered approach needed to ensure the success of a Watch app, choosing an experienced, knowledgeable developer is crucial. Contact the experts at EB ePearls today to begin building your app, for the first wearable technology on offer from Apple.
Hello iPhone 5 fans, as of ABC Action News, the news has been confirmed from the Apple side that you will be using an iPhone without the Google’s YouTube app as its default application. Apple has decided to remove its default YouTube feature from its iOS 6 version. It means Apple’s all the upcoming gadgets such as iPhone, iPad and iPod touch will exclude the YouTube app. But of course, alternate app of the YouTube will be provided.
Apple is in the line of Google free ecosystem.
As the Apple has claimed that “iOS 6…will take your iPhone, iPad, and iPod Touch in entirely new directions”, with its improved version iOS 6, Apple is in the line of denying other’s presence within their territory as well.
iPad Mini: For the Sake of Loyal Users and in Search of Marginal Users
From different sources the news are coming up that Apple is working on its iPad mini to ignite the iPad market again. If the New York Times is to be believed, Apple is on its way to bring iPad with 7.85 inch screen, with ‘significantly less’ in price compared to its $499 iPad. However no official statement has come up, so far.
Why smaller iPad? In order to safeguard their ecosystem. Because, for the first time iPad has got a potential rival for which the public acceptance throughout the globe is such overwhelming that it might soon change the equation of global tablet market share.
Nexus7 has stirred up the tablet giants’ think tanks to make strategies seriously on the 7 inch option. Though creativity has no end, at the moment the number 7-inch may have overwhelmed the iPad producers.
Surely iPad doesn’t want to loosen its grip from its loyal users, plus approaching the marginal users. So, it will be no wonder if the iPad lovers hear of Apple bringing the mini iPad with the technical perfection for which it is recognized.
Currently iPad has covered 62.8% of the global tablet market share.
Size Matters: Light on hand, easy in purse and fit in pocket
Since the Nexus7 has shown the depth of willingness of people carrying their gadget with them all the time, definitely the 9.56 inch tall market king will again come with all its features and application armies to re-confirm its undisputed empire of the global iPad market share.
Now men want it in their pocket and women in their purse. However comfortable size with smart functionality is what tablet users prefer.
Users who wanted it to be as lighter as they could hold hours without feeling its weight got their answer in Nexus7. People who were using iPad, who had tried Kindle Fire and couldn’t shift their heart from iPad to Kindle Fire also got their answer in Nexus7. They got the feel of technical sophistication of iPad and innovative size in it.
Being undisputed king of the tablet world, iPad will certainly harness this new corner which they have not tried yet. That is why speculation of iPad mini version sized 7.85-inch screen is pretty high.
Price Tag: users expect it to be ‘significantly reduced’
iPad can’t afford to enter the market without considering price tag hugely. Otherwise people will not find any reason to buy $499 instead of $199 with almost same level of utility.
Before this, it was not much worried about the price because no one could counter iPad in its functionality. However this time users have tasted the low price with equally sophisticated and user friendly fun box.
Through your own application grow your business and approach the new frontiers of your potential consumers. If you want app development for your business on Android or iPhone and iPad platforms, for professional help you can contact us: https://ebpearls.com.au/mobile-app/
On 27 June 2012, Google and Asus have combinely developed and unveiled a tablet called Nexus7. Probably this July, Google is going to give birth to her very own and first ever tablet, named Nexus7. This baby runs on the latest version of Android OS (4.1) using Chrome as a default browser. It seems light (340g) and smooth with its powerful processor, 1 GB RAM and 8 hour battery backup.
This newly unveiled tablet with 7-inch screen has been perceived as a tough rival for the prevailing market frontiers like iPad, Playbook and Kindle Fire. Though when it comes to iPad, no one seems even near to its overall market share, as Apple’s iOS alone covers 65% of the global share of the Operation System, followed by 20% for Android OS, as per June 2012.
As expected, Nexus7 has got the privileges of accessing the contents of Google Play as well, along with its over 600,000 applications and games, as anticipated.
Google is not the first one for launching such tablets; many tried and failed; only a couple of such attempts could put their feet in the global tablet market. But, with Google, the expectation is different and positive enough.
Can this replace the iPad or Playbook or Kindle Fire in anyways, as much speculated? In the womb of time, what is preserved for it, time will show. July is not far.
If users find it friendly enough, its price range 199 USD for 8 GB and 249 USD for 16 GB storage will be proved as its most powerful weapon, powerful enough to redefine the global equation of the tablet market share, in the face of 500 USD for iPad.
After all, it entirely depends on how users feel about it, despite the rush scenes for pre-orders or new arrival sales graph. Sustainability is the major concern, which will be tested on the ground of the unusual combination of sophistication and simplicity, elegance and comfortability, amazing features and users’ preferences.