Tag: create mobile apps

Boost Your Rankings with ASO Best Practices

 

Year after year, competition in the app stores only grows higher. With approximately 30,000 apps being submitted to the Apple App Store each month, and even more to the Google Play Store, the amount of developers fighting for users’ attention is enough to put the pressure on any developer.

Despite the high numbers of available apps, approximately 51% of mobile users download zero apps each month. Yes, you read that correctly: zero. Coming in a not-so-close second is 13% of users who download one app a month.

Boost Your Rankings with ASO Best Practices

With these numbers in mind, how can a developer improve their chances of attracting the 49% of users who are downloading every month? Or better yet, what can developers do to grab the attention of the 51% of users who aren’t downloading?

 

Most of the time, the user is not to blame for the lack of downloads. In fact, the app itself usually isn’t the problem either. In most cases, the issue lies in there being a lack of awareness. Developers must make sure that their app is visible for users to find it. If these developers take advantage of tools like App Store Optimization (ASO), they can make their app more visible and drastically boost their rankings within their respective category.

Breakdown of ASO

ASO is a strategy that developers use to optimize their app’s metadata to boost their rankings in the Google Play Store and App Store. By improving ranking, the app becomes more easily discoverable in the app stores. This helps developers have a better understanding of what attracts their users and what doesn’t. Once they do have an understanding of their current market, they can build a bullet-proof strategy for long-term success.

  1. App Title

An app’s title can be easily overlooked or oversimplified. While it’s important to maintain brand identity, it must also incorporate high-volume keywords. Keywords are essential to improving an app’s discoverability because they are what users use to search and help translate the app’s core features.

Regardless of which app store the app is deployed on, the title is a small amount of characters that needs to be used wisely. For the App Store, developers are limited to 30 characters. If they’re on the Google Play Store, they’re limited to 50 characters.

  1. Keywords

Targeting the right keywords can break or break an app’s chances of increasing visibility. Keywords can be used in the title, subtitle (iOS), promotional text (iOS), short description (GP) or long description. It’s important to not become too attached to the first keywords that come to mind, as they might turn out to be low volume or not relevant to the app at all. If developers target keywords that are too irrelevant or low volume, their app is less likely to appear in user searches.

It’s important to keep current user trends in mind when choosing these keywords as well. Just as the app stores are always changing, so are users. Typically, though, most will search for apps in 2-3-word phrases. For example, if they are looking for a casual game, they could either search “clicker game,” “tapping game” or “fun casual game”.

  1. Description

The description gives developers a chance to push for final conversions and rank for more keywords. If a user wants to know more about what an app does, they’ll turn to the description to get a better idea.

In addition, the description serves as a larger area to incorporate more keywords. While the title areas in both the Google Play Store and the App Store serve as main hubs for keywords, there’s only so many characters to work with. In the larger descriptions, developers have 4,000 characters at their disposal. However, it’s not recommend to stuff too many keywords into the description as it could possibly lead to the app getting flagged or even removed.

  1. Creatives

The metadata that contains keywords are what puts the app in front of a user, but the creatives (icon, screenshots and preview video) are what will entice them. These consist of an app icon, screenshots, a preview video and a feature graphic (Google Play).

When designing creatives, it’s important to remember that the app’s core features need to be neatly presented, but to also make them unique and stand out against the competition. A user spends only 3-5 seconds looking at an app listing, so creatives play an extremely crucial role in hooking a user’s interest.

However, creatives are not all created equally. Some developers might find that portrait screenshots perform better with their users, or in some certain categories, like gaming apps, landscape screenshots convert better. This is why it is important to always A/B test creatives to see what performs best and converts the most users.

Key Takeaways

Implementing a solid ASO strategy is non-negotiable for any developer who wants to ensure they are boosting their rankings in the app stores. Developers can increase their chances of conversion by targeting high volume keywords and ensuring that their creatives are both unique and attractive enough to entice users.

By incorporating an ASO strategy, developers are more like to hook those 49% of users download apps each month. When it comes to the other 51%, ask yourself how are you making sure that your app stands out?

How to Apply for Business Grants Online in Australia

Raising funds is one of the most important things to think about, whether you are a startup looking to develop a mobile app or an established business that wants to take it to the next level.

There are plenty of options available to do this these days, from finding investors, creating a crowdfunding campaign or even borrowing money from friends and family to raise funds.

One great way to do this is to apply for a business grant from the Australian Government. Business grants can provide you with funding anywhere from $500 to $2,000,000, depending on the nature of your business. Although it takes a considerable amount of effort to apply to one, it is well worth the time as the business grants are non-repayable, unlike investors who would typically demand partial ownership of your business (equity) or request repayments depending on their contract with you.

1. Access the grants website business.gov.au/Assistance

Depending on the nature of your business, you will want to apply to a different set of business grants available. On the Grants & Assistance page, there is a form that will help you search and list the most appropriate grants for your type of business.

2. Select the reason for your application

This is where you will choose the reason for applying to your business grant.

  • If you are a startup / business that has only an idea but is looking for a grant to research and develop your idea into an actual product, then click on “research and develop a novel idea”.
  • If you are a startup / business that wants to expand their existing business or to scale, then click on “expand my business”.
  • If you are startup / business that has an existing product developed, understands your market and has intellectual property rights to your product, you would want to “commercialise a product”.
  • Similarly, if your need for a grant relates to Aboriginal and Torres Strait Islanders, Arts, Disaster Assistance, heritage projects, hiring more employees, training existing employees etc. then select the appropriate categories.

3. Choose your State, Industry, Annual Turnover and Years of Operation

Your selections here will also influence the type of business grants that the website will suggest you apply for.

Not all grants are necessary for you to apply for, especially if your startup / business is within a certain industry. Some grants are only offered to applicants who are within a specific industry or specific lifecycle / stage of their business.

Click on the “Show Assistance” button and the website will list the grants that are most relevant to you.

4. Go through the list of suggested business grants

Click into every business grant that is listed to you and have an in-depth read of the requirements for each grant.

Inside the business grant information, you can click on “Tell Me More”, which will give you information on:

  • The overview of the grant
  • Who the grant is targeted towards
  • Who can apply
  • The eligibility criteria
  • How to apply.

5. Commence applications on relevant business grants

Once you have read through the list of suggested business grants, decide which ones you may want to apply for. Choose the most relevant grants for your startup / business that you should apply for and don’t waste time on ones that aren’t, as it is time consuming to try apply for every grant and you will need solid detailed research and solid preparation to build your grant application.

Depending on the business grant, you may be able to apply directly on the website or you may have to contact an external government department to start your application.

6. Do enough research and preparation before submitting the application

Make sure you do enough research to back up why the government should provide you with the business grant. Your should:

  • Have prepared a professional, but unique application.
  • Have outlined a solid business strategy.
  • Understand all the necessary requirements and upkeep for the grant.
  • Make sure the grant is the right fit for your business.
  • Keep an eye on the grant deadlines.

Considering the high number of applications for Australian business grants, half-complete applications or ones that aren’t thoroughly researched enough will most likely be rejected.

 

Mobile Application: A Powerful Means to Boost Your Business

Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app.

iphone

And while the uninitiated might make the mistake of thinking that this is still simply an issue of vanity – being able to say “my business has a mobile application, check it out!” – or of having money to burn, once the following points are considered, the real value of mobile apps becomes clear:

It cashes in on the mobile phenomenon: Let’s face it – mobile devices are here to stay. A 2014 report stated that Americans alone spend 162 minutes per day on their mobile devices, and it can be assumed that people in other countries spend a comparable amount of time on theirs. But the most pertinent statistic: 86% of that time was spent using apps. Something to think about, for sure.

It keeps your business front-of-mind: Years ago (and in fact, this is still the case today), billboards were placed along the sides of roads in order for businesses to advertise to passerby. Now, an app icon is presented to a mobile user every time they pick up their device. Why not let it be your app that users see as they scroll through their screen? Even if they don’t use it every time, just seeing your icon will have the subconscious effect of building familiarity with your brand.

It helps provide customer value: If leveraged correctly, that is. For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile application. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring a points or punch card with them every time they visit a business, all they have to do is pull up the app and have a bar code scanned. Voila – their activity is now stored within the app itself, and can be “cashed in” using the app as well.

It can improve communication with customers: For example, including a virtual suggestion box or help desk within your app gives customers the opportunity to reach out and engage on a more personal level than, say, sending an email and hoping the mailbox is actually maintained by a human being. This builds trust and identification with a brand, and thus loyalty.

It can provide a boost to your marketing: Use your mobile app to alert customers to sales, special promotions, special events and more. Encourage them to download your app in order to stay abreast of current events and use push notifications to alert users whenever something new crops up. Of course, using a bit of temperance in terms of the frequency of such notifications is key – you wouldn’t want to bombard your users with messages, or else risk the prospect of them becoming fed up with you and deleting the app altogether. There’s a fine line to be walked, certainly, but a balance can be struck.

Once you begin brainstorming the various uses for a mobile application, you’re sure to find that it can provide real value to your business if leveraged correctly. Here at EB Pearls, we can not only help you discover how having an app can boost your business – we can also design and implement one that’s perfect for your brand and your customers.

Must Ask Questions Before Hiring a Mobile App Development Company

From past few years, there has been a continuous rise in the demand for smartphones, tablets and other handheld devices. The number of consumers who search, browse and make purchases from their mobile devices is also increasing. As a result, mobile devices are rapidly becoming the number one choice for conducting all forms of business. Business owners have realised that getting an app build, is getting a means to attract and retain the customers in years to come.

A successful app has the ability to increase sales and deepen customer engagement, but if done wrong, it can do significant damage to your brand. Therefore, selecting the right mobile app development company is very important to make your app a successful one.

In this article, we have discussed five prime questions, which the business owners should ask the app development company before hiring them. They are listed below, kindly read ahead to know more:

Continue reading “Must Ask Questions Before Hiring a Mobile App Development Company”

iPad Mini Is The Upcoming Avatar of Apple

ipad

iPad Mini: For the Sake of Loyal Users and in Search of Marginal Users

From different sources the news are coming up that Apple is working on its iPad mini to ignite the iPad market again. If the New York Times is to be believed, Apple is on its way to bring iPad with 7.85 inch screen, with ‘significantly less’ in price compared to its $499 iPad. However no official statement has come up, so far.
Why smaller iPad? In order to safeguard their ecosystem. Because, for the first time iPad has got a potential rival for which the public acceptance throughout the globe is such overwhelming that it might soon change the equation of global tablet market share.

Nexus7 has stirred up the tablet giants’ think tanks to make strategies seriously on the 7 inch option. Though creativity has no end, at the moment the number 7-inch may have overwhelmed the iPad producers.

Surely iPad doesn’t want to loosen its grip from its loyal users, plus approaching the marginal users. So, it will be no wonder if the iPad lovers hear of Apple bringing the mini iPad with the technical perfection for which it is recognized.

Currently iPad has covered 62.8% of the global tablet market share.

Size Matters: Light on hand, easy in purse and fit in pocket

Since the Nexus7 has shown the depth of willingness of people carrying their gadget with them all the time, definitely the 9.56 inch tall market king will again come with all its features and application armies to re-confirm its undisputed empire of the global iPad market share.

Now men want it in their pocket and women in their purse. However comfortable size with smart functionality is what tablet users prefer.

Users who wanted it to be as lighter as they could hold hours without feeling its weight got their answer in Nexus7. People who were using iPad, who had tried Kindle Fire and couldn’t shift their heart from iPad to Kindle Fire also got their answer in Nexus7. They got the feel of technical sophistication of iPad and innovative size in it.

Being undisputed king of the tablet world, iPad will certainly harness this new corner which they have not tried yet. That is why speculation of iPad mini version sized 7.85-inch screen is pretty high.

Price Tag: users expect it to be ‘significantly reduced’

iPad can’t afford to enter the market without considering price tag hugely. Otherwise people will not find any reason to buy $499 instead of $199 with almost same level of utility.

Before this, it was not much worried about the price because no one could counter iPad in its functionality. However this time users have tasted the low price with equally sophisticated and user friendly fun box.

Through your own application grow your business and approach the new frontiers of your potential consumers. If you want app development for your business on Android or iPhone and iPad platforms, for professional help you can contact us: https://ebpearls.com.au/mobile-app/