Tag: Shopify developer

An eCommerce Platform Comparison Guide

If you are looking to make your footprint on the online world by opening an eCommerce store, it might be difficult to make the decision of which platform you will use to serve your customers online. In this article, we’ll be looking at the four most common eCommerce platforms and outlining their pros and cons. At the end, you will have your perfect eCommerce solution. So let’s begin!

We’ll be taking a look at Magento, Shopify, WooCommerce and Drupal Commerce.

Magento

Magento is the superstar of eCommerce platforms. According to builtWith, over half a million online shops are built using Magento.

Scalable

Its Community Edition is completely open source and free. This version is usually suited for most online businesses, but if you are after a more robust solution, they also offer an Enterprise Edition at $15 000/year. This means that Magento is able to scale as you scale.

Customisation

If it’s features that you’re after, Magento has a huge collection of free and paid plugins that you can add to your site. That means a huge deal of customisation in terms of functionality.

Not only are your options limitless for functionality, but you’ll be able to make your site stand out with a fully customisable design. Your website will definitely be able to stand out and align your site with your brand.

Complex Build

The flexibility of Magento does come at an expected cost of a higher complexity, with a higher financial investment (for its build and hosting), longer timeline, and the requirement of a specialist team.

However, if you’re after a robust and highly customisable platform to build your eCommerce site, you will quickly realise your return on investment.

Shopify

Shopify is the perfect eCommerce solution for a business that is just dipping their toes in the eCommerce space. It has everything you need to operate a simple store-front and get an online cash flow.

Cost Effective to Set Up

If you’ve got simple products to sell, Shopify may be the perfect solution for you. It is pretty much a hassle free setup process if you do not require much in the customisation department. You will have your eCommerce store up and running in no time.

Hosted with Shopify

Hosting can sometimes be a confusing mess to work out. Unlike many other eCommerce solutions, Shopify offers web hosting for your store. With all their packages, all sites can be hosted with unlimited bandwidth, fast speeds and security.

Hit and Miss Customisation

Although Shopify is quite flexible in terms of design, it may be a little difficult to have more complicated functionalities integrated and change existing functionalities. If you’re after customisation, you will definitely need some Shopify specialists.

Ongoing Cost

In order to continue using Shopify, businesses will need to pay a monthly fee, with 3 different tiers depending on the size of your store. Over time, these costs add up, especially if you require more premium features.

WooCommerce

Woocommerce is WordPress’ answer to an eCommerce solution. It is a very promising up-and-coming platform in the eCommerce space.

Customisation and Flexibility

Thanks mostly to the open-source community, there have been significant developments in additional plugins and features to allow for vast customisations. However, some may need one-time payments to unlock. Design is also quite flexible, so your brand’s image can shine through your store as well. But, as with all customisation, it may be difficult to do them yourself without a strong technical team.

Intuitive Backend Management

Since it is directly integrated with WordPress, it uses the same backend system that is incredibly easy to use. You’ll be able to easily organise and update your inventory, prices and content. This means less time navigating through a complicated website backend and more time focused on business growth.

Not eCommerce Focused

At its core, WordPress is a content management system, so Woocommerce is really just an extension of its fundamental purpose of delivering flexible content. This is why it’s the perfect solution for businesses who already have a WordPress site or those who are looking to also build a comprehensive content side to the business.

Drupal Commerce

Robust and reliable are two words that you would use to describe the Drupal Commerce platform. Similarly to Woocommerce, Drupal Commerce integrates directly with the open-source Drupal CMS. If you have a website that already uses the Drupal backend, or you’re looking to use an advanced CMS, this may be the eCommerce platform you are looking for.

Customisation in Design and Functionality

As stated previously, Drupal is an incredibly robust eCommerce platform. This means that you’ll be able to customise your store to a great degree, without compromising quality in design or functionality. You will need the help of Drupal specialists, who can tell you what’s possible and what’s not, but if you can think it, it probably can happen.

Customisation may be Costly

Like other platforms, customisation means enlisting the services of a design and technical team that can implement the customisations and flexibilities you desire for your store. However, with any investment in your business, if you have your customers’ experience at the forefront, you’ll get your return in no time.

Summary

That was a lot of information, but we’ve prepared a little summary chart that contains the highlights of the eCommerce solutions discussed.

ecommerce comparison table

Download the PDF here.

If you would like some further information about which eCommerce platform is perfect for you, or you’re ready to hire some eCommerce specialists, contact us! We are a dedicated team of eCommerce website designers and designers and can help you get started.

11 Best Converting Landing Pages in Website Design

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another.

We have all heard about them, but do we really know what they are? People tend to associate landing pages with any page of a website one might ‘land’ on at some point or another.

However, differentiating the term ‘web page’ with ‘landing page’ is important in order to properly establish and enhance a well-defined conversions mechanism for your website.

How do you recognise a good landing page?

First of all, when referring to a landing page, marketers address the web page that can provide a form and exists solely to capture a visitor’s information through that form.

There are many components that make up a good landing page. From headlines and calls to action to design and level of information…. it all needs to be taken into consideration. In order to figure out what works best for one website, it is important to think about the purpose and goal of each business in particular.

Take the form’s length, for example. Some marketers argue that short forms are ideal to keep the customer’s focus centered on the company’s message. However, best practices have shown that both short and long forms perform well. It all depends on the results you want to trigger: lower quality form submissions, or a smaller number of higher quality submissions.

What makes a good landing page?

According to KissMetrics, the recipe for a great landing page does not include only one ingredient. One of the best ways to create a well-performing landing page is to be able to find the alternative or mix of features that work best for you.

The basic ingredients to start with are:

  • Elements of user engagement
  • Ways to improve conversion rates
  • Successful Call to Action (CTA) commands

 

Do landing pages work?

Not only do they improve your conversion rate, but landing pages are also considered an indispensable part of online marketing. MarketingSherpa agrees that 64% of marketers say that landing pages are the most effective way to test value proposition. Furthermore, 68% of B2B businesses use landing pages to acquire a new sales lead for future conversion.

 

Here are 11 examples of the best converting landing pages online:

 

  1. Wistia
  • there is a one-field form to create your account.
  • the blue, minimally patterned section contrasts nicely with the bright white form field.

image07

  1. Wishpond
  • the navigation is simple and a featured blog post sits at the top of the page to further entice visitors to enter a contest.
  • there is no clutter at all.
  • you can easily find the area you want to navigate to and the focus is on the content on the site and  subscribing to it.  image05
  1. Bear CSS
  • the message and CTA of the landing page are clear and concise
  • the items are limited so that the focus is entirely upon the CTA.image06
  1.  Unbounce
    • they provide really detailed information below the form.
    • The directional cues from the headline and browser’s fold direct the reader’s attention to the goal of the page.

image00

  1. PPC Analyzer
  • they use the concept of encapsulating information by using striking or opposite colors to attract the reader’s attention, in this case: the light blue box against the dark blue background.image09
  1. Apple
  • their landing page usually centers around their latest product release.
  • navigation is kept simple.
  • there are no bright CTA buttons to draw the attention from the latest product.image08
  1. ICracked
  • the landing page is kept simple
  • there are neutral colors used in order to draw the eye to the two encapsulated options, while the CTA’s are in bright blue and green.image01
  1. U-Haul
  • they are using capsules to separate the different things visitors might be looking for.
  • sales stickers are used to entice visitors to click on the link.
  • the navigation is easy.image03
  1.  Contently
  • the form is situated right at the foldimage02
  1. Bills.com
  • their landing page is interactive and personalised.image04
  1. Big Barker
  • their landing page provides a lot of trust indicators such as the average Amazon 5 star review and the “Google Trusted Store” banner that indicates customer satisfaction.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless landing page in no time!  Get in touch with us today!

Hosted Ecommerce Application Benefits

While consumers spend billions of dollars each year, purchasing goods or services through online retailers or agents, it takes more than just a website and a product to gain your share of online revenue. Thanks to advancements in design, technology and security, consumers have come to expect a great deal out of their online shopping experience; failing to meet these expectations can cost you money, both in lost revenue, and in the case of a major security breach, your business. A hosted ecommerce application, from a reputable, experienced agency, can help provide a secure, trusted environment for your customers in addition to a number of other benefits.

What is an Ecommerce Application?

In simple terms, this type of application is often known as a shopping cart, but the application itself is quite complex, with a number of variables and advanced features to allow you to customize the application to suit your needs.

Benefits and Features of a Hosted Ecommerce Application

Around the clock support. Unlike a brick and mortar store, online consumers have access to your goods and services 24/7, from within a variety of different time zones. It’s unrealistic for many small to medium-sized businesses to find the time, or the manpower to monitor their website day and night, so partnering with a reliable host with around the clock support for technical issues is crucial.

Access to the latest technology. Hosted applications can provide you with the latest and greatest technology, which is seamlessly upgraded as it becomes available.

Flexibility and scalability. As your businesses changes and grows, so do your needs. One of the greatest benefits of a hosted ecommerce application, is the support and knowledge you can expect to receive when you’re ready to expand or make any changes necessary to remain competitive.

Decrease in downtime. Frequent downtime can have a negative impact on your sales, and your reputation. While no one can guarantee you 100 percent uptime, the advanced software and high speed connections your host provides, can get you as close as 99.9 percent.

Exceptional security. In the wrong hands, the financial and personal information required to make a typical online transaction can be used for fraudulent purposes. Hackers, computer viruses and identity theft are genuine concerns, that must be addressed to protect both you, and your customers. A reputable ecommerce hosting provider will maintain a secure environment, including firewall protection, 24/7 monitoring, digital certificates and SSL support.

Gaining the trust and respect of your online market is the best way to ensure repeat business, and to elevate your company to the next level. EB Pearls is a full service agency, that can help you establish a successful online presence, with unparalleled expertise in every aspect of the design process, from web design to hosted ecommerce application and everything in between.