Tag: website design

6 Ways to Reduce your Website’s Bounce Rate

A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on.

Unfortunately, high bounce rates are an indicator that either your website visitors aren’t looking for more content on your site. This may mean that you are not effectively targeting the right audience. In some cases, it could also indicate technical issues that are preventing users from accessing or viewing it correctly.

Whatever the case may be, maintaining a low bounce rate on your website is essential to the productivity of your business.

 

What is a good bounce rate?

The most important thing to be aware of is that you have to set realistic expectations for yourself. As every business domain has its own particular benchmarks, so will the bounce rate differ from one industry to another. Ultimately, you should be tracking bounce rate against your own historical performance and goals.

Here are the correspondent benchmark averages for website bounce rates:

  • Content website: 40-60%
  • Lead generation: 30-50%
  • Blogs: 70-98%
  • Retails sites: 20-40%
  • Service sites: 10-30%
  • Landing pages: 70-90%

If you want to lower the bounce rate for your website, you first need to understand why it is important and then identify the changes that you can make to reduce it as much as possible.

 

1.       Attract the right visitors

There are a number of ways you can go about achieving this.

  • Keywords are a very important part of this process. If you are looking to attract and engage a high number of visitors, you will have to choose the right keywords to match your content.
  • Create multiple landing pages that have unique content and keywords for every type of visitor that arrives on your page.
  • Maintain top rankings for your branded terms. Again, this is where keywords play an important role.
  • Write attractive, useful Meta Descriptions for search engine users. Once again, use the correct and relevant keywords to optimise.
  • Improve the targeting of your online advertising campaigns by choosing a relevant audience: location, age, marital status, income, interests, etc.

 

2.       Enhance website usability

Make it easier for your visitors to enjoy and understand the message your website is sending, by using proper text and organisation techniques which include: larger fonts, bulleted lists, white space, good colour contrast and large headlines.

You can also use well-organised and responsive layouts if you want your visitors to be able to quickly and easily navigate your website from all screens and browsers.

Get a personalised responsive website that is fully customised to your brand.

 

3.       Reduce the website’s load time

Did you know that 73% of mobile internet users say that they have encountered a website that was loading too slowly? From a more technical point of view, a 1 second delay in page response can result in a 7% reduction in conversions. As an example, if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year!

Needless to say website visitors tend to care more about speed than any additional features your website may have. An easy way you can achieve this is by simply compressing and resizing your images in order to decrease the speed. Or, you can make sure to get rid of any plugins you no longer use.’

Discover how you can reduce the website load time by contacting one of the EB Pearls specialists today.

 

4.       A mobile friendly website

A recent Google survey of mobile users found that approximately 74% say they are more likely to revisit mobile-friendly sites, with 67% saying mobile-friendly sites make them more likely to buy a product or use a service. There are plenty of customers who visit websites using mobile devices, so this is another great opportunity to attract new buyers.

Don’t have a mobile friendly website or a mobile app for your business? The benefits are immediate, so let’s discuss how you can boost your online presence.

 

5.       Provide Quality Content

The information you provide to your visitors needs to have an obvious central message. There are several ways to achieve that:

  • Use clear headings and subheadings
  • Tailor content to specific types of visitors (target audience)
  • Use catchy, modern copy and images
  • Make your content error-free
  • Include a clear call-to-actions and add links to indicate the next steps your visitors should take

 

6.       Consider your Ad placement

Do as much as you can to avoid the standard ad units on your webpage, mainly because of two reasons:

Ad blindness: Banner blindness, or ad blindness as it is commonly referred to, is when visitors consciously or subconsciously ignore the banner information displayed on your page.

Penalty matters: Google has also started to penalise pages that have too many ad units above the fold.

Useful tip: Some of the high-performing niche ad networks do not have an abundance of intrusive ads.

 

If you are looking for optimised solutions that can reduce the bounce rate on your website, feel free to contact us here.

7 ways to increase conversion using your website design

Web design sydney melbourne

Conversion rate is the ability of turning your website visitors into customers. So, to increase your sales you must first increase your conversion rate. It’s the starting point and foundation of boosting your sales.

But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which are entirely dedicated to improving conversion on websites.

The simplest solution to boosting your conversion rates is to concentrate on giving your visitors what they want, and how they want it: concentrate on resolving the prospect’s problem, give a guarantee to eliminate the risk, build confidence, and develop a reason to do something now.

The good news is that there are many ways to increase conversion on your website so you can find the one that suits you best. In today’s article we narrowed down the search to 7 techniques.

1. Always have a compelling and powerful headline
The headline is the first contact people have with your page. It goes without saying that an interesting and powerful headline is the key to make them visit other pages on website. Make them curious and excited about what they are going to read!

The headline can be a question, a surprising claim, a did-you-know fact, or you can quote a statistic. Keep in mind that whatever you choose, it has to bring some kind of emotional response to the reader.

Plus, don’t make your headline longer than 20 words, because you might lose your readers. And more importantly, the headline should be so clear that if a child read it, they should understand it.

2. Build a connection
You can build a connection with your reader by using two simple strategies: storytelling and testimonials. When you are trying to build a connection with your people, go after their trust first. Testimonials reinforce people’s trust in your brand, while stories give them the feeling that they know your brand personally, so they can trust it.

It is proven that storytelling is a strong approach for reaching out to your reader on an emotional way. It is a way for them to see that you are not just someone who wants to take their money, but someone who worked hard to build the company and is now offering high quality products/services to their clients.

The second thing to build a connection with your reader is by adding testimonials to your website. Testimonials are a 3rd party proof about how you run your company and about how much you care about delivering the best to your customers.

Testimonials are not just simple things people say. You can include:

  • Case studies – The before and after case studies are very efficient to any reader.
  • Customer testimonials – People really read what other people are saying about you. So, use it to your advantage.
  • Third-party reviews – If someone or a famous magazine wrote something beneficial about you don’t be afraid to show it.
  • Results of studies and scientific tests – In case someone makes accusations about any of your product, you can get someone certified to run some tests, so you can prove the quality of your products to everyone.
  • Use photos and videos about your product – Photos and videos are usually very compelling to any audience. Utilize them to show your product.

3. Use simple words so people can understand what you are talking about
Always try to use simple words if you want your people to understand what you are talking about. Complicated business language does not attract people. Whoever will read your site, it is still a person, and simplicity and clarity work best towards making them understand your brand.

4. Make your call to action bigger and put it above the foldAccording to several studies, by having a bigger call to action button you can increase your conversion rate by 10% and up to 25%. It seems that the bigger your CTA button, the easier for people to click on it.

But even more important than the size of your CTA is its location. You should consider putting a CTA button above the fold. The ‘fold’ is the first thing people see when they land on you website, without scrolling.

5. No distraction
If you have too many things on your website design, people are going to find it hard to navigate on it. Plus, you want them to focus on a single action. In order to do that you should minimize or take off the things that are not significant or less important than conversion.

You can remove the sidebars and headers, the menu, any advertisements you might run on your website, and all the images that are not relevant to your goal. If you have less distractions on your page, people are more likely to engage in conversion.

6. A/B testing
A/B testing is a method that helps your website increase its conversion rate. This technique allows you to have two versions of your page, each one having a separate headline or a different graphic, different copy etc. So this testing software conducts 50% of people to page A and the other 50% to page B. Of course, both pages have a call to action button.

The winner is the page with more conversions, with more people who took action.

7. Make the buying process easy
The buying process on your website should be easy, end of story. Just a few clicks and done. Moreover, it should be available for everyone. It is not recommended to put too many fields in the purchase form, or to make people sign up to buy. Keep the buying process as simple as possible.

  • Tip: put some “Next steps” signs so they can know where they should click: Order -> Personal Information -> Delivery -> Send.
  • Bonus Tip: If possible, give users the possibility of free shipping. It is a powerful motivator.
  • Useful Tip: Do not give users too many options. When people are facing more options they usually get lost and eventually they choose nothing.

What you need to remember is that there is no perfect way for increasing your conversion rates on your website. You should constantly check new and old strategies and see which one suit your business best.

MyInterview: Taking Recruitment to the Next Level

Back in 2009, EB Pearls started a mission to provide high-quality digital solution to start-ups. In 2011, Guy and Ben had this great idea to simplify recruitment industry.

Conducting interviews and then making sense of the piles of information resulting from them can be a burdensome task, especially in the case of large organizations where interviews are conducted on a regular basis and need to be distilled for easy processing and decision making.

This is where apps like MyInterview come in. Technology has improved so many aspects of business – why not the interview process, too? Take a look at just some of the ways this app can not only ease the burden of conducting and analyzing interviews, but also streamline your process and make recruiting top talent a breeze:

all-three

Conduct interviews easily

MyInterview allows you to easily put together interview questions depending upon the position you’re looking to fill. You can use the sample questionnaires provided by the developer or create some of your own which can save a lot of time – especially if you have a large number of interviews to conduct.

Compare interviewee answers

Imagine the time you could save by easily gathering and comparing the answers to each question you ask during an interview. Sure, if you’re only seeing two or three candidates this isn’t an unbearable task – but make it dozen potential hires and you’re in for a lot of work. With MyInterview, the answers to every question can be easily compared across all candidates.

Record your interviews

MyInterview makes it possible for interviews to be recorded. It allows you to play back the entire interview, or choose only the questions which you feel need to be revisited. You can also record the location where the interview takes place.

Share results easily

MyInterview makes it easy to create clean, professional reports which can then easily be shared with other members of your organization. You can allow your supervisor or colleagues to see the results of entire interviews or answers to specific questions.

Quick searching capability

Whether it’s a certain answer you’re looking for, a specific application form or a past candidate, MyInterview’s powerful search capability saves time by allowing for easy comprehensive searches.

 

Festive period is the best time to start a new project

This is a time of year when many people choose to kick back, relax, think about the year which has just wrapped up and make plans for the coming months. It’s a time when new To Do lists are created, resolutions made and plans put in place. What lies behind all of this activity? Creative energy. And there’s no better time than right now to put some of that energy into your web design and development.

Sure, you may feel as though your website did a decent job for you last year, but why not make one of your resolutions focus on upping your virtual game? After all, you’ve probably already made a list of goals for this year in terms of how you can grow your business, right? A big part of that growth will naturally come from your online presence. And with a website that’s old, drab, clunky and unresponsive, the sort of growth you could be envisioning will be a difficult if not impossible to make a reality. By now we’ve all had to face the fact that a strong, compelling online presence which embodies and communicates a company’s brand is one of the cornerstones of success in this brave new world of business.

So let’s say you’ve decided that your website could use an improvement, and you’re feeling energized and excited about the possibilities for growth and success this sort of project can bring you. Such improvements can encompass any of the following:

– design changes

– freshening up copy

– updating as per your company’s recent activity/changes

This is even the perfect time of year to take real action if you’ve considered such big moves as re-branding or totally revamping your entire online presence. Why not start 2015 with a fresh, new approach to how you conduct business online? Let the sort of energy that’s currently flowing through you and your business carry you through the year by making an investment in polishing up your web design and development. Don’t let the excitement and resolve you’re currently feeling fizzle away as the year passes by.

There is so much hope and positive energy surrounding this time of year, after all. So tap into that energy and make it work for you! Invest a little time now into projects like polishing up your website, and let the results of your work continue working for you throughout the coming year.

Questions You Should Ask Web Design and Development

More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones and other Internet-friendly devices can be used for online reading, communicating and shopping, so why not hire a web design and development professional to assist you in managing the project?

Getting Your Questions Answered

The way in which your website is designed will affect the overall user experience. A site that is easy to navigate will appeal to web users, whereas one that has flaws will not. To ensure you get the best click-through rate and have an edge over competitor sites, take the time to find a dependable company.

Prior to requesting quotes and testing out the agency’s solutions, ask the following web design and development questions:

  1. How Are the Services Priced? – Money isn’t everything, but when building an online empire you need to consider your financial constraints so that you don’t exceed the budget when focusing on other things, such as marketing, insurance, utilities, etc. If the company you work with offers a flat project price, make sure it corresponds to a clear agreement. Ask if there is a fee for additional features and shop around to ensure the project cost is reasonable.
  2. Are Results Measured Accurately? – Monitoring the progress of your online business is essential, because it allows you to focus on potential flaws and tweak things when necessary. A web design and development company ought to measure conversions and higher repeat traffic. If the results have been verified by clients and published, you can breathe a sigh of relief.
  3. Is the Track Record Clean? – Some companies may specialize in certain industries, which is why it’s best to find out what type of clients they have worked with and what results have been delivered. If they have ongoing relationships with clients and can prove their results with figures, this is a good sign.
  4. Does the Company Have Major Credentials and Qualifications? – Refrain from working with a company that has just started out because although every company has to start somewhere, you will need to entrust your business with professionals who are respected in the industry. Are they authorized? Have they been recognized for groundbreaking projects or special applications? Has their work been published in the media? Ask these questions to determine whether or not the main credentials and qualifications are on point.
  5. How is the Project Executed with Core Services? – For a company to be capable of handling your project from start to finish, the team of web designers and developers must have a particular set of skills. These skills should include copywriting, system integrations, mobile application development, search engine optimization and industry standard marketing techniques.
  6. Is There a ‘Go-To’ Person? – Ideally, a number of team members should be working on your project, but one in particular will keep you updated about its progress. The ‘Go-To’ person will edit, maintain and take accountability for the project’s success. Explore the communication process too, because receiving updates is key for ensuring a lucrative outcome.

In addition to asking the above questions when seeking out assistance from a trusted web design and development professional, it’s worth arranging a face-to-face meeting. This will give you the opportunity to see what the operation looks like. For turn-key ecommerce, Shopify and Magento web design solutions, turn to EBPearls – an agency skilled in mobile application development and online shopping.