Tag: ios

The Ultimate App Launch Checklist Before Going Live

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!

Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:

  • Gaming – 8.8
  • E-commerce/Retail – 9.2
  • Technology – 10.5
  • Media Entertainment – 12.3
  • Travel/Lifestyle – 12.7

 

Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.

With that in mind… here is a guideline to the things you need to check off of your list before releasing your app

1. Do your market research

When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.

Always be prepared to have an answer to the following questions:

  • How are other apps named?
  • Are they memorable?
  • Which categories are they targeting?
  • Which keywords are they ranking high for?

 

Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.

 

2. The power of positive feedback

The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.

What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.

Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.

 

3. Planning the marketing activities for your app

Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.

Take a look at this pre-launch activity checklist that should be included into your marketing plan:

  1. Find out the USP of your app
  2. Optimise for the App Store
  3. Choose an app name
  4. Choose relevant keywords – one of the most important aspects that help people discover your app
  5. A description to indicate your key message
  6. Create a preview trailer
  7. Blog about the development process on your website
  8. Plan your beta test
  9. Create a promotional channel list
  10. Shortlist forums
  11. Outreach plan
  12. Create a press kit
  13. Promotional deadlines

 

4. Planning the app release date in advance

The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.

 

Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!

An Overview of Some of The Best Productivity Apps for People Who Have Too Much To Do

While some people choose to remain faithful to the old pencil and paper trick in order to keep track of their daily tasks, a lot of professionals turn to productivity apps to help manage their deadlines. Which category do you fall into?

As the demand for mobile app purchases grows higher with each year, the diversity and characteristics of productivity apps allow business owners to have a positive impact on their profitability in terms of increased productivity, enhanced communication and improved efficiency.

Did you know? According to fliplet.com, apps increase worker productivity by 240 hours a year, which is the equivalent of $5,114 extra work or six additional working weeks for employees!

 

Price vs. reliability

You don’t need to spend a lot of money on a productivity app to get things done, however, you do need to know what you are looking for. There are a couple of things you should be mindful of when choosing a productivity app for your personal or business projects.

Make sure that the app is able to prioritise, categorise, edit and separate urgent tasks. But this is just the bare minimum. Apps are now more powerful than ever, allowing those who simultaneously work on multiple complex projects to track their tasks and deliverables, in a timely and efficient manner.

From sketching out an idea, taking detailed notes or simply staying in touch with your team, productivity apps contain all the necessary tools to help manage everything from huge projects to the simplest to-do list at home.

Other important factors that determine the efficiency of a time-management tool include speed, flexibility, alerts, availability on multiple platforms and synchronisation

Based on app store reviews, here are three of some of the most relevant productivity apps on the market:

 

Any.do

The basic app is free with Premium starting from $2.99 per month and it allows users to make a habit of reviewing tasks on a daily basis. With an award winning to do list software, Any.do is not only flexible but it is also easy to organise, due to its user-freindly interface.

Some of its most relevant features include:

  • returning missed-calls reminder
  • sending text messages to people you can’t talk to right now
  • quickly creating to-do’s via email
  • daily reviews at the start/end of the day
  • geolocation reminders (for example reminding you to pick up milk when you pass the grocery store)

   

Todoist

While the basic app is free, additional features with Premium for Todoist include:

  • keyword search
  • color-coded labels
  • task notes and file uploads
  • push notifications
  • location-based reminders
  • adding tasks via email
  • productivity tracking
  • iCalendar synchronization
  • project templates
  • automatic backups

 

Apart from these competitive features, Todoist provides its users with real-time syncing, custom labels and filters for each task, the option to set sub-tasks, templates for recurring projects and even location-based reminders.

 

Dragon Dictation

The Dragon Dictation Iphone app is popular for its innovative transcribing feature that allows users to write a note, draft an email, post on social media and anything in between in a reasonably accurate and fast-paced fashion.

What are the benefits of using Dragon Dictation as your personal productivity app?

Speed – this app manages to recognise and transcribe your words in the fastest way possible.

Hands-free – if you are busy working with something else, Dragon Dictation allows truly hands-free text input.

Versatile – Dragon Dictation is able to work on various tasks such as copying notes to the clipboard, posting updates to Facebook or sending a quick text message on your phone.

 

Productivity apps can encourage you to become more efficient and more organised at work. If you want to develop your own procrastination-proof app, do not hesitate to contact us here.

Here are some of the top selling apps developed by EB Pearls:

Health Synergy

This is the perfect app for all food and drink lovers out there, having plenty of recognition online. It contains over 100 healthy recipes in eight different categories and some of its key features are:

  • Shopping list function
  • Nutritional information for each recipe
  • Easy to follow methods
  • Easy to navigate interface
  • Direct link to Health Synergy website

 

Likemap

This app is extremely popular on Instagram and works by indexing the likes onto a map and providing directions to the geo-location of where the image was taken.

Key features include:

  • Gives an insight, up to date account
  • A unique guide
  • Popular for finding different sights and restaurants that you prefer

Setting Up Your Legal Obligations for Mobile Apps

Considering the fact that app development is one of the easiest businesses to get up and running on a small budget, a lot of people tend to overlook the legal issues that come with it. Furthermore, there are plenty of developers who don’t know what to look for in their attempt to make their app legal-right.

And given the fact that mobile app marketing is the fastest growing niche in the industry, it is no wonder that mobile app revenue is forecast to grow from $45,37 billion in 2015 to $76.52 billion in 2017.

 

App legal issues

As a mobile developer, business owner or young entrepreneur, the most important thing you need to understand is that mobile apps fall under both online laws and telecommunications laws, simply because apps are delivered on a mobile device and use the internet.

Here is an overview of the most relevant laws that affect your mobile app development:

  • Privacy
  • Spam
  • Intellectual property
  • Consumer/Fair trading laws
  • Online codes of practice
  • Classification of games

 

 

What are the legal issues you need to take into consideration when developing an app?

  1. Brainstorming phase (this includes checking other apps available, deciding if you want free or paid advertising, choosing your platform and looking for investors)

Legal issues to solveThe Confidentiality AgreementAt this phase you need to use a Confidentiality Agreement each time you speak to an investor, an app developer or even a partner.

 

  1. Designing phase (refers to the steps that involve sketching an app mockup, describing the functionality of your app or writing a specification document)

Legal issues to solveEvidence of Copyright: You need evidence of copyright in order to brief your app developer and as a part of your App Developer Contract.

 

  1. Hiring an app developer (this includes steps such as finding potential app developers, hiring them and refining your beta app code.

Legal issues to solveApp Developer Contract: Use the Contract to define and agree upon deliverables, costs and timeline, making sure you include a Confidentiality clause and that the Contract specifies your ownership of the app source code

 

  1. Planning your app marketing (refers to choosing a name for your app, find a designer to agree upon an app logo and ultimately plan marketing tasks and budget accordingly)

Legal issues to solveIP Protection: In this case you need to trademark your app name and logo with IP Australia and get patent protection from IP Australia if you have a unique app in terms of functionality.

 

  1. Releasing your app on the market (this phase includes launching your app in the App Store, on Google Play and on your own website)

Legal issues to solveApp Legals: Make sure you include a Privacy Policy if your app has access to personal data, include a Disclaimer to prevent running the risk of having your app not working properly or being misused. Other legal issues you need to clarify are the Terms and Conditions used for paid apps.

 

  1. Promoting your app ( refers to the process of creating promotional material, using social media to promote your product and the stages that involve app update and promotion)

Legal issues to solveDone!

 

Let us worry about the legal rights for your app and do not hesitate to contact us if you need further assistance regarding app development and promotion!

App Development Predictions for 2016

When referring to app development, the best way to predict what future trends are going to look like is to figure out the right combination of what people want, what people need, and what is possible with today’s mobile technology advances.

While statistics show there is no argue to the fact that mobile app technology is a key insight to the successful outcome of any business today, mobile app development is still on the rise. With approximately worldwide mobile app revenues of 45 billion dollars in 2015 alone, it is estimated that the industry’s numbers will reach 58 billion by 2016. (Source)

How can app development influence the profitability of your business? Although it may be hard to know exactly what app features are best suited to your company needs, mobile marketing technological advancements indicate that app development should be on your top priority list.

Did you know: Almost a billion smartphones have been sold in 2015 and the number is expected to go over 10 billion mobile internet devices in use by 2016, according to techinasia.com. If you are thinking about developing a mobile app for your business, contact one of the representatives at EB Pearls for a quote.

 

What are the current mobile app development trends that the market is focusing on?

  • Social networking mobile app – the fastest growing and most demanded apps among users.
  • Context marketing that is improving user experience through mobile app frontend usage.
  • Location-based services. A multi-billion niche for mobile app markets.
  • Mobile search for e-commerce – makes consumer experience easier while looking for products or comparing prices between vendors.
  • Standalone and moving objects recognition. This refers to those apps featured with sensor and processing capabilities.

 

Bonus Tip: According to statistics, 46% of mobile app users paid for their apps and the number is expected to reach over 268 billion downloads by the end of 2016.

With that in mind, here are some of the most influential app development trends for 2016:

Demand for enterprise apps continues to grow: This means that organisations need to keep their employees more connected to a specific end goal in order to meet their demands. Whether it refers to design, integration or security, every developer will have to synchronise their capabilities to the increasing enterprise app demand.

A better user experience: The most important thing for a superior client experience is the communication that exists between developers and designers. As end users are increasingly demanding a better user experience, app development no longer looks at keeping individuals in a certain app for as long as possible, but rather looks at enabling an intuitive user experience.

The fascination with Big Data: Did you know that only 1% of all apps are using cognitive services today? The hype around Big Data has been present in the marketing industry for years, however, it is still a work in progress. For 2016, you can expect updates in machine learning, real-time data-as-a-service, algorithm markets, Spark, and more.

Size matters: Not only are there plenty of devices and screen sizes available on the market right now, but developers also have to find a solution to figuring out how an app will look like and how it will work on various devices (for example, smart watches).

A new world to be discovered: In other words…IoT, also known as the Internet of Things. As more and more things are getting connected, apps will be required to track or manage them. It is very probable that these apps will have a lot to say about the selling process, too!

Bonus Tip: 34% of IoT developers today are building apps that require real-time data analysis and processing 50% or more of the time, according to the Evans Data’s Internet of Things Study from 2015.

 

Are you interested in adopting new ideas for your mobile app development plans for 2016? Get in touch with us here for an obligation-free consultation.