Tag: business

Finding The Right Outsourcing Partner

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies.

When considering a partner for a strategic outsourcing alliance, there are some key elements that you should be aware of.

Should you invest in outsourcing?

Over the past 25 years, the outsourcing industry has grown from zero to a multi-trillion US dollar business worldwide. This fact alone should give you a new perspective on the idea of choosing an outsourcing partner for your company.

Furthermore, according to the Information Services Group, annual global revenue from information technology outsourcing is estimated to amount to between 60 and 70 billion U.S. dollars. (Source: statista.com)

Here are some additional values of working with an outsourcing partner:

  • it enables an organisation to achieve business objectives, add value, tap into a resource base and mitigate risk
  • it concentrates on the core process rather than the supporting ones
  • it reduces operational and recruitment costs

 

How do you know you have found the right outsourcing partner?

Best practices for finding the right outsourcing partner to your business include:

  1. Your company’s ability to attract and retain talent
  2. A good understanding of their existing processes
  3. The company’s plans and efforts to keep their employees up to date with the latest advancements
  4. Keeping a healthy company culture
  5. A vision that identifies itself with your own company’s goals.
  6. Your employees’ willingness to adapt to the company’s changes

If you want to make sure you have found a reliable outsourcing project for your business, get ready to ask the right questions.

  1. Reliability

Asking for details of the company you want to do business with is crucial when it comes to outsourcing. Make sure you receive a satisfying answer to the following questions:

  • How long have they been in business?
  • How many offices do they have?
  • How many employees work for them?
  • What is their history and experience in the business?
  • Who and where are the employees located if they have multiple offices?

 

  1.   Project Experience

For a better understanding of the company’s professional integrity, you need to know what types of projects they have worked on in the past. Be sure to know:

  • When was the last time they had someone working on a similar company project?
  • Will that respective team of employees be working on your project as well?

 

  1.  References

What do your client references have to say about the company’s customer service department and how do they handle bad reviews?

 

  1.   Additional costs

You need to be aware of any hidden costs that could be found in implementation, testing, training, connectivity, infrastructure, transition and so on.

The right questions to be asked here are:

  • Did they ever work on fixed cost engagements?
  • What is needed to get a fixed cost pricing on a project?

 

These are just some of the questions that require a valuable response from your prospective outsourcing partner.

Outsourcing can have plenty of advantages for your business. From growing the company to saving capital, finding the right outsourcing partner can help your business focus on its core activity and become a leading tool in the management process, within the organisation.

 

If you need professional assistance and support in finding the right outsourcing partner for your business, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

A Guide to Perfecting your Mobile App Investor Pitch

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit.

According to Forbes.com, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If you are not able to present your idea in about one minute, your chances of losing that potential investor are highest.

Clearly, a flawless pitching process needs plenty of attention to detail and a very clear focus.

Market trends that support the need to deliver powerful pitches to an investor

The market trend represents one of the most important sales-pitch statistic in helping the company acquire new customers. Here are some examples of market trend facts to tout in your sales pitch:

Did you know:

  • 75% of industry leaders recently surveyed suggest they plan to double that department’s budget this year.
  • 85% of businesses in your industry already invest in this service and have experienced 20% growth in the past quarter. (Source)

 

Key points that you should be aware of when pitching to an angel investor

An angel investor refers to the person that invests in startups that are not quite ready for venture capitalists. In other words, they represent the detail that could make all the difference, because they believe in your message before it reaches mainstream audiences.

So how do you approach these angel investors?

These are the key points of pitching to investors:

  • Know your market, business and competition from top to bottom – In other words, make sure you are able to promote your business’s benefits accordingly and explain how your organisation can help solve a specific problem.
  • Listen to what the investors are saying – Don’t rely exclusively on a prepared presentation, instead listen to their inquiries and answer them in a direct manner.
  • Watch your body language – Your handshake is what matters here! Be careful about making it not too firm but not too subtle either.
  • Dress accordingly – Make sure your outfit matches the meeting your are going to be a part of.
  • Share your success stories – Talk about your customers so that it shows you are continually operating, even if in a small way.
  • Contact your network for investors – Chances are you could meet someone who might introduce you to an investor.

 

How to create the perfect pitch

Think about delivering your pitch as a way to tell your story. If you can present your message in an engaging way and manage to relate your story to the investor, you are halfway there!

Here is an overview for the best way to approach pitching to a potential investor:

Your target market

Think about who you’re building your product for and refer to aspects such as how many people are in each market segment or how much they are currently spending

Customer acquisition

Make sure you have an answer to these questions: How will you reach your customers? How much will it cost? How will you measure success?

Your competition

Even though this segment is often overlooked, describing what makes you different from your competitors ensures that you are building a unique solution to your prospective customers.

Your team

Investors invest in people first and in ideas second… talk about why you and your business partners are the right team to promote and execute the company’s marketing vision.

Your financial summary

The answers that you need to present your investors with correspond with the following inquiries:

  1. How much money has already been invested in your company?
  2. Who are the people that have already invested in your company?
  3. What are your company’s ownership percentages?
  4. How much more you need to go to the next level?
  5. Will you need to raise multiple rounds of financing?

 

EB Pearls can help you create the perfect pitch to attract investors and increase your sales! Make sure you get in touch with one of our representatives and start working on your business project today!

Is Your Website Lead Ready?

If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage.

When looking for relevant and promising leads, business owners should have a strategic approach towards optimising their websites for lead generation. According to Capterra.com, 74% of marketers spend more than $50 per lead generated, while 5% of them spend more than $1,000.

This says a lot about the type of investment lead generation can actually provide. With leads often paying anywhere from $5-$50 per lead, you need to make sure you have the best chance of converting them into prospective customers.

 

How to know if your website is lead ready?

Your website is one of the most important factors in determining if you are efficiently converting leads or not. This is why it is very important to benchmark your current state of lead generation before figuring out the strategies to improve the lead conversion.

 

What are the general strategies of approaching lead generation?

  • A clear Call to Action
  • Readily available phone number
  • A contact form
  • At least 3 web pages in your site
  • A few pertinent images.

 

What are the tools needed for evaluating your current lead generation status?

Compare landing pages

Comparison is one of the easiest ways of getting a general overview of your website’s current lead generation status. You can start by observing which of the landing pages on your website is performing better and why. For example, if landing page A has a higher conversion rate than landing page B than you need to be able to see how landing page A is different and start optimising it accordingly.

Grade your website

There are a lot of online website graders that can do the work for you. In other words, these tools help you evaluate your website’s sales and marketing funnel and track the impact of your content.

Running internal reports

The final option refers to the internal reports. This includes, evaluating landing page visits, thank you page shares and CTA clicks, in order to establish which offers are performing the best and create more like them.

 

Strategies to help you improve your website’s lead generation status

You need to take care of each step of the lead generation process if you want to optimise your website correctly.

Did you know: The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Source)

Here are some key strategies that will help you evaluate the status of your lead optimisation process and take action:

1. Test to see if the three key elements of the lead generation process are set up correctly

a) The Calls-to-Action: Make sure you keep the CTA simple and try using contrasting colours from your site

b) The Landing Pages: Did you know: Companies with more than 30 landing pages on their website generated 7 times more leads than companies with 1 to 5 landing pages. (Source)

c) The Thank-You Pages: If you’re presenting downloadable content, make sure you include a link for your new lead. Also take advantage of word-of-mouth marketing through the inclusion of social sharing buttons.

2. Personalise your CTA’s

Personalised calls-to-action convert 42% more visitors than basic calls-to-action. (Source)

3. Place leads into a workflow

One of the best ways to ensure this is to promote relevant, follow up emails. The goal of follow up emails is to include great content, guide prospective customers down the funnel and be specific about the delivery message.

 

Our EB Pearls experts can help you increase the number of your quality leads through responsive web design, qualitative performance testing and continuous post-launch assistance. Get started on your project and contact one of our company’s representatives today!

 

The Ultimate App Launch Checklist Before Going Live

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!

Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:

  • Gaming – 8.8
  • E-commerce/Retail – 9.2
  • Technology – 10.5
  • Media Entertainment – 12.3
  • Travel/Lifestyle – 12.7

 

Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.

With that in mind… here is a guideline to the things you need to check off of your list before releasing your app

1. Do your market research

When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.

Always be prepared to have an answer to the following questions:

  • How are other apps named?
  • Are they memorable?
  • Which categories are they targeting?
  • Which keywords are they ranking high for?

 

Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.

 

2. The power of positive feedback

The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.

What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.

Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.

 

3. Planning the marketing activities for your app

Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.

Take a look at this pre-launch activity checklist that should be included into your marketing plan:

  1. Find out the USP of your app
  2. Optimise for the App Store
  3. Choose an app name
  4. Choose relevant keywords – one of the most important aspects that help people discover your app
  5. A description to indicate your key message
  6. Create a preview trailer
  7. Blog about the development process on your website
  8. Plan your beta test
  9. Create a promotional channel list
  10. Shortlist forums
  11. Outreach plan
  12. Create a press kit
  13. Promotional deadlines

 

4. Planning the app release date in advance

The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.

 

Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!

A Guide To Effective Mobile Advertising Techniques

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short, it revolutionises the way we know and understand traditional marketing practices.

The techniques used by mobile advertisers and publishers to promote certain products and services represent the core of the mobile app marketing industry. According to a recent survey from Kona Company, mobile search ads increased by 76% in 2014 while mobile banner ads grew 100%.

 

Why go mobile?

Mobile app advertising has become a necessary tool for marketers worldwide and is currently still on the rise. With mobile ad spend going over $100 billion worldwide by 2016, the future of mobile advertising seems to be heading in the right direction: up! 

Here are some of the top advantages of embracing mobile advertising for your online business:

  • it allows marketers to reach their target audience in an instant (it can be targeted to specific audiences)
  • it is able to reduce costs in an effective way
  • it allows marketers to reach customers during their time of need (when they are most interested in making a purchase)
  • it provides higher engagement by using rich media formats

 

Is mobile app data collection transparent enough?

In an effort to make their ads as valuable as possible, some advertisers have begun to experiment with aggressive new techniques for delivering targeted mobile ads. Some of these strategies refer to the private user data that can be accessed and managed through mobile app devices.

In order to provide transparency and clarity, advertisers need to be aware of collecting valuable information such as location, social circles, communications records and browsing preferences.

As reported by a new Forensic report, advertisers lose over $850 million per year to invisible fraud within mobile apps.

If you want to ensure your app is top quality and intrusive ads are out of the question, contact one of the EB Pearls representatives today.

 

It’s a mobile app world!

Considering the fact that mobile is growing faster than any other digital advertising format on the market, it is no wonder that the amount of money allocated to this booming industry continues to grow higher with each year.

Did you know: Mobile app install ads accounted for 30% of all mobile advertising revenue in 2014 and are expected to go over $6.8 billions by the end of 2019? 

Mobile ads’ overall performance is expected to grow and reach each segment of ad formats, including: display, social, video and search.

 

Are in-app mobile ads the way to go?

It is estimated that in-app ads perform 11.4 times better than standard banner ads, leading to the conclusion that in-app ads can be as effective as search, according to a recent report by Appssavvy.

In-app advertising is prefered by the majority of developers mainly because it enables advertisers to target people with the right ad at the right time.

In other words, in-app advertising allows people to see the ads without actually paying for the apps, in a non-irritating pace.

 

Why are in-app mobile ads better?

  • they provide interactive content without being annoying to the consumer
  • they encourage interaction
  • they allow consumers to have a greater control over the situation

 

What are the easiest steps to approach mobile advertising from an efficiency standpoint?

Every mobile developer should have a strategic plan of action when it comes to effective mobile app advertising.

The guidelines for this approach can be broken down into the following steps:

  1. Determine who your customers are
  2. Optimise your site for mobile
  3. Find the most popular ad spending form
  4. Learn from the success of others
  5. Choose your preferred mobile ad network

 

In conclusion, mobile app advertising is where the money is and only growing larger. If you want to learn more about the mobile advertising industry and how it can help you bolster your business, do not hesitate to contact us here.

Why The First 10% of Online Projects is Most Critical

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process.

The ability to successfully manage a business project from start to finish requires relevant skills such as knowledge and experience. But even for somebody who is new at creating and managing a business, understanding the guidelines for a successful project management process takes time and focus.

According to PricewaterhouseCoopers (PwC), 97% of organisations believe project management is critical to business performance and organisational success.

 

What is the first 10% of your online business project and why is it so important?

The outlook for any business project should focus not only on the final results you expect to gain, but also concentrate upon the steps that you need to take along the way. When you don’t spend enough time and resources to the first 10% of your project, you might as well scrap the rest of the project.

So what does the first 10% of your business stand for? According to Ironpaper.com, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Creating a user-friendly and responsive web design represents the first step to the successful outcome of your project implementation.

What are the guidelines to a flawless website?

Here are the key elements that are involved in the process of making your website successful:

    • Appearance – You website must look modern and visually appealing. Consider questions like: How do your users navigate your site? What mood do colours on your website conveys.
    • Content – The most important features of any qualitative piece of content is level of information and relevance.
    • Functionality – From hyperlinks, contact forms, site search, event registration and so on, every component of your site should work quickly and correctly.
  • Website Usability – the degree of usability says a lot about your website. Make sure that it is easy to read, to navigate and also easy to understand.
  • Search Engine Optimisation – SEO benefits to your website range from lower costs and traffic increase to higher brand credibility and ranking above your competitors in Google searches.

 

Since this is easily the most complex part of the webpage creation process, you need to pay a lot of attention to the elements that account for web design and web development and web developing progress. This includes, design basics, HTML, CSS and web page editors

But it takes a lot more to be able to create a flawless website. A more detailed approach toward web design and creation involves, a digital strategy, project scoping, proper user experience, proper user interface design, web development and testing.

For a strategic approach to grow your business project you can contact one of our EB Pearls representatives and start driving your sales with the help of a brand new web design ecosystem today!

 

Completing your project on time and in an efficient manner

As a business owner you already know that the bigger your project is, the greater the number of steps involved. However, if you want to breakdown the essential parts of the process you need to be able to accurately determine which of these steps are crucial to the positive outcome of your project.

There are several ways you can go about this but make sure you ask yourself the right questions:

  • What is the scope of my project?
  • Does the schedule allowed for the project account for every step and for their dependence on one another?
  • What are your budget finances?
  • What are the resources that you will be depend on?
  • What are the risks involved?

 

With that in mind… you need to spend enough time and resources to the first 10% of your project if you don’t want to transform the last 10% into another 100%. In other words, make sure you have the basis of your project development figured out before moving on to the other partaking steps involved in the process.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless website in no time!  Get in touch with us today!

Entrepreneurship in Australia, It’s Time to Rise

A BankWest report found that Australia is a breeding ground for youthful business starters, having business owners aged 25 to 34 boomed by 8.5 per cent in the recent year of 2014.

Sadly, however, according to The Foundation for Young Australians, entrepreneurs in the 18 to 24 age bracket are underrepresented, with only 8.7% starting a new business.

Whether you opt for a lifestyle business or choose to help the lives of professional people, the opportunities lie on your home soil.

“You can be whatever it is that you want to be!”… this has to be one of the most important advice a person can receive throughout the course of their life. In the world of entrepreneurship it is the single, most relevant strategy that sets the tone for professional success.

Entrepreneurship is a calling, not a job

For most people looking to start their own business, entrepreneurship is more of a trend market. This is the wrong outlook. You must be passionate about the project you wish to endeavour in and willing to do whatever it takes to make it happen.

The first thing you must do is invest in yourself. Education is key – books, seminars, and courses must be a priority, so you are able to learn all that is required to begin a venture. In fact, most successful entrepreneurs agree that leadership is a skill that needs to be learned. It is more about grit than it is about talent.

It is a common misconception that entrepreneurship runs in the family. However, recent studies show that more than half of entrepreneurs were the first in their families to start a business, while the average age of company founders, when they started their current businesses, was 40.

Key signs that set entrepreneurs apart from the 9 ‘till 5 crowd

When developing an idea for a business, entrepreneurs should be able to answer the following questions without hesitation:

  • What is my purpose?

 

Materialising dreams into a profitable business starts with finding out what drives your profession. Both internal and external goals are important. Don’t do it all for the profit, but don’t forget that you need a good way to measure your success.

  • Who are my people?

 

Another key characteristic of a successful online entrepreneur is that they are surrounded by a team of right people. Finding the right supplier and making sure they are able to deliver the requested quality is mandatory to any profitable business. This works the same when working with the right mobile app agency, web agency in Sydney or web development agency for your business’s online brand. 

From here, assemble trusted associates whose expertise will assist you in your venture. Determine what culture you want to cultivate in your business. Operating with the right cultures and values is one of the most important aspects of establishing the right work team.

  • What are my plans?

 

If you want your business to succeed, you need to make sure you are selling the right product. An excellent way to test your idea or validate your market is to write a survey, maybe share it with friends and then get them to pass it on to as many people as possible. When working with an app development company from Sydney, the first step to take is market research: what are the must-have features of your app that can propel it to the top of App Store or Google Play?

As simple and easy as it may sound, this is one of the most important things to do, in order to get feedback on your own idea, without having to spend a lot of money doing it.

The five most relevant qualities of a successful entrepreneur

All acknowledged entrepreneurs have something in common, and that is a success mindset. A recent Kauffman Foundation survey revealed that 75% of entrepreneurs indicated a desire to make money as an important motivation in becoming an entrepreneur, while only 4.5% said the inability to find traditional employment was an important factor in starting a company.

But money comes with a new way of thinking and doing business. Here is what sets a successful entrepreneur apart from the rest of the crowd:

  1. Reframing failure – in other words, managing to see failure as a possible feedback and take constructive criticism to a new level of profitability.
  2. Doing what others won’t – going further than most people and pushing through their own personal barriers of resistance to do what needs to be done.
  3. Knowing their own mission – refers to the ability of communicating in an effortless manner and sharing their story with the rest of the world.
  4. Delegating – not being afraid to put control in the hands of others.
  5. Having depth of vision – anticipating what clients and business needs are.

Leadership is learning, and some of the greatest lessons come from making mistakes and picking yourself back up again. For a successful entrepreneur, following the right advice and setting themselves apart from the rest of the crowd is crucial to establishing their position in the industry they are a part of.

 

With that in mind, if you need professional assistance and support in developing your own online brand, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.