Tag: Mobile App developer Sydney

4 Budgeting Tips for Mobile App Startups

As an entrepreneur venturing into the mobile space, you must make important financial considerations. It’s no secret that app development is a significant financial investment, so careful planning is absolutely paramount. We’ve put together some quick tips to help you get started.

Test Your Idea in the Market

“In a startup no facts exist inside the building, only opinions” – Steve Blank

You might be in love with your idea, but does the market feel the same? Before you even start budgeting, you should make sure the investment you are about to make is viable. The only way you’ll know is if you go out and ask your potential customers directly. You may want to consider conducting interviews with people within your network who you have identified as your target market. If no-one fits the description, you can use the internet to connect with people who may be suitable choices for interviewees.

You will derive the most value from interviews if you keep in mind that the purpose of conducting market research is to LISTEN to the problems and UNDERSTAND the needs of users. Since this is not an investor pitch, ensuring that your questions are non-specific to your idea is very important. An awareness about ‘confirmation bias’ is also important. This is the unconscious tendency to agree with already held beliefs. Welcome constructive criticism, it will only make your product better.

Consider Creating a Minimal Viable Product

If the potential users are showing interest in your mobile app idea, this is when you should be starting to build an app you can use to test your idea. It is recommended that you begin with the Minimal Viable Product (MVP). Building an MVP involves creating an app that only has the most essential features. You are then able to release this app to test if your app actually resonates with the market. Many successful apps, like Twitter and Foursquare, started off with this approach.

As part of your budgeting considerations, it is may also be important to keep in mind that creating for Android and iOS platforms is completely different. From a development perspective, it is double the work, therefore, double the price. It may be an option for you to build for just one platform first and invest in the other platform after you have tested your idea in the market.

Set Different Revenue Projections

First, it is important to work out HOW you will make money from your app. In-app purchases, advertising and charging a payment are the most common ways apps make money.

During the revenue projection phase, you should be looking at your sales and marketing capacities. In addition, it is important to also consider consumers and their buying patterns. How do they make decisions and how can you leverage this behaviour? Of course, being honest (and perhaps skeptical) about your capabilities will keep you level headed while you are working on your venture.

Setting modest revenue numbers is not to say that you should not think big. After creating the ‘conservative’ budget, you should also create a budget with more ambitious revenue targets. This is primarily an exercise in motivation, as you aspire to bigger goals, you work harder to achieve them. However, pragmatism should be practiced when looking at these numbers.

Consider all the services that you might require

The focus of your budget lies mostly in the expenses you will have. Some costs are often overlooked because they are non-obvious. If you make sure you cover everything, there will be less surprises while you are in the middle of app development. Below are some of the common expenses you may encounter as an app development startup.

  • User Experience and Interface Design
  • iOS Development + Additions to Project Scope
  • Android Development + Additions to Project Scope
  • App Maintenance
  • App Submission
  • Marketing (i.e. professionals and services)
  • Legal fees
  • Insurance
  • Financial Advisors

Conclusion

Having an understanding of the business side of your mobile application idea will prepare you for the road ahead. It is important to understand that there are always surprises along the way, but having a solid base will definitely help soften any unexpected costs.

5 New Year Resolutions for You & Your Mobile App

Last year brought some huge changes to the App Store. With shorter title limits and Search Ads, the App Store is nearly unrecognizable compared to early in 2016. This year, don’t get swept up in the changes. Instead, take these steps to be proactive with your app.

5. Optimize Your App Listing

One of the most important things you can do for your app is to optimize its title, keywords, and description (and on Google Play, your short description). Optimizing your app listing will help it rank for important search terms that your users may be looking for, placing your app in front of more eyes.

Optimize Your App Listing

The process of optimizing your app differs between Apple and Google Play. On Apple, the optimization process starts at your title and keyword bank. These are the perfect spots to place relevant search terms that you wish to rank for.

From there, you build relevance for those terms in your description and screenshots. Explain or show to users (and to any Apple employees who may review your app listing) why your app deserves to rank for the terms you’ve outlined.

Optimizing for Google Play differs because there is no dedicated keyword bank. Instead, Google crawls your app description to seek out terms that may be relevant to your app. Because Google’s algorithm weighs words at the front of sentences more heavily, try structuring your app’s features in a list, with related terms grouped together.

With your app listing optimized, you will have a great foundation for the rest of the year.

4. Optimize Creative for Conversion

Now that your app listing has been optimized, it’s time to do the same with your creative assets. Often overlooked, creative is actually one of the most important aspects of the app listing when it comes to App Store Optimization.

Your app’s creative consists of its screenshots and its icon. Both of these must be optimized to quickly and easily show users what your app is about.

Begin with your app’s icon. Think of your icon as a sort of logo for your app. The icon should quickly summarize to users the general functionality of your app, and should be immediately recognizable as it will be one of the first things users see in search results. Like a good logo, your icon shouldn’t be too complex or contain too many different color schemes. Also keep in mind that users will look at your icon on their Home screen, so your visuals should stand out from other apps in the store.

Optimize Creative for Conversion

Your screenshots, on the other hand, are more like advertising posters for your app. The first two screenshots will be visible to users in App Store search results, so they hold the heaviest burden.

Your first two screenshots should always call out the core features of your app and make it clear to users how your app will work. With 65% of app downloads originating from search, many users won’t even see your other screenshots before making their decision.

Crafting your creative is essential for optimization because it serves as the primary driver of conversion and branding. Your creative helps users (and Apple) understand why your app is relevant for your requested search terms, and makes your app recognizable and appealing from search.

After all, it doesn’t matter how many users you drive to your app if the listing itself isn’t appealing.

3. Take Out Search Ads

Search Ads have provided a new way for developers to propel their apps to the top of search results. Like many search advertising platforms, Apple’s Search Ads are keyword-based. That means you can target specific keywords, and appear at the top of search results for those words.

It is important that your app listing and creative already be optimized when you take out your Search Ad. When determining whether or not to place your app for a Search Ad, Apple leans heavily upon relevance. This relevance is largely established through your app’s description.

Your icon and screenshots are also incredibly important in your Search Ad. While ads come in multiple configurations, certain Search Ads can have up to three screenshots included.

Take Out Search Ads

With your creative already optimized, you can let your screenshots do the talking in the ad. Similarly, your icon remains one of the first elements of your app that users will see. Again, placing your app listing in front of thousands of users won’t help unless the icon and screenshots are appealing.

2. Track Market Trends

Both the App Store and Google Play are constantly changing. Popular search terms fluctuate as new apps come out and new events occur around the world. Certain times are best for certain app types. For example, Valentine’s Day is a great time for dating apps, and the holiday season is perfect for shopping apps.

As you see new trends emerging on mobile, update your app’s keywords, description and screenshots to reflect those trends.

1. Update Often

Both users and the app stores themselves like to see developers update their apps. It’s a great opportunity to show everyone that your app is still vibrant, alive and updating. It also represents a good chance to keep up with trends and adapt your app to emerging market strategies.

Update Often

This has been a guest blog post by Dave Bell from Gummicube.

 

How to Generate a Great Mobile App Idea

The beginning of a great journey

If you’re thinking about trying your hand at entrepreneurship by cracking into the mobile app market, there’s never been a better time to do so. With every man, woman and child with access to smart devices, your reach has never been so widespread. However, we’re not saying this will be an easy road. With such a saturated market, you’ll have to make the right decisions when creating your mobile app. We’ve developed over 300 apps to know what works and what doesn’t.

The first step to building the perfect mobile app is to hatch the right idea. This step involves taking that little seed of an idea that might be in your brain and fleshing it out to make sure that it is the right idea to catapult you into success. However, we always believe that ideas don’t mean anything without execution, so make sure you’ve got this front of mind going into this process.

Where to begin?

Businesses exist to offer solutions to customers’ existing problems. The more pervading the problem, the more customers will be flock to your app to solve that problem. Therefore, the first questions you should ask are:

What problem are you trying to solve?

  • Commonly, you find that there are myriad of problems that you face on a daily basis and you may be able to think of ways a mobile app can be harnessed to make your life easier.

How will you solve the problem?

  • What is solution are you proposing for the problem you have? How is it different to what is currently out there?

Why is it an important problem to solve?

  • Tap into the intrinsic motivations you have for embarking on this project. Why is it important to solve the problem you are solving? Check out Simon Sinek’s TED Talk for some inspiration!

Brainstorm your heart out

In order to answer these questions, brainstorming is the best way to go. Effective brainstorming is simply the dumping of all the ideas you have in your head out on paper. You may want to whiteboard, mindmap, post-it or list the ideas you have. From here, it’s easy to organise and toss ideas that come to mind. Essentially, what you’re making room for good ideas to form when you’re moving ideas from your brain to paper.

To answer these questions is not a simple exercise, but it shouldn’t be. Take a few hours of uninterrupted time to flesh out the initial ideas you may have. The most important thing to keep in mind for this process is to create a no judgement zone for your thoughts and the thoughts of others. Write down everything you can think of.

In the idea generation phase, you may want to talk to families and friends, who may also face the problem you are planning to solve. When talking to them, listen with a grain of salt, as their opinion may be biased towards validating your idea (you’ll conduct proper market research in the next phase – blog coming for that one very soon!).

Formalising Your Ideas – Lean Business Canvas Business Plan

After brainstorming the answers to the questions above, it’s time to prepare for idea validation. This involves organising the ideas you had and forming a coherent scaffold.

At this stage, it may be worthwhile to narrow down each of your answers to the previous What, How and Why questions to 1-2 sentences. From these sentences, you should cut this down further to a simple sentence. We know it might be difficult to cut down these already short statements, but what you are trying to essentially achieve is an encapsulating sentence, acting as the ‘elevator pitch’ for your business.

You’d probably also want to start the preparation of your business plan. One scaffold that might be of interest to you is the Lean Business Canvas Business Plan. Drawing from the ‘lean startup’ manifesto, this template has dual focuses – product and market.

Lean Canvas for App Ideas

Drawing this out will help you refine your ideas and you’ll have an excellent foundation for the aspects you’ll want to test in the idea validation phase.

 

Is UberEATS the next big thing?

Delivery has always been an established part of the food industry. However, with the increasing popularity of online platforms such as Delivery Hero and Menulog to help bring an improved delivery experience, people are finding a more efficient and aggregated way to order food online.

food delivery nearby graph

Uber, a major player in the ridesharing space has also jumped into this market launching their UberEATS platform first in several parts of the U.S and then more recently moving to Melbourne and Sydney to compete with established players in the area. According to TechCrunch, the current market potential for food delivery in Australia and New Zealand is about 1.6 billion pounds, with an online penetration rate of 22%.

According to Uber, UberX have serviced over 1 million rides in Sydney alone with a driver base of about 12,000+ driver partners across Australia. With Uber’s large existing network of drivers and ridesharing customers in Australia, they can leverage their existing supply and demand base and bring their platform up to scale to compete with the likes of Foodora, Delivery Hero, Deliveroo and Menulog.

Older companies, such as Domino’s Pizza have also taken steps to innovate in the food delivery space, launching their much anticipated DRU – Domino’s Robotic Unit, a four-wheeled robot that has compartments to deliver pizza and drinks to customers. Also, 7-11 recently partnered with Sydney-based drone delivery startup, Flirtey, to do a first ever FAA-approved drone delivery of slurpees and chicken sandwiches to a local customer’s house. Many companies are exploring the use of robotics to do automated food deliveries, that may one day remove the need for manual deliveries done by humans.

Having market share in the food delivery industry is extremely important and this “billion dollar war” will only get tougher as saturation increases. With more startups emerging in the space that will either assist or compete with the existing companies, there will be more rounds of funding and acquisitions that will help drive down delivery prices, provide a better experience and increase the number of options available for consumers. Only time will tell which companies will come out on top. 

At EB, we are really keen to work on such state-of-art project, our mobile app development team is one of the best in Australia.

 

Solve social problems with app development

It would seem that with the meteoric rise of a phenomenon referred to as “social media”, those who spend time using the various platforms falling under this umbrella would be living connected, social lives. And yet the truth is, the more deeply entrenched in social media society gets, the more tied to our mobile devices we are and the more isolated we’re becoming. How can we truly create connections and relationships through social media – and solve social problems while we’re at it?

Here are just some points to keep in mind when creating the sort of website or mobile app that does real good – while connecting its users:

What does the public actually need? You may be tempted to solve all of society’s ills in one fell swoop, but the truth is that it’s best to niche down at first, then expand later if growth is sustainable. Determine what your area of expertise will be. Will you put an end to bullying? Give teachers tools for reaching students? Connect people with their neighbourhood? Work on developing an angle which will not only present the solution to a problem but also a sense of connection.

How does the public need to see it? In other words, how can you best deliver your message/solution? Do a little research (ask questions, create a survey) into how your app or website should best be presented for ease of use. For instance, if you’d like to teach kids about social issues, why not give them quizzes that will encourage them to learn more about topics and compare their scores with friends? This presents the message in a way kids can relate to while giving them incentive to earn higher scores.

Focus on connection. When designing apps and websites for adults, focus on the connection aspect of your idea. Adults are aware of the fact that we’re less connected to each other than ever before. One app which addresses this issue connects people with their neighbours, providing a sense of community, while also giving them a real-world network of social opportunities, potential babysitters…you know, the sort of networking we used to do face-to-face.

Social media can have a purpose, and it can do good – all we need is creative minds willing to work on bringing us together, and companies with the skill and expertise to bring such an idea to life in an engaging, marketable way.