The mobile app market is booming right now, and you’re ready to take the leap after saying, “There should be an app for that.” But what’s the blueprint to making sure that you’ve primed yourself for success? In this article, we’ll take you through a checklist of actions to consider when starting out in the mobile app world.
Talk to your potential customers
So far, the only people that like your app idea is you, a few friends and your mum. But you’ve got to go broader if you’re wanting to validate your idea. Start by brainstorming a few potential audiences you’re reaching, and focus in on your main one. Go out and ask people in this market what they need help with.
When conducting this research, make sure you’re not in ‘sales pitch’ mode, with lead-in questions that just validate your idea. Ask open-ended questions to avoid confirmation bias and let your ideas naturally evolve.
What you’ll end up doing is having these potential customers develop your humble idea for you. This is what you want! Hopefully, you’ll also have a few early adopters you can reach out to when you’re going into marketing testing.
Develop your business plan
There are thousands of templates out there for developing you business plan. Pick one and start the planning. It’s important to make sure you have some clear objectives that you’d like for this business to achieve. You may want to consider the development of plans surrounding how you will brand and represent your budding business. Other important things to consider are the key strengths, weaknesses, opportunities and threats that are involved in embarking on this project. Keeping all this in mind means you’ve got a clear game plan going into this space.
In order to deliver the best product to the market, you will definitely need to develop a bias for action. No investor or customer is going to merely buy into an ‘idea’. Start by creating prototypes that can illustrate how your app will operate. At this point, talking to an experienced User Experience strategist may be a worthwhile investment. Usability is incredibly important for the success of the app, so these prototypes can do the selling. You’ll also be able to gauge what is technically possible and how much it will initially cost to get this project started.
Execution and Iteration
After gathering all that valuable feedback, it is important to take those points and keep iterating on your prototypes. Once you have a solid foundation for a minimal viable product (MVP) and the funds to make it happen, you can start designing and building the app with the right technical partner. From this point, the cycle continues – iterate, execute, iterate, execute…
EB Pearls is an experienced mobile app design and development agency, ready to take your idea to the next level. We’ll help you go through this process with ease, with your success at the centre of our focus. Talk to one of our friendly representatives today! Call us on 1800 857 679 or fill out an enquiry.
As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!
Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:
Gaming – 8.8
E-commerce/Retail – 9.2
Technology – 10.5
Media Entertainment – 12.3
Travel/Lifestyle – 12.7
Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.
With that in mind… here is a guideline to the things you need to check off of your list before releasing your app
1. Do your market research
When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.
Always be prepared to have an answer to the following questions:
How are other apps named?
Are they memorable?
Which categories are they targeting?
Which keywords are they ranking high for?
Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.
2. The power of positive feedback
The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.
What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.
Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.
3. Planning the marketing activities for your app
Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.
Take a look at this pre-launch activity checklist that should be included into your marketing plan:
Find out the USP of your app
Optimise for the App Store
Choose an app name
Choose relevant keywords – one of the most important aspects that help people discover your app
A description to indicate your key message
Create a preview trailer
Blog about the development process on your website
Plan your beta test
Create a promotional channel list
Create a press kit
4. Planning the app release date in advance
The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.
Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!
Every business owner’s goal is to attract more customers to their business, grow their profits, and stay on top of the game at all times. What are you doing to be on top of the news every day?
When it comes to the online environment your website is the first contact people have with your business. You want to bring new visitors to your website and those visitors to turn them into your customers.
But what if the visitor never comes back to your website? The thing is that the first impression is vital in every domain. And even though the visitor chooses to be just a visitor at first, you can convince them to return as buyers.
Marketing automation is a process created to help you manage and accomplish your marketing tasks in a more effective way. Its purpose is to save you time without damaging the authenticity of your content.
More importantly, marketing automation is designed to help you get more traffic to your website and earn new customers. The tool has an impressive effect on closure stages and conversions. More specifically, marketing automation allows you to take care of your leads in the whole buying process, sending them personalised emails and messages.
Email marketing contains newsletters, emails to keep in touch with your customers and contacts, transactional emails, and campaign emails.
The purpose of email marketing is to strengthen the relationship you already have with your customers, to bring new customers, recycle the visitors to your website, and boost their trust and keep doing business with you.
Did you know? According to Madison Logic 122 billion emails are sent per hour.
Everyone knows the power of social media. Having a profile of your business on social media platforms is vital. With the help of social media you can have your visitors following your business and interacting with it on a whole new level. Some of your follower may not be your customers yet, but by keeping in touch with them you make sure you are always on top of their mind when they decide to make a purchase.
Imagine you are posting news, product/service releases, or sharing something on social media; any of these situations is a different chance for you to recycle visitors back to your website.
Remarketing is the strategy that allows you to show ads to people who have visited your website or used your mobile apps. It is an intelligent and efficient method to recycle your visitors and possibly turn them into your customers.
There are multiple ways on how to use remarketing with Google: standard remarketing, video remarketing, remarketing for mobile apps, dynamic remarketing, and remarketing lists for search ads. You can choose to use one of them… or all of them.
Nowadays, as everything is focused on the online environment, having an app that spreads the word about your business and makes consumers’ lives easier is a must-have. Although there are numerous apps created just for fun or for helping users, building an app that people will use time and time again remains a tough job.
The app must be easy to use, with a compelling design and the right features so that your customers will enjoy using it. In today’s article we’re going to walk you through the process of creating a successful app that people will use.
1. Build a strategy
Forget about what your app should look like. First things first: you need to create a strategy around it: why are you creating this app? Who will use it? What features will the app have? How can you combine all these features in an app that people will use?
To get the best results it is always better to create a list of your priorities, then ask a professional company for help. Someone who lives, eats and breathes this thing will surely know how to put a sparkle on your brand new app!
In order to build a successful app you need to know how it will help your clients. Successful apps provide answers and solutions to a problem so acerb that customers are willing to pay their hard earned money if the app can solve it.
But for your app to be successful it needs to provide the best solution to that problem.
Because there are so many apps out there, people already have a list of their top favourite apps. For them to change their preferences, the newcomer app has to stand out through a unique, better approach.
3. Design is important!
We, humans, are all about the visual element. If it looks good and it’s intuitive, we’ll buy it. Your app must be fascinating in the sense of being super-easy to use. Remember those User Manuals you get whenever you buy a piece of technology? It doesn’t work the same with apps – the user either intuitively knows how to use an app, or they’ll ditch it and look for something else.
As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works”.
A fascinating design is a simple and clear design. Colours are a very important player, but so are shapes and page layout. All these elements are gathered together in what is known as UI or UX (User Interface and User Experience).
Clarity is also a key factor to consider. Your app is being created for small screens; don’t put too many buttons that are difficult to read, but instead choose just a few big buttons and fonts.
Although smartphones don’t have the largest screens, people love quality, so investing in your app’s pixels is a smart move. Don’t forget about the icons, they make a real improvement in your app’s design, as they are the first things that your customers see.
After you’ve made up your mind on the features you are going to use, an important next step is to make it easy to navigate from a feature to another and from a screen to another.
The feedback you get from your customers is very important and you should not ignore it. Feedback shows how your app improves your customers’ lives but at the same time it indicates the areas that still need improvement.
Scalability is about your ability adapt to and understand your customers’ feedback.
Tip: Choose a group of friends and friends of friends to test your app before launching it. Don’t pick random people; instead, pick those people who would use the app on a daily basis – those people who need your app.
Bonus Tip: At EB Pearls we organise focus groups where we test all the apps we create for our customers. You get to try it in beta mode 2 weeks prior to its launch date, just to make sure everything works according to plan.
5. Built-In Virality
Your app is successful if more and more people use it continuously. One way of attracting new customers to your app is by having a mechanism which allows users to invite their friends. Take the example WhatsApp or Instagram. Those apps would not be so fun for users if they couldn’t invite their friends to use it too.
6. Android & iOS friendly
This is also an important factor if you want your app to reach a wide audience. It must be available both on Android and iOS.
Although apps were first available on iOS, more than 50% of people in Australia have Android smartphones, so your app has to be available on both systems. Nonetheless, start with iOS, as it was proven to bring more revenue to businesses than Android.
Now that you have created your app, in order to make it successful you need to consider how to overcome your competition and determine users to purchase your app to the detriment of others.
For your app to sell, it must have an interesting and compelling story. You can choose something short and simple but emotional enough to connect with your customers.
For example, Instagram’s motto is “Capture and share the world’s moments”.
8. Product Description
Besides reaching to your customer through emotional words and stories, videos are another piece of compelling content. People are more interested in videos and they are more likely to watch a video than read several sentences in where you explain how your product works.
Video are more interesting and they make people better understand how your app works, plus it is a smart way of promoting your app.
9. Maintenance & updates
Software updates are booming nowadays, and from time to time you will need to upgrade, update, or improve your app. To ensure that everything runs smoothly, you will need to take care of app maintenance. One of the key factors to build customers’ trust in your app is by having a maintenance team available at all times. This way, if your app is an in-purchase one, users are reassured that they are investing their finances in a high quality product; even if it is a free app customers are more likely to keep and use it.
Updates are important too, as everyday there is something new to see and learn. But don’t make updates without a reason or too often, because no one likes too many updates. Check for when your ratings, and numbers of users are starting to drop and then you can work on new updates.
10. Keeping a trusted relationship with your customers
After gaining your customers’ trust in your app, the next step is to maintain that trust. If you started your app with something simple, keep it that way.
Also try to maintain a balance regarding your ads and monetization. For example if your app was quite affordable at the beginning, changing the price into something more expensive may stir away your customers. And that goes for ads too. No one likes too many ads popping all the time into their screens.
Are you planning on creating an app for your business? What are the main goals of this app? Do you want it to improve your internal business systems or do you want to use it as a marketing tool?
It would seem that with the meteoric rise of a phenomenon referred to as “social media”, those who spend time using the various platforms falling under this umbrella would be living connected, social lives. And yet the truth is, the more deeply entrenched in social media society gets, the more tied to our mobile devices we are and the more isolated we’re becoming. How can we truly create connections and relationships through social media – and solve social problems while we’re at it?
Here are just some points to keep in mind when creating the sort of website or mobile app that does real good – while connecting its users:
What does the public actually need? You may be tempted to solve all of society’s ills in one fell swoop, but the truth is that it’s best to niche down at first, then expand later if growth is sustainable. Determine what your area of expertise will be. Will you put an end to bullying? Give teachers tools for reaching students? Connect people with their neighbourhood? Work on developing an angle which will not only present the solution to a problem but also a sense of connection.
How does the public need to see it? In other words, how can you best deliver your message/solution? Do a little research (ask questions, create a survey) into how your app or website should best be presented for ease of use. For instance, if you’d like to teach kids about social issues, why not give them quizzes that will encourage them to learn more about topics and compare their scores with friends? This presents the message in a way kids can relate to while giving them incentive to earn higher scores.
Focus on connection. When designing apps and websites for adults, focus on the connection aspect of your idea. Adults are aware of the fact that we’re less connected to each other than ever before. One app which addresses this issue connects people with their neighbours, providing a sense of community, while also giving them a real-world network of social opportunities, potential babysitters…you know, the sort of networking we used to do face-to-face.
Social media can have a purpose, and it can do good – all we need is creative minds willing to work on bringing us together, and companies with the skill and expertise to bring such an idea to life in an engaging, marketable way.
Business owners considering mobile app development may wonder whether the time, effort and money involved in a new mobile app is worthwhile. And yes, while the cost may seem prohibitive, what many fail to take into account is the array of options for making money from a mobile app. Here are just a handful of examples:
Use it as a shopping cart. The easiest way to make money through an app is by linking it to your website’s shopping cart and allowing for purchases to be made in-app. Since so many consumers spend time on mobile devices while they’re on the go, it makes sense to direct sales efforts towards a mobile app to make it simpler for customers to make a purchase whenever the mood or need strikes.
Create a paid app. The next easiest way to earn money through mobile app development is by charging users to download. Of course, there has to be a reason for your users to pay, so the emphasis needs to be placed on delivering high quality content and support to those who download.
Offer advertising. Perhaps you don’t feel as though there’s a strong enough market for your app to warrant charging a fee and know that your app should be free to download. How do free apps make money? They sell advertising space to other businesses. An Android or iPhone app developer will know the best presentation for these ads, how your users would best appreciate them, how to make them unobtrusive, etc.
Sell your app. Even if your app isn’t making money for your business via downloads or sales of your products, you can still make money by selling it to another company who can take it and retool your framework to make it work for their own purposes.
Find vendors to white label your concept. Developing a basic app, such as a social media platform, which can be configured to suit the needs of multiple businesses is another way to do the work once, then continue to reap the rewards as your mobile app is purchased by interested customers.
App developers in Sydney can rest easy knowing that mobile app development can be very lucrative for their clients, as well as for themselves. Mobile app development isn’t going anywhere as an industry, after all, and it’s always best to go where the customers and money are.
From past few years, there has been a continuous rise in the demand for smartphones, tablets and other handheld devices. The number of consumers who search, browse and make purchases from their mobile devices is also increasing. As a result, mobile devices are rapidly becoming the number one choice for conducting all forms of business. Business owners have realised that getting an app build, is getting a means to attract and retain the customers in years to come.
A successful app has the ability to increase sales and deepen customer engagement, but if done wrong, it can do significant damage to your brand. Therefore, selecting the right mobile app development company is very important to make your app a successful one.
In this article, we have discussed five prime questions, which the business owners should ask the app development company before hiring them. They are listed below, kindly read ahead to know more:
The number of Australian Smartphone users is continuing to grow rapidly. More and more people are going online from a mobile device and are now using them more than ever. According to Google, Australia’s smartphone penetration rate has maintained its momentum, now at 65%. It’s up from 52% in 2012 and 37% in 2011. This shows that Australians are becoming even more active with their mobile devices.