Tag: web designer

5 Ways Agencies Can Deliver More Value to Clients

Your clients are incredibly important, they are the backbone of your business, without them you have no business. This means that it is incredibly important to make sure that they are happy with your service. Offering seamless service means less stress for you and the possibility of future business from them again or referrals. To keep them coming, here are some things you can do to offer more to your clients!

 

Underpromise and Overdeliver

 

This classic sales line is a classic for a reason, it makes your clients absolutely fall in love with you, but, it is definitely easier said than done. You definitely won’t be able to overdeliver for your client every time. But if you’re always aiming for simple satisfaction, you will only ever achieve just that, or you’ll perform under the belt. Making your goal overachievement, means you’ll produce over or perfectly, but never mediocre.

 

Always make sure they’re in the loop

 

The importance of communication can not be understated. Clients are putting their brand in your hands, trusting you to deliver more for their business. They will always want to know how their project is doing. Thus, it is very important to always be available to answer calls or emails. Always let them know of different milestone progress. Something like a weekly report definitely goes a long way. Clients with peace of mind, means you have peace of mind.

 

Don’t be late

 

“Early is on time, on time is late and late is unacceptable.”

Make sure you stick to the timeline you give to your client (or be ahead of schedule). Handing in milestones late means that clients lose faith in you, and if you’re late enough times, you will definitely be out of favour. You lose a lot if this happens:

  • Ability to take on future projects they want you to
  • Referral work from client’s connections
  • Positive testimonial for featuring to future clients

 

To make sure this doesn’t happen, make sure you keep track of all client projects, don’t drop the ball on any. You may also want to include some extra ‘padding time’ to any time estimations your give, so allow for any problems that arise. If you finish early, you’ve overdelivered and your clients are even happier!

 

Make sure your employees are happy too

 

Your employees are the ones who are doing the work for the clients. In many cases, they are interacting directly with your clients, representing your company. Making sure that employees are satisfied doing their work, deriving value from their jobs, this will translate to the client. It is amazing how far good client relations and services will go in terms of bolstering your business.

 

Take their projects further

 

You might be able to deliver stunning designs to your clients, but they have to take this design to some other agency to develop them. Why not give them this option directly from you? Outsourcing technical work has become a popular move digital agencies are making to deliver more to their clients. There are many benefits, including, but not limited to lower cost, versatile skills, time-saving and high quality.

 

Deliver more to your clients by taking your business to the next level by providing development services without having to hire anyone. Contact one of EB Pearls’ representatives here to find out more about how!

 

Key Considerations To Take Into Account Before Building A Website

Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it:

Did you know that:

  • Approximately 96% of visitors that come to your website are not ready to buy.
  • Approximately 97% of consumers use online media to aid their purchasing decisions.
  • The more landing pages you have, the more leads you are likely to get.
  • A 1 second delay in your site speed can result in a 7% reduction in conversions.

But running a business is no small task, not to mention the skills needed to achieve the proper web development skills to drive your sales. Before you think about designing or re-designing your ‘first impression’, you need to take into account several considerations. Some of these key considerations refer to areas that deal with: accounting, management, sales and marketing skills.

Working with a complete solution provider vs. working on your own

For someone who is not tech-savvy, the idea of creating a business website sounds like the least desirable task to start working on. There are proper solutions your company can take into account, and one of the most results-driven and efficient one of this kind is the experience a well-versed web design company can provide.

Which are the key considerations you need to take into account prior to building your business website?

Your business goals

Establishing the goals for your organisation is the first step you need to take in order to help define, clarify and analyse your marketing efforts and compare them to the results you achieve.

Make sure you have a specific answer to the following questions:

  • Who is your target market?
  • What is your product?
  • Where will you sell your product?
  • When do you want bring the product to market?
  • Why are you starting your business?

 

When you set certain goals for your organisation, you streamline communications from within your company and align your internal teams with a common vision.

Make your Website user-friendly

The main consideration regarding this point should be creating a clean and easy-to-navigate website, no matter what industry you are representing. Some of the key elements that you need to incorporate into your web design process are represented by lightboxes, white spaces and also big font characters.

Make sure your visitors are able to easily:

  • Read content
  • Navigate from page to page
  • Subscribe to your email list
  • Leave comments
  • Share your content

 

Did you know that 29% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content?

When does too much content become an issue?

There are plenty of business owners, in particular small businesses, who strongly believe one can never have enough content to display on their page. However, too much content has the potential to diminish the number of visitors your website could be having.

According to Marketo’s VP of Marketing, Jon Miller, “The challenge is maintaining a high bar of quality; if your content is not relevant and useful to your target personas — in other words, educational and entertaining — more content might actually hurt your efforts. Buyers are already overwhelmed by brands competing for their attention; don’t make it worse with irrelevant content.” 

Furthermore, receiving too much data at once, can instantly lower the quality of your web design. Consider focusing on a minimal amount of information located on the homepage and delivering only the most primary content about how your business should and can solve the customer’s need.

Your website is the first source of information for your prospective clients and it should play a crucial role in establishing the successful outcome of your business project.

In fact, 44% of online shoppers begin by using a search engine, and 61% of global Internet users research products online, according to Ispos.
With that in mind, if you need professional assistance and support in creating your business website, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.

Prototyping: The Best Way to Convince an Investor

Have you ever wondered how big business get to be big businesses? How a start-up can appear professional and successful right out of the gate? And does this make you look at your own business or project and wonder what “they” have that you don’t have? The short answer is: Money. The fact is, though, that the start up capital needed to turn an idea into a reality doesn’t need to come from you. That’s where investors come in.

Of course, coming up with the next big idea and convincing an investor to grant you the money you need are two different things. And while you may have ultimate faith in yourself and your ability to succeed, odds are an investor won’t be quite so easily sold. Savvy investors want hard proof that their investment won’t be for naught, so any tactic you can use to further your case is welcome. And developing a prototype is one cost-effective yet impressive method for doing just that.

A technical prototype, designed and developed by an agency like EB Pearls, will help your potential investors understand exactly what it is they’re being pitched. Rather than relying on your description and the imaginations of the investors to do all the work, having something that can be examined and questioned will foster understanding and the greater likelihood that your pitch will be successful.

 

 

Keep in mind, too, that having a prototype in your arsenal is sure to impress your potential investors. Such a tool conveys professionalism and a serious commitment to turning your idea into a success – and investor money into a profitable return. You’re conveying the notion that your idea isn’t a mere whim, and thus worth investing in.

The best part: A prototype is a cost-effective investment almost anyone can make. When considered in terms of ROI, the money spent having a prototype developed is more than worthwhile. As long as an agency with a solid track record like EB Pearls is brought in on your prototype project, ensuring that your prototype is of the highest quality, your investors will certainly be impressed. And that impressed attitude will translate into investment dollars – which will translate into success for you.