Tag: wordress developer

An eCommerce Platform Comparison Guide

If you are looking to make your footprint on the online world by opening an eCommerce store, it might be difficult to make the decision of which platform you will use to serve your customers online. In this article, we’ll be looking at the four most common eCommerce platforms and outlining their pros and cons. At the end, you will have your perfect eCommerce solution. So let’s begin!

We’ll be taking a look at Magento, Shopify, WooCommerce and Drupal Commerce.

Magento

Magento is the superstar of eCommerce platforms. According to builtWith, over half a million online shops are built using Magento.

Scalable

Its Community Edition is completely open source and free. This version is usually suited for most online businesses, but if you are after a more robust solution, they also offer an Enterprise Edition at $15 000/year. This means that Magento is able to scale as you scale.

Customisation

If it’s features that you’re after, Magento has a huge collection of free and paid plugins that you can add to your site. That means a huge deal of customisation in terms of functionality.

Not only are your options limitless for functionality, but you’ll be able to make your site stand out with a fully customisable design. Your website will definitely be able to stand out and align your site with your brand.

Complex Build

The flexibility of Magento does come at an expected cost of a higher complexity, with a higher financial investment (for its build and hosting), longer timeline, and the requirement of a specialist team.

However, if you’re after a robust and highly customisable platform to build your eCommerce site, you will quickly realise your return on investment.

Shopify

Shopify is the perfect eCommerce solution for a business that is just dipping their toes in the eCommerce space. It has everything you need to operate a simple store-front and get an online cash flow.

Cost Effective to Set Up

If you’ve got simple products to sell, Shopify may be the perfect solution for you. It is pretty much a hassle free setup process if you do not require much in the customisation department. You will have your eCommerce store up and running in no time.

Hosted with Shopify

Hosting can sometimes be a confusing mess to work out. Unlike many other eCommerce solutions, Shopify offers web hosting for your store. With all their packages, all sites can be hosted with unlimited bandwidth, fast speeds and security.

Hit and Miss Customisation

Although Shopify is quite flexible in terms of design, it may be a little difficult to have more complicated functionalities integrated and change existing functionalities. If you’re after customisation, you will definitely need some Shopify specialists.

Ongoing Cost

In order to continue using Shopify, businesses will need to pay a monthly fee, with 3 different tiers depending on the size of your store. Over time, these costs add up, especially if you require more premium features.

WooCommerce

Woocommerce is WordPress’ answer to an eCommerce solution. It is a very promising up-and-coming platform in the eCommerce space.

Customisation and Flexibility

Thanks mostly to the open-source community, there have been significant developments in additional plugins and features to allow for vast customisations. However, some may need one-time payments to unlock. Design is also quite flexible, so your brand’s image can shine through your store as well. But, as with all customisation, it may be difficult to do them yourself without a strong technical team.

Intuitive Backend Management

Since it is directly integrated with WordPress, it uses the same backend system that is incredibly easy to use. You’ll be able to easily organise and update your inventory, prices and content. This means less time navigating through a complicated website backend and more time focused on business growth.

Not eCommerce Focused

At its core, WordPress is a content management system, so Woocommerce is really just an extension of its fundamental purpose of delivering flexible content. This is why it’s the perfect solution for businesses who already have a WordPress site or those who are looking to also build a comprehensive content side to the business.

Drupal Commerce

Robust and reliable are two words that you would use to describe the Drupal Commerce platform. Similarly to Woocommerce, Drupal Commerce integrates directly with the open-source Drupal CMS. If you have a website that already uses the Drupal backend, or you’re looking to use an advanced CMS, this may be the eCommerce platform you are looking for.

Customisation in Design and Functionality

As stated previously, Drupal is an incredibly robust eCommerce platform. This means that you’ll be able to customise your store to a great degree, without compromising quality in design or functionality. You will need the help of Drupal specialists, who can tell you what’s possible and what’s not, but if you can think it, it probably can happen.

Customisation may be Costly

Like other platforms, customisation means enlisting the services of a design and technical team that can implement the customisations and flexibilities you desire for your store. However, with any investment in your business, if you have your customers’ experience at the forefront, you’ll get your return in no time.

Summary

That was a lot of information, but we’ve prepared a little summary chart that contains the highlights of the eCommerce solutions discussed.

ecommerce comparison table

Download the PDF here.

If you would like some further information about which eCommerce platform is perfect for you, or you’re ready to hire some eCommerce specialists, contact us! We are a dedicated team of eCommerce website designers and designers and can help you get started.

5 Reasons Why It’s Time to Go Responsive Web Design

If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website.

Responsive web design was all-the-craze in 2012, and ever since then it has become the norm for websites. More and more consumers are reaching for their mobile and tablet devices first to find out information about products and services.

If you’re needing some convincing, here’s some compelling reasons to go responsive:

1. Everyone is going mobile-first

Over 60% of online traffic is sourced from mobile devices, and this figure is only increasing. More than ever your website will become the first impression of potential customers. Optimising your website for mobile is paramount for easy navigation.

2. SEO loves responsive

As part of their criteria, search engine favours websites that are responsive. This makes sense because if your website is widely accessible, no doubt it will also be more relevant to the user. Organic search engine traffic is incredibly important for businesses, so improve that ranking by going responsive!

3. No device left unturned

The flexible nature of responsive means that your website will not only look great on desktop devices, but on everything else as well. It means all mobile and tablet devices will be able to enjoy their website experience, so your business earns a great impression on customers.

4. Reduce your website’s bounce rate

Users demand quick and easy access to the information they need. If you’re needing to pinch and zoom, tapping multiple times to access something or squinting to read information, it’s going to be frustrating. Having a website that fits perfectly with the screen is the best solution to keeping your visitors happy.

5. No need to redesign

If your desktop website is currently working for you, you won’t need to fix what’s not broken. A qualified web development agency can definitely take the code you’ve currently got and rejig it. Your site will then be able to work beautifully on different devices.

 

If you’re in need of a fully responsive website or any other web design or development work, EB Pearls are seasoned web specialists. We’re on the pulse of the modern web design scene. Contact us, and let’s get started on your project together!

 

Improving User Experience On Your Website

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same.

In order to make your website a success, you need to able to deliver:

  • a responsive web design and good coding/programming
  • a mobile app for your business that is available on both the AppStore and Play Store
  • high quality content that offers visitors a reason to return, build trust and increase sales
  • a streamlined client process
  • good management of SEO
  • a customised social media strategy to funnel users back to the website

What is the missing ingredient?

You can’t have an effective, functional website without an intuitive and responsive web design that ensures all customers are able to easily find what they are looking for. In other words, provide your audience with an enhanced user experience.

So what does user experience mean and why is it so important?

Make sure you don’t confuse user experience design with graphic design and web design. While the latter two focus on improving visual appearance and aesthetics, user experience has much more to do with the functionality, usability and efficiency of a website or a software.

The main benefits of user experience design:

  1. It helps users quickly and efficiently find information on your website.
  2. It encourages visitors to return and suggest your website to others.
  3. It has the potential to increase enquiries and sales.

If the content on your website is not optimised, users will leave… 61% of them to be more specific. According to uxr.ie, more than half of users said that if they didn’t find what they were looking for right away, they would quickly move on to another site.

What can you do to improve the user experience for your website?

  1. Make the navigation bar menu simpler

When you have too many items in your navigation bar you unintentionally tend to confuse and overwhelm your visitors as well. Depending on the number of items present in the menu, you should be able to organise them according to their importance and need. Ideally, it would be better to have less than 7 items in the navigation bar in order to keep things simpler.

Here is a quick way you can achieve this:

  • group pages into drop-down menu
  • move items down to your footer navigation
  • highlight the pages you remove from the navigation bar in other places on your website
  1. Create a call-to-action on each webpage

The content on each one of your web pages should guide users around your website. You can enhance the flexibility and the flow of your site by simply getting rid of ‘dead-ends’, or the pages that don’t have any call to action.

  1.   Make search bars easily accessible

This step is very important to ensure that your visitors can easily find the information they are looking for. You can do this by placing search bars in prominent areas on your site, such as landing pages, blog sidebars and so on.

  1.   Place important information above the fold

When you place important information above the fold, meaning the area of a webpage that’s viewable before a user is forced to scroll, you attract the visitor’s attention a lot better than before.

  1.   Create landing pages

A landing page will help you organise your website with regards to the type of services or products you are offering. This will provide users with helpful information and point them to individual benefits. You can also create landing pages for items on your site like newsletters or events.

Talk to us about your project

EB Pearls can not only enhance the user experience for your website but we can also help turn your visitors into potential customers. Our goal is to make sure your website will have an intuitive and responsive design that will allow users to easily find what they are looking for.

We can achieve this by:

  • utilising web fundamental principles defined by Google
  • adjusting your site to fit different device sizes and browsers without compromising content or style

Contact us here for more information on how to improve the user experience on your website and start generating leads today!