Tag: entrepreneur

A Guide to Perfecting your Mobile App Investor Pitch

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit.

According to Forbes.com, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If you are not able to present your idea in about one minute, your chances of losing that potential investor are highest.

Clearly, a flawless pitching process needs plenty of attention to detail and a very clear focus.

Market trends that support the need to deliver powerful pitches to an investor

The market trend represents one of the most important sales-pitch statistic in helping the company acquire new customers. Here are some examples of market trend facts to tout in your sales pitch:

Did you know:

  • 75% of industry leaders recently surveyed suggest they plan to double that department’s budget this year.
  • 85% of businesses in your industry already invest in this service and have experienced 20% growth in the past quarter. (Source)

 

Key points that you should be aware of when pitching to an angel investor

An angel investor refers to the person that invests in startups that are not quite ready for venture capitalists. In other words, they represent the detail that could make all the difference, because they believe in your message before it reaches mainstream audiences.

So how do you approach these angel investors?

These are the key points of pitching to investors:

  • Know your market, business and competition from top to bottom – In other words, make sure you are able to promote your business’s benefits accordingly and explain how your organisation can help solve a specific problem.
  • Listen to what the investors are saying – Don’t rely exclusively on a prepared presentation, instead listen to their inquiries and answer them in a direct manner.
  • Watch your body language – Your handshake is what matters here! Be careful about making it not too firm but not too subtle either.
  • Dress accordingly – Make sure your outfit matches the meeting your are going to be a part of.
  • Share your success stories – Talk about your customers so that it shows you are continually operating, even if in a small way.
  • Contact your network for investors – Chances are you could meet someone who might introduce you to an investor.

 

How to create the perfect pitch

Think about delivering your pitch as a way to tell your story. If you can present your message in an engaging way and manage to relate your story to the investor, you are halfway there!

Here is an overview for the best way to approach pitching to a potential investor:

Your target market

Think about who you’re building your product for and refer to aspects such as how many people are in each market segment or how much they are currently spending

Customer acquisition

Make sure you have an answer to these questions: How will you reach your customers? How much will it cost? How will you measure success?

Your competition

Even though this segment is often overlooked, describing what makes you different from your competitors ensures that you are building a unique solution to your prospective customers.

Your team

Investors invest in people first and in ideas second… talk about why you and your business partners are the right team to promote and execute the company’s marketing vision.

Your financial summary

The answers that you need to present your investors with correspond with the following inquiries:

  1. How much money has already been invested in your company?
  2. Who are the people that have already invested in your company?
  3. What are your company’s ownership percentages?
  4. How much more you need to go to the next level?
  5. Will you need to raise multiple rounds of financing?

 

EB Pearls can help you create the perfect pitch to attract investors and increase your sales! Make sure you get in touch with one of our representatives and start working on your business project today!

Entrepreneurship in Australia, It’s Time to Rise

A BankWest report found that Australia is a breeding ground for youthful business starters, having business owners aged 25 to 34 boomed by 8.5 per cent in the recent year of 2014.

Sadly, however, according to The Foundation for Young Australians, entrepreneurs in the 18 to 24 age bracket are underrepresented, with only 8.7% starting a new business.

Whether you opt for a lifestyle business or choose to help the lives of professional people, the opportunities lie on your home soil.

“You can be whatever it is that you want to be!”… this has to be one of the most important advice a person can receive throughout the course of their life. In the world of entrepreneurship it is the single, most relevant strategy that sets the tone for professional success.

Entrepreneurship is a calling, not a job

For most people looking to start their own business, entrepreneurship is more of a trend market. This is the wrong outlook. You must be passionate about the project you wish to endeavour in and willing to do whatever it takes to make it happen.

The first thing you must do is invest in yourself. Education is key – books, seminars, and courses must be a priority, so you are able to learn all that is required to begin a venture. In fact, most successful entrepreneurs agree that leadership is a skill that needs to be learned. It is more about grit than it is about talent.

It is a common misconception that entrepreneurship runs in the family. However, recent studies show that more than half of entrepreneurs were the first in their families to start a business, while the average age of company founders, when they started their current businesses, was 40.

Key signs that set entrepreneurs apart from the 9 ‘till 5 crowd

When developing an idea for a business, entrepreneurs should be able to answer the following questions without hesitation:

  • What is my purpose?

 

Materialising dreams into a profitable business starts with finding out what drives your profession. Both internal and external goals are important. Don’t do it all for the profit, but don’t forget that you need a good way to measure your success.

  • Who are my people?

 

Another key characteristic of a successful online entrepreneur is that they are surrounded by a team of right people. Finding the right supplier and making sure they are able to deliver the requested quality is mandatory to any profitable business. This works the same when working with the right mobile app agency, web agency in Sydney or web development agency for your business’s online brand. 

From here, assemble trusted associates whose expertise will assist you in your venture. Determine what culture you want to cultivate in your business. Operating with the right cultures and values is one of the most important aspects of establishing the right work team.

  • What are my plans?

 

If you want your business to succeed, you need to make sure you are selling the right product. An excellent way to test your idea or validate your market is to write a survey, maybe share it with friends and then get them to pass it on to as many people as possible. When working with an app development company from Sydney, the first step to take is market research: what are the must-have features of your app that can propel it to the top of App Store or Google Play?

As simple and easy as it may sound, this is one of the most important things to do, in order to get feedback on your own idea, without having to spend a lot of money doing it.

The five most relevant qualities of a successful entrepreneur

All acknowledged entrepreneurs have something in common, and that is a success mindset. A recent Kauffman Foundation survey revealed that 75% of entrepreneurs indicated a desire to make money as an important motivation in becoming an entrepreneur, while only 4.5% said the inability to find traditional employment was an important factor in starting a company.

But money comes with a new way of thinking and doing business. Here is what sets a successful entrepreneur apart from the rest of the crowd:

  1. Reframing failure – in other words, managing to see failure as a possible feedback and take constructive criticism to a new level of profitability.
  2. Doing what others won’t – going further than most people and pushing through their own personal barriers of resistance to do what needs to be done.
  3. Knowing their own mission – refers to the ability of communicating in an effortless manner and sharing their story with the rest of the world.
  4. Delegating – not being afraid to put control in the hands of others.
  5. Having depth of vision – anticipating what clients and business needs are.

Leadership is learning, and some of the greatest lessons come from making mistakes and picking yourself back up again. For a successful entrepreneur, following the right advice and setting themselves apart from the rest of the crowd is crucial to establishing their position in the industry they are a part of.

 

With that in mind, if you need professional assistance and support in developing your own online brand, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Hostmaker.co: A Web Design & Development Case Study

How is web design making a difference in the way you run your business? What are these “accessories” magic tricks that make people fall in love with them? Apps identify a problem a business has and through brainy engineering and programming, they are launched to solve that problem. Ultimately, website contribute to growing a business’ revenue and boosting the success of a service or product.

This is also the case with HostMaker, one of our client who came to us with a unique request. In today’s article we’ll walk through our successful process of making an enterprise application for Hostmaker.co.

Who is Hostmaker.co?

Hostmaker.co is an AirBNB management service for daily hosts. They are offering 5 stars hotel-services to homes from London, Rome, and Barcelona that are listed on AirBNB.

Their team is formed by five people, all AirBNB fans. That’s why the introduce themselves as both AirBNB host and guest.

Nakul Sharma is the founder of HostMaker; an experienced individual who worked in the hotel industry. Deepti Patankar takes care of the legal inquires, Ashleigh Berger takes care of the guests’ needs, Cherie Kong is a former head housekeeper and now in charge of photographing, while Roberto Colucci makes sure the guests are happy with the services.

They have 30 years of experience in hospitality and over 5000 completed services. Their focus is on providing the best quality as fast as possible. Their services contain cleaning services, check-in services, linen hire services, and full Airbnb management.

And then they needed an app…

Hostmaker.co started with a small funding from friends and family. As it turns out, the business soon started to grow as the market’s needs were increasing. Good news for the team!

But the problem was they did not have the system to help them manage their drivers, cleaners, and linens. So, instead of being joyous of the market’s necessity for their services, they became stressed and overworked. They started looking for a completely new business solution: the full management of their inventory, scheduling, and delivery of services.

Why have they chosen an app to take care of all this hard work? An app finds a smooth way for businesses to connect with customers and vice versa. Naturally then, they contacted EB Pearls to deal with the issue at hand.

For whom do you want to create this app?

Because their business is centered on helping AirBNB hosts in three cities, Hostmaker’s target audience is the hosts. By using the app the hosts can have a much easier access to all of HostMaker’s services, and more.

And so it started…

The project started on 18th March, 2015. Our process in creating an app consists of 4 large stages.

  1. The first step is the initiation of the project.

So we had our first meeting where we discussed about what exactly the team at HostMaker were expecting from their app. An important topic during our talk was the budget. We wanted to know how much they are willing to invest so we can know how much we can expand with the features and design.

  1. Creating the project plans

And when everything goes smoothly we made a plan for the project. It is important to know that every decision and every strategy had to be passed through by your clients first. It is their app and you want them to be happy with your services.

  1. Play with the design

And when everything is approved you move to the next step and so did we. The next process is creating the design. The biggest challenge is that you need to understand what your clients think and want, and you need to combine it with your super-tech knowledge.

Final steps…

The final steps in creating an app are the development and the testing phases. It is important to test the app: test it to see if it works on multiple devices and test to see how the public reacts to it. After all, you created the app for your client’s existing customers as well as for other potential ones.

Now let’s see what we included in HostMaker’s app… Its top features include:

  • A booking system
  • A scheduling system
  • An inventory management system
  • The possibility of choosing between different languages (since the services are available in 3 European cities from 3 different countries)

Overall, the project was a success and we are glad with the results we achieved. Hostmaker are happy and satisfied with the app too, which only makes us happier. But when we’re talking about real, palpable results, the app generated more traffic on their website, leading to 300 regular AirBNB hosts (clients) at the moment.

Now back to you!

  • Do you need website design? What features do you think are the most important for web application?
  • Contact us or call us today at 1800 857 679 if you need someone to create an application that will help improve your business.