If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website.
Responsive web design was all-the-craze in 2012, and ever since then it has become the norm for websites. More and more consumers are reaching for their mobile and tablet devices first to find out information about products and services.
If you’re needing some convincing, here’s some compelling reasons to go responsive:
1. Everyone is going mobile-first
Over 60% of online traffic is sourced from mobile devices, and this figure is only increasing. More than ever your website will become the first impression of potential customers. Optimising your website for mobile is paramount for easy navigation.
2. SEO loves responsive
As part of their criteria, search engine favours websites that are responsive. This makes sense because if your website is widely accessible, no doubt it will also be more relevant to the user. Organic search engine traffic is incredibly important for businesses, so improve that ranking by going responsive!
3. No device left unturned
The flexible nature of responsive means that your website will not only look great on desktop devices, but on everything else as well. It means all mobile and tablet devices will be able to enjoy their website experience, so your business earns a great impression on customers.
4. Reduce your website’s bounce rate
Users demand quick and easy access to the information they need. If you’re needing to pinch and zoom, tapping multiple times to access something or squinting to read information, it’s going to be frustrating. Having a website that fits perfectly with the screen is the best solution to keeping your visitors happy.
5. No need to redesign
If your desktop website is currently working for you, you won’t need to fix what’s not broken. A qualified web development agency can definitely take the code you’ve currently got and rejig it. Your site will then be able to work beautifully on different devices.
If you’re in need of a fully responsive website or any other web design or development work, EB Pearls are seasoned web specialists. We’re on the pulse of the modern web design scene. Contact us, and let’s get started on your project together!
If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same.
In order to make your website a success, you need to able to deliver:
You can’t have an effective, functional website without an intuitive and responsive web design that ensures all customers are able to easily find what they are looking for. In other words, provide your audience with an enhanced user experience.
So what does user experience mean and why is it so important?
Make sure you don’t confuse user experience design with graphic design and web design. While the latter two focus on improving visual appearance and aesthetics, user experience has much more to do with the functionality, usability and efficiency of a website or a software.
The main benefits of user experience design:
It helps users quickly and efficiently find information on your website.
It encourages visitors to return and suggest your website to others.
It has the potential to increase enquiries and sales.
If the content on your website is not optimised, users will leave… 61% of them to be more specific. According to uxr.ie, more than half of users said that if they didn’t find what they were looking for right away, they would quickly move on to another site.
What can you do to improve the user experience for your website?
Make the navigation bar menu simpler
When you have too many items in your navigation bar you unintentionally tend to confuse and overwhelm your visitors as well. Depending on the number of items present in the menu, you should be able to organise them according to their importance and need. Ideally, it would be better to have less than 7 items in the navigation bar in order to keep things simpler.
Here is a quick way you can achieve this:
group pages into drop-down menu
move items down to your footer navigation
highlight the pages you remove from the navigation bar in other places on your website
Create a call-to-action on each webpage
The content on each one of your web pages should guide users around your website. You can enhance the flexibility and the flow of your site by simply getting rid of ‘dead-ends’, or the pages that don’t have any call to action.
Make search bars easily accessible
This step is very important to ensure that your visitors can easily find the information they are looking for. You can do this by placing search bars in prominent areas on your site, such as landing pages, blog sidebars and so on.
Place important information above the fold
When you place important information above the fold, meaning the area of a webpage that’s viewable before a user is forced to scroll, you attract the visitor’s attention a lot better than before.
Create landing pages
A landing page will help you organise your website with regards to the type of services or products you are offering. This will provide users with helpful information and point them to individual benefits. You can also create landing pages for items on your site like newsletters or events.
Talk to us about your project
EB Pearls can not only enhance the user experience for your website but we can also help turn your visitors into potential customers. Our goal is to make sure your website will have an intuitive and responsive design that will allow users to easily find what they are looking for.
We can achieve this by:
utilising web fundamental principles defined by Google
adjusting your site to fit different device sizes and browsers without compromising content or style
Contact us here for more information on how to improve the user experience on your website and start generating leads today!
A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on.
Unfortunately, high bounce rates are an indicator that either your website visitors aren’t looking for more content on your site. This may mean that you are not effectively targeting the right audience. In some cases, it could also indicate technical issues that are preventing users from accessing or viewing it correctly.
Whatever the case may be, maintaining a low bounce rate on your website is essential to the productivity of your business.
What is a good bounce rate?
The most important thing to be aware of is that you have to set realistic expectations for yourself. As every business domain has its own particular benchmarks, so will the bounce rate differ from one industry to another. Ultimately, you should be tracking bounce rate against your own historical performance and goals.
Here are the correspondent benchmark averages for website bounce rates:
Content website: 40-60%
Lead generation: 30-50%
Retails sites: 20-40%
Service sites: 10-30%
Landing pages: 70-90%
If you want to lower the bounce rate for your website, you first need to understand why it is important and then identify the changes that you can make to reduce it as much as possible.
1.Attract the right visitors
There are a number of ways you can go about achieving this.
Keywords are a very important part of this process. If you are looking to attract and engage a high number of visitors, you will have to choose the right keywords to match your content.
Create multiple landing pages that have unique content and keywords for every type of visitor that arrives on your page.
Maintain top rankings for your branded terms. Again, this is where keywords play an important role.
Write attractive, useful Meta Descriptions for search engine users. Once again, use the correct and relevant keywords to optimise.
Improve the targeting of your online advertising campaigns by choosing a relevant audience: location, age, marital status, income, interests, etc.
2.Enhance website usability
Make it easier for your visitors to enjoy and understand the message your website is sending, by using proper text and organisation techniques which include: larger fonts, bulleted lists, white space, good colour contrast and large headlines.
You can also use well-organised and responsive layouts if you want your visitors to be able to quickly and easily navigate your website from all screens and browsers.
Did you know that 73% of mobile internet users say that they have encountered a website that was loading too slowly? From a more technical point of view, a 1 second delay in page response can result in a 7% reduction in conversions. As an example, if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year!
Needless to say website visitors tend to care more about speed than any additional features your website may have. An easy way you can achieve this is by simply compressing and resizing your images in order to decrease the speed. Or, you can make sure to get rid of any plugins you no longer use.’
A recent Google survey of mobile users found that approximately 74% say they are more likely to revisit mobile-friendly sites, with 67% saying mobile-friendly sites make them more likely to buy a product or use a service. There are plenty of customers who visit websites using mobile devices, so this is another great opportunity to attract new buyers.
Don’t have a mobile friendly website or a mobile app for your business? The benefits are immediate, solet’s discuss how you can boost your online presence.
5.Provide Quality Content
The information you provide to your visitors needs to have an obvious central message. There are several ways to achieve that:
Use clear headings and subheadings
Tailor content to specific types of visitors (target audience)
Use catchy, modern copy and images
Make your content error-free
Include a clear call-to-actions and add links to indicate the next steps your visitors should take
6.Consider your Ad placement
Do as much as you can to avoid the standard ad units on your webpage, mainly because of two reasons:
Ad blindness: Banner blindness, or ad blindness as it is commonly referred to, is when visitors consciously or subconsciously ignore the banner information displayed on your page.
Penalty matters: Google has also started to penalise pages that have too many ad units above the fold.
Useful tip: Some of the high-performing niche ad networks do not have an abundance of intrusive ads.
If you are looking for optimised solutions that can reduce the bounce rate on your website, feel free tocontact us here.
Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected?
For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a business owner, the good news is that it’s not impossible to win your target audience’s trust. It might take a while and you should always reconsider your marketing strategies, but in the end it is all worth it. The tricky part? You already have a massive competition who is also promoting their business online. So how do you convince people to visit your website and buy from your business?
In this week’s article, we have prepared a list of activity that you need to consider in order to attract more visitors to your website.
Search Engine Optimisation (SEO)
SEO refers to the visibility of a website in a search engine such as Google. It is a complex combination of strategies that are designed to make your website structure in a way that a search engine understands.
If done properly, SEO improves the number of visitors to your website through a simple process: getting high-ranking places in the search results. If your website is found within the first page of search result you have better chances of increasing your visitors.
Quick Tip: For a SEO complaint website, please contact EB Pearls.
AdWords is an online advertising service from Google that brings your website into the ad part of Google. If you know how to properly choose the most relevant keywords for your business google adwords can bring substantial number of visitors.
Google Adwords is a pay-per-click type of advertising, meaning that you pay only when visitors click on your website or contact you.
Display advertising can be done through Google ad network or any relevant website from your industry to display responsive banners. It is a great tool for remarketing, once a visitor lands on your website – your display banner ads will follow them whenever they are on display network website. This will help to increase your brand awareness which eventually builds trust among users.
Social media platforms are everything nowadays. And as a business owner you should know the importance of having a social profile of your business.
With a social profile of your business you keep your visitors and customers engaged. And more importantly, you can create a variety of marketing strategies to attract visitors. Social media has revolutionised the way we see, understand and do online marketing.
Referral sites is an intelligent way for you to get more website visitors. These sites will refer your business on their website through a link that sends visitors to a sales page on your website. If visitors decide to purchase something from your website, the person referring you gets a percentage of the sale.
Of course, you should choose a trustworthy website owner to recommend your services, someone you know personally or through a business networking event.
As the name suggests, online reputation is all about your businesses reputation in the online environment. Watch out! Your online reputation matters more than you think.
How is your online reputation built? It is created by the sum of online reviews you are getting from your customers. If you want to drive more visitors to your website, your business’ online reputation should be flawless.
People tend to read between 6-10 reviews before they make an opinion about your business. For your online reputation to be impeccable, you need to ensure those reviews are all 5stars reviews.
In conclusion, there are a lot of ways in which you can drive visitors to your website. However, it is a lengthy process. But if you take things one by one, you will soon notice an increased number of website visitors. You should always deliver the quality in everything you do, starting with the marketing strategies and ending with the quality of your products/services.
But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which are entirely dedicated to improving conversion on websites.
The simplest solution to boosting your conversion rates is to concentrate on giving your visitors what they want, and how they want it: concentrate on resolving the prospect’s problem, give a guarantee to eliminate the risk, build confidence, and develop a reason to do something now.
The good news is that there are many ways to increase conversion on your website so you can find the one that suits you best. In today’s article we narrowed down the search to 7 techniques.
1. Always have a compelling and powerful headline
The headline is the first contact people have with your page. It goes without saying that an interesting and powerful headline is the key to make them visit other pages on website. Make them curious and excited about what they are going to read!
The headline can be a question, a surprising claim, a did-you-know fact, or you can quote a statistic. Keep in mind that whatever you choose, it has to bring some kind of emotional response to the reader.
Plus, don’t make your headline longer than 20 words, because you might lose your readers. And more importantly, the headline should be so clear that if a child read it, they should understand it.
2. Build a connection
You can build a connection with your reader by using two simple strategies: storytelling and testimonials. When you are trying to build a connection with your people, go after their trust first. Testimonials reinforce people’s trust in your brand, while stories give them the feeling that they know your brand personally, so they can trust it.
It is proven that storytelling is a strong approach for reaching out to your reader on an emotional way. It is a way for them to see that you are not just someone who wants to take their money, but someone who worked hard to build the company and is now offering high quality products/services to their clients.
The second thing to build a connection with your reader is by adding testimonials to your website. Testimonials are a 3rd party proof about how you run your company and about how much you care about delivering the best to your customers.
Testimonials are not just simple things people say. You can include:
Case studies – The before and after case studies are very efficient to any reader.
Customer testimonials – People really read what other people are saying about you. So, use it to your advantage.
Third-party reviews – If someone or a famous magazine wrote something beneficial about you don’t be afraid to show it.
Results of studies and scientific tests – In case someone makes accusations about any of your product, you can get someone certified to run some tests, so you can prove the quality of your products to everyone.
Use photos and videos about your product – Photos and videos are usually very compelling to any audience. Utilize them to show your product.
3. Use simple words so people can understand what you are talking about
Always try to use simple words if you want your people to understand what you are talking about. Complicated business language does not attract people. Whoever will read your site, it is still a person, and simplicity and clarity work best towards making them understand your brand.
4. Make your call to action bigger and put it above the foldAccording to several studies, by having a bigger call to action button you can increase your conversion rate by 10% and up to 25%. It seems that the bigger your CTA button, the easier for people to click on it.
But even more important than the size of your CTA is its location. You should consider putting a CTA button above the fold. The ‘fold’ is the first thing people see when they land on you website, without scrolling.
5. No distraction
If you have too many things on your website design, people are going to find it hard to navigate on it. Plus, you want them to focus on a single action. In order to do that you should minimize or take off the things that are not significant or less important than conversion.
You can remove the sidebars and headers, the menu, any advertisements you might run on your website, and all the images that are not relevant to your goal. If you have less distractions on your page, people are more likely to engage in conversion.
6. A/B testing
A/B testing is a method that helps your website increase its conversion rate. This technique allows you to have two versions of your page, each one having a separate headline or a different graphic, different copy etc. So this testing software conducts 50% of people to page A and the other 50% to page B. Of course, both pages have a call to action button.
The winner is the page with more conversions, with more people who took action.
7. Make the buying process easy
The buying process on your website should be easy, end of story. Just a few clicks and done. Moreover, it should be available for everyone. It is not recommended to put too many fields in the purchase form, or to make people sign up to buy. Keep the buying process as simple as possible.
Tip: put some “Next steps” signs so they can know where they should click: Order -> Personal Information -> Delivery -> Send.
Bonus Tip: If possible, give users the possibility of free shipping. It is a powerful motivator.
Useful Tip: Do not give users too many options. When people are facing more options they usually get lost and eventually they choose nothing.
What you need to remember is that there is no perfect way for increasing your conversion rates on your website. You should constantly check new and old strategies and see which one suit your business best.
Responsive design and parallax scrolling are the hottest trends in the industry which drawing attention of every website owners and designers. Responsive design is widely being adapted in the web design and development field but now Parallax effects are also becoming a standard component of every designer’s responsive design toolkit. So, what are these actual and how can you benefit by adapting these technologies.
Responsive web design refers to the automatic adaptation of the website to the user’s screen size regardless of the type of device it is being browsed on. The layout of the website changes while the content remains the same giving an outstanding user experience on different platforms like desktops, laptops, tablets, or Smartphone’s.