As of 2021, WordPress powers 39.5% of the websites on the Internet. Because of this, over 400 million people visit WordPress sites each month.
But if your website is poorly designed, then you can guarantee that you won’t get any visitors or that they’ll leave your website right away.
Even though WordPress is free to use, a professional and easy-to-use website is the key to getting new customers and keeping them coming back.
But WordPress design services can help you with more than just creating a professional-looking website. The extensive knowledge of a WordPress designer can help you increase conversions, give you technical support, and create a secure website.
Want to learn all about why hiring an agency for WordPress design services is worth it? Keep reading to find out more.
What Is WordPress?
Although you may have heard of WordPress blogs, this platform isn’t only used for blogging. In fact, you can create a WordPress website for any type of business.
WordPress is a type of CMS, which stands for Content Management System.
A content management system lets you manage many of the aspects of your website, such as your content, without having any knowledge of coding.
Best of all, WordPress is free to use and alter. This makes it a great platform for businesses and web designers to collaborate and customize great websites.
Of course, you may not want to ask your web designer to upload every single blog post you write. But a web designer can help you customize your website according to your business needs.
Now that we’ve taken a look at what WordPress is, let’s look at why it’s worth the investment to get professional WordPress design services.
As a business owner, you might be full of ideas for all the useful things you’ll put on your website. From informative blog posts to your business philosophy, there’s no doubt that your information will provide value to your readers.
But is it organized in such a way that makes it easy for users to find the information they’re looking for? If you’re unfamiliar with website usability, you might put buttons and important information in all the wrong places.
One of the main functions of WordPress website design services is to create a website that both looks professional and is easy for your customers to use.
One example of user-friendly design is that the content of the website is formatted in a way that’s easy to read and skim. This includes short paragraphs and bullet points.
Another example is having a website that’s easy to navigate. An experienced web designer will be able to tell you if you have too many menu items and will help you create a website that is as easy for users to navigate as possible.
Fully Customize Your Website
Although you can get a free or paid WordPress theme that will give your website an interesting layout, there are two huge disadvantages to getting a theme over hiring a developer.
The first is that a theme means that your website won’t stand out. Even though the most popular WordPress themes are partly popular because they function so well, your business needs to stand out from its competition and not look like everyone else’s.
The second disadvantage is that WordPress themes aren’t completely customizable. While you can change things like menu items, some colours, and add your own photos, you can’t change the overall look and design of your website.
If your business has specific needs, such as setting up a Shopify store or helping you include a live chat feature, WordPress design services are the better option.
So when you’re brainstorming website design ideas, take a look at your agency’s portfolio. Perhaps you love the e-commerce website they built for a client and would like to add similar shopping basket features to your website.
Make sure to bring these design ideas up before the website building process starts so that your agency can work with you to integrate any requests.
Have Technical Support on Hand
You might think that most of your work is done when your website goes live, but this is far from the truth. As you work on your website and add more features to it to match your business growth, you’ll notice that you can run into a lot of stressful snags along the way.
But hiring freelancers to help you on-demand can be very expensive, especially if you are a start-up and don’t have a lot of money to spare.
So instead of looking things up online until the early hours of the morning, your WordPress design agency can help you any time you run into a technical issue.
Plus, since the agency was the one that built your website, it’ll have the best idea of how to fix the issue and try to prevent it from happening again.
If you’re a beginner with WordPress or with having your own website in general, then you’ll want to make sure you have technical support on hand whenever you need it, as you never know when a problem might arise.
Start With Responsive Web Design
The best WordPress websites are ones that feature responsive web design. With the number of people accessing the Internet on mobile these days, your website needs to function well across a variety of devices.
These devices include desktop, mobile, and tablet. If you’re not sure how many of your website visitors are coming from which type of device, take a look at your analytics and note down the percentages.
While many WordPress themes on the market are responsive, your website can run into technical glitches at any point that you’re working on it.
For example, let’s say you upload your logo to your WordPress site. It looks great on desktop, but when you open it on mobile, you notice that your logo is tiny.
If you try to fix the issue yourself and go into your website’s sensitive PHP files, you can ruin your entire website. A professional can help you solve these problems and make sure your website is responsive from the start.
Optimize Page Speed
If your page load time goes up to ten seconds, your bounce rate probability goes up by 123%.
Think back to the last time you went on a slow website, whether you were looking for local plumbing services or trying to find a dinner recipe. What did you do when the website took longer than a few seconds to load?
Chances are, you didn’t wait and looked at a different website instead. This is exactly what your website users will do if your site takes too long to load. No matter how good your content is, it’s no use to your website visitors if they don’t stick around for long enough to see it.
Some of the most important factors that determine website page speed include:
- Server speed
- Your hosting provider
- Image size
- Your computer’s cache
You may be able to fix some of these issues on your own, such as decreasing the size of your images. But you may not know which plugins are safe to remove from your WordPress site, for example.
Plus, your web design agency can help you choose the best WordPress website hosting or even offer its own. The agency is also knowledgeable on all the other technical aspects to help optimise your website’s speed.
Get Help With Your SEO Strategy
There are over 90 factors that can affect your SEO strategy. Some of these you may already be familiar with, such as keyword research and content length.
But you may need help with other SEO factors that you’re not as familiar with, such as title tags, link quality, and domain authority.
SEO is vital to your website because the higher you rank on search engines, the more exposure your website gets to potential customers.
If you hire a separate digital marketing agency to help you with your SEO strategy, you will likely pay more. You’ll also have to explain your entire business concept and target market all over again.
But design agencies are well-equipped to handle every aspect of WordPress website design, including SEO.
Hiring an agency for WordPress design services can give your business the visibility boost it needs in the critical early stages of your business.
A WordPress plugin is software that adds a specific function to your website. For example, you can add WordPress plugins to help you check the SEO of each article or to compress your images for faster loading speed.
A WordPress website can’t contain an infinite number of plugins as they can interfere with each other and slow your site down. This is why you need to be careful when you choose the plugins for your website.
When choosing plugins, you need to decide which plugins are necessary and which are optional. This process can sometimes get frustrating and confusing. This is because you may have to choose between plugins based on what’s more important for your website at the moment.
Not only are professional WordPress designers well-versed in the creative aspects of building your website, but they also know which plugins would work best for your business goals.
Content and Customers
Freelancers may only have expertise in WordPress website development. Meanwhile, a web design agency has people with different expertise working on your website at the same time.
Many agencies have services that range from web development to marketing. This means that you’ll get the most experienced person in each role working on different parts of your website.
Since you know your value proposition the best, you can collaborate with the design and marketing expertise of your agency. This will create the best results possible as opposed to you trying to do everything yourself.
Not only do experienced WordPress developers know what users expect from your website, but they are also familiar with marketing and how you can connect with your customers.
But what if you’re clear on your offer but aren’t sure how to create great content for your website? Your agency can help you make useful content that builds trust in your customer base and establishes you as an authority.
Save Time and Money
It’s no secret that you have to wear many hats when you’re in the first stages of a start-up.
But you can still outsource some of the most important tasks to WordPress experts. This way, you’ll have more time to do only the things you can do, such as giving the best customer service.
For example, you might be struggling with figuring out an SEO strategy. While you could learn SEO on your own, your time is better spent growing your business. This is particularly true if you are an SEO beginner and have more on your plate while running your business.
One of the best things about partnering with a WordPress design agency is that you can get a special package tailored to you and your business.
This means that you have access to all the services you need, from technical support to design. Plus, the agency already knows your business and your mission, so it can tailor strategies best suited to your goals.
Create a Better Website With WordPress Design Services
Whether you’re an e-commerce business or a local bakery, having a functional and professional WordPress website can spell the difference between getting new customers or having them go somewhere else.
While hiring an agency for WordPress design services may be more of an upfront investment, in the long run, it’s the key to saving precious time and money while letting you focus on the crucial task of growing your business.
At EB Pearls, we’ve built over 3400 websites for some of the world’s leading brands. Not only do we design your website, but we also evaluate crucial elements like your value proposition and your SEO strategy.
No matter your industry, we can help you build a smooth, functional, and impressive WordPress site. Contact us today for a free consultation to get started.