Tag: project management

Finding The Right Outsourcing Partner

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies.

When considering a partner for a strategic outsourcing alliance, there are some key elements that you should be aware of.

Should you invest in outsourcing?

Over the past 25 years, the outsourcing industry has grown from zero to a multi-trillion US dollar business worldwide. This fact alone should give you a new perspective on the idea of choosing an outsourcing partner for your company.

Furthermore, according to the Information Services Group, annual global revenue from information technology outsourcing is estimated to amount to between 60 and 70 billion U.S. dollars. (Source: statista.com)

Here are some additional values of working with an outsourcing partner:

  • it enables an organisation to achieve business objectives, add value, tap into a resource base and mitigate risk
  • it concentrates on the core process rather than the supporting ones
  • it reduces operational and recruitment costs

 

How do you know you have found the right outsourcing partner?

Best practices for finding the right outsourcing partner to your business include:

  1. Your company’s ability to attract and retain talent
  2. A good understanding of their existing processes
  3. The company’s plans and efforts to keep their employees up to date with the latest advancements
  4. Keeping a healthy company culture
  5. A vision that identifies itself with your own company’s goals.
  6. Your employees’ willingness to adapt to the company’s changes

If you want to make sure you have found a reliable outsourcing project for your business, get ready to ask the right questions.

  1. Reliability

Asking for details of the company you want to do business with is crucial when it comes to outsourcing. Make sure you receive a satisfying answer to the following questions:

  • How long have they been in business?
  • How many offices do they have?
  • How many employees work for them?
  • What is their history and experience in the business?
  • Who and where are the employees located if they have multiple offices?

 

  1.   Project Experience

For a better understanding of the company’s professional integrity, you need to know what types of projects they have worked on in the past. Be sure to know:

  • When was the last time they had someone working on a similar company project?
  • Will that respective team of employees be working on your project as well?

 

  1.  References

What do your client references have to say about the company’s customer service department and how do they handle bad reviews?

 

  1.   Additional costs

You need to be aware of any hidden costs that could be found in implementation, testing, training, connectivity, infrastructure, transition and so on.

The right questions to be asked here are:

  • Did they ever work on fixed cost engagements?
  • What is needed to get a fixed cost pricing on a project?

 

These are just some of the questions that require a valuable response from your prospective outsourcing partner.

Outsourcing can have plenty of advantages for your business. From growing the company to saving capital, finding the right outsourcing partner can help your business focus on its core activity and become a leading tool in the management process, within the organisation.

 

If you need professional assistance and support in finding the right outsourcing partner for your business, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

The Ultimate App Launch Checklist Before Going Live

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story!

Did you know: The average number of monthly launches for mobile apps worldwide in June 2015, with a per month launch, was as follows:

  • Gaming – 8.8
  • E-commerce/Retail – 9.2
  • Technology – 10.5
  • Media Entertainment – 12.3
  • Travel/Lifestyle – 12.7

 

Considering the fact that having an app marketing plan in place is crucial to the success of every app out there, app developers and business owners need to make sure they have the right tools technology for a successful launch.

With that in mind… here is a guideline to the things you need to check off of your list before releasing your app

1. Do your market research

When you research the key competitors from your app category, you have the chance of receiving great insight as to what your target audience values in an app.

Always be prepared to have an answer to the following questions:

  • How are other apps named?
  • Are they memorable?
  • Which categories are they targeting?
  • Which keywords are they ranking high for?

 

Another great way to tap into the market is to look at the reviews of competing apps and make a list of all of the good and bad comments. This will help you have a better understanding of what matters to your customers the most and what turns them away.

 

2. The power of positive feedback

The question you need to ask yourself here is, who are the real target customers of your app? What usually happens after developing a couple of great app features is that the team sends in their feedback afterwards. However satisfying their reviews may be, they do not represent your target audience.

What you can do instead is to identify your target customer, find out which channels will help you reach them and recruit beta testers.

Beta testers represent your first opportunity of getting some unbiased first-hand feedback from your target audience.

 

3. Planning the marketing activities for your app

Unfortunately, planning the entire marketing activity for an app is one of the most neglected areas of app development. But the marketing team is the one responsible for planning the go-to-market strategies for your app and understanding every built-in feature.

Take a look at this pre-launch activity checklist that should be included into your marketing plan:

  1. Find out the USP of your app
  2. Optimise for the App Store
  3. Choose an app name
  4. Choose relevant keywords – one of the most important aspects that help people discover your app
  5. A description to indicate your key message
  6. Create a preview trailer
  7. Blog about the development process on your website
  8. Plan your beta test
  9. Create a promotional channel list
  10. Shortlist forums
  11. Outreach plan
  12. Create a press kit
  13. Promotional deadlines

 

4. Planning the app release date in advance

The most important reason for planning a release date in advance is to ensure it gets press coverage. The reason for this is that marketers usually have to deal with delays in the project deadline and are later faced with an unplanned release date as soon as the app is ready.

 

Going through every phase of the checklist will help you prepare for the launch of your mobile app accordingly. If you want to have a professional pre-launch campaign for your mobile app, get in touch with one of our representatives and be ready to experience the work of world class app developers Sydney and Melbourne, today!