Tag: develop mobile apps

Going Agile for Mobile App Development

Before you embark on building your mobile application, it is important to consider the project management approach your prospective app developers will use. This is often an overlooked criterium for choosing the right partner, but affects the trajectory of your project massively. In this article, we make the case that the Agile approach to mobile app development is the only way to go.

What is affected when you choose the wrong approach?

Traditionally, project management revolves around the rigorous planning of every step from beginning to end. However, for app development, this ‘fixed scope’ approach is an unrealistic expectation. It is impossible to set out the roadmap for the project in its entirety since there are many points throughout the process where project pivots may occur.

Feedback from users may change the direction of the mobile application

Releasing a minimal viable product (MVP) into the marketplace should be the first place you start. Eric Ries defines it as a “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In the context of app development, this means releasing an app with the one or two features that are essentials.

After this first release, rigorous feedback will be collected from users. You may choose to do this with an open or closed beta release, using app analytics and user interviews to gather the necessary feedback. It may be the case that you will need to completely change your original course of action or your feature priority will change.

After this first release, rigorous feedback will be collected from users. You may choose to do this with an open or closed beta release, using app analytics and user interviews to gather the necessary feedback. It may be the case that you will need to completely change your original course of action or your feature priority will change.

More money and time for additional features

Under a traditional project management model, changing the original scope by moving the app in a different direction or adding new features will need to be quoted for. This means that you will incur an additional cost that wasn’t anticipated. In addition, working from this fixed approach also means that you will have to extend the initial timeline set out since your app developers will need to reshuffle all the original plans to make room for the new features that need to be implemented.

Undoubtedly, time and money are two of the most valuable assets that you have, and there is no way you can afford to waste any of it. By spending more time, you are missing out on the key market advantage of being early. Diverting money to the new costs that have crept up, means compromising on other important business activities.

How is Agile Development Different?

The agile approach to project management allows you to have the flexibility to change the project’s course, whilst still retaining a well-organised way to ensure the project move along swiftly. Choosing an app developer who works in this way will allow you to avoid the pitfalls that may be encountered with app developers who operate under the notion of a ‘fixed scope’.

The agile process is focused on constant iteration and responding quickly to changes. The basic premise of agile development surrounds the idea of ‘sprints’. This divides the project into manageable parts, generally lasting two weeks. These sprints consist of tasks that are planned for the particular sprint period. These tasks relate to some particular features of the app.

How is Agile Development Different

 

Traditional project management works in a way where all features in a particular phase of development are built, then tested and then feedback is taken into account. Under the agile method of development, each feature is built, tested and reviewed iteratively. After every sprint, the team analyses the progress that has been made and can re-evaluate and re-adjust for the next sprint.

Why the flexibility of Agile development is awesome

It’s not hard to see why the agile development model is perfect for building mobile applications. Developing feature by feature opens up ample opportunity to create feedback loops, which can be factored into future sprints. Prioritisation occurs at every stage of the project – reshuffling tasks depending on what has been derived from client and customer reviews.

This flexibility means that there is a lesser chance that you’ll encounter unexpected hikes in the costs and time frames of the project. In the technology space, trends and customer behaviour shift incredibly quickly. You and your app developers need to be able to respond to this environment just as fast. The agile methodology facilitates this, without wasting time or capital. When it comes to app development, there isn’t any other way to go except agile.

 

5 ways to make money from a mobile app

Business owners considering mobile app development may wonder whether the time, effort and money involved in a new mobile app is worthwhile. And yes, while the cost may seem prohibitive, what many fail to take into account is the array of options for making money from a mobile app. Here are just a handful of examples:

  • Use it as a shopping cart. The easiest way to make money through an app is by linking it to your website’s shopping cart and allowing for purchases to be made in-app. Since so many consumers spend time on mobile devices while they’re on the go, it makes sense to direct sales efforts towards a mobile app to make it simpler for customers to make a purchase whenever the mood or need strikes.
  • Create a paid app. The next easiest way to earn money through mobile app development is by charging users to download. Of course, there has to be a reason for your users to pay, so the emphasis needs to be placed on delivering high quality content and support to those who download.
  • Offer advertising. Perhaps you don’t feel as though there’s a strong enough market for your app to warrant charging a fee and know that your app should be free to download. How do free apps make money? They sell advertising space to other businesses. An Android or iPhone app developer will know the best presentation for these ads, how your users would best appreciate them, how to make them unobtrusive, etc.
  • Sell your app. Even if your app isn’t making money for your business via downloads or sales of your products, you can still make money by selling it to another company who can take it and retool your framework to make it work for their own purposes.
  • Find vendors to white label your concept. Developing a basic app, such as a social media platform, which can be configured to suit the needs of multiple businesses is another way to do the work once, then continue to reap the rewards as your mobile app is purchased by interested customers.

App developers in Sydney can rest easy knowing that mobile app development can be very lucrative for their clients, as well as for themselves. Mobile app development isn’t going anywhere as an industry, after all, and it’s always best to go where the customers and money are.

Mobile Application: A Powerful Means to Boost Your Business

Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app.

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And while the uninitiated might make the mistake of thinking that this is still simply an issue of vanity – being able to say “my business has a mobile application, check it out!” – or of having money to burn, once the following points are considered, the real value of mobile apps becomes clear:

It cashes in on the mobile phenomenon: Let’s face it – mobile devices are here to stay. A 2014 report stated that Americans alone spend 162 minutes per day on their mobile devices, and it can be assumed that people in other countries spend a comparable amount of time on theirs. But the most pertinent statistic: 86% of that time was spent using apps. Something to think about, for sure.

It keeps your business front-of-mind: Years ago (and in fact, this is still the case today), billboards were placed along the sides of roads in order for businesses to advertise to passerby. Now, an app icon is presented to a mobile user every time they pick up their device. Why not let it be your app that users see as they scroll through their screen? Even if they don’t use it every time, just seeing your icon will have the subconscious effect of building familiarity with your brand.

It helps provide customer value: If leveraged correctly, that is. For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile application. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring a points or punch card with them every time they visit a business, all they have to do is pull up the app and have a bar code scanned. Voila – their activity is now stored within the app itself, and can be “cashed in” using the app as well.

It can improve communication with customers: For example, including a virtual suggestion box or help desk within your app gives customers the opportunity to reach out and engage on a more personal level than, say, sending an email and hoping the mailbox is actually maintained by a human being. This builds trust and identification with a brand, and thus loyalty.

It can provide a boost to your marketing: Use your mobile app to alert customers to sales, special promotions, special events and more. Encourage them to download your app in order to stay abreast of current events and use push notifications to alert users whenever something new crops up. Of course, using a bit of temperance in terms of the frequency of such notifications is key – you wouldn’t want to bombard your users with messages, or else risk the prospect of them becoming fed up with you and deleting the app altogether. There’s a fine line to be walked, certainly, but a balance can be struck.

Once you begin brainstorming the various uses for a mobile application, you’re sure to find that it can provide real value to your business if leveraged correctly. Here at EB Pearls, we can not only help you discover how having an app can boost your business – we can also design and implement one that’s perfect for your brand and your customers.

iPad Mini Is The Upcoming Avatar of Apple

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iPad Mini: For the Sake of Loyal Users and in Search of Marginal Users

From different sources the news are coming up that Apple is working on its iPad mini to ignite the iPad market again. If the New York Times is to be believed, Apple is on its way to bring iPad with 7.85 inch screen, with ‘significantly less’ in price compared to its $499 iPad. However no official statement has come up, so far.
Why smaller iPad? In order to safeguard their ecosystem. Because, for the first time iPad has got a potential rival for which the public acceptance throughout the globe is such overwhelming that it might soon change the equation of global tablet market share.

Nexus7 has stirred up the tablet giants’ think tanks to make strategies seriously on the 7 inch option. Though creativity has no end, at the moment the number 7-inch may have overwhelmed the iPad producers.

Surely iPad doesn’t want to loosen its grip from its loyal users, plus approaching the marginal users. So, it will be no wonder if the iPad lovers hear of Apple bringing the mini iPad with the technical perfection for which it is recognized.

Currently iPad has covered 62.8% of the global tablet market share.

Size Matters: Light on hand, easy in purse and fit in pocket

Since the Nexus7 has shown the depth of willingness of people carrying their gadget with them all the time, definitely the 9.56 inch tall market king will again come with all its features and application armies to re-confirm its undisputed empire of the global iPad market share.

Now men want it in their pocket and women in their purse. However comfortable size with smart functionality is what tablet users prefer.

Users who wanted it to be as lighter as they could hold hours without feeling its weight got their answer in Nexus7. People who were using iPad, who had tried Kindle Fire and couldn’t shift their heart from iPad to Kindle Fire also got their answer in Nexus7. They got the feel of technical sophistication of iPad and innovative size in it.

Being undisputed king of the tablet world, iPad will certainly harness this new corner which they have not tried yet. That is why speculation of iPad mini version sized 7.85-inch screen is pretty high.

Price Tag: users expect it to be ‘significantly reduced’

iPad can’t afford to enter the market without considering price tag hugely. Otherwise people will not find any reason to buy $499 instead of $199 with almost same level of utility.

Before this, it was not much worried about the price because no one could counter iPad in its functionality. However this time users have tasted the low price with equally sophisticated and user friendly fun box.

Through your own application grow your business and approach the new frontiers of your potential consumers. If you want app development for your business on Android or iPhone and iPad platforms, for professional help you can contact us: https://ebpearls.com.au/mobile-app/