Every business owner’s goal is to attract more customers to their business, grow their profits, and stay on top of the game at all times. What are you doing to be on top of the news every day?
When it comes to the online environment your website is the first contact people have with your business. You want to bring new visitors to your website and those visitors to turn them into your customers.
But what if the visitor never comes back to your website? The thing is that the first impression is vital in every domain. And even though the visitor chooses to be just a visitor at first, you can convince them to return as buyers.
Marketing automation is a process created to help you manage and accomplish your marketing tasks in a more effective way. Its purpose is to save you time without damaging the authenticity of your content.
More importantly, marketing automation is designed to help you get more traffic to your website and earn new customers. The tool has an impressive effect on closure stages and conversions. More specifically, marketing automation allows you to take care of your leads in the whole buying process, sending them personalised emails and messages.
Email marketing contains newsletters, emails to keep in touch with your customers and contacts, transactional emails, and campaign emails.
The purpose of email marketing is to strengthen the relationship you already have with your customers, to bring new customers, recycle the visitors to your website, and boost their trust and keep doing business with you.
Did you know? According to Madison Logic 122 billion emails are sent per hour.
Everyone knows the power of social media. Having a profile of your business on social media platforms is vital. With the help of social media you can have your visitors following your business and interacting with it on a whole new level. Some of your follower may not be your customers yet, but by keeping in touch with them you make sure you are always on top of their mind when they decide to make a purchase.
Imagine you are posting news, product/service releases, or sharing something on social media; any of these situations is a different chance for you to recycle visitors back to your website.
Remarketing is the strategy that allows you to show ads to people who have visited your website or used your mobile apps. It is an intelligent and efficient method to recycle your visitors and possibly turn them into your customers.
There are multiple ways on how to use remarketing with Google: standard remarketing, video remarketing, remarketing for mobile apps, dynamic remarketing, and remarketing lists for search ads. You can choose to use one of them… or all of them.
How is web design making a difference in the way you run your business? What are these “accessories” magic tricks that make people fall in love with them? Apps identify a problem a business has and through brainy engineering and programming, they are launched to solve that problem. Ultimately, website contribute to growing a business’ revenue and boosting the success of a service or product.
This is also the case with HostMaker, one of our client who came to us with a unique request. In today’s article we’ll walk through our successful process of making an enterprise application for Hostmaker.co.
Who is Hostmaker.co?
Hostmaker.co is an AirBNB management service for daily hosts. They are offering 5 stars hotel-services to homes from London, Rome, and Barcelona that are listed on AirBNB.
Their team is formed by five people, all AirBNB fans. That’s why the introduce themselves as both AirBNB host and guest.
Nakul Sharma is the founder of HostMaker; an experienced individual who worked in the hotel industry. Deepti Patankar takes care of the legal inquires, Ashleigh Berger takes care of the guests’ needs, Cherie Kong is a former head housekeeper and now in charge of photographing, while Roberto Colucci makes sure the guests are happy with the services.
They have 30 years of experience in hospitality and over 5000 completed services. Their focus is on providing the best quality as fast as possible. Their services contain cleaning services, check-in services, linen hire services, and full Airbnb management.
And then they needed an app…
Hostmaker.co started with a small funding from friends and family. As it turns out, the business soon started to grow as the market’s needs were increasing. Good news for the team!
But the problem was they did not have the system to help them manage their drivers, cleaners, and linens. So, instead of being joyous of the market’s necessity for their services, they became stressed and overworked. They started looking for a completely new business solution: the full management of their inventory, scheduling, and delivery of services.
Why have they chosen an app to take care of all this hard work? An app finds a smooth way for businesses to connect with customers and vice versa. Naturally then, they contacted EB Pearls to deal with the issue at hand.
For whom do you want to create this app?
Because their business is centered on helping AirBNB hosts in three cities, Hostmaker’s target audience is the hosts. By using the app the hosts can have a much easier access to all of HostMaker’s services, and more.
And so it started…
The project started on 18th March, 2015. Our process in creating an app consists of 4 large stages.
The first step is the initiation of the project.
So we had our first meeting where we discussed about what exactly the team at HostMaker were expecting from their app. An important topic during our talk was the budget. We wanted to know how much they are willing to invest so we can know how much we can expand with the features and design.
Creating the project plans
And when everything goes smoothly we made a plan for the project. It is important to know that every decision and every strategy had to be passed through by your clients first. It is their app and you want them to be happy with your services.
Play with the design
And when everything is approved you move to the next step and so did we. The next process is creating the design. The biggest challenge is that you need to understand what your clients think and want, and you need to combine it with your super-tech knowledge.
The final steps in creating an app are the development and the testing phases. It is important to test the app: test it to see if it works on multiple devices and test to see how the public reacts to it. After all, you created the app for your client’s existing customers as well as for other potential ones.
Now let’s see what we included in HostMaker’s app… Its top features include:
A booking system
A scheduling system
An inventory management system
The possibility of choosing between different languages (since the services are available in 3 European cities from 3 different countries)
Overall, the project was a success and we are glad with the results we achieved. Hostmaker are happy and satisfied with the app too, which only makes us happier. But when we’re talking about real, palpable results, the app generated more traffic on their website, leading to 300 regular AirBNB hosts (clients) at the moment.
Now back to you!
Do you need website design? What features do you think are the most important for web application?
Contact us or call us today at 1800 857 679 if you need someone to create an application that will help improve your business.
But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which are entirely dedicated to improving conversion on websites.
The simplest solution to boosting your conversion rates is to concentrate on giving your visitors what they want, and how they want it: concentrate on resolving the prospect’s problem, give a guarantee to eliminate the risk, build confidence, and develop a reason to do something now.
The good news is that there are many ways to increase conversion on your website so you can find the one that suits you best. In today’s article we narrowed down the search to 7 techniques.
1. Always have a compelling and powerful headline
The headline is the first contact people have with your page. It goes without saying that an interesting and powerful headline is the key to make them visit other pages on website. Make them curious and excited about what they are going to read!
The headline can be a question, a surprising claim, a did-you-know fact, or you can quote a statistic. Keep in mind that whatever you choose, it has to bring some kind of emotional response to the reader.
Plus, don’t make your headline longer than 20 words, because you might lose your readers. And more importantly, the headline should be so clear that if a child read it, they should understand it.
2. Build a connection
You can build a connection with your reader by using two simple strategies: storytelling and testimonials. When you are trying to build a connection with your people, go after their trust first. Testimonials reinforce people’s trust in your brand, while stories give them the feeling that they know your brand personally, so they can trust it.
It is proven that storytelling is a strong approach for reaching out to your reader on an emotional way. It is a way for them to see that you are not just someone who wants to take their money, but someone who worked hard to build the company and is now offering high quality products/services to their clients.
The second thing to build a connection with your reader is by adding testimonials to your website. Testimonials are a 3rd party proof about how you run your company and about how much you care about delivering the best to your customers.
Testimonials are not just simple things people say. You can include:
Case studies – The before and after case studies are very efficient to any reader.
Customer testimonials – People really read what other people are saying about you. So, use it to your advantage.
Third-party reviews – If someone or a famous magazine wrote something beneficial about you don’t be afraid to show it.
Results of studies and scientific tests – In case someone makes accusations about any of your product, you can get someone certified to run some tests, so you can prove the quality of your products to everyone.
Use photos and videos about your product – Photos and videos are usually very compelling to any audience. Utilize them to show your product.
3. Use simple words so people can understand what you are talking about
Always try to use simple words if you want your people to understand what you are talking about. Complicated business language does not attract people. Whoever will read your site, it is still a person, and simplicity and clarity work best towards making them understand your brand.
4. Make your call to action bigger and put it above the foldAccording to several studies, by having a bigger call to action button you can increase your conversion rate by 10% and up to 25%. It seems that the bigger your CTA button, the easier for people to click on it.
But even more important than the size of your CTA is its location. You should consider putting a CTA button above the fold. The ‘fold’ is the first thing people see when they land on you website, without scrolling.
5. No distraction
If you have too many things on your website design, people are going to find it hard to navigate on it. Plus, you want them to focus on a single action. In order to do that you should minimize or take off the things that are not significant or less important than conversion.
You can remove the sidebars and headers, the menu, any advertisements you might run on your website, and all the images that are not relevant to your goal. If you have less distractions on your page, people are more likely to engage in conversion.
6. A/B testing
A/B testing is a method that helps your website increase its conversion rate. This technique allows you to have two versions of your page, each one having a separate headline or a different graphic, different copy etc. So this testing software conducts 50% of people to page A and the other 50% to page B. Of course, both pages have a call to action button.
The winner is the page with more conversions, with more people who took action.
7. Make the buying process easy
The buying process on your website should be easy, end of story. Just a few clicks and done. Moreover, it should be available for everyone. It is not recommended to put too many fields in the purchase form, or to make people sign up to buy. Keep the buying process as simple as possible.
Tip: put some “Next steps” signs so they can know where they should click: Order -> Personal Information -> Delivery -> Send.
Bonus Tip: If possible, give users the possibility of free shipping. It is a powerful motivator.
Useful Tip: Do not give users too many options. When people are facing more options they usually get lost and eventually they choose nothing.
What you need to remember is that there is no perfect way for increasing your conversion rates on your website. You should constantly check new and old strategies and see which one suit your business best.