Tag: Mobile app agency

How App Development Can Change Australia’s Real Estate

In the real estate business, buying or selling a home is not only a complex transaction, but it can also be a time-consuming process. There are a lot of important decisions one needs to take in order to make the right choice and avoid expensive mistakes along the way.

The basic tools to start your housing project require plenty of information and knowledge, so make sure you:

  • research the market value of property
  • educate yourself about building terms
  • attend auctions and monitor results

Did you know: House prices rose by 6.8% in Australia’s eight major cities in 2014 after a rise of 9.48% during 2013? 

But the economy and customer demand are not the only factors that dictate the course for real estate in Australia. App development has made a huge impact on the way buyers and sellers view the property market business and the strategies they use to interact with one another.

 

Reshaping the real estate industry landscape

It is safe to say property apps are reshaping the housing market in Australia by giving buyers and sellers complete access to a wealth of information. Moreover, with apps becoming indispensable tools for the majority of the population, the industry revenue for 2016 is forecast to grow significantly. In 2015, for example, mobile ad spending generated an estimated $29 billion and could double the amount by the year 2018.

There are plenty of property apps on the market right now and each one of them is assessed to deliver certain information and facilitate the buying process for the parties involved. In fact, they are usually the first resource people consult when they need to compare prices or calculate mortgage payment.

 

What are the most relevant features of a successful property app?

Here are some elements you should consider including in a property app:

  1. The ability to view auction results and detailed insights such as median prices, rental yields, population and demographics.
  2. The possibility to calculate mortgage payments, the stamp duty, including transfer fees, first home concessions and the registration of a mortgage and show links to home loans and house valuation services,
  3. The ability to calculate loan repayments, shows summaries and repayments.
  4. The ability of searching for properties to buy or rent and view them via a map or a list and getting directions for the properties as well.

All in all, it is important to keep in mind that a successful property app makes everything real-time and instantly accessible. This is what drives buyers and sellers to shift their focus from traditional market research and project implementation to the ever-growing property app business sector.

The potential for app development to provide property insight does not stop here! From getting interior design inspiration ideas to sharing listings on social media and contacting agents from within the app, the possibilities are endless.

 

What is the future of property app marketing in Australia?

Past statistics have shown that, with price and consumer demand being extremely high in recent years, 2016 is estimated to be a great year for property sellers in Australia.

In 2016, the rate of economic growth will get back on track creating strong conditions for those who wish to sell their homes. More so, with prices growth slowing down, some sellers will also be in a position to trade out of their current home and into a new home, as predicted by realestate.com.au.

This is all the more reason start developing a property app. Who knows? You might become the number one most influential tool for buyers and sellers throughout the country!

 

If you need professional assistance and support in managing your real estate business app, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Mobile Application: A Powerful Means to Boost Your Business

Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app.

iphone

And while the uninitiated might make the mistake of thinking that this is still simply an issue of vanity – being able to say “my business has a mobile application, check it out!” – or of having money to burn, once the following points are considered, the real value of mobile apps becomes clear:

It cashes in on the mobile phenomenon: Let’s face it – mobile devices are here to stay. A 2014 report stated that Americans alone spend 162 minutes per day on their mobile devices, and it can be assumed that people in other countries spend a comparable amount of time on theirs. But the most pertinent statistic: 86% of that time was spent using apps. Something to think about, for sure.

It keeps your business front-of-mind: Years ago (and in fact, this is still the case today), billboards were placed along the sides of roads in order for businesses to advertise to passerby. Now, an app icon is presented to a mobile user every time they pick up their device. Why not let it be your app that users see as they scroll through their screen? Even if they don’t use it every time, just seeing your icon will have the subconscious effect of building familiarity with your brand.

It helps provide customer value: If leveraged correctly, that is. For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile application. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring a points or punch card with them every time they visit a business, all they have to do is pull up the app and have a bar code scanned. Voila – their activity is now stored within the app itself, and can be “cashed in” using the app as well.

It can improve communication with customers: For example, including a virtual suggestion box or help desk within your app gives customers the opportunity to reach out and engage on a more personal level than, say, sending an email and hoping the mailbox is actually maintained by a human being. This builds trust and identification with a brand, and thus loyalty.

It can provide a boost to your marketing: Use your mobile app to alert customers to sales, special promotions, special events and more. Encourage them to download your app in order to stay abreast of current events and use push notifications to alert users whenever something new crops up. Of course, using a bit of temperance in terms of the frequency of such notifications is key – you wouldn’t want to bombard your users with messages, or else risk the prospect of them becoming fed up with you and deleting the app altogether. There’s a fine line to be walked, certainly, but a balance can be struck.

Once you begin brainstorming the various uses for a mobile application, you’re sure to find that it can provide real value to your business if leveraged correctly. Here at EB Pearls, we can not only help you discover how having an app can boost your business – we can also design and implement one that’s perfect for your brand and your customers.