Tag: magento web design sydney

An eCommerce Platform Comparison Guide

If you are looking to make your footprint on the online world by opening an eCommerce store, it might be difficult to make the decision of which platform you will use to serve your customers online. In this article, we’ll be looking at the four most common eCommerce platforms and outlining their pros and cons. At the end, you will have your perfect eCommerce solution. So let’s begin!

We’ll be taking a look at Magento, Shopify, WooCommerce and Drupal Commerce.

Magento

Magento is the superstar of eCommerce platforms. According to builtWith, over half a million online shops are built using Magento.

Scalable

Its Community Edition is completely open source and free. This version is usually suited for most online businesses, but if you are after a more robust solution, they also offer an Enterprise Edition at $15 000/year. This means that Magento is able to scale as you scale.

Customisation

If it’s features that you’re after, Magento has a huge collection of free and paid plugins that you can add to your site. That means a huge deal of customisation in terms of functionality.

Not only are your options limitless for functionality, but you’ll be able to make your site stand out with a fully customisable design. Your website will definitely be able to stand out and align your site with your brand.

Complex Build

The flexibility of Magento does come at an expected cost of a higher complexity, with a higher financial investment (for its build and hosting), longer timeline, and the requirement of a specialist team.

However, if you’re after a robust and highly customisable platform to build your eCommerce site, you will quickly realise your return on investment.

Shopify

Shopify is the perfect eCommerce solution for a business that is just dipping their toes in the eCommerce space. It has everything you need to operate a simple store-front and get an online cash flow.

Cost Effective to Set Up

If you’ve got simple products to sell, Shopify may be the perfect solution for you. It is pretty much a hassle free setup process if you do not require much in the customisation department. You will have your eCommerce store up and running in no time.

Hosted with Shopify

Hosting can sometimes be a confusing mess to work out. Unlike many other eCommerce solutions, Shopify offers web hosting for your store. With all their packages, all sites can be hosted with unlimited bandwidth, fast speeds and security.

Hit and Miss Customisation

Although Shopify is quite flexible in terms of design, it may be a little difficult to have more complicated functionalities integrated and change existing functionalities. If you’re after customisation, you will definitely need some Shopify specialists.

Ongoing Cost

In order to continue using Shopify, businesses will need to pay a monthly fee, with 3 different tiers depending on the size of your store. Over time, these costs add up, especially if you require more premium features.

WooCommerce

Woocommerce is WordPress’ answer to an eCommerce solution. It is a very promising up-and-coming platform in the eCommerce space.

Customisation and Flexibility

Thanks mostly to the open-source community, there have been significant developments in additional plugins and features to allow for vast customisations. However, some may need one-time payments to unlock. Design is also quite flexible, so your brand’s image can shine through your store as well. But, as with all customisation, it may be difficult to do them yourself without a strong technical team.

Intuitive Backend Management

Since it is directly integrated with WordPress, it uses the same backend system that is incredibly easy to use. You’ll be able to easily organise and update your inventory, prices and content. This means less time navigating through a complicated website backend and more time focused on business growth.

Not eCommerce Focused

At its core, WordPress is a content management system, so Woocommerce is really just an extension of its fundamental purpose of delivering flexible content. This is why it’s the perfect solution for businesses who already have a WordPress site or those who are looking to also build a comprehensive content side to the business.

Drupal Commerce

Robust and reliable are two words that you would use to describe the Drupal Commerce platform. Similarly to Woocommerce, Drupal Commerce integrates directly with the open-source Drupal CMS. If you have a website that already uses the Drupal backend, or you’re looking to use an advanced CMS, this may be the eCommerce platform you are looking for.

Customisation in Design and Functionality

As stated previously, Drupal is an incredibly robust eCommerce platform. This means that you’ll be able to customise your store to a great degree, without compromising quality in design or functionality. You will need the help of Drupal specialists, who can tell you what’s possible and what’s not, but if you can think it, it probably can happen.

Customisation may be Costly

Like other platforms, customisation means enlisting the services of a design and technical team that can implement the customisations and flexibilities you desire for your store. However, with any investment in your business, if you have your customers’ experience at the forefront, you’ll get your return in no time.

Summary

That was a lot of information, but we’ve prepared a little summary chart that contains the highlights of the eCommerce solutions discussed.

ecommerce comparison table

Download the PDF here.

If you would like some further information about which eCommerce platform is perfect for you, or you’re ready to hire some eCommerce specialists, contact us! We are a dedicated team of eCommerce website designers and designers and can help you get started.

How to Build A Success Online Kids Store

Starting an online business can be a risky venture, and the process itself, overwhelming. Success stories begin with a well constructed business plan, including a user friendly ecommerce application: preferably one with a fully hosted, subscription based shopping cart, such as Shopify. Being in business 24 hours a day has its benefits, but prosperity and longevity require more than just being available around the clock, especially in the highly competitive children’s market, catering to parents and grandparents.

Growth Strategies

  1. Formulate your business plan.Without a solid business plan in place, your online children’s store is doomed to fail. The key components of your plan should include:
    General description – Describe your business here in detail; what sets you apart, what types of products you intend to sell, and what types of consumers you think you’ll attract.
    Market analysis – Get to know your target market, and how to appeal to your customer base.
    Day-to-day operations. Where will your business be based? Where will inventory be stored, and how will you keep track of it? Who will look after the accounting? Knowing the answers to these questions and more, will help keep your business running professionally and efficiently.
    Management. Whether your staff consists of 1 or 100, make sure everyone knows where they fit in, and who is responsible for what.
    Products and/or services. While you can diversify or scale your business down the road, know what you’re selling now, inside and out, so that you can best describe it to your online customers in your ecommerce application.
    Financial forecast. Set some short term and long term goals, for both motivational and investment purposes.
  2. Choose your ecommerce applicationRather than focusing your energy and efforts on a complicated interface with a steep learning curve, opt for an ecommerce application that is easy to use, both for you and your customers. A fully hosted shopping cart looks after the technical intricacies, payment details, security and hosting, freeing up your valuable time to focus on what’s really important: growing your business.
  3. Get online. The sooner you’re online, the sooner you can start selling. Your website should be user friendly, easy to navigate, and pleasing to the eye, catering to your target market – but make sure you know who that is. Once you begin selling, you can better identify where your customers are coming from, how to keep them, and what it takes to bring in new ones.
  4. Market yourself. Once your website is up and running, ecommerce application loaded and ready to go, it’s time to market yourself. With hundreds of thousands of websites already catering to children’s clothing, toys and accessories, it’s imperative that you focus a great deal of energy towards putting your business on the map, and gaining your market share. Effective solutions include social media marketing, SEO (search engine optimisation) and pay per click advertising.

A Tale of Success 

One amazing example of what the right ecommerce application can do for your online business, is StickerKid. They are a true global enterprise, selling their stickers to families around the world for the past 10 years, with over one hundred thousand satisfied customers. Due to the unique nature and customisation requirements of their product line, creative ecommerce solutions were implemented by the team at ebPearls, making the StickerKid website not only easy to use, but easy on the eyes as well.

Building a successful online children’s store takes more than just a desire to succeed. Working with a partner like EB Pearls is an investment in your future, along with choosing the right ecommerce application to showcase and sell your merchandise.

 

Why Magento is The Best Ecommerce Solution?

Ecommerce is a business model that enables to conduct the business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service.

The greatest part of ecommerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click, this has changed the face and pace of shopping. Cherry on top of the cake is that now shopping is possible anywhere, anytime with the arrival of smart phones and tablets.

Nowadays there are many open source e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionalities.

Here are 8 reasons to Choose Magento for your Ecommerce Platform:

Open Source Platform

Magento is an open source platform and can be downloaded for free. Since this is open source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.

Easier Site Management

Magento has the feature of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel. All the sales and customers can be managed from a single database. This saves a lot of time of placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.

Scalable Platform

Magento can be molded into whatever you want it to be. You have a small business or large enterprise; it can adapt your small business requirement or your complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.

User Friendliness

When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience. Effective layout help people in site navigation, hence helps to find out the things they are looking for quickly. Zoom-in capability, product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires the visitors to make a buy and revisit the website.

Search Engine Optimization

If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells that encourage the users to order for more products.

Magento Supports Mobile Commerce

HTML5 capabilities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those millions of mobile devices that don’t have support for Flash.
An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.

Analytics and Reporting

With Magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.

Security and Payment Option

Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel of security. This is definitely helpful to increase the conversion rate. Magento provides different payment methods, this allow you to accept payments using different payment processors like PayPal, Authorize.net, Google etc. Customers can also pay through check/money order, credit cards, purchase order and many more.

ebPearls is a professional web design and web development company based in Surry Hills, Sydney. We specialize in design and implementation of Magento web development. Our expert team of Magento developers designs your ecommerce websites making sure that they meet the demands of both customers and business. They are experts at delivering search engine optimized ecommerce websites with increased traffic and overwhelming conversion rate. So, do you want to take your business to next level and give your customers a better shopping experience, Magento web development is the best solution.