From the Bottom Up: Design & UX

A user-friendly website incorporating best-practice UX design principles will help you promote your core message, generate more leads, and convert customers. Begin by defining the user experience, navigation, basic structure and information architecture, and layout of your website. With well-designed navigation, you can direct how users flow through the website and guide them to the right information to help with their purchase decision.

Elements to consider include content like a blog or news page, core information like Contact Us and About Us, navigation menu bars, footers, breadcrumbs, and primary and secondary pages. Use the wireframing process to optimise the blueprint of your website, then solidify UX and flow while focusing on user action to obtain a quality user experience prototype for your site.

Great visual design breathes life and personality into your website, so make sure your design team understands visual design principles. Aesthetics and correct branding tone, along with ease of navigation are the top priorities. Provide your design team with the wireframe and design assets like logos and graphics. Be effective in your feedback as you work with the design team, and integrate colours, font, and white space.

Design and UX are also critical for conversions. To turn your visitors into customers, always focus on giving your users what they want in the way they want it. Proven website strategies for converting visitors include compelling headlines, building connections, using simple language, minimising distractions, conducting A/B testing, and ensuring your buying process is easy. Work with your design team to continually refine your website conversion strategies for long-term success.

Explore design, UX considerations, and maximising website conversions in depth with these:

Business Goals & Customer Research

Building Your Website & Launching It