Did you know that Australia is the 11th biggest eCommerce trader globally? This means that the market is ripe for new eCommerce business owners!
With the search volume for Shopify and Shopify website design skyrocketing, you’re likely considering using the platform for your new eCommerce store.
Shopify is a well-known platform that simplifies the process of building your online store.
You might be wondering: What is Shopify? How is it different? And do I need it?
Let’s break it down. Keep reading!
What Makes a Great Shopify Website
Having a functional and responsive Shopify website is important for your online eCommerce store.
You must design a Shopify website that’s easy to navigate and doesn’t have issues on mobile.
With all the different templates, themes, and design elements available on Shopify, it’s no wonder that you might feel stuck and confused about what to use.
That’s why we compiled a list of best practices to help you get started!
User experience is the first and foremost item you should consider as it provides many benefits. For example, it boosts your conversion rate, increases the time spent per visit, and reduces bounce rate.
When you decide to create a new eCommerce website, it’s important to invest time, effort, and research into the user experience.
You might wonder why UX is so important to eCommerce stores.
It Improves Conversion Rates
Research shows that your website’s conversion rates will increase significantly if people find your website easy to use and navigate.
Visitors can look at your product, read your content, and explore your website without feeling frustrated.
It Increases Website Traffic
User experience is an important aspect of SEO since Google’s algorithm updated to include UX in the rankings of the pages.
The better your UX, the easier your website is to use, and the better your website uses, the more traffic you’ll get.
It Reduces Bounce Rate
If your visitors can’t find what they need on your website, they’ll quickly hit the back button, which leads to a high bounce rate.
This is another ranking factor for Google. If you want to stay on top, you must keep UX in mind when designing your site.
Encourages Clients to Spend More Time on Your Site
Similar to bounce rate, you will want your customers to spend more time on your website.
If you have an easy-to-use and intuitive design, your customers will not feel frustrated with your website. Instead, this will encourage them to stay on your site and explore your products.
You Create Authority and Trust
Customers are more likely to trust your business when your website is easy to use. When they visit your site and find it easy to navigate, they’ll feel safe buying from your store.
This results in them trusting you to deliver a good service.
Build Your Brand
Once you have a website, you can create an online brand identity. When your customers visit your site, they’ll get a feel for your brand.
What to Include in Your UX Design
While designing the UX of your website, you need to consider three things:
- Is it easy to navigate?
- Does it look responsive?
- Does it load fast?
These three things are vital to creating a user-friendly website. If a website is not easy to navigate, then customers will leave.
Your site must look good on any device. If your site takes too long to load, then customers will leave.
When you consider these three things, you’ll be able to create a website that looks great and loads fast on any device.
Part of the UX is also mobile-friendliness. But it also helps with performance, and that’s something that is often overlooked.
For example, if your mobile website is having loading issues, customers will bounce, which will affect your mobile rankings. Don’t just think about how your website looks on mobile; think about how it performs.
If you want to set yourself up for success, you want to make sure that your website is mobile-friendly and performs well on all devices.
Once you have the UX under your belt, you can focus on your content. What you need to do is to create awesome content that focuses on your products.
This will allow you to showcase your products without sacrificing the user experience.
The next thing you should focus on is the visual experience of your website.
Choose images that are visually stimulating and well lit.
Give your products a face. What we mean by that is that your products should evoke a certain feeling or emotion when they look at them.
When you have a visually stimulating website, you’ll give your customers a reason to return to your store.
For example, if you have a perfect product for the summer season, then show off your products to draw attention to that fact.
By using the correct images, you can draw attention to different parts of your website and turn a potential buyer into a paying customer.
You cannot have a well-rounded product without a solid product description.
When customers come to your website, the only thing they have to go off of is your product description.
If you want to create a great customer experience, then you want to create a product description that will appeal to your audience.
Make sure that your product description answers all of your customer’s questions in a concise and informative way.
The checkout process might be the most important item you should optimise. The checkout process is the step where you turn your lead into a customer.
It is the last step of the purchasing cycle.
If you want to create a great customer experience, then you want to make sure that your checkout process is easy and convenient for your customers.
How to Optimise Your Checkout
The first thing you want to do is make sure your checkout page is simple and uncluttered.
Next, you will want to reduce the number of fields and steps. You can hide certain fields to eliminate repetitiveness in the checkout process.
You also want to provide a simple and secure payment system.
Lastly, make sure that your shipping is simple, convenient and fast.
If you do all of those things, you can rest assured that you’ve created the most effective checkout process.
Certain research shows that most Australians don’t buy online due to the long shipping wait. So make sure you provide the best shipping process for your clients!
Choosing Shopify Themes
Shopify themes are a great starting point for building and optimising your online store. There are many different themes and various styles to choose from.
Pro Tip: Make sure to choose a theme that aligns with your product and brand identity.
Customising Shopify Themes
There are lots of great Shopify themes on the Shopify Theme Store. All you have to do to optimise your site is edit the template code.
You can edit your Shopify theme by navigating to the Design section and clicking the “Template Editor” button.
In the editor, you will be able to edit your template code.
You can choose your own colours by navigating to the Design section and clicking the “Colours” tab. You can modify or edit the colours in the “Customize Colors” section.
You will also be able to change the colour of your other design elements by modifying the colours in the “Customize Theme” section.
You can choose the fonts you want to use by navigating to your Design section and clicking the “Typography” tab.
This is where you can change the font, size and colour of your headings, paragraphs and other text elements.
You can choose or upload your own favicon by navigating to the Design section and clicking the “Favicon” tab.
This is the small icon that appears in your browser’s address bar.
Another thing you can do to optimise your Shopify site is to modify your checkout elements.
You can change the text, colour and layout of your checkout elements.
Getting the Best Product Photos
You want to make sure that you’re getting the best product photos for your products.
This will help drive more sales and ensure your customers are happy.
You thankfully don’t need the most advanced technology anymore to get the best images of your products. Instead, you can do it with your own smartphone.
Make sure you keep these items in mind:
- Use natural lighting
- Get the products level
- Shoot at the best time of the day
- Remove unnecessary objects
- Get up close
Product Videos and GIFs
Another great way to attract your customers to your products is to add product videos and GIFs.
Product videos and GIFs can increase conversions by up to 24%.
You can edit the menu structures of your eCommerce store as well. Even if you use a Shopify theme, you’ll still have plenty of opportunities to customise your website.
Shopify allows you to edit your navigation bar, which are the buttons that customers click on to go to other sections of your site.
You can add, remove and edit the text, copy and colours of the navigation bar. You can also change the order in which the navigation bar items appear.
Another way you can customise your Shopify eCommerce store is to change the footer.
Make sure that you add all the essential information to your footer, as visitors will likely scroll there if they are looking for something specific.
Another way to customise your website’s design is to change the headers. You can change the colours, text, copy and size of the headers.
This is especially useful if you use a Shopify theme that doesn’t come with many headers.
Make sure you include your brand logo, promote any specials, and highlight any brand features you want to draw attention to in your headers.
Shopify Website Examples
Here are a few Shopify site designs that you can learn from. Study what they did well and ensure that you do the same in your own Shopify site design.
Take a look at our case studies for some amazing Shopify eCommerce examples!
JasonL sells a variety of products that help you live and make the most out of your home. Its Shopify website features a dark green background with a white header and red button.
Wild by Instinct
Wild by Instinct features a white background that boasts a green logo, a green button, and a top navigation bar. The sleek, minimalistic design is pleasing to the eye.
Castle and Things
Castle and Things is an arts and crafts eCommerce store. Since they specialise in handmade products, we customised the design to give it a unique look.
Roses only is a florist that hired us to design a beautiful website that matches the splendour of their bouquets. To match the beautiful nature of their products, we used a modern design to highlight the company’s brand.
Top Tips from the Experts
At EB Pearls, we gladly share with our clients the pearls of wisdom we build our company on. We asked our designers for the top three tips on how to create a successful Shopify website design.
Here are their top three tips for creating a Shopify website design.
#1. Make sure that the website is professional and beautifully unique.
#2. Don’t overload content; keep it simple, but make sure it is useful to the reader.
#3. Make it user-friendly and make sure your customer can find what they are looking for.
Shopify Website Design: Get Started Today
Getting started on your Shopify website design might seem like a daunting task. However, we hope that this guide has shown you the ropes to getting started.
Are you looking for some more pearls of wisdom? Book your free consultation today!