Tag: magento designer sydney

Is Your Website Lead Ready?

If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage.

When looking for relevant and promising leads, business owners should have a strategic approach towards optimising their websites for lead generation. According to Capterra.com, 74% of marketers spend more than $50 per lead generated, while 5% of them spend more than $1,000.

This says a lot about the type of investment lead generation can actually provide. With leads often paying anywhere from $5-$50 per lead, you need to make sure you have the best chance of converting them into prospective customers.

 

How to know if your website is lead ready?

Your website is one of the most important factors in determining if you are efficiently converting leads or not. This is why it is very important to benchmark your current state of lead generation before figuring out the strategies to improve the lead conversion.

 

What are the general strategies of approaching lead generation?

  • A clear Call to Action
  • Readily available phone number
  • A contact form
  • At least 3 web pages in your site
  • A few pertinent images.

 

What are the tools needed for evaluating your current lead generation status?

Compare landing pages

Comparison is one of the easiest ways of getting a general overview of your website’s current lead generation status. You can start by observing which of the landing pages on your website is performing better and why. For example, if landing page A has a higher conversion rate than landing page B than you need to be able to see how landing page A is different and start optimising it accordingly.

Grade your website

There are a lot of online website graders that can do the work for you. In other words, these tools help you evaluate your website’s sales and marketing funnel and track the impact of your content.

Running internal reports

The final option refers to the internal reports. This includes, evaluating landing page visits, thank you page shares and CTA clicks, in order to establish which offers are performing the best and create more like them.

 

Strategies to help you improve your website’s lead generation status

You need to take care of each step of the lead generation process if you want to optimise your website correctly.

Did you know: The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Source)

Here are some key strategies that will help you evaluate the status of your lead optimisation process and take action:

1. Test to see if the three key elements of the lead generation process are set up correctly

a) The Calls-to-Action: Make sure you keep the CTA simple and try using contrasting colours from your site

b) The Landing Pages: Did you know: Companies with more than 30 landing pages on their website generated 7 times more leads than companies with 1 to 5 landing pages. (Source)

c) The Thank-You Pages: If you’re presenting downloadable content, make sure you include a link for your new lead. Also take advantage of word-of-mouth marketing through the inclusion of social sharing buttons.

2. Personalise your CTA’s

Personalised calls-to-action convert 42% more visitors than basic calls-to-action. (Source)

3. Place leads into a workflow

One of the best ways to ensure this is to promote relevant, follow up emails. The goal of follow up emails is to include great content, guide prospective customers down the funnel and be specific about the delivery message.

 

Our EB Pearls experts can help you increase the number of your quality leads through responsive web design, qualitative performance testing and continuous post-launch assistance. Get started on your project and contact one of our company’s representatives today!

 

Why Magento is The Best Ecommerce Solution?

Ecommerce is a business model that enables to conduct the business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service.

The greatest part of ecommerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click, this has changed the face and pace of shopping. Cherry on top of the cake is that now shopping is possible anywhere, anytime with the arrival of smart phones and tablets.

Nowadays there are many open source e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionalities.

Here are 8 reasons to Choose Magento for your Ecommerce Platform:

Open Source Platform

Magento is an open source platform and can be downloaded for free. Since this is open source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.

Easier Site Management

Magento has the feature of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel. All the sales and customers can be managed from a single database. This saves a lot of time of placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.

Scalable Platform

Magento can be molded into whatever you want it to be. You have a small business or large enterprise; it can adapt your small business requirement or your complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.

User Friendliness

When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience. Effective layout help people in site navigation, hence helps to find out the things they are looking for quickly. Zoom-in capability, product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires the visitors to make a buy and revisit the website.

Search Engine Optimization

If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells that encourage the users to order for more products.

Magento Supports Mobile Commerce

HTML5 capabilities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those millions of mobile devices that don’t have support for Flash.
An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.

Analytics and Reporting

With Magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.

Security and Payment Option

Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel of security. This is definitely helpful to increase the conversion rate. Magento provides different payment methods, this allow you to accept payments using different payment processors like PayPal, Authorize.net, Google etc. Customers can also pay through check/money order, credit cards, purchase order and many more.

ebPearls is a professional web design and web development company based in Surry Hills, Sydney. We specialize in design and implementation of Magento web development. Our expert team of Magento developers designs your ecommerce websites making sure that they meet the demands of both customers and business. They are experts at delivering search engine optimized ecommerce websites with increased traffic and overwhelming conversion rate. So, do you want to take your business to next level and give your customers a better shopping experience, Magento web development is the best solution.