Tag: Mobile app development

Application Battles: Web, Native and Hybrid

You have the most brilliant idea for an app and you’re about to take the brave step of bringing this idea to life. You probably have 1000 questions, but let’s start with what kind of app you’re wanting to build.

In this article we’ll be breaking down the different options you have when it comes to deciding how exactly you’ll be able to execute your million dollar idea!

Here are your options:

  1. Web application – an app that you can access straight from a web browser.
  2. Native mobile application – an app that you download from the Apple App Store or Google Play Store, that uses iOS and Android proprietary development tools.
  3. Hybrid mobile application – an app that you download from the Apple App Store or Google Play Store, that uses web development tools.

We’ll help you dissect the pros and cons of each of these options, so you’ll be able to make the most informed decision possible.

Web Application

Web applications are those that you are able to use from a simple web browser. They’re simple but versatile, so they are quite powerful. Let’s take a look at some of the pros and cons.

Pros:

Cheapest Costs:

Since web applications simply require web technologies, they are less complex to build compared to mobile applications. So, comparably it will be the cheapest option.

Access across all devices:

Web applications are not limited to just one device, all users need to access your app is an internet connection and a browser. That means that the app can be used on both desktop and mobile platforms.

Cons:

Limited functionality:

Web technologies are diverse and extensive enough to create many functionalities. However, these apps are not able to access mobile features such as camera, photo gallery, and notifications.

No offline storage:

The benefit of mobile applications is that they’re able to store data, so users can access the app offline if they want to. However, web apps rely on the internet, so no internet means no access.

Less convenient for the mobile user:

In order to access your app, a mobile user will have to enter your URL to their web browser. Comparably, a downloaded app can be opened from the simply tap of an icon on their home screen.

Examples of Web Applications:

MyInterview: https://ebpearls.com.au/portfolio/myinterview/

Hostmaker: https://ebpearls.com.au/portfolio/hostmaker/

 

Native Mobile Application

Native mobile applications are those that you can download off the Apple App Store or Google Play Store. They are developed using iOS and Android specific languages. What does this mean for you? If you’re after a powerful and high-quality mobile application, native is your answer. But let’s take a closer look at the pros and cons.

Pros:

Best performance:

Since native applications are written specifically for the platforms they are placed on, they have been optimised for speed. In a world that is all about engaging short attention spans, this is a paramount advantage.

Extensive functionalities possible:

The iOS and Android platforms have been developed to include a huge array of features that take advantage of mobile software and hardware. This means that you’ll be able to integrate whatever features your heart desires.

Best user experience:

There are certain user interface design patterns that have been developed for each mobile platform, so users will feel quite at home using your mobile application.

Cons:

Most expensive to create:

The main reason native mobile apps are costly is because it requires developing on two different platforms and therefore requires two different programming skillsets. Additionally, increased complexity also means more components and more time to be invested to create the app.

Examples of Native Applications:

Hum Hospitality: https://ebpearls.com.au/portfolio/hum/

Tradepapers: https://ebpearls.com.au/portfolio/tradepaper/

Health Synergy: https://ebpearls.com.au/portfolio/health-synergy/

Hybrid Mobile Application

Hybrid mobile applications are exactly what you think they are – they combine the best of the web and native app development has to offer. It might be an attractive option for smaller scale projects.

Pros:

Feels like a native app:

Users download the app from their respective app stores and when opened, it looks exactly like a native app. Even though the app is written in web languages, no one is the wiser if your design is robust.

Access to some native capabilities:

Hybrid mobile apps have the ability to access native features such as the camera, gallery, calendar, and notifications. This means more capabilities than web applications.

Cons:

Slow performance:

Since hybrid mobile applications essentially add an additional layer on top of the mobile application, they will not perform as well as native applications. The lag time depends on the complexity of the app and the internet connection of the user. This is probably the biggest drawback of hybrid applications.

Uncertainty surrounding application approval:

It may not be a smooth ride for an app to be approved for release to the app stores if the app does not adhere to the rules set by Apple.

Takeaways

Here’s a handy little chart that summarises the comparisons between web, mobile, and hybrid app development:

hybrid web native comparison

 

If you’re in need of someone to create your web, native or hybrid applications, you’re in luck! EB Pearls is a full-service web and mobile app design and development agency. We can help you strategise, build and launch your brilliant app! Contact one of our representatives here or call us on 1800 857 679.

 

A Guide to Perfecting your Mobile App Investor Pitch

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit.

According to Forbes.com, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If you are not able to present your idea in about one minute, your chances of losing that potential investor are highest.

Clearly, a flawless pitching process needs plenty of attention to detail and a very clear focus.

Market trends that support the need to deliver powerful pitches to an investor

The market trend represents one of the most important sales-pitch statistic in helping the company acquire new customers. Here are some examples of market trend facts to tout in your sales pitch:

Did you know:

  • 75% of industry leaders recently surveyed suggest they plan to double that department’s budget this year.
  • 85% of businesses in your industry already invest in this service and have experienced 20% growth in the past quarter. (Source)

 

Key points that you should be aware of when pitching to an angel investor

An angel investor refers to the person that invests in startups that are not quite ready for venture capitalists. In other words, they represent the detail that could make all the difference, because they believe in your message before it reaches mainstream audiences.

So how do you approach these angel investors?

These are the key points of pitching to investors:

  • Know your market, business and competition from top to bottom – In other words, make sure you are able to promote your business’s benefits accordingly and explain how your organisation can help solve a specific problem.
  • Listen to what the investors are saying – Don’t rely exclusively on a prepared presentation, instead listen to their inquiries and answer them in a direct manner.
  • Watch your body language – Your handshake is what matters here! Be careful about making it not too firm but not too subtle either.
  • Dress accordingly – Make sure your outfit matches the meeting your are going to be a part of.
  • Share your success stories – Talk about your customers so that it shows you are continually operating, even if in a small way.
  • Contact your network for investors – Chances are you could meet someone who might introduce you to an investor.

 

How to create the perfect pitch

Think about delivering your pitch as a way to tell your story. If you can present your message in an engaging way and manage to relate your story to the investor, you are halfway there!

Here is an overview for the best way to approach pitching to a potential investor:

Your target market

Think about who you’re building your product for and refer to aspects such as how many people are in each market segment or how much they are currently spending

Customer acquisition

Make sure you have an answer to these questions: How will you reach your customers? How much will it cost? How will you measure success?

Your competition

Even though this segment is often overlooked, describing what makes you different from your competitors ensures that you are building a unique solution to your prospective customers.

Your team

Investors invest in people first and in ideas second… talk about why you and your business partners are the right team to promote and execute the company’s marketing vision.

Your financial summary

The answers that you need to present your investors with correspond with the following inquiries:

  1. How much money has already been invested in your company?
  2. Who are the people that have already invested in your company?
  3. What are your company’s ownership percentages?
  4. How much more you need to go to the next level?
  5. Will you need to raise multiple rounds of financing?

 

EB Pearls can help you create the perfect pitch to attract investors and increase your sales! Make sure you get in touch with one of our representatives and start working on your business project today!

The Ultimate App Launch Checklist Before Going Live

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!

Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:

  • Gaming – 8.8
  • E-commerce/Retail – 9.2
  • Technology – 10.5
  • Media Entertainment – 12.3
  • Travel/Lifestyle – 12.7

 

Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.

With that in mind… here is a guideline to the things you need to check off of your list before releasing your app

1. Do your market research

When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.

Always be prepared to have an answer to the following questions:

  • How are other apps named?
  • Are they memorable?
  • Which categories are they targeting?
  • Which keywords are they ranking high for?

 

Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.

 

2. The power of positive feedback

The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.

What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.

Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.

 

3. Planning the marketing activities for your app

Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.

Take a look at this pre-launch activity checklist that should be included into your marketing plan:

  1. Find out the USP of your app
  2. Optimise for the App Store
  3. Choose an app name
  4. Choose relevant keywords – one of the most important aspects that help people discover your app
  5. A description to indicate your key message
  6. Create a preview trailer
  7. Blog about the development process on your website
  8. Plan your beta test
  9. Create a promotional channel list
  10. Shortlist forums
  11. Outreach plan
  12. Create a press kit
  13. Promotional deadlines

 

4. Planning the app release date in advance

The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.

 

Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!

A Guide To Effective Mobile Advertising Techniques

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short, it revolutionises the way we know and understand traditional marketing practices.

The techniques used by mobile advertisers and publishers to promote certain products and services represent the core of the mobile app marketing industry. According to a recent survey from Kona Company, mobile search ads increased by 76% in 2014 while mobile banner ads grew 100%.

 

Why go mobile?

Mobile app advertising has become a necessary tool for marketers worldwide and is currently still on the rise. With mobile ad spend going over $100 billion worldwide by 2016, the future of mobile advertising seems to be heading in the right direction: up! 

Here are some of the top advantages of embracing mobile advertising for your online business:

  • it allows marketers to reach their target audience in an instant (it can be targeted to specific audiences)
  • it is able to reduce costs in an effective way
  • it allows marketers to reach customers during their time of need (when they are most interested in making a purchase)
  • it provides higher engagement by using rich media formats

 

Is mobile app data collection transparent enough?

In an effort to make their ads as valuable as possible, some advertisers have begun to experiment with aggressive new techniques for delivering targeted mobile ads. Some of these strategies refer to the private user data that can be accessed and managed through mobile app devices.

In order to provide transparency and clarity, advertisers need to be aware of collecting valuable information such as location, social circles, communications records and browsing preferences.

As reported by a new Forensic report, advertisers lose over $850 million per year to invisible fraud within mobile apps.

If you want to ensure your app is top quality and intrusive ads are out of the question, contact one of the EB Pearls representatives today.

 

It’s a mobile app world!

Considering the fact that mobile is growing faster than any other digital advertising format on the market, it is no wonder that the amount of money allocated to this booming industry continues to grow higher with each year.

Did you know: Mobile app install ads accounted for 30% of all mobile advertising revenue in 2014 and are expected to go over $6.8 billions by the end of 2019? 

Mobile ads’ overall performance is expected to grow and reach each segment of ad formats, including: display, social, video and search.

 

Are in-app mobile ads the way to go?

It is estimated that in-app ads perform 11.4 times better than standard banner ads, leading to the conclusion that in-app ads can be as effective as search, according to a recent report by Appssavvy.

In-app advertising is prefered by the majority of developers mainly because it enables advertisers to target people with the right ad at the right time.

In other words, in-app advertising allows people to see the ads without actually paying for the apps, in a non-irritating pace.

 

Why are in-app mobile ads better?

  • they provide interactive content without being annoying to the consumer
  • they encourage interaction
  • they allow consumers to have a greater control over the situation

 

What are the easiest steps to approach mobile advertising from an efficiency standpoint?

Every mobile developer should have a strategic plan of action when it comes to effective mobile app advertising.

The guidelines for this approach can be broken down into the following steps:

  1. Determine who your customers are
  2. Optimise your site for mobile
  3. Find the most popular ad spending form
  4. Learn from the success of others
  5. Choose your preferred mobile ad network

 

In conclusion, mobile app advertising is where the money is and only growing larger. If you want to learn more about the mobile advertising industry and how it can help you bolster your business, do not hesitate to contact us here.

The Definitive Guide to Mobile User Experience

The perfect app? It starts with a beautiful design! The visual impact of your app has a lot to do with its power to persuade and its success on the market. But what does ‘beautiful’ really mean when it comes to app development?

What makes an app design great?

When it comes down to app development, great design is achieved through a lot of different techniques and strategies. Simply including eye catching icons and pictures does not make an outstanding app in terms of visual aesthetics because app development success is based on much more than that.

It is a common misconception that user experience is synonymous with user interface or graphic design. But it is something more than this.

Great design is a synthesis of art and science, of usability, aesthetics and a deep understanding of user needs and behaviours.

 

What does improving app user experience mean to the regular customer?

The most important thing for a user is being able to benefit from all the features of your app, fast. In other words, the app is supposed to make the customer’s life easier and help them solve their problems.

Studies have shown that 79% of people who don’t like what they find on one site will go back and search for another one to complete their task. More so, it has been estimated that mobile users are five times more likely to abandon the task if the site they are using is not optimised for mobile. 

 

How can you improve user experience in your app development process?

If you want to make the most out of your app and bring value to your product or service, you need to take into consideration some specific steps to help you improve user experience and build customer trust.

Did you know: 71% of publishers say well-formed mobile content boosts user engagement, while 52% of users said that a bad mobile experience made them less likely to engage with a company. 

 

Here are some of the most effective techniques to help you achieve a powerful user experience for your app:

  1. Choosing the right features

A lot of people tend to make the mistake of believing that the more features they add to their app, the greater the impact this will have on their customers. But the truth is, keeping things simple and helping users navigate through the app easily is the most important part of this initial stage of the process.

You can decide to keep the features that are relevant to the app and the message you want your viewers to receive, and only build additional features once you see your their post-release reaction.

 

  1.   Maintain an easy flow and navigation

The aim here is to make the navigation more intuitive and make it easy for the users to flow from one screen to another or from one feature to another.

Bonus tip: 48% of users say they feel frustrated and annoyed when they land on sites that are poorly optimised for mobile. 

 

  1.   Build customer trust

Make sure that you design your app in such a way that it promotes customer trust and loyalty. The most important thing to take into consideration here is the rightful use of privacy issues and spam.

Avoid:

  • collecting unuseful information for the user’s experience (keep only what is necessary).
  • uploading any content from their device onto your server without their permission.
  • unnecessarily spamming the user with frequent emails or push notifications unless otherwise absolutely necessary.

 

  1.     Make it social

Users should be able to reach your app through different social platforms. The most effective way to achieve this is by including links to your social networks on every page.

 

  1.   Build a feedback loop

The user’s point of view can be a definite turning point in the development of your app. The feedback you receive from them will make it easier for you to learn about the negative aspects of your app and also your best app features.

You can do this by making it easy for them to share their opinion and responding to your customers within 24 hours.

 

EB Pearls can help you develop intuitive, visually appealing and technically challenging apps for your business. We dedicate ourselves to becoming world class app developers in Sydney and Melbourne. Contact us here for more information on how to improve user experience for your app development and revolutionise your business process.

An Overview of Some of The Best Productivity Apps for People Who Have Too Much To Do

While some people choose to remain faithful to the old pencil and paper trick in order to keep track of their daily tasks, a lot of professionals turn to productivity apps to help manage their deadlines. Which category do you fall into?

As the demand for mobile app purchases grows higher with each year, the diversity and characteristics of productivity apps allow business owners to have a positive impact on their profitability in terms of increased productivity, enhanced communication and improved efficiency.

Did you know? According to fliplet.com, apps increase worker productivity by 240 hours a year, which is the equivalent of $5,114 extra work or six additional working weeks for employees!

 

Price vs. reliability

You don’t need to spend a lot of money on a productivity app to get things done, however, you do need to know what you are looking for. There are a couple of things you should be mindful of when choosing a productivity app for your personal or business projects.

Make sure that the app is able to prioritise, categorise, edit and separate urgent tasks. But this is just the bare minimum. Apps are now more powerful than ever, allowing those who simultaneously work on multiple complex projects to track their tasks and deliverables, in a timely and efficient manner.

From sketching out an idea, taking detailed notes or simply staying in touch with your team, productivity apps contain all the necessary tools to help manage everything from huge projects to the simplest to-do list at home.

Other important factors that determine the efficiency of a time-management tool include speed, flexibility, alerts, availability on multiple platforms and synchronisation

Based on app store reviews, here are three of some of the most relevant productivity apps on the market:

 

Any.do

The basic app is free with Premium starting from $2.99 per month and it allows users to make a habit of reviewing tasks on a daily basis. With an award winning to do list software, Any.do is not only flexible but it is also easy to organise, due to its user-freindly interface.

Some of its most relevant features include:

  • returning missed-calls reminder
  • sending text messages to people you can’t talk to right now
  • quickly creating to-do’s via email
  • daily reviews at the start/end of the day
  • geolocation reminders (for example reminding you to pick up milk when you pass the grocery store)

   

Todoist

While the basic app is free, additional features with Premium for Todoist include:

  • keyword search
  • color-coded labels
  • task notes and file uploads
  • push notifications
  • location-based reminders
  • adding tasks via email
  • productivity tracking
  • iCalendar synchronization
  • project templates
  • automatic backups

 

Apart from these competitive features, Todoist provides its users with real-time syncing, custom labels and filters for each task, the option to set sub-tasks, templates for recurring projects and even location-based reminders.

 

Dragon Dictation

The Dragon Dictation Iphone app is popular for its innovative transcribing feature that allows users to write a note, draft an email, post on social media and anything in between in a reasonably accurate and fast-paced fashion.

What are the benefits of using Dragon Dictation as your personal productivity app?

Speed – this app manages to recognise and transcribe your words in the fastest way possible.

Hands-free – if you are busy working with something else, Dragon Dictation allows truly hands-free text input.

Versatile – Dragon Dictation is able to work on various tasks such as copying notes to the clipboard, posting updates to Facebook or sending a quick text message on your phone.

 

Productivity apps can encourage you to become more efficient and more organised at work. If you want to develop your own procrastination-proof app, do not hesitate to contact us here.

Here are some of the top selling apps developed by EB Pearls:

Health Synergy

This is the perfect app for all food and drink lovers out there, having plenty of recognition online. It contains over 100 healthy recipes in eight different categories and some of its key features are:

  • Shopping list function
  • Nutritional information for each recipe
  • Easy to follow methods
  • Easy to navigate interface
  • Direct link to Health Synergy website

 

Likemap

This app is extremely popular on Instagram and works by indexing the likes onto a map and providing directions to the geo-location of where the image was taken.

Key features include:

  • Gives an insight, up to date account
  • A unique guide
  • Popular for finding different sights and restaurants that you prefer

Understanding App Analytics Using Google Analytics and Other Tools

Mobile app development has been on a continuous growth path in Australia for the past years. It is estimated that, by 2017, the smartphone penetration rate will reach about 80% of the country’s population, while the spending for mobile ads will total an amount of $3.16 billion. (Source)

Having a mobile app for your business is an essential strategy every company owner should implement within their marketing process in order to increase the chance of becoming successful.

But how do you know if your mobile app is efficient? Does it manage to meet the demands of your marketing goals?

A quick overview of the importance of app analytics

According to a new study by the Economist Intelligence Unit, there is a strong relationship between earnings growth and the strategic use of data. In the process of adapting to a data-driven world, the study shows how 74% of executives expect the range and types of data they collect to expand in the next two years.

But what do you really want to know about your mobile app? You can certainly look at things such as the number of people that download your app, how much money you are making or even the opinion of other users regarding your app. However, this is just the tip of the iceberg. In order to have a full comprehension of how people are using your app you need more information.

Make sure you have an answer to the following questions:

  • how are people using your app?
  • when do they most need it?
  • where are they most likely to use it?
  • what type of audience is using the app?

 

Why is Google Analytics so efficient?

Google Analytics for mobile apps provides metrics to analyse your app performance. The most important advantage it has over other similar tools is that Google Analytics has been used as the first source of information and measurement by the majority of users starting with the end of June 2012. This is the date that marks the start of the first Google mobile app analytic tool.

 

How can Google Analytics influence the overall performance of your app?

The reports you receive from Google Analytics are organised in 4 different categories:

  • Acquisitions – allows you to know about who your new users are, with the possibility of tracking their location or how much in-app revenue they generated, for Android app users.
  • Mobile app audience – you can find out more about new and returning users, their country or language, the app version, etc.
  • Mobile app behaviour – you can use event tracking, get reports on speed, crashes and exceptions.
  • Mobile app conversion – you can set up goal, track the conversion of your objectives and see the goal flow.

 

What are the advantages of web vs mobile analytics?

The most important differences that set mobile analytics apart from web are represented by the possibility of capturing all offline actions with a more holistic understanding of in-app usage and behaviours.

In other words, mobile analytics are able to offer detailed insights regarding mobile user behaviors, engagements and purchases across different devices and locations, whereas web analytics can’t track consumers’ behaviors in apps and can’t get offline use metrics.

 

Other measuring tools that can help you boost your mobile app performance

Apart from Google Analytics, there are a great deal of other app analytics tools that can help you get all the information you need in order to boost the performance of your mobile app and ultimately your entire business.

 

Here are some of the most efficient tracking tools online:

  • Flurry Analytics – offers you the possibility of  using the “classic” dashboard or creating up to 10 custom dashboards for each app.
  • Apple App Analytics – works by having 3 key sets of data: app store data, sales data and usage data but the in-app analytics data is limited
  • Mixpanel – offers event-based analytics tools such as account creation, sharing, upgrade, purchase and so on.
  • Facebook Analytics for Apps – by using their own mobile analytics SDK, Facebook lets you track, events, funnels, cohorts, segments and integrations.

 

If you want to learn more about the power of app analytics and need professional assistance in attaining app growth, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

The Essential Financial Planning Template For App Development Startups

You may think that starting your own company is a daunting task. Apart from the necessary planning and market research that needs to be done, the financial side of things requires a lot of focus and determination. Are you ready to be all in?

To ensure their success on the market, business startups also need a dedicated mobile app for complete customer reach and an increased profit. But an effective mobile strategy requires more than just a mobile-friendly website.

Did you know: According to a recent study by Knicket, there are approximately 40,000 new app releases every month, with an estimated 200 billion app downloads per year by 2017. 

Planning the budget for your app development startup

Financial planning is crucial for the successful outcome of any business. An efficient business planning template for app development should include ideas about:

  • how much money will be needed to get off the ground.
  • what to expect in the first few years in order to best allocate the available resources.

 

Additional planning for developing the app could include suggestions regarding supplementary staff, premises (or work-from-home) or any other type of additional software or equipment.

A short overview of the costs involved in the mobile app industry

84.5% of Australia’s mobile phone population has accessed the internet using their mobile devices in 2015, alone. This speaks to the powerful source of influence and conversion that the mobile industry is capable of.

Here are some interesting facts regarding the costs and revenues involved in app development:

  • 76% of Apple’s App Store revenue was made from in-app purchases in 2013.
  • 38% of iOS’ apps are paid while Android has 31% of apps as paid on their platform.
  • The App Store has approximately 20,000 apps which cost more than $6.99.
  • The average cost of an app is $1.47 on iOS, compared to $3.74 on Android.

Forecasting the real costs of your app development startup requires rigorous financial planning and a reliable view of the market. To get things started, you need to create a plan for business in the real world.

These are the steps that need to be taken in order to achieve just that:

Start-up costs – Depending on whether you are a sole trader or not, the start-up costs don’t account for a great deal of money. Instead, think about calculating costs based upon the situations presented below:

  • what your wage is
  • the marketing costs involved
  • the development costs involved
  • hiring an accountant
  • how will you raise startup funds (for example, through crowdfunding, banks, venture capital firms).

 

The budget for app development – In other words, what are the costs involved in the development of the app and the budget allocated for it. Think about the platforms your app will be launched on and the submission fees and processes included.

Submission fees – If you want to submit an app to the iTunes Store, for example, you will need to sign up for a developer account first. Each platform has their own submission fees and additional benefits included in their program.

Monetising the app – From signups and emails to efficient advertising and multiple payment options, monetising your app is crucial in order to transform your startup into a profitable business.

The marketing process – This is what makes your app go viral! If you want to market your app accordingly, think about:

  • getting good reviews
  • having a good SEO
  • reviews from bloggers prior to the app’s official release
  • advertising through social media
  • having a great social presence

 

The successful outcome of your app development startup begins with a good financial plan. EB Pearls can help you develop a powerful and efficient financial planning template for your app development startup. We’ve got app developers in Sydney and Melbourne Contact us here for more information regarding app budget and revenue suggestions.

Entrepreneurship in Australia, It’s Time to Rise

A BankWest report found that Australia is a breeding ground for youthful business starters, having business owners aged 25 to 34 boomed by 8.5 per cent in the recent year of 2014.

Sadly, however, according to The Foundation for Young Australians, entrepreneurs in the 18 to 24 age bracket are underrepresented, with only 8.7% starting a new business.

Whether you opt for a lifestyle business or choose to help the lives of professional people, the opportunities lie on your home soil.

“You can be whatever it is that you want to be!”… this has to be one of the most important advice a person can receive throughout the course of their life. In the world of entrepreneurship it is the single, most relevant strategy that sets the tone for professional success.

Entrepreneurship is a calling, not a job

For most people looking to start their own business, entrepreneurship is more of a trend market. This is the wrong outlook. You must be passionate about the project you wish to endeavour in and willing to do whatever it takes to make it happen.

The first thing you must do is invest in yourself. Education is key – books, seminars, and courses must be a priority, so you are able to learn all that is required to begin a venture. In fact, most successful entrepreneurs agree that leadership is a skill that needs to be learned. It is more about grit than it is about talent.

It is a common misconception that entrepreneurship runs in the family. However, recent studies show that more than half of entrepreneurs were the first in their families to start a business, while the average age of company founders, when they started their current businesses, was 40.

Key signs that set entrepreneurs apart from the 9 ‘till 5 crowd

When developing an idea for a business, entrepreneurs should be able to answer the following questions without hesitation:

  • What is my purpose?

 

Materialising dreams into a profitable business starts with finding out what drives your profession. Both internal and external goals are important. Don’t do it all for the profit, but don’t forget that you need a good way to measure your success.

  • Who are my people?

 

Another key characteristic of a successful online entrepreneur is that they are surrounded by a team of right people. Finding the right supplier and making sure they are able to deliver the requested quality is mandatory to any profitable business. This works the same when working with the right mobile app agency, web agency in Sydney or web development agency for your business’s online brand. 

From here, assemble trusted associates whose expertise will assist you in your venture. Determine what culture you want to cultivate in your business. Operating with the right cultures and values is one of the most important aspects of establishing the right work team.

  • What are my plans?

 

If you want your business to succeed, you need to make sure you are selling the right product. An excellent way to test your idea or validate your market is to write a survey, maybe share it with friends and then get them to pass it on to as many people as possible. When working with an app development company from Sydney, the first step to take is market research: what are the must-have features of your app that can propel it to the top of App Store or Google Play?

As simple and easy as it may sound, this is one of the most important things to do, in order to get feedback on your own idea, without having to spend a lot of money doing it.

The five most relevant qualities of a successful entrepreneur

All acknowledged entrepreneurs have something in common, and that is a success mindset. A recent Kauffman Foundation survey revealed that 75% of entrepreneurs indicated a desire to make money as an important motivation in becoming an entrepreneur, while only 4.5% said the inability to find traditional employment was an important factor in starting a company.

But money comes with a new way of thinking and doing business. Here is what sets a successful entrepreneur apart from the rest of the crowd:

  1. Reframing failure – in other words, managing to see failure as a possible feedback and take constructive criticism to a new level of profitability.
  2. Doing what others won’t – going further than most people and pushing through their own personal barriers of resistance to do what needs to be done.
  3. Knowing their own mission – refers to the ability of communicating in an effortless manner and sharing their story with the rest of the world.
  4. Delegating – not being afraid to put control in the hands of others.
  5. Having depth of vision – anticipating what clients and business needs are.

Leadership is learning, and some of the greatest lessons come from making mistakes and picking yourself back up again. For a successful entrepreneur, following the right advice and setting themselves apart from the rest of the crowd is crucial to establishing their position in the industry they are a part of.

 

With that in mind, if you need professional assistance and support in developing your own online brand, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

A guide to the Perfect Business Process for Mobile Applications

According to recent statistics, the winning strategy to any type of business is developing a professional and efficient mobile app for your organisation. Search Engine Journal stated that there were 224 million monthly active app users in the US alone, in 2015.

The amount of potential profitability that lies within this marketing niche continues to grow higher each year. Therefore, taking the right approach towards your app development is vital for the successful outcome of your business.

Here are some quick facts indicating how mobile app development is thriving:

  • Mobile apps now account for more than half of all time spent on Digital Media
  • Smartphone users spent 89% of their mobile media time using mobile apps
  • 42% of all mobile sales generated by the leading 500 merchants came from mobile apps

(Source)

There are several ways you can go about creating the perfect mobile app for your business, but there are some considerations you will have to take into account: among the most important ones – cost, time and, of course, quality.

Key elements to consider when hiring a mobile app agency  

You need to have a full understanding of what your app development project should look like at the end of the day. Before contacting any mobile app agency for implementation and support, establish exactly how you measure the success of your app development project and set your final goals.

Make sure you have an answer to these three questions below, before you think about commissioning an agency:

  • Is the app designed to create new revenue streams for my business?
  • Is the app designed to engage users or promote my brand?
  • Is the app going to replace or enhance an existing business process?

Take into account several situations, for example which platforms will your app run on, what type of data will your app store or what level of app security will you require?

A results-driven mobile app to transform your business process into a successful product

Companies seeking premium development services should gravitate towards agencies that promote winning strategies as the core of their business operation. Winning strategies are achieved through valuable expertise and a long-term experience in the field of mobile marketing.

Search for proof of quality resources, cutting-edge graphics, intuitive Content Management Systems and web service connections.

Mobile app agencies approach customer care and client assistance from an objective point of view. In order to enhance the business process at the highest level, a reputable mobile app development company is able to implement a relevant and customised business process, with regards to the customer’s industry and expectations.

The marketing strategies that make your mobile app go viral

Full-scale marketing plans include: responsive website design, content marketing services, search engine marketing, social marketing services, and more. A qualitative mobile app agency focuses on specific and tailored marketing steps in order to deliver projects on time and exceed clients’ expectations:

A Digital strategy

Introducing a strategy that turns your idea into a successful product requires the guidance and support of a true UI expert, well-tuned to the working of the consumer’s psyche. In other words, transforming your innovative ideas into a real business plan is the first step mobile agency experts take in order to establish your own marketing approach and deliver qualitative results.

Project scoping

This step requires the ability to handle complex app requirements and create a solid foundation for any successful mobile app, prior to developing more complex process entails.

User Experience

In the age of seamless user experience processes, a professional mobile app needs to be, first and foremost, intuitive and user-friendly. These are necessary steps that need to be taken in order to generate measurable profits for your company.

User interface design

An interface that is both functional and visually appealing will always stand out from the crowd.

Development

The proper development of any mobile app project is tailored to the specific needs of each business in particular. Among the most important parts of a successful development process is:

  • API implementation
  • Database design
  • Bespoke application development
  • Configuration management

Testing

This step ensures your mobile app works perfectly across all devices before taking it to production. In order to identify the areas that need improvement, a mobile app agency will have to run tests at every step of the process.

Optimisation

When optimizing a mobile app product, experts look for characteristics such as: safety and security, fast upload, and intuitive design. The process identifies and eliminates potential errors in a timely manner.

Maintenance and support

Look for mobile app development agencies that offer customer support during the pre- and post-launch phases of your mobile project.

Digital Marketing

This final step includes well versed mobile app development skills and strategies. Every successful mobile app agency needs to have a detailed business plan, with a marketing strategy that is 100% customised and tailored to the specific target audience and industry of each organisation.

If you are looking to transform your business process with a results-driven mobile app and enjoy the benefits of having a customised business plan for your company, feel free to contact us here.

App Development Predictions for 2016

When referring to app development, the best way to predict what future trends are going to look like is to figure out the right combination of what people want, what people need, and what is possible with today’s mobile technology advances.

While statistics show there is no argue to the fact that mobile app technology is a key insight to the successful outcome of any business today, mobile app development is still on the rise. With approximately worldwide mobile app revenues of 45 billion dollars in 2015 alone, it is estimated that the industry’s numbers will reach 58 billion by 2016. (Source)

How can app development influence the profitability of your business? Although it may be hard to know exactly what app features are best suited to your company needs, mobile marketing technological advancements indicate that app development should be on your top priority list.

Did you know: Almost a billion smartphones have been sold in 2015 and the number is expected to go over 10 billion mobile internet devices in use by 2016, according to techinasia.com. If you are thinking about developing a mobile app for your business, contact one of the representatives at EB Pearls for a quote.

 

What are the current mobile app development trends that the market is focusing on?

  • Social networking mobile app – the fastest growing and most demanded apps among users.
  • Context marketing that is improving user experience through mobile app frontend usage.
  • Location-based services. A multi-billion niche for mobile app markets.
  • Mobile search for e-commerce – makes consumer experience easier while looking for products or comparing prices between vendors.
  • Standalone and moving objects recognition. This refers to those apps featured with sensor and processing capabilities.

 

Bonus Tip: According to statistics, 46% of mobile app users paid for their apps and the number is expected to reach over 268 billion downloads by the end of 2016.

With that in mind, here are some of the most influential app development trends for 2016:

Demand for enterprise apps continues to grow: This means that organisations need to keep their employees more connected to a specific end goal in order to meet their demands. Whether it refers to design, integration or security, every developer will have to synchronise their capabilities to the increasing enterprise app demand.

A better user experience: The most important thing for a superior client experience is the communication that exists between developers and designers. As end users are increasingly demanding a better user experience, app development no longer looks at keeping individuals in a certain app for as long as possible, but rather looks at enabling an intuitive user experience.

The fascination with Big Data: Did you know that only 1% of all apps are using cognitive services today? The hype around Big Data has been present in the marketing industry for years, however, it is still a work in progress. For 2016, you can expect updates in machine learning, real-time data-as-a-service, algorithm markets, Spark, and more.

Size matters: Not only are there plenty of devices and screen sizes available on the market right now, but developers also have to find a solution to figuring out how an app will look like and how it will work on various devices (for example, smart watches).

A new world to be discovered: In other words…IoT, also known as the Internet of Things. As more and more things are getting connected, apps will be required to track or manage them. It is very probable that these apps will have a lot to say about the selling process, too!

Bonus Tip: 34% of IoT developers today are building apps that require real-time data analysis and processing 50% or more of the time, according to the Evans Data’s Internet of Things Study from 2015.

 

Are you interested in adopting new ideas for your mobile app development plans for 2016? Get in touch with us here for an obligation-free consultation.

How Can a Mobile App Help Bolster your Position in the Industry?

We live in a world where quick access to products and/or services from a variety of devices is becoming the society norm. While the need to keep up with consumer demand is a constant pressure for businesses worldwide, the market for mobile app development continues to grow each year.

Did you know…? It has been estimated that nearly 1 billion smartphones have been sold in 2015, according to the University of Alabama at Birmingham’s Online Masters in Management Information Systems.

Developing a mobile app is no longer a compensation to your business, but a standard. Having a mobile app is most beneficial when it enhances customer experience. Mobile apps appear to be taking the lead in providing profitable results to business worldwide, given that 46 percent of app users report having paid for their apps in 2014 alone.

By 2017, it is expected that over 268 billion downloads will generate $77 billion worth of revenue, which means that people are not only living on their smartphones, but they are also interacting with some form of application on a daily basis. The only natural and market-wise thing to do is to take advantage of this situation so that it becomes profitable for both parties involved.

 

Mobile app strategies to bolster your business

Keep it simple: The best way to make sure you grab a prospective customer’s attention is to choose a mobile app that offers the perfect user experience. In other words, ensure people can figure out how to use your app within seconds to minutes without any guidance. A mobile app that has just one or two main functions is preferred, mostly because additional features may be rarely used while you simply add development cost and app size to an already effective product.

Providing convenience: Developing an app that makes your product or service more convenient for the consumer increases your chances for repeat business. As shown before, the easier it is for customers to complete their purchase, the more likely you are to make a sale. As a result, users will return to use the app, given the fact that it proved to be so convenient to them in the first place.

Quick and easy ordering: A mobile app development should allow customers to quickly place orders from the convenience of their tablet or smartphone. An example of this kind are fast food and restaurants, who are leveraging mobile order-ahead to attract more customers, intensify loyalty and drive additional incremental revenues.

Here are some quick facts regarding the mobile order-ahead system:

  • Quick-service restaurants are increasingly offering mobile order-ahead apps to drive higher revenues
  • Mobile order-ahead can drive higher average order values.
  • A successful mobile order-ahead program can only generate value when order flow is managed properly

Whether you are a big box store or a small retail establishment, you can increase your profit by making products and services convenient and accessible to your customers from mobile devices.

 

Mobile apps in numbers

The market for mobile app is continuously developing. While the numbers surrounding the increase of the mobile app in the marketplace are impressive on their own, the opportunities that lie within this powerful marketing tool seem to be endless. For a better overview of the opportunities your business can benefit from, take a look at the statistics shown below:

  • Estimated number of available apps: 1.2 million for iOS, 1.31 million for Android and 0.4 million for Windows
  • A 10th ranking free download app (in the US Apple App Store’s top overall free charts) generated an average of 72K downloads per day, as compared to the 4K downloads on average generated by an app in the paid charts.
  • The top 3 countries with the highest average revenue per download are: Japan with $5.32/download, Australia with $3.60/download and South Korea with $3.40/download.

 

What does the future look like for mobile app development?

We are already living in a world where the number of mobile gadgets exceeds the number of Earth’s population. There are officially more mobile devices than people. Furthermore, 1 in 3 consumer brands have features integrated payment in their mobile apps in 2015 alone. It is only fair to say that integrating a mobile app system into your business can help boost sales and enhance the customer experience, at the highest possible level.

 

To help create the ideal mobile app your business needs or find out more about bolstering your business with mobile apps, feel free to contact us here.

Growth Hacking: How Do You Control Your Online Business Growth?

App development Growth Hacking - How do you control your online business growth

Do you want to have a bigger, better, more successful business? Growth Hacking is a new marketing strategy in making your business grow. And it has nothing to do with “hacking” as you know it.

Who is a growth hacker?

A growth hacker is someone who is focusing only on growing your business. It is not better than a marketer, it’s just different.

Every initiative, strategy, action, and every plan made by a growth hacker has only one purpose: business growth. When you focus on doing one thing, and one thing only, it’s suddenly easier to achieve your goals because you become more efficient in working towards accomplishing your goals.

First: Capture early traction

Set a clear goal

It is highly important to set one goal at a time. One single goal offers a clear image on how to run things.

Imagine you have to cook something at home: at first, you decide the dish you want to make. Knowing the dish, you write a grocery list, then you go shopping. Then you wash, cut, pour, shake the ingredients. Finally, you put them together in a pot and you can see how the dish starts to come alive.

If you have one clear goal you can split it into several little goals that need to be achieved. Day by day, customers by customer, email by email, meeting by meeting, and the list keeps going until you have reached your goal.

Go for the things that don’t scale

The things that don’t scale are the things you will need to do over and over and they can’t be automatic. For example, when Tinder was trying to attract people in using their app, they used to organise parties at US colleges having one rule: They had to download the Tinder app.

Now, we’re not saying you should start throwing parties to your business’ detriment. Just think that during your business road to success, you might need to do some things that don’t bring you an immediate profit.

Already have people interested in your product/service? Use it to your advantage

Having people that already like your products gives you an advantage: they might like your next product/service. So, the smart thing to do is reach out to your existing users and let them know first about your new product developments. Sending them an email with a powerful Call To Action is just the first part of the story:

  • You can give something for free or an offer they can’t say no to – Everyone loves free things. The word “free” on its own will draw attention to your business. Take as example Hotmail. At its opening in 1996, Hotmail announced “Get Your Free Email at Hotmail”. From 20,000 users it moved up to 1 million users in just six months.
  • Start a competition and give one of your products as a free giveaway – Because most people are excited about competitions, especially when they can win something for free.
  • Create a campaign where the existing users mention a friend – This is a nice way of reaching new customers through your existing users.
  • Send emails to show them how to use the product – Showing people how to use your new product can make them trust it sooner, and if they trust your product and your business you might find yourself with a new customer.

Second: Get the first customers

Create the type of product that you would buy too

People really love and appreciate quality. So, if you want to get new customers you need to create an amazing product. Even if it is a redesigning a product that everybody uses, it must bring quality and an extra advantage to the question “Why should I be interested in using this new product when I already have that old product I love?”.

Take as example Tesla Motors. Their excellence in crafting their products make the products sell themselves. And that’s not all. Besides the products’ exceptional features, Tesla cars are electric vehicles, so their added advantage is an environmentally friendly product.

Get the right partners

The right partners not only help you in growing the business, but finding partners that your target audience also trusts will make your prospects look at your brand from a new perspective. It’s the same thing as when you are choosing your friends: Tell me who you hang out with so I can tell you who you are.

Launch on a Tuesday

It is proven that traffic on most websites decreases on weekend. On Friday’s people are too excited about the weekend and on Mondays they are still recovering from the weekend. So, Tuesday is the most efficient day of the week to organise a product launch.

Choose Exclusivity

Exclusivity makes people think that they are a part of something important and special. You can use this to your business advantage. Sending exclusive invitations is a wonderful growth hacking strategy. Think about Pinterest. When it was launched you could get access to it only if you had an invitation. It made you feel like you are part of something really special, an exclusive community that not a lot of people have access to.

Pinterest also sent emails to inform their potential users that the waiting list is quite long, reassuring them that they are doing everything in their power to allow everyone to join. This situation created buzz and everyone wanted to be on Pinterest. In just 3 years, Pinterest reached over 70 million users; they started with just 10,000.

Use branding as leverage (Powered By)

Branding is something that you can use to your advantage in growing your business. For example, you can co-brand an embeddable product or widget.

– Did you know…? Words like “Powered By…” attract 30% more people to sign up. Basically, here you have a free marketing strategy.

Include your company name as part of your real name

If you are leaving comments on blogs or post something in communities, you should consider including your brand’s name as a part of your name. This way, every time you post, people will remember your company’s name too.

It all sounds like a rather simple thing to do, but getting customers is really not an easy job. One of the hardest things to do is going from the prelaunch strategy for your new product into getting customers. This means that you need to build a product or service that has a powerful market requirement. The good news is that you don’t need to get everything done at the same time. The process is like building a house: brick by brick.

10 Ways to Develop a Successful Mobile App Idea

10 ways to create a successful app that people will use
Nowadays, as everything is focused on the online environment, having an app that spreads the word about your business and makes consumers’ lives easier is a must-have. Although there are numerous apps created just for fun or for helping users, building an app that people will use time and time again remains a tough job.

The app must be easy to use, with a compelling design and the right features so that your customers will enjoy using it. In today’s article we’re going to walk you through the process of creating a successful app that people will use.

1. Build a strategy

Forget about what your app should look like. First things first: you need to create a strategy around it: why are you creating this app? Who will use it? What features will the app have? How can you combine all these features in an app that people will use?

To get the best results it is always better to create a list of your priorities, then ask a professional company for help. Someone who lives, eats and breathes this thing will surely know how to put a sparkle on your brand new app!

2. Value

In order to build a successful app you need to know how it will help your clients. Successful apps provide answers and solutions to a problem so acerb that customers are willing to pay their hard earned money if the app can solve it.

But for your app to be successful it needs to provide the best solution to that problem.

 

Because there are so many apps out there, people already have a list of their top favourite apps. For them to change their preferences, the newcomer app has to stand out through a unique, better approach.

3. Design is important!

We, humans, are all about the visual element. If it looks good and it’s intuitive, we’ll buy it. Your app must be fascinating in the sense of being super-easy to use. Remember those User Manuals you get whenever you buy a piece of technology? It doesn’t work the same with apps – the user either intuitively knows how to use an app, or they’ll ditch it and look for something else.

As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works”.

gaggle-1

A fascinating design is a simple and clear design. Colours are a very important player, but so are shapes and page layout. All these elements are gathered together in what is known as UI or UX (User Interface and User Experience).

Clarity is also a key factor to consider. Your app is being created for small screens; don’t put too many buttons that are difficult to read, but instead choose just a few big buttons and fonts.

Although smartphones don’t have the largest screens, people love quality, so investing in your app’s pixels is a smart move. Don’t forget about the icons, they make a real improvement in your app’s design, as they are the first things that your customers see.

After you’ve made up your mind on the features you are going to use, an important next step is to make it easy to navigate from a feature to another and from a screen to another.

4. Scalability

The feedback you get from your customers is very important and you should not ignore it. Feedback shows how your app improves your customers’ lives but at the same time it indicates the areas that still need improvement.

Scalability is about your ability adapt to and understand your customers’ feedback.

Tip: Choose a group of friends and friends of friends to test your app before launching it. Don’t pick random people; instead, pick those people who would use the app on a daily basis – those people who need your app.

Bonus Tip: At EB Pearls we organise focus groups where we test all the apps we create for our customers. You get to try it in beta mode 2 weeks prior to its launch date, just to make sure everything works according to plan.

5. Built-In Virality

Your app is successful if more and more people use it continuously. One way of attracting new customers to your app is by having a mechanism which allows users to invite their friends. Take the example WhatsApp or Instagram. Those apps would not be so fun for users if they couldn’t invite their friends to use it too.

6. Android & iOS friendly

This is also an important factor if you want your app to reach a wide audience. It must be available both on Android and iOS.

Although apps were first available on iOS, more than 50% of people in Australia have Android smartphones, so your app has to be available on both systems. Nonetheless, start with iOS, as it was proven to bring more revenue to businesses than Android.

7. Reach

Now that you have created your app, in order to make it successful you need to consider how to overcome your competition and determine users to purchase your app to the detriment of others.

For your app to sell, it must have an interesting and compelling story. You can choose something short and simple but emotional enough to connect with your customers.

For example, Instagram’s motto is “Capture and share the world’s moments”.

8. Product Description

Besides reaching to your customer through emotional words and stories, videos are another piece of compelling content. People are more interested in videos and they are more likely to watch a video than read several sentences in where you explain how your product works.

Video are more interesting and they make people better understand how your app works, plus it is a smart way of promoting your app.

9. Maintenance & updates

Software updates are booming nowadays, and from time to time you will need to upgrade, update, or improve your app. To ensure that everything runs smoothly, you will need to take care of app maintenance. One of the key factors to build customers’ trust in your app is by having a maintenance team available at all times. This way, if your app is an in-purchase one, users are reassured that they are investing their finances in a high quality product; even if it is a free app customers are more likely to keep and use it.

Updates are important too, as everyday there is something new to see and learn. But don’t make updates without a reason or too often, because no one likes too many updates. Check for when your ratings, and numbers of users are starting to drop and then you can work on new updates.

10. Keeping a trusted relationship with your customers

After gaining your customers’ trust in your app, the next step is to maintain that trust. If you started your app with something simple, keep it that way.

Also try to maintain a balance regarding your ads and monetization. For example if your app was quite affordable at the beginning, changing the price into something more expensive may stir away your customers. And that goes for ads too. No one likes too many ads popping all the time into their screens.  

Are you planning on creating an app for your business? What are the main goals of this app? Do you want it to improve your internal business systems or do you want to use it as a marketing tool?

Have a look at our portfolio to see some of our most successful apps, or contact us today and one of our app development experts will get in touch with you as soon as possible.

 

5 ways to make money from a mobile app

Business owners considering mobile app development may wonder whether the time, effort and money involved in a new mobile app is worthwhile. And yes, while the cost may seem prohibitive, what many fail to take into account is the array of options for making money from a mobile app. Here are just a handful of examples:

  • Use it as a shopping cart. The easiest way to make money through an app is by linking it to your website’s shopping cart and allowing for purchases to be made in-app. Since so many consumers spend time on mobile devices while they’re on the go, it makes sense to direct sales efforts towards a mobile app to make it simpler for customers to make a purchase whenever the mood or need strikes.
  • Create a paid app. The next easiest way to earn money through mobile app development is by charging users to download. Of course, there has to be a reason for your users to pay, so the emphasis needs to be placed on delivering high quality content and support to those who download.
  • Offer advertising. Perhaps you don’t feel as though there’s a strong enough market for your app to warrant charging a fee and know that your app should be free to download. How do free apps make money? They sell advertising space to other businesses. An Android or iPhone app developer will know the best presentation for these ads, how your users would best appreciate them, how to make them unobtrusive, etc.
  • Sell your app. Even if your app isn’t making money for your business via downloads or sales of your products, you can still make money by selling it to another company who can take it and retool your framework to make it work for their own purposes.
  • Find vendors to white label your concept. Developing a basic app, such as a social media platform, which can be configured to suit the needs of multiple businesses is another way to do the work once, then continue to reap the rewards as your mobile app is purchased by interested customers.

App developers in Sydney can rest easy knowing that mobile app development can be very lucrative for their clients, as well as for themselves. Mobile app development isn’t going anywhere as an industry, after all, and it’s always best to go where the customers and money are.

Mobile Application: A Powerful Means to Boost Your Business

Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app.

iphone

And while the uninitiated might make the mistake of thinking that this is still simply an issue of vanity – being able to say “my business has a mobile application, check it out!” – or of having money to burn, once the following points are considered, the real value of mobile apps becomes clear:

It cashes in on the mobile phenomenon: Let’s face it – mobile devices are here to stay. A 2014 report stated that Americans alone spend 162 minutes per day on their mobile devices, and it can be assumed that people in other countries spend a comparable amount of time on theirs. But the most pertinent statistic: 86% of that time was spent using apps. Something to think about, for sure.

It keeps your business front-of-mind: Years ago (and in fact, this is still the case today), billboards were placed along the sides of roads in order for businesses to advertise to passerby. Now, an app icon is presented to a mobile user every time they pick up their device. Why not let it be your app that users see as they scroll through their screen? Even if they don’t use it every time, just seeing your icon will have the subconscious effect of building familiarity with your brand.

It helps provide customer value: If leveraged correctly, that is. For example, many businesses offer discounts or coupons available only to customers who have downloaded their mobile application. Another idea is to use the app in place of the traditional loyalty card. Instead of customers having to remember to bring a points or punch card with them every time they visit a business, all they have to do is pull up the app and have a bar code scanned. Voila – their activity is now stored within the app itself, and can be “cashed in” using the app as well.

It can improve communication with customers: For example, including a virtual suggestion box or help desk within your app gives customers the opportunity to reach out and engage on a more personal level than, say, sending an email and hoping the mailbox is actually maintained by a human being. This builds trust and identification with a brand, and thus loyalty.

It can provide a boost to your marketing: Use your mobile app to alert customers to sales, special promotions, special events and more. Encourage them to download your app in order to stay abreast of current events and use push notifications to alert users whenever something new crops up. Of course, using a bit of temperance in terms of the frequency of such notifications is key – you wouldn’t want to bombard your users with messages, or else risk the prospect of them becoming fed up with you and deleting the app altogether. There’s a fine line to be walked, certainly, but a balance can be struck.

Once you begin brainstorming the various uses for a mobile application, you’re sure to find that it can provide real value to your business if leveraged correctly. Here at EB Pearls, we can not only help you discover how having an app can boost your business – we can also design and implement one that’s perfect for your brand and your customers.

Must Ask Questions Before Hiring a Mobile App Development Company

From past few years, there has been a continuous rise in the demand for smartphones, tablets and other handheld devices. The number of consumers who search, browse and make purchases from their mobile devices is also increasing. As a result, mobile devices are rapidly becoming the number one choice for conducting all forms of business. Business owners have realised that getting an app build, is getting a means to attract and retain the customers in years to come.

A successful app has the ability to increase sales and deepen customer engagement, but if done wrong, it can do significant damage to your brand. Therefore, selecting the right mobile app development company is very important to make your app a successful one.

In this article, we have discussed five prime questions, which the business owners should ask the app development company before hiring them. They are listed below, kindly read ahead to know more:

Continue reading “Must Ask Questions Before Hiring a Mobile App Development Company”

Statistics on Ever Increasing Mobile Usage in Australia

The number of Australian Smartphone users is continuing to grow rapidly. More and more people are going online from a mobile device and are now using them more than ever. According to Google, Australia’s smartphone penetration rate has maintained its momentum, now at 65%. It’s up from 52% in 2012 and 37% in 2011. This shows that Australians are becoming even more active with their mobile devices.

Here are some more recent statistics on mobile devices, that may surprise you. Continue reading “Statistics on Ever Increasing Mobile Usage in Australia”

Google Hoping to See a Saviour in Nexus7 Tablet

On 27 June 2012, Google and Asus have combinely developed and unveiled a tablet called Nexus7. Probably this July, Google is going to give birth to her very own and first ever tablet, named Nexus7. This baby runs on the latest version of Android OS (4.1) using Chrome as a default browser. It seems light (340g) and smooth with its powerful processor, 1 GB RAM and 8 hour battery backup.

This newly unveiled tablet with 7-inch screen has been perceived as a tough rival for the prevailing market frontiers like iPad, Playbook and Kindle Fire.  Though when it comes to iPad, no one seems even near to its overall market share, as Apple’s iOS alone covers 65% of the global share of the Operation System, followed by 20% for Android OS, as per June 2012.

As expected, Nexus7 has got the privileges of accessing the contents of Google Play as well, along with its over 600,000 applications and games, as anticipated.

Google is not the first one for launching such tablets; many tried and failed; only a couple of such attempts could put their feet in the global tablet market. But, with Google, the expectation is different and positive enough.

Can this replace the iPad or Playbook or Kindle Fire in anyways, as much speculated? In the womb of time, what is preserved for it, time will show. July is not far.

If users find it friendly enough, its price range 199 USD for 8 GB and 249 USD for 16 GB storage will be proved as its most powerful weapon, powerful enough to redefine the global equation of the tablet market share, in the face of 500 USD for iPad.

After all, it entirely depends on how users feel about it, despite the rush scenes for pre-orders or new arrival sales graph. Sustainability is the major concern, which will be tested on the ground of the unusual combination of sophistication and simplicity, elegance and comfortability, amazing features and users’ preferences.