Tag: user experience

Key Considerations To Take Into Account Before Building A Website

Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it:

Did you know that:

  • Approximately 96% of visitors that come to your website are not ready to buy.
  • Approximately 97% of consumers use online media to aid their purchasing decisions.
  • The more landing pages you have, the more leads you are likely to get.
  • A 1 second delay in your site speed can result in a 7% reduction in conversions.

But running a business is no small task, not to mention the skills needed to achieve the proper web development skills to drive your sales. Before you think about designing or re-designing your ‘first impression’, you need to take into account several considerations. Some of these key considerations refer to areas that deal with: accounting, management, sales and marketing skills.

Working with a complete solution provider vs. working on your own

For someone who is not tech-savvy, the idea of creating a business website sounds like the least desirable task to start working on. There are proper solutions your company can take into account, and one of the most results-driven and efficient one of this kind is the experience a well-versed web design company can provide.

Which are the key considerations you need to take into account prior to building your business website?

Your business goals

Establishing the goals for your organisation is the first step you need to take in order to help define, clarify and analyse your marketing efforts and compare them to the results you achieve.

Make sure you have a specific answer to the following questions:

  • Who is your target market?
  • What is your product?
  • Where will you sell your product?
  • When do you want bring the product to market?
  • Why are you starting your business?

 

When you set certain goals for your organisation, you streamline communications from within your company and align your internal teams with a common vision.

Make your Website user-friendly

The main consideration regarding this point should be creating a clean and easy-to-navigate website, no matter what industry you are representing. Some of the key elements that you need to incorporate into your web design process are represented by lightboxes, white spaces and also big font characters.

Make sure your visitors are able to easily:

  • Read content
  • Navigate from page to page
  • Subscribe to your email list
  • Leave comments
  • Share your content

 

Did you know that 29% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content?

When does too much content become an issue?

There are plenty of business owners, in particular small businesses, who strongly believe one can never have enough content to display on their page. However, too much content has the potential to diminish the number of visitors your website could be having.

According to Marketo’s VP of Marketing, Jon Miller, “The challenge is maintaining a high bar of quality; if your content is not relevant and useful to your target personas — in other words, educational and entertaining — more content might actually hurt your efforts. Buyers are already overwhelmed by brands competing for their attention; don’t make it worse with irrelevant content.” 

Furthermore, receiving too much data at once, can instantly lower the quality of your web design. Consider focusing on a minimal amount of information located on the homepage and delivering only the most primary content about how your business should and can solve the customer’s need.

Your website is the first source of information for your prospective clients and it should play a crucial role in establishing the successful outcome of your business project.

In fact, 44% of online shoppers begin by using a search engine, and 61% of global Internet users research products online, according to Ispos.
With that in mind, if you need professional assistance and support in creating your business website, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

11 Best Converting Landing Pages in Website Design

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another.

We have all heard about them, but do we really know what they are? People tend to associate landing pages with any page of a website one might ‘land’ on at some point or another.

However, differentiating the term ‘web page’ with ‘landing page’ is important in order to properly establish and enhance a well-defined conversions mechanism for your website.

How do you recognise a good landing page?

First of all, when referring to a landing page, marketers address the web page that can provide a form and exists solely to capture a visitor’s information through that form.

There are many components that make up a good landing page. From headlines and calls to action to design and level of information…. it all needs to be taken into consideration. In order to figure out what works best for one website, it is important to think about the purpose and goal of each business in particular.

Take the form’s length, for example. Some marketers argue that short forms are ideal to keep the customer’s focus centered on the company’s message. However, best practices have shown that both short and long forms perform well. It all depends on the results you want to trigger: lower quality form submissions, or a smaller number of higher quality submissions.

What makes a good landing page?

According to KissMetrics, the recipe for a great landing page does not include only one ingredient. One of the best ways to create a well-performing landing page is to be able to find the alternative or mix of features that work best for you.

The basic ingredients to start with are:

  • Elements of user engagement
  • Ways to improve conversion rates
  • Successful Call to Action (CTA) commands

 

Do landing pages work?

Not only do they improve your conversion rate, but landing pages are also considered an indispensable part of online marketing. MarketingSherpa agrees that 64% of marketers say that landing pages are the most effective way to test value proposition. Furthermore, 68% of B2B businesses use landing pages to acquire a new sales lead for future conversion.

 

Here are 11 examples of the best converting landing pages online:

 

  1. Wistia
  • there is a one-field form to create your account.
  • the blue, minimally patterned section contrasts nicely with the bright white form field.

image07

  1. Wishpond
  • the navigation is simple and a featured blog post sits at the top of the page to further entice visitors to enter a contest.
  • there is no clutter at all.
  • you can easily find the area you want to navigate to and the focus is on the content on the site and  subscribing to it.  image05
  1. Bear CSS
  • the message and CTA of the landing page are clear and concise
  • the items are limited so that the focus is entirely upon the CTA.image06
  1.  Unbounce
    • they provide really detailed information below the form.
    • The directional cues from the headline and browser’s fold direct the reader’s attention to the goal of the page.

image00

  1. PPC Analyzer
  • they use the concept of encapsulating information by using striking or opposite colors to attract the reader’s attention, in this case: the light blue box against the dark blue background.image09
  1. Apple
  • their landing page usually centers around their latest product release.
  • navigation is kept simple.
  • there are no bright CTA buttons to draw the attention from the latest product.image08
  1. ICracked
  • the landing page is kept simple
  • there are neutral colors used in order to draw the eye to the two encapsulated options, while the CTA’s are in bright blue and green.image01
  1. U-Haul
  • they are using capsules to separate the different things visitors might be looking for.
  • sales stickers are used to entice visitors to click on the link.
  • the navigation is easy.image03
  1.  Contently
  • the form is situated right at the foldimage02
  1. Bills.com
  • their landing page is interactive and personalised.image04
  1. Big Barker
  • their landing page provides a lot of trust indicators such as the average Amazon 5 star review and the “Google Trusted Store” banner that indicates customer satisfaction.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless landing page in no time!  Get in touch with us today!

Why The First 10% of Online Projects is Most Critical

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process.

The ability to successfully manage a business project from start to finish requires relevant skills such as knowledge and experience. But even for somebody who is new at creating and managing a business, understanding the guidelines for a successful project management process takes time and focus.

According to PricewaterhouseCoopers (PwC), 97% of organisations believe project management is critical to business performance and organisational success.

 

What is the first 10% of your online business project and why is it so important?

The outlook for any business project should focus not only on the final results you expect to gain, but also concentrate upon the steps that you need to take along the way. When you don’t spend enough time and resources to the first 10% of your project, you might as well scrap the rest of the project.

So what does the first 10% of your business stand for? According to Ironpaper.com, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Creating a user-friendly and responsive web design represents the first step to the successful outcome of your project implementation.

What are the guidelines to a flawless website?

Here are the key elements that are involved in the process of making your website successful:

    • Appearance – You website must look modern and visually appealing. Consider questions like: How do your users navigate your site? What mood do colours on your website conveys.
    • Content – The most important features of any qualitative piece of content is level of information and relevance.
    • Functionality – From hyperlinks, contact forms, site search, event registration and so on, every component of your site should work quickly and correctly.
  • Website Usability – the degree of usability says a lot about your website. Make sure that it is easy to read, to navigate and also easy to understand.
  • Search Engine Optimisation – SEO benefits to your website range from lower costs and traffic increase to higher brand credibility and ranking above your competitors in Google searches.

 

Since this is easily the most complex part of the webpage creation process, you need to pay a lot of attention to the elements that account for web design and web development and web developing progress. This includes, design basics, HTML, CSS and web page editors

But it takes a lot more to be able to create a flawless website. A more detailed approach toward web design and creation involves, a digital strategy, project scoping, proper user experience, proper user interface design, web development and testing.

For a strategic approach to grow your business project you can contact one of our EB Pearls representatives and start driving your sales with the help of a brand new web design ecosystem today!

 

Completing your project on time and in an efficient manner

As a business owner you already know that the bigger your project is, the greater the number of steps involved. However, if you want to breakdown the essential parts of the process you need to be able to accurately determine which of these steps are crucial to the positive outcome of your project.

There are several ways you can go about this but make sure you ask yourself the right questions:

  • What is the scope of my project?
  • Does the schedule allowed for the project account for every step and for their dependence on one another?
  • What are your budget finances?
  • What are the resources that you will be depend on?
  • What are the risks involved?

 

With that in mind… you need to spend enough time and resources to the first 10% of your project if you don’t want to transform the last 10% into another 100%. In other words, make sure you have the basis of your project development figured out before moving on to the other partaking steps involved in the process.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless website in no time!  Get in touch with us today!

The Definitive Guide to Mobile User Experience

The perfect app? It starts with a beautiful design! The visual impact of your app has a lot to do with its power to persuade and its success on the market. But what does ‘beautiful’ really mean when it comes to app development?

What makes an app design great?

When it comes down to app development, great design is achieved through a lot of different techniques and strategies. Simply including eye catching icons and pictures does not make an outstanding app in terms of visual aesthetics because app development success is based on much more than that.

It is a common misconception that user experience is synonymous with user interface or graphic design. But it is something more than this.

Great design is a synthesis of art and science, of usability, aesthetics and a deep understanding of user needs and behaviours.

 

What does improving app user experience mean to the regular customer?

The most important thing for a user is being able to benefit from all the features of your app, fast. In other words, the app is supposed to make the customer’s life easier and help them solve their problems.

Studies have shown that 79% of people who don’t like what they find on one site will go back and search for another one to complete their task. More so, it has been estimated that mobile users are five times more likely to abandon the task if the site they are using is not optimised for mobile. 

 

How can you improve user experience in your app development process?

If you want to make the most out of your app and bring value to your product or service, you need to take into consideration some specific steps to help you improve user experience and build customer trust.

Did you know: 71% of publishers say well-formed mobile content boosts user engagement, while 52% of users said that a bad mobile experience made them less likely to engage with a company. 

 

Here are some of the most effective techniques to help you achieve a powerful user experience for your app:

  1. Choosing the right features

A lot of people tend to make the mistake of believing that the more features they add to their app, the greater the impact this will have on their customers. But the truth is, keeping things simple and helping users navigate through the app easily is the most important part of this initial stage of the process.

You can decide to keep the features that are relevant to the app and the message you want your viewers to receive, and only build additional features once you see your their post-release reaction.

 

  1.   Maintain an easy flow and navigation

The aim here is to make the navigation more intuitive and make it easy for the users to flow from one screen to another or from one feature to another.

Bonus tip: 48% of users say they feel frustrated and annoyed when they land on sites that are poorly optimised for mobile. 

 

  1.   Build customer trust

Make sure that you design your app in such a way that it promotes customer trust and loyalty. The most important thing to take into consideration here is the rightful use of privacy issues and spam.

Avoid:

  • collecting unuseful information for the user’s experience (keep only what is necessary).
  • uploading any content from their device onto your server without their permission.
  • unnecessarily spamming the user with frequent emails or push notifications unless otherwise absolutely necessary.

 

  1.     Make it social

Users should be able to reach your app through different social platforms. The most effective way to achieve this is by including links to your social networks on every page.

 

  1.   Build a feedback loop

The user’s point of view can be a definite turning point in the development of your app. The feedback you receive from them will make it easier for you to learn about the negative aspects of your app and also your best app features.

You can do this by making it easy for them to share their opinion and responding to your customers within 24 hours.

 

EB Pearls can help you develop intuitive, visually appealing and technically challenging apps for your business. We dedicate ourselves to becoming world class app developers in Sydney and Melbourne. Contact us here for more information on how to improve user experience for your app development and revolutionise your business process.

Improving User Experience On Your Website

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same.

In order to make your website a success, you need to able to deliver:

  • a responsive web design and good coding/programming
  • a mobile app for your business that is available on both the AppStore and Play Store
  • high quality content that offers visitors a reason to return, build trust and increase sales
  • a streamlined client process
  • good management of SEO
  • a customised social media strategy to funnel users back to the website

What is the missing ingredient?

You can’t have an effective, functional website without an intuitive and responsive web design that ensures all customers are able to easily find what they are looking for. In other words, provide your audience with an enhanced user experience.

So what does user experience mean and why is it so important?

Make sure you don’t confuse user experience design with graphic design and web design. While the latter two focus on improving visual appearance and aesthetics, user experience has much more to do with the functionality, usability and efficiency of a website or a software.

The main benefits of user experience design:

  1. It helps users quickly and efficiently find information on your website.
  2. It encourages visitors to return and suggest your website to others.
  3. It has the potential to increase enquiries and sales.

If the content on your website is not optimised, users will leave… 61% of them to be more specific. According to uxr.ie, more than half of users said that if they didn’t find what they were looking for right away, they would quickly move on to another site.

What can you do to improve the user experience for your website?

  1. Make the navigation bar menu simpler

When you have too many items in your navigation bar you unintentionally tend to confuse and overwhelm your visitors as well. Depending on the number of items present in the menu, you should be able to organise them according to their importance and need. Ideally, it would be better to have less than 7 items in the navigation bar in order to keep things simpler.

Here is a quick way you can achieve this:

  • group pages into drop-down menu
  • move items down to your footer navigation
  • highlight the pages you remove from the navigation bar in other places on your website
  1. Create a call-to-action on each webpage

The content on each one of your web pages should guide users around your website. You can enhance the flexibility and the flow of your site by simply getting rid of ‘dead-ends’, or the pages that don’t have any call to action.

  1.   Make search bars easily accessible

This step is very important to ensure that your visitors can easily find the information they are looking for. You can do this by placing search bars in prominent areas on your site, such as landing pages, blog sidebars and so on.

  1.   Place important information above the fold

When you place important information above the fold, meaning the area of a webpage that’s viewable before a user is forced to scroll, you attract the visitor’s attention a lot better than before.

  1.   Create landing pages

A landing page will help you organise your website with regards to the type of services or products you are offering. This will provide users with helpful information and point them to individual benefits. You can also create landing pages for items on your site like newsletters or events.

Talk to us about your project

EB Pearls can not only enhance the user experience for your website but we can also help turn your visitors into potential customers. Our goal is to make sure your website will have an intuitive and responsive design that will allow users to easily find what they are looking for.

We can achieve this by:

  • utilising web fundamental principles defined by Google
  • adjusting your site to fit different device sizes and browsers without compromising content or style

Contact us here for more information on how to improve the user experience on your website and start generating leads today!

A guide to the Perfect Business Process for Mobile Applications

According to recent statistics, the winning strategy to any type of business is developing a professional and efficient mobile app for your organisation. Search Engine Journal stated that there were 224 million monthly active app users in the US alone, in 2015.

The amount of potential profitability that lies within this marketing niche continues to grow higher each year. Therefore, taking the right approach towards your app development is vital for the successful outcome of your business.

Here are some quick facts indicating how mobile app development is thriving:

  • Mobile apps now account for more than half of all time spent on Digital Media
  • Smartphone users spent 89% of their mobile media time using mobile apps
  • 42% of all mobile sales generated by the leading 500 merchants came from mobile apps

(Source)

There are several ways you can go about creating the perfect mobile app for your business, but there are some considerations you will have to take into account: among the most important ones – cost, time and, of course, quality.

Key elements to consider when hiring a mobile app agency  

You need to have a full understanding of what your app development project should look like at the end of the day. Before contacting any mobile app agency for implementation and support, establish exactly how you measure the success of your app development project and set your final goals.

Make sure you have an answer to these three questions below, before you think about commissioning an agency:

  • Is the app designed to create new revenue streams for my business?
  • Is the app designed to engage users or promote my brand?
  • Is the app going to replace or enhance an existing business process?

Take into account several situations, for example which platforms will your app run on, what type of data will your app store or what level of app security will you require?

A results-driven mobile app to transform your business process into a successful product

Companies seeking premium development services should gravitate towards agencies that promote winning strategies as the core of their business operation. Winning strategies are achieved through valuable expertise and a long-term experience in the field of mobile marketing.

Search for proof of quality resources, cutting-edge graphics, intuitive Content Management Systems and web service connections.

Mobile app agencies approach customer care and client assistance from an objective point of view. In order to enhance the business process at the highest level, a reputable mobile app development company is able to implement a relevant and customised business process, with regards to the customer’s industry and expectations.

The marketing strategies that make your mobile app go viral

Full-scale marketing plans include: responsive website design, content marketing services, search engine marketing, social marketing services, and more. A qualitative mobile app agency focuses on specific and tailored marketing steps in order to deliver projects on time and exceed clients’ expectations:

A Digital strategy

Introducing a strategy that turns your idea into a successful product requires the guidance and support of a true UI expert, well-tuned to the working of the consumer’s psyche. In other words, transforming your innovative ideas into a real business plan is the first step mobile agency experts take in order to establish your own marketing approach and deliver qualitative results.

Project scoping

This step requires the ability to handle complex app requirements and create a solid foundation for any successful mobile app, prior to developing more complex process entails.

User Experience

In the age of seamless user experience processes, a professional mobile app needs to be, first and foremost, intuitive and user-friendly. These are necessary steps that need to be taken in order to generate measurable profits for your company.

User interface design

An interface that is both functional and visually appealing will always stand out from the crowd.

Development

The proper development of any mobile app project is tailored to the specific needs of each business in particular. Among the most important parts of a successful development process is:

  • API implementation
  • Database design
  • Bespoke application development
  • Configuration management

Testing

This step ensures your mobile app works perfectly across all devices before taking it to production. In order to identify the areas that need improvement, a mobile app agency will have to run tests at every step of the process.

Optimisation

When optimizing a mobile app product, experts look for characteristics such as: safety and security, fast upload, and intuitive design. The process identifies and eliminates potential errors in a timely manner.

Maintenance and support

Look for mobile app development agencies that offer customer support during the pre- and post-launch phases of your mobile project.

Digital Marketing

This final step includes well versed mobile app development skills and strategies. Every successful mobile app agency needs to have a detailed business plan, with a marketing strategy that is 100% customised and tailored to the specific target audience and industry of each organisation.

If you are looking to transform your business process with a results-driven mobile app and enjoy the benefits of having a customised business plan for your company, feel free to contact us here.