Tag: Web developer sydney

11 Ways to Make WordPress Faster

The need for speed

When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web.

In fact:

  • A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it comes to waiting for a webpage to load is 2 seconds or less.
  • Faster loading time improves your website’s search engine ranking.
  • Your website loading faster can also increase your website’s conversion rate. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions.

Identify speed bumps

Now, the next logical step towards fixing the problem with your website is identifying it by running a speed test.

Pingdom is a well-known and free tool that offers website monitoring services. Another great thing about this tool is that it has a user friendly interface, offers easy to follow summaries and it helps you to easily identify the existing issues with your website.

Make it faster

Once you’ve identified the issues it should be a little easier to fix the problem.

Keep it simple at the core

Think about your WordPress website like a body. If you want to strengthen the whole body you have to find ways to strengthen the core.

Now, what is the core of your website? Your website’s core would be: the hosting, themes and the plugins. Keeping these simple and uncluttered will help making it stronger, aka faster.

Choose a fast host

When it comes to choosing a server to host your website, you have to do your research. Reliable and fast hosting options aren’t always the cheap ones. The quality of the hosting service is definitely linked to how much you have paid for it.

Choose a clean theme

Choosing a theme can be overwhelming, especially with so many options to choose from. A solid framework and clean theme are going to help your website run faster. This way you won’t need excessive plugins, which will keep your website uncluttered.

Use caching plugins

W3 Total Caches is a plugin designed to improve your website’s user experience by increasing server performance. It can also help with loading speed by reducing download times and providing transparent content delivery network integration.

Only keep what you need

When it comes to using plugins for your website avoid installing non-essential ones. Every once in a while it’s best to do a check-up of the plugins you already have: keep the ones that work and get rid of the faulty ones.

Optimize images

An image optimizer will reduce the file size of an image while maintaining its quality. WP-Smushit is a free plugin that can do this automatically for you while also boosting your SEO.

Optimise the website homepage

Optimising your homepage contributes to a faster website loading time. The homepage is the page that needs to work faster, since it’s also the one that most users will be landing on.

A few quick ways to optimize it are:

  • Show excerpts instead of full posts;
  • Reduce the number of posts shown on the page;
  • Remove unnecessary widgets (you can include them in posts).

All in all, just keep it simple and minimalist – it will look better and load faster.

Optimise database

Database optimisation plugins are simple but effective clean-up tools for your website database; an automatic organiser. WordPress offers many options for database optimisation, such as: WP-Optimize andWP-DBManager.

Revisions control

Revision Control is a simple plugin that allows you to control the amount of post revisions stored. Less clutter means more storage space and faster loading time.

Image loading time

When a post contains lots of images it may take longer until they can all load. This plugin can help with this – it loads the images above the fold and as the reader scrolls down, the other images begin to load just before they come into view.

Storage space and security

CloudFare is a great tool that can not only increase the loading speed of your website, but can also offer the website its needed security. Along with W3 Total Cache plugin, they make a great combination that can drastically improve your website’s loading speed and security issues.

 

5 Reasons Why It’s Time to Go Responsive Web Design

If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website.

Responsive web design was all-the-craze in 2012, and ever since then it has become the norm for websites. More and more consumers are reaching for their mobile and tablet devices first to find out information about products and services.

If you’re needing some convincing, here’s some compelling reasons to go responsive:

1. Everyone is going mobile-first

Over 60% of online traffic is sourced from mobile devices, and this figure is only increasing. More than ever your website will become the first impression of potential customers. Optimising your website for mobile is paramount for easy navigation.

2. SEO loves responsive

As part of their criteria, search engine favours websites that are responsive. This makes sense because if your website is widely accessible, no doubt it will also be more relevant to the user. Organic search engine traffic is incredibly important for businesses, so improve that ranking by going responsive!

3. No device left unturned

The flexible nature of responsive means that your website will not only look great on desktop devices, but on everything else as well. It means all mobile and tablet devices will be able to enjoy their website experience, so your business earns a great impression on customers.

4. Reduce your website’s bounce rate

Users demand quick and easy access to the information they need. If you’re needing to pinch and zoom, tapping multiple times to access something or squinting to read information, it’s going to be frustrating. Having a website that fits perfectly with the screen is the best solution to keeping your visitors happy.

5. No need to redesign

If your desktop website is currently working for you, you won’t need to fix what’s not broken. A qualified web development agency can definitely take the code you’ve currently got and rejig it. Your site will then be able to work beautifully on different devices.

 

If you’re in need of a fully responsive website or any other web design or development work, EB Pearls are seasoned web specialists. We’re on the pulse of the modern web design scene. Contact us, and let’s get started on your project together!

 

Development Outsourcing Myths Debunked

Agencies are always very nervous when they hear about outsourcing development. There is a lot of information floating around about this, and it is very confusing to differentiate between correct and incorrect data. However, you should not fear since EB Pearls is here to alleviate your fears by debunking the common outsourcing misconceptions.

Outsourcing = Lower Quality Work

 

Although one of the key advantages of outsourcing is the lower costs for your agency, you might look at the lower price tag as a deterrent, equating it with low quality. This is completely warranted since it is more important to get the work done well, than to spend more unnecessarily to fix up problems that arise from bad work.

 

However, the equation doesn’t have to work out this way. You can have the lower overhead and the high quality if you choose the right development partners. You can check their legitimacy by taking a look at their portfolio. Even if they simply do development work, there should be examples of work that they have done featured on their website or available at your request.

 

There is no better indication of quality than portfolio work and testimonials from clients. If the outsourcing partner is reputable, there should a multitude of good projects and positive feedback featured. Otherwise, you should be wary of the company.

 

We Only Want to Focus on our Design Work

 

“The man who chases two rabbits, catches neither.” Confucius

 

It is completely understandable when agencies are hesitant to expand into development, since it means diverting efforts from the creative process of designing elegant solutions. Having to manage development teams takes time and if something goes wrong, having to deal with this causes even more headache.

 

But, if you get the right outsourcing team, you will be able to extend your business services to include development, without losing any focus. An established and trustworthy outsourcing partner will have the optimum workflow that integrates seamlessly with yours, so you don’t have to chase two rabbits. You still maintain your vision and offer more value to your clients.

 

The legalities will be a nightmare to deal with

 

There may be many legal issues that may concern some agencies, namely intellectual properties, non-disclosure and employment arrangements. You are probably taking on a lot of projects at once and you don’t want to add more unnecessary work to your plate.

 

No fear! There are alternate solutions. Namely, going through a local liaison for off-shore development. Having correspondents on local soil is definitely a huge plus in terms of having trust in the outsourcing partner and dealing with legal matters. Usually, these companies clarify any legal questions you may have, with firm practices regarding NDAs and IP. Additionally, unlike overseas based outsourcing companies, you have access to dedicated staff locally who will be able to communicate with you if the development team is unavailable.

 

Why not give outsourcing a go for your agency? Contact us to find out how to partner with a reliable and knowledgeable outsourcing firm.

 

6 Ways to Reduce your Website’s Bounce Rate

A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on.

Unfortunately, high bounce rates are an indicator that either your website visitors aren’t looking for more content on your site. This may mean that you are not effectively targeting the right audience. In some cases, it could also indicate technical issues that are preventing users from accessing or viewing it correctly.

Whatever the case may be, maintaining a low bounce rate on your website is essential to the productivity of your business.

 

What is a good bounce rate?

The most important thing to be aware of is that you have to set realistic expectations for yourself. As every business domain has its own particular benchmarks, so will the bounce rate differ from one industry to another. Ultimately, you should be tracking bounce rate against your own historical performance and goals.

Here are the correspondent benchmark averages for website bounce rates:

  • Content website: 40-60%
  • Lead generation: 30-50%
  • Blogs: 70-98%
  • Retails sites: 20-40%
  • Service sites: 10-30%
  • Landing pages: 70-90%

If you want to lower the bounce rate for your website, you first need to understand why it is important and then identify the changes that you can make to reduce it as much as possible.

 

1.       Attract the right visitors

There are a number of ways you can go about achieving this.

  • Keywords are a very important part of this process. If you are looking to attract and engage a high number of visitors, you will have to choose the right keywords to match your content.
  • Create multiple landing pages that have unique content and keywords for every type of visitor that arrives on your page.
  • Maintain top rankings for your branded terms. Again, this is where keywords play an important role.
  • Write attractive, useful Meta Descriptions for search engine users. Once again, use the correct and relevant keywords to optimise.
  • Improve the targeting of your online advertising campaigns by choosing a relevant audience: location, age, marital status, income, interests, etc.

 

2.       Enhance website usability

Make it easier for your visitors to enjoy and understand the message your website is sending, by using proper text and organisation techniques which include: larger fonts, bulleted lists, white space, good colour contrast and large headlines.

You can also use well-organised and responsive layouts if you want your visitors to be able to quickly and easily navigate your website from all screens and browsers.

Get a personalised responsive website that is fully customised to your brand.

 

3.       Reduce the website’s load time

Did you know that 73% of mobile internet users say that they have encountered a website that was loading too slowly? From a more technical point of view, a 1 second delay in page response can result in a 7% reduction in conversions. As an example, if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year!

Needless to say website visitors tend to care more about speed than any additional features your website may have. An easy way you can achieve this is by simply compressing and resizing your images in order to decrease the speed. Or, you can make sure to get rid of any plugins you no longer use.’

Discover how you can reduce the website load time by contacting one of the EB Pearls specialists today.

 

4.       A mobile friendly website

A recent Google survey of mobile users found that approximately 74% say they are more likely to revisit mobile-friendly sites, with 67% saying mobile-friendly sites make them more likely to buy a product or use a service. There are plenty of customers who visit websites using mobile devices, so this is another great opportunity to attract new buyers.

Don’t have a mobile friendly website or a mobile app for your business? The benefits are immediate, so let’s discuss how you can boost your online presence.

 

5.       Provide Quality Content

The information you provide to your visitors needs to have an obvious central message. There are several ways to achieve that:

  • Use clear headings and subheadings
  • Tailor content to specific types of visitors (target audience)
  • Use catchy, modern copy and images
  • Make your content error-free
  • Include a clear call-to-actions and add links to indicate the next steps your visitors should take

 

6.       Consider your Ad placement

Do as much as you can to avoid the standard ad units on your webpage, mainly because of two reasons:

Ad blindness: Banner blindness, or ad blindness as it is commonly referred to, is when visitors consciously or subconsciously ignore the banner information displayed on your page.

Penalty matters: Google has also started to penalise pages that have too many ad units above the fold.

Useful tip: Some of the high-performing niche ad networks do not have an abundance of intrusive ads.

 

If you are looking for optimised solutions that can reduce the bounce rate on your website, feel free to contact us here.

Hostmaker.co: A Web Design & Development Case Study

How is web design making a difference in the way you run your business? What are these “accessories” magic tricks that make people fall in love with them? Apps identify a problem a business has and through brainy engineering and programming, they are launched to solve that problem. Ultimately, website contribute to growing a business’ revenue and boosting the success of a service or product.

This is also the case with HostMaker, one of our client who came to us with a unique request. In today’s article we’ll walk through our successful process of making an enterprise application for Hostmaker.co.

Who is Hostmaker.co?

Hostmaker.co is an AirBNB management service for daily hosts. They are offering 5 stars hotel-services to homes from London, Rome, and Barcelona that are listed on AirBNB.

Their team is formed by five people, all AirBNB fans. That’s why the introduce themselves as both AirBNB host and guest.

Nakul Sharma is the founder of HostMaker; an experienced individual who worked in the hotel industry. Deepti Patankar takes care of the legal inquires, Ashleigh Berger takes care of the guests’ needs, Cherie Kong is a former head housekeeper and now in charge of photographing, while Roberto Colucci makes sure the guests are happy with the services.

They have 30 years of experience in hospitality and over 5000 completed services. Their focus is on providing the best quality as fast as possible. Their services contain cleaning services, check-in services, linen hire services, and full Airbnb management.

And then they needed an app…

Hostmaker.co started with a small funding from friends and family. As it turns out, the business soon started to grow as the market’s needs were increasing. Good news for the team!

But the problem was they did not have the system to help them manage their drivers, cleaners, and linens. So, instead of being joyous of the market’s necessity for their services, they became stressed and overworked. They started looking for a completely new business solution: the full management of their inventory, scheduling, and delivery of services.

Why have they chosen an app to take care of all this hard work? An app finds a smooth way for businesses to connect with customers and vice versa. Naturally then, they contacted EB Pearls to deal with the issue at hand.

For whom do you want to create this app?

Because their business is centered on helping AirBNB hosts in three cities, Hostmaker’s target audience is the hosts. By using the app the hosts can have a much easier access to all of HostMaker’s services, and more.

And so it started…

The project started on 18th March, 2015. Our process in creating an app consists of 4 large stages.

  1. The first step is the initiation of the project.

So we had our first meeting where we discussed about what exactly the team at HostMaker were expecting from their app. An important topic during our talk was the budget. We wanted to know how much they are willing to invest so we can know how much we can expand with the features and design.

  1. Creating the project plans

And when everything goes smoothly we made a plan for the project. It is important to know that every decision and every strategy had to be passed through by your clients first. It is their app and you want them to be happy with your services.

  1. Play with the design

And when everything is approved you move to the next step and so did we. The next process is creating the design. The biggest challenge is that you need to understand what your clients think and want, and you need to combine it with your super-tech knowledge.

Final steps…

The final steps in creating an app are the development and the testing phases. It is important to test the app: test it to see if it works on multiple devices and test to see how the public reacts to it. After all, you created the app for your client’s existing customers as well as for other potential ones.

Now let’s see what we included in HostMaker’s app… Its top features include:

  • A booking system
  • A scheduling system
  • An inventory management system
  • The possibility of choosing between different languages (since the services are available in 3 European cities from 3 different countries)

Overall, the project was a success and we are glad with the results we achieved. Hostmaker are happy and satisfied with the app too, which only makes us happier. But when we’re talking about real, palpable results, the app generated more traffic on their website, leading to 300 regular AirBNB hosts (clients) at the moment.

Now back to you!

  • Do you need website design? What features do you think are the most important for web application?
  • Contact us or call us today at 1800 857 679 if you need someone to create an application that will help improve your business.

Growth Hacking: How Do You Control Your Online Business Growth?

App development Growth Hacking - How do you control your online business growth

Do you want to have a bigger, better, more successful business? Growth Hacking is a new marketing strategy in making your business grow. And it has nothing to do with “hacking” as you know it.

Who is a growth hacker?

A growth hacker is someone who is focusing only on growing your business. It is not better than a marketer, it’s just different.

Every initiative, strategy, action, and every plan made by a growth hacker has only one purpose: business growth. When you focus on doing one thing, and one thing only, it’s suddenly easier to achieve your goals because you become more efficient in working towards accomplishing your goals.

First: Capture early traction

Set a clear goal

It is highly important to set one goal at a time. One single goal offers a clear image on how to run things.

Imagine you have to cook something at home: at first, you decide the dish you want to make. Knowing the dish, you write a grocery list, then you go shopping. Then you wash, cut, pour, shake the ingredients. Finally, you put them together in a pot and you can see how the dish starts to come alive.

If you have one clear goal you can split it into several little goals that need to be achieved. Day by day, customers by customer, email by email, meeting by meeting, and the list keeps going until you have reached your goal.

Go for the things that don’t scale

The things that don’t scale are the things you will need to do over and over and they can’t be automatic. For example, when Tinder was trying to attract people in using their app, they used to organise parties at US colleges having one rule: They had to download the Tinder app.

Now, we’re not saying you should start throwing parties to your business’ detriment. Just think that during your business road to success, you might need to do some things that don’t bring you an immediate profit.

Already have people interested in your product/service? Use it to your advantage

Having people that already like your products gives you an advantage: they might like your next product/service. So, the smart thing to do is reach out to your existing users and let them know first about your new product developments. Sending them an email with a powerful Call To Action is just the first part of the story:

  • You can give something for free or an offer they can’t say no to – Everyone loves free things. The word “free” on its own will draw attention to your business. Take as example Hotmail. At its opening in 1996, Hotmail announced “Get Your Free Email at Hotmail”. From 20,000 users it moved up to 1 million users in just six months.
  • Start a competition and give one of your products as a free giveaway – Because most people are excited about competitions, especially when they can win something for free.
  • Create a campaign where the existing users mention a friend – This is a nice way of reaching new customers through your existing users.
  • Send emails to show them how to use the product – Showing people how to use your new product can make them trust it sooner, and if they trust your product and your business you might find yourself with a new customer.

Second: Get the first customers

Create the type of product that you would buy too

People really love and appreciate quality. So, if you want to get new customers you need to create an amazing product. Even if it is a redesigning a product that everybody uses, it must bring quality and an extra advantage to the question “Why should I be interested in using this new product when I already have that old product I love?”.

Take as example Tesla Motors. Their excellence in crafting their products make the products sell themselves. And that’s not all. Besides the products’ exceptional features, Tesla cars are electric vehicles, so their added advantage is an environmentally friendly product.

Get the right partners

The right partners not only help you in growing the business, but finding partners that your target audience also trusts will make your prospects look at your brand from a new perspective. It’s the same thing as when you are choosing your friends: Tell me who you hang out with so I can tell you who you are.

Launch on a Tuesday

It is proven that traffic on most websites decreases on weekend. On Friday’s people are too excited about the weekend and on Mondays they are still recovering from the weekend. So, Tuesday is the most efficient day of the week to organise a product launch.

Choose Exclusivity

Exclusivity makes people think that they are a part of something important and special. You can use this to your business advantage. Sending exclusive invitations is a wonderful growth hacking strategy. Think about Pinterest. When it was launched you could get access to it only if you had an invitation. It made you feel like you are part of something really special, an exclusive community that not a lot of people have access to.

Pinterest also sent emails to inform their potential users that the waiting list is quite long, reassuring them that they are doing everything in their power to allow everyone to join. This situation created buzz and everyone wanted to be on Pinterest. In just 3 years, Pinterest reached over 70 million users; they started with just 10,000.

Use branding as leverage (Powered By)

Branding is something that you can use to your advantage in growing your business. For example, you can co-brand an embeddable product or widget.

– Did you know…? Words like “Powered By…” attract 30% more people to sign up. Basically, here you have a free marketing strategy.

Include your company name as part of your real name

If you are leaving comments on blogs or post something in communities, you should consider including your brand’s name as a part of your name. This way, every time you post, people will remember your company’s name too.

It all sounds like a rather simple thing to do, but getting customers is really not an easy job. One of the hardest things to do is going from the prelaunch strategy for your new product into getting customers. This means that you need to build a product or service that has a powerful market requirement. The good news is that you don’t need to get everything done at the same time. The process is like building a house: brick by brick.

EB Pearls expands its office in London, UK

ebpearls-london

Press Releases

First Sydney and Nepal, and now in London as well EB Pearls digital agency is seen flaring its motto: world class high quality service on time and on budget.

Aug 08, 2012 – Sydney, Australia (prlog.org) – In the line of their policy of expanding offices throughout the global centers which they call “a gesture of our priority for the convenience of our global clients”, ebPearls has set up its office in London as well. Explaining the reason behind its latest extension, the company says, “We have always great experience with our UK clients. We have perceived the wish and valued suggestions of our clients to see us physically on their land. So, having an office in London will give even more confident on our clients’ part and joy optimum on our part.”

As they have adopted Onshore-Offshore model, the new opening in the UK also falls in the alignment of their Onshore-Offshore policy. The company states, “We are an offshore company along with onshore presence for the convenience and cost effective experience of our customers”

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