Tag: web design

Key Considerations To Take Into Account Before Building A Website

Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it:

Did you know that:

  • Approximately 96% of visitors that come to your website are not ready to buy.
  • Approximately 97% of consumers use online media to aid their purchasing decisions.
  • The more landing pages you have, the more leads you are likely to get.
  • A 1 second delay in your site speed can result in a 7% reduction in conversions.

But running a business is no small task, not to mention the skills needed to achieve the proper web development skills to drive your sales. Before you think about designing or re-designing your ‘first impression’, you need to take into account several considerations. Some of these key considerations refer to areas that deal with: accounting, management, sales and marketing skills.

Working with a complete solution provider vs. working on your own

For someone who is not tech-savvy, the idea of creating a business website sounds like the least desirable task to start working on. There are proper solutions your company can take into account, and one of the most results-driven and efficient one of this kind is the experience a well-versed web design company can provide.

Which are the key considerations you need to take into account prior to building your business website?

Your business goals

Establishing the goals for your organisation is the first step you need to take in order to help define, clarify and analyse your marketing efforts and compare them to the results you achieve.

Make sure you have a specific answer to the following questions:

  • Who is your target market?
  • What is your product?
  • Where will you sell your product?
  • When do you want bring the product to market?
  • Why are you starting your business?

 

When you set certain goals for your organisation, you streamline communications from within your company and align your internal teams with a common vision.

Make your Website user-friendly

The main consideration regarding this point should be creating a clean and easy-to-navigate website, no matter what industry you are representing. Some of the key elements that you need to incorporate into your web design process are represented by lightboxes, white spaces and also big font characters.

Make sure your visitors are able to easily:

  • Read content
  • Navigate from page to page
  • Subscribe to your email list
  • Leave comments
  • Share your content

 

Did you know that 29% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content?

When does too much content become an issue?

There are plenty of business owners, in particular small businesses, who strongly believe one can never have enough content to display on their page. However, too much content has the potential to diminish the number of visitors your website could be having.

According to Marketo’s VP of Marketing, Jon Miller, “The challenge is maintaining a high bar of quality; if your content is not relevant and useful to your target personas — in other words, educational and entertaining — more content might actually hurt your efforts. Buyers are already overwhelmed by brands competing for their attention; don’t make it worse with irrelevant content.” 

Furthermore, receiving too much data at once, can instantly lower the quality of your web design. Consider focusing on a minimal amount of information located on the homepage and delivering only the most primary content about how your business should and can solve the customer’s need.

Your website is the first source of information for your prospective clients and it should play a crucial role in establishing the successful outcome of your business project.

In fact, 44% of online shoppers begin by using a search engine, and 61% of global Internet users research products online, according to Ispos.
With that in mind, if you need professional assistance and support in creating your business website, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

11 Best Converting Landing Pages in Website Design

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another.

We have all heard about them, but do we really know what they are? People tend to associate landing pages with any page of a website one might ‘land’ on at some point or another.

However, differentiating the term ‘web page’ with ‘landing page’ is important in order to properly establish and enhance a well-defined conversions mechanism for your website.

How do you recognise a good landing page?

First of all, when referring to a landing page, marketers address the web page that can provide a form and exists solely to capture a visitor’s information through that form.

There are many components that make up a good landing page. From headlines and calls to action to design and level of information…. it all needs to be taken into consideration. In order to figure out what works best for one website, it is important to think about the purpose and goal of each business in particular.

Take the form’s length, for example. Some marketers argue that short forms are ideal to keep the customer’s focus centered on the company’s message. However, best practices have shown that both short and long forms perform well. It all depends on the results you want to trigger: lower quality form submissions, or a smaller number of higher quality submissions.

What makes a good landing page?

According to KissMetrics, the recipe for a great landing page does not include only one ingredient. One of the best ways to create a well-performing landing page is to be able to find the alternative or mix of features that work best for you.

The basic ingredients to start with are:

  • Elements of user engagement
  • Ways to improve conversion rates
  • Successful Call to Action (CTA) commands

 

Do landing pages work?

Not only do they improve your conversion rate, but landing pages are also considered an indispensable part of online marketing. MarketingSherpa agrees that 64% of marketers say that landing pages are the most effective way to test value proposition. Furthermore, 68% of B2B businesses use landing pages to acquire a new sales lead for future conversion.

 

Here are 11 examples of the best converting landing pages online:

 

  1. Wistia
  • there is a one-field form to create your account.
  • the blue, minimally patterned section contrasts nicely with the bright white form field.

image07

  1. Wishpond
  • the navigation is simple and a featured blog post sits at the top of the page to further entice visitors to enter a contest.
  • there is no clutter at all.
  • you can easily find the area you want to navigate to and the focus is on the content on the site and  subscribing to it.  image05
  1. Bear CSS
  • the message and CTA of the landing page are clear and concise
  • the items are limited so that the focus is entirely upon the CTA.image06
  1.  Unbounce
    • they provide really detailed information below the form.
    • The directional cues from the headline and browser’s fold direct the reader’s attention to the goal of the page.

image00

  1. PPC Analyzer
  • they use the concept of encapsulating information by using striking or opposite colors to attract the reader’s attention, in this case: the light blue box against the dark blue background.image09
  1. Apple
  • their landing page usually centers around their latest product release.
  • navigation is kept simple.
  • there are no bright CTA buttons to draw the attention from the latest product.image08
  1. ICracked
  • the landing page is kept simple
  • there are neutral colors used in order to draw the eye to the two encapsulated options, while the CTA’s are in bright blue and green.image01
  1. U-Haul
  • they are using capsules to separate the different things visitors might be looking for.
  • sales stickers are used to entice visitors to click on the link.
  • the navigation is easy.image03
  1.  Contently
  • the form is situated right at the foldimage02
  1. Bills.com
  • their landing page is interactive and personalised.image04
  1. Big Barker
  • their landing page provides a lot of trust indicators such as the average Amazon 5 star review and the “Google Trusted Store” banner that indicates customer satisfaction.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless landing page in no time!  Get in touch with us today!

Is Your Website Lead Ready?

If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage.

When looking for relevant and promising leads, business owners should have a strategic approach towards optimising their websites for lead generation. According to Capterra.com, 74% of marketers spend more than $50 per lead generated, while 5% of them spend more than $1,000.

This says a lot about the type of investment lead generation can actually provide. With leads often paying anywhere from $5-$50 per lead, you need to make sure you have the best chance of converting them into prospective customers.

 

How to know if your website is lead ready?

Your website is one of the most important factors in determining if you are efficiently converting leads or not. This is why it is very important to benchmark your current state of lead generation before figuring out the strategies to improve the lead conversion.

 

What are the general strategies of approaching lead generation?

  • A clear Call to Action
  • Readily available phone number
  • A contact form
  • At least 3 web pages in your site
  • A few pertinent images.

 

What are the tools needed for evaluating your current lead generation status?

Compare landing pages

Comparison is one of the easiest ways of getting a general overview of your website’s current lead generation status. You can start by observing which of the landing pages on your website is performing better and why. For example, if landing page A has a higher conversion rate than landing page B than you need to be able to see how landing page A is different and start optimising it accordingly.

Grade your website

There are a lot of online website graders that can do the work for you. In other words, these tools help you evaluate your website’s sales and marketing funnel and track the impact of your content.

Running internal reports

The final option refers to the internal reports. This includes, evaluating landing page visits, thank you page shares and CTA clicks, in order to establish which offers are performing the best and create more like them.

 

Strategies to help you improve your website’s lead generation status

You need to take care of each step of the lead generation process if you want to optimise your website correctly.

Did you know: The three most commonly used lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Source)

Here are some key strategies that will help you evaluate the status of your lead optimisation process and take action:

1. Test to see if the three key elements of the lead generation process are set up correctly

a) The Calls-to-Action: Make sure you keep the CTA simple and try using contrasting colours from your site

b) The Landing Pages: Did you know: Companies with more than 30 landing pages on their website generated 7 times more leads than companies with 1 to 5 landing pages. (Source)

c) The Thank-You Pages: If you’re presenting downloadable content, make sure you include a link for your new lead. Also take advantage of word-of-mouth marketing through the inclusion of social sharing buttons.

2. Personalise your CTA’s

Personalised calls-to-action convert 42% more visitors than basic calls-to-action. (Source)

3. Place leads into a workflow

One of the best ways to ensure this is to promote relevant, follow up emails. The goal of follow up emails is to include great content, guide prospective customers down the funnel and be specific about the delivery message.

 

Our EB Pearls experts can help you increase the number of your quality leads through responsive web design, qualitative performance testing and continuous post-launch assistance. Get started on your project and contact one of our company’s representatives today!

 

Why The First 10% of Online Projects is Most Critical

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process.

The ability to successfully manage a business project from start to finish requires relevant skills such as knowledge and experience. But even for somebody who is new at creating and managing a business, understanding the guidelines for a successful project management process takes time and focus.

According to PricewaterhouseCoopers (PwC), 97% of organisations believe project management is critical to business performance and organisational success.

 

What is the first 10% of your online business project and why is it so important?

The outlook for any business project should focus not only on the final results you expect to gain, but also concentrate upon the steps that you need to take along the way. When you don’t spend enough time and resources to the first 10% of your project, you might as well scrap the rest of the project.

So what does the first 10% of your business stand for? According to Ironpaper.com, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Creating a user-friendly and responsive web design represents the first step to the successful outcome of your project implementation.

What are the guidelines to a flawless website?

Here are the key elements that are involved in the process of making your website successful:

    • Appearance – You website must look modern and visually appealing. Consider questions like: How do your users navigate your site? What mood do colours on your website conveys.
    • Content – The most important features of any qualitative piece of content is level of information and relevance.
    • Functionality – From hyperlinks, contact forms, site search, event registration and so on, every component of your site should work quickly and correctly.
  • Website Usability – the degree of usability says a lot about your website. Make sure that it is easy to read, to navigate and also easy to understand.
  • Search Engine Optimisation – SEO benefits to your website range from lower costs and traffic increase to higher brand credibility and ranking above your competitors in Google searches.

 

Since this is easily the most complex part of the webpage creation process, you need to pay a lot of attention to the elements that account for web design and web development and web developing progress. This includes, design basics, HTML, CSS and web page editors

But it takes a lot more to be able to create a flawless website. A more detailed approach toward web design and creation involves, a digital strategy, project scoping, proper user experience, proper user interface design, web development and testing.

For a strategic approach to grow your business project you can contact one of our EB Pearls representatives and start driving your sales with the help of a brand new web design ecosystem today!

 

Completing your project on time and in an efficient manner

As a business owner you already know that the bigger your project is, the greater the number of steps involved. However, if you want to breakdown the essential parts of the process you need to be able to accurately determine which of these steps are crucial to the positive outcome of your project.

There are several ways you can go about this but make sure you ask yourself the right questions:

  • What is the scope of my project?
  • Does the schedule allowed for the project account for every step and for their dependence on one another?
  • What are your budget finances?
  • What are the resources that you will be depend on?
  • What are the risks involved?

 

With that in mind… you need to spend enough time and resources to the first 10% of your project if you don’t want to transform the last 10% into another 100%. In other words, make sure you have the basis of your project development figured out before moving on to the other partaking steps involved in the process.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless website in no time!  Get in touch with us today!

Improving User Experience On Your Website

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same.

In order to make your website a success, you need to able to deliver:

  • a responsive web design and good coding/programming
  • a mobile app for your business that is available on both the AppStore and Play Store
  • high quality content that offers visitors a reason to return, build trust and increase sales
  • a streamlined client process
  • good management of SEO
  • a customised social media strategy to funnel users back to the website

What is the missing ingredient?

You can’t have an effective, functional website without an intuitive and responsive web design that ensures all customers are able to easily find what they are looking for. In other words, provide your audience with an enhanced user experience.

So what does user experience mean and why is it so important?

Make sure you don’t confuse user experience design with graphic design and web design. While the latter two focus on improving visual appearance and aesthetics, user experience has much more to do with the functionality, usability and efficiency of a website or a software.

The main benefits of user experience design:

  1. It helps users quickly and efficiently find information on your website.
  2. It encourages visitors to return and suggest your website to others.
  3. It has the potential to increase enquiries and sales.

If the content on your website is not optimised, users will leave… 61% of them to be more specific. According to uxr.ie, more than half of users said that if they didn’t find what they were looking for right away, they would quickly move on to another site.

What can you do to improve the user experience for your website?

  1. Make the navigation bar menu simpler

When you have too many items in your navigation bar you unintentionally tend to confuse and overwhelm your visitors as well. Depending on the number of items present in the menu, you should be able to organise them according to their importance and need. Ideally, it would be better to have less than 7 items in the navigation bar in order to keep things simpler.

Here is a quick way you can achieve this:

  • group pages into drop-down menu
  • move items down to your footer navigation
  • highlight the pages you remove from the navigation bar in other places on your website
  1. Create a call-to-action on each webpage

The content on each one of your web pages should guide users around your website. You can enhance the flexibility and the flow of your site by simply getting rid of ‘dead-ends’, or the pages that don’t have any call to action.

  1.   Make search bars easily accessible

This step is very important to ensure that your visitors can easily find the information they are looking for. You can do this by placing search bars in prominent areas on your site, such as landing pages, blog sidebars and so on.

  1.   Place important information above the fold

When you place important information above the fold, meaning the area of a webpage that’s viewable before a user is forced to scroll, you attract the visitor’s attention a lot better than before.

  1.   Create landing pages

A landing page will help you organise your website with regards to the type of services or products you are offering. This will provide users with helpful information and point them to individual benefits. You can also create landing pages for items on your site like newsletters or events.

Talk to us about your project

EB Pearls can not only enhance the user experience for your website but we can also help turn your visitors into potential customers. Our goal is to make sure your website will have an intuitive and responsive design that will allow users to easily find what they are looking for.

We can achieve this by:

  • utilising web fundamental principles defined by Google
  • adjusting your site to fit different device sizes and browsers without compromising content or style

Contact us here for more information on how to improve the user experience on your website and start generating leads today!

A Guide To Web Hosting And Server Structure

Owning a website is no longer a complicated and overly expensive deal. Apart from the free CMS platforms such as Joomla and WordPress, you can always purchase a .com domain or a shared hosting account for less than $10 – and there you have it! Your website.

Of course, if you want to get your hands on a really good domain and really good hosting services, you may need to pull more than $10 out of your pocket. But when you think that this is an investment that can potentially boost your business profits, it is worth every penny.

What does web hosting mean?

Web hosting refers to the place where individuals or organisations store their websites. The thing with websites is that they need to be somewhere in order to be accessible. So think about web hosting as the apartment you are buying for your website to live in.

When you want to host a website you basically want to make it available to the public worldwide. So this apartment where your website lives is a server. The server exists physically somewhere in the world, but it makes your website accessible from anywhere on the globe.

There are different types of apartments that you can purchase for your website, depending on your needs and the size of the website: a shared condo, an individual suite, or its own penthouse.

Is web hosting an easy process?

The answer depends on your own understanding of running a website. In order to put up your website on the internet and share files such as HTML documents, videos and images, a server with high speed Internet connection will be needed.

But you do not need to get your head around the process. For an IT expert, the job is as easy as ABC.

What are the advantages of web hosting?

Depending on the type of web hosting you need, you can choose from a variety of packages:

Shared hosting – is a better option for anyone who is looking to find an initial space for launching a personal blog or business brochure website.

  • is the most affordable type of hosting you can find.
  • it is ideal for part time bloggers and for small businesses as well.

 

VPS hosting – if you have outgrown your shared hosting account this is the best choice you can make, since most websites that have more than 500 hits a day take this option.

  • it is particularly good for a medium sized e-commerce store or website
  • it is less expensive than a dedicated server.

 

Dedicated hostingthis is the ideal choice to make if you are setting up a large and complex e-commerce site or website. Dedicated hosting is the most powerful option to take when you need a secure place to handle the increasing demand. In general, websites that have more than 1000 hits per day choose this option.

  • it is particularly beneficial for large e-commerce sites.
  • it represents the fastest solution as you do not share any type of resources.

What is the difference between web hosting and a web server?

As opposed to hosting, a web server represents the computer on which the web pages of your website are stored (hosted).

Did you know: It is estimated that by the middle of 2016, the number of websites in the world will exceed 1 billion, after the first ever website was published on August 6, 1991 by British physicist Tim Berners-Lee in Switzerland.

More so, over 50% of websites today are hosted on either Apache or nginx, both being open source web servers. As of February of 2015, 39% of servers are being hosted on Apache and 29% on Microsoft. (>Source)

 

What are the essential features of a successful web hosting plan?

1.Bandwidth

The bandwidth you are using will determine the speed of your website. In other words, if you a want a fast working website, make sure you know how to manage it correctly.

Here are some quick tips to help:

  • regularly check your bandwidth usage
  • decrease the resolution of videos and images
  • learn how to manage video ads
  • size photos appropriately

This part is really important for your website success. The larger the files, the slower the website will load. And you only have about 3 seconds for the website to load before visitors will leave. This can result in a very high bounce rate and very poor SEO results.

2. Programming services

The website hosting packages allow you to create web pages using programming languages such as: HTML, PHP, ASP as well as databases. Take into account these useful tips:

  • keep things simple using a clear, reusable code
  • there is no golden rule when it comes to the best practices in software development
  • test your work

3. Uptime

The percentage of time that a hosting server stays up or running is referred to as uptime.

Bonus Tip: 99.5% is an average of 3.5 hours downtime per month, while 99.9% represents an average of 40 minutes downtime per month.

 

If you want to learn more about the power of web hosting and server structure, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

5 Ways to Identify Your Customers

Understanding your customer and providing them with what they need is the most important part of a successful business. For any service or product, customers are presented with multiple options. So convincing them to use your service or product is not easy. In this week’s article, we will outline a stepwise guide to strategically identify and understand your customer.

Competitor Analysis 
The first step is to create a list of 5 competitors who is doing well in your market. Then start analysing them on the basis of their marketing strategy, persona in the current market, sales process and market authority. Based on these detail, create a list of activity that may help you grow your market potential.

Analyse yourself
Based on competitor analysis, it is important to analyse your market positioning and understand your key strengths and weakness. Once you understand where you stand, there is some key recurring activity – review your google analytics weekly, review your moz reports weekly, review your marketing data weekly (use tools such as infusionsoft for marketing automation), review your sales report with source detail (use tools such as ZOHO Invoice) and analyse your goals and conversion in google analytics. From all these reports, one thing that you will be able to gather by doing all these activity is to understand the activities that are working. It is recommended you use Customer relationship management system such as Salesforce or infusionsoft to understand your funnelling.

Using these tools, you will have data such as demographics of the users(age, gender, location etc.), nature of purchase with user journey and an impact of marketing automation and remarketing. You should draw a workflow for each unique audience and create an attraction strategy for these customers.

Ineract with customer 

Survey may be boring these days but get answers for below question from your existing and future customer. You can use the below guide produced by hubspot.

Talk to a marketing guru

Now that you have enough data about yourself and your competitor, you should get engaged with a marketing guru and get them to analyse your data. Your marketing guru should provide you with an insight on activities that you may have overlooked. Its generally better to try upto 3 marketing gurus, one in house, one in your location and one overseas with similar business structure.

Benchmarking
You have enough data in your table to succeed. However, only half of the work is done. All the hard work that we are performed in analysing the business is worthless if we don’t set goals and create short-term and long-term benchmarks. Create benchmarking report based on your attraction strategy and link it to your CRM to forecast your progress. Remember, things will change quickly so never stop analysing your data. Use as less tools as possible – our recommendation is to use hubspot or infusionsoft.

Now back to you…

  • What strategies are you using to find out your target audience?
  • What is your biggest challenge when finding your target audience?

Questions You Should Ask Web Design and Development

More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones and other Internet-friendly devices can be used for online reading, communicating and shopping, so why not hire a web design and development professional to assist you in managing the project?

Getting Your Questions Answered

The way in which your website is designed will affect the overall user experience. A site that is easy to navigate will appeal to web users, whereas one that has flaws will not. To ensure you get the best click-through rate and have an edge over competitor sites, take the time to find a dependable company.

Prior to requesting quotes and testing out the agency’s solutions, ask the following web design and development questions:

  1. How Are the Services Priced? – Money isn’t everything, but when building an online empire you need to consider your financial constraints so that you don’t exceed the budget when focusing on other things, such as marketing, insurance, utilities, etc. If the company you work with offers a flat project price, make sure it corresponds to a clear agreement. Ask if there is a fee for additional features and shop around to ensure the project cost is reasonable.
  2. Are Results Measured Accurately? – Monitoring the progress of your online business is essential, because it allows you to focus on potential flaws and tweak things when necessary. A web design and development company ought to measure conversions and higher repeat traffic. If the results have been verified by clients and published, you can breathe a sigh of relief.
  3. Is the Track Record Clean? – Some companies may specialize in certain industries, which is why it’s best to find out what type of clients they have worked with and what results have been delivered. If they have ongoing relationships with clients and can prove their results with figures, this is a good sign.
  4. Does the Company Have Major Credentials and Qualifications? – Refrain from working with a company that has just started out because although every company has to start somewhere, you will need to entrust your business with professionals who are respected in the industry. Are they authorized? Have they been recognized for groundbreaking projects or special applications? Has their work been published in the media? Ask these questions to determine whether or not the main credentials and qualifications are on point.
  5. How is the Project Executed with Core Services? – For a company to be capable of handling your project from start to finish, the team of web designers and developers must have a particular set of skills. These skills should include copywriting, system integrations, mobile application development, search engine optimization and industry standard marketing techniques.
  6. Is There a ‘Go-To’ Person? – Ideally, a number of team members should be working on your project, but one in particular will keep you updated about its progress. The ‘Go-To’ person will edit, maintain and take accountability for the project’s success. Explore the communication process too, because receiving updates is key for ensuring a lucrative outcome.

In addition to asking the above questions when seeking out assistance from a trusted web design and development professional, it’s worth arranging a face-to-face meeting. This will give you the opportunity to see what the operation looks like. For turn-key ecommerce, Shopify and Magento web design solutions, turn to EBPearls – an agency skilled in mobile application development and online shopping.

Identifying Areas That Can Impact Your Business With Web Design

While promoting your business online was once optional, it’s now essential to your survival. Establishing a solid web presence is the key to attracting and maintaining your online customer base, but simply having a website is no longer enough. Cutting edge web design and development solutions are what’s needed to stay ahead of your competition and on top of your game, but the key to staying there lies in identifying, and capitalizing on those elements of design which have the greatest impact on your client base, and your business.

Aesthetics

First impressions carry incredible weight in a marketplace where customers are free to leave in a split second, with just the click of a mouse. Your website should represent your brand, be visually appealing to your niche market, and instantly differentiate yourself from the competition. Garish colour schemes or hard to read fonts can turn potential clients away, and excessive advertisements or pop-ups are not only annoying, but can also negatively impact your ranking with the top search engines.

Ease of Use

Consistency and clarity are the fundamentals of favourable web design and development. Navigational features such as buttons, links and menus, should be easily identifiable and consistent throughout the site, to help visitors get where they need to go, and access your products or services with ease.

Evolution

Updating your content with fresh ideas or products will entice your visitors to return, and keep the search engines searching, resulting in higher rankings; adding a blog or news section, and updating or adding relevant content on a consistent basis can help you achieve these goals. Keep up with the latest trends, know who your target market is, and make sure your site continues to meet their needs; if not, rework your design to stay current, or risk getting left behind.

Adaptability

The face of web design and development has been forever altered, with the introduction and increasing popularity, of mobile devices. The number of people that use their smartphones or tablets to access the internet grows each day, and it’s imperative that they not only be able to access your website, but navigate it as well. From a user standpoint, this means capturing the key elements of your site, with touchscreen functionality for ease of use.

Optimisation

The best looking website in the world is useless if no one can find it, and though the race to be number one in the search engine rankings is hard fought, it can be won. Since the algorithm used by these giants is constantly changing, search engine optimisation (SEO) can be tricky, but best practices remain, as the search engines consistently look for:

Performance – Fast, functional, reliable design.
Authenticity – Other, reputable websites linking to yours, or citing it as a reference.
Content – Relevant, accurate, unique content, with titles and text that match the theme of the website.

Keyword stuffing, purchased links and a poor user experience will only hurt your rankings and should be avoided at all costs.

Professional web design and development, is an investment in the future of your online business. EB Pearls is a high performance web agency, that has been helping clients to achieve the success they deserve, for over 10 years. EB Pearls is a full service  agency, that has been helping clients to achieve the success they deserve, for over 10 years.